Blizzard Sued By Game Guide Creator
Gamespot reports on a suit brought by a game guide creator against Warcraft-maker Blizzard Entertainment. The two parties will be going to court because of an attempt by Blizzard to quash a guide the plaintiff created for the World of Warcraft MMORPG. Offered electronically through eBay, the company claims that the guide creator is infringing on their IP. From the article: "Kopp's complaint argues that his book does not infringe on any of the companies' copyrights for several reasons: The book presents a disclaimer on its first page about its 'unauthorized' nature, contains no copyrighted text or storylines from the game, and makes "fair use" of selected screenshots under copyright law, the complaint said."
Here's another person creating his own art based on the prior art of someone else. The copyright and IP laws make no sense to me -- why is it OK to protect the overall look of a game or the name when pieces of the game are taken directly from thousands of games before it? Why is it wrong for someone to use their own labor to make a product (even a direct knock off) and go and sell it?
I believe in true freedom and true competition. Both are what is best for the consumers in the market and the producers as well. If someone is willing to spend their own time and their own labor creating something with their own hands, I see no reason why the product shouldn't be allowed to sell. I personally tend to buy some items from large companies just because I feel I've gotten better quality products, but there are many items I won't buy from a big company because I prefer the unique feel of the item.
Intellectual property laws were originally created to protect artists and artists alone. Blizzard is not an artist, it is a co-op of artists. The idea that a co-op can have more rights than an individual is ridiculous -- individuals have rights, co-ops are just groups of individuals trying to market a huge variety of products together. Each artist at Blizzard has their own art they've created, and they should worry individually about making the best produt they can at the lowest price. That is competition.
Making a knockoff or a product that supports another is the best part of competition -- it gives the market a choice in goods of varying prices and quality, and it also allows others to make a product better by supplementing it with add-ons, upgrades, modifications and third party support services. Can you see Google suing someone for writing a guide to using Google? Wouldn't that guide give Google free marketing and promotion for their product?
Blizzard is run by MBAs, I guess, not artists. These "educated" businessmen don't see the value of free promotion; they should be taking advantage of this guy's supplementary art by promoting his product just as he's promoting theirs. They can both profit, and the consumers will walk away with the products they want at a price they're willing to pay. That is competition, and that is freedom.
The argument that invention and art would not occur without the force of copyright and IP is over. We see proof here that people can't create something based on previous work (as every work is) because the cartels with the power of the legal industry are the ones controlling the law -- the law meant to keep opportunities open, not close them off.
I don't think everything about the DMCA is wrong. But I do think that it has no boundaries and can be openly interpreted. I believe this Act needs to be reformed before it is renewed and that it should be better defined. The internet has developed far past our wildest imaginations and no act passed in 1998 could account for all the legal caveats of it.
I believe my hatred for the DMCA falls just under my hatred for the Patriot Act.
And that's saying a lot.
Hey, with the DMCA, anything's possible! Well, what do you say Microsoft? O'Reilly's got deep pockets!
My work here is dung.
Reagrdless of whether the actions taken by Blizzard against the guide creator were warranted based upon his actions, the simple fact of current Trademark law is:
If you don't actively protect it, you no longer own it.
Basically, if Blizzard became aware of this guy using the World of Warcraft trademark for personal profit (which he clearly did), then they are obligated by law to try to make him stop, or they lose their trademark.
Blizzard's action here isn't about keeping down the little guy; it's about protecting themselves from the bigger guys.
Doesn't make it just, or fair -- but their action is reasonable considering the nature of today's IP laws.
"Trolls they were, but filled with the evil will of their master: a fell race..." -- J.R.R. Tolkien on Olog-hai
WTF is wrong with Blizzard? It seems they are always in court harassing their own user-base, which is a damn sight worse than the RIAA even, as the RIAA(well, supposedly) goes after actual pirates. Why not leave well enough alone?
Sticking feathers up your butt does not make you a chicken - Tyler Durden
attempts to trade off the substantial goodwill and recognition that Blizzard has built up in connection with its World of Warcraft product.
Yep. And it is perfectly within the boundaries of copyright law for someone to do so, provided they don't infringe on a trademark, create a derivative product or republish copyrighted material that is not a fair use.
From the article it sounds like this is a work of non-fiction, written to help people improve their knowledge of the game. It also sounds like "big company (that makes over $80M a MONTH in subscription revenue) uses copyright law as a club against entrepreneur." As long as all trademarks and copyrights are attributed, there's no infringement here. Sorry.
Business isn't willing to pay for products, innovation and careers, so we get brands, mortgage commercials and layoffs.
I like WoW fine enough... but it was just a game to keep me interested while I waited for a single player RPG. You know... something with real content and playability.. Something designed around giving the player abilities rather than handicapping them.
I bought Oblivion and it was well worth it. Throw away those MMOs and play something with atmosphere.
Blizzard has been making some moves that make it look like one of those big ugly soul-less corporations that we all hate so much. I will be much more hesitant to buy any of their products. A company doesn't have to be open source for me to support it but Blizzard has become arrogant and unapologetic when it comes to its customers and the little poeple in general.
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I'm guessing that Blizzard has some kind of exclusive deal for guides through a publisher and is finding that competing guides violate their copyright? Could that be the case? It still doesn't make much sense to me though. I mean look at MS Office, there are dozens of books that teach users to use Office. Did each of these book publishers have to get permission from MS to produce it?
what? what I thought we were in the trust tree in the nest, were we not?
...Blizzard is gonna start suing its own customers for displaying copies of protected game images on their PC monitors...
Mainframe/UNIX Bit Twiddler and long time Windows/Linux Hobbyist.
The Theorem Theorem: If If, Then Then.
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Has anyone else noticed recently that a lot of WoW forum drama keeps ending up on Slashdot within a day or so?
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I've heard of this kind of thing happening before, actually -- a while back, Anne McCaffrey was squelching fan artists left and right, angry that people should even try to make money off illustrating scenes from her novels. The vast majority of authors (and other IP owners) habitually turn a blind eye to this type of copyright infringement, mainly because it benefits them, but the point is that they can put a stop to it if they want, and some of them have in the past.
Lemme repost somethign you quoted...
In effect, if the video game industry's actions are upheld, "then selling a how-to book about Microsoft Word would infringe Microsoft's copyright, especially if the book contained one or more screenshots of Word's user interface," said Paul Levy...
I guess these idiots have never heard of Windows For Dummies, Word for Dummies, Excel for Dummies, etc.? Just how are those 'guides' infringing upon copyright, hrm?
Still waiting on Serviscope_minor to wake up to fucking reality and realize that Jessica Price isn't going to fuck him.
Blech, I was totally incorrect and wish I'd had the seventh cup of coffee before posting that.
Thanks to everyone who pointed it out!
J
"Trolls they were, but filled with the evil will of their master: a fell race..." -- J.R.R. Tolkien on Olog-hai
just one of a number of companies that will never, ever receive any coinage from me
unprofessional as it is, clearly blizzard executives still feel the need for greed
... In determining whether the use made of a work in any particular case is a fair use the factors to be considered shall include--
1. the purpose and character of the use, including whether such use is of a commercial nature or is for nonprofit educational purposes;
Is a guide for a game trying to be a game? I think not. It is a book about using a product that you have already paid for.
2. the nature of the copyrighted work;
What the guide is using are basically the mechanics in the game, known and discovered by many gamers.
3. the amount and substantiality of the portion used in relation to the copyrighted work as a whole; and
Apart from a few screenshots in the guide, he is using his own writing.
4. the effect of the use upon the potential market for or value of the copyrighted work.
Will the guide stop people from buying the game? No! In fact, it is very unlikely that anybody who doesn't own the game would even look at such a book. Of course, it might compete with their official guide, but that is a seperate issue, because he doesn't use material from that guide, but from the original game.
Ebay's policy is like that because they can't research every situation of potential copyright infringement, so they close down auctions when they get complaints from what they believe to be respectable sources (such as the IP holder Blizzard).
Blizzard hase done wrong by trying to make them believe there was copyright infringement where there was none.
I have been able go to my local bookstore and buy guides to games for years. I'm sure I can go find some kind of guide for WoW if I wanted to. What gets me about this case is why Blizzard all of a sudden goes after the little guy selling a couple of hundred books on Ebay when this kind of thing has been common practice for years.
It's basically the same things magazines do when giving you tips for using computer programs, discuss strategies for "Dungeons and Dragons", or (*gasp*) write guides for computer games.
This isn't a trademark issue, though. The DMCA protects copyright. Blizzard can't use the DMCA to protect their Trademarks, so from that simple fact we shouldn't even be discussing trademark.
Regardless, this clearly falls under Nominative Use of Blizzard's trademark. Since nobody is selling a competing product using "Warcraft" in it's title, but is instead selling a product that speaks about one of Blizzard's products by name, this is absolutely ok. Nominative Use is very clearly defined for trademarks, and this is why Blizzard has tried to hit them undercopyright, because they have no case under trademark but the DMCA can be used in a "Shoot first and ask questions later" manner.
The difference between all these other publishers and this one guy is that all these publishers do one thing first: that is ask Blizzard's permission. He is publicly using Blizzard's works for profit, and he's in the right to do so as long as he's asked. The disclaimer that he published doesn't mean anything without at the very least asking for permission.
I wonder what would have happened if the guy just followed accepted procedure and simply asked to publish his works? Most of the time, as stated, this stuff benefits the brand that's being advertised, so the company will just say yes. But without asking, getting the profits too benefits blizzard even more. It's people with money looking for more money, which, in our capitalist fair to the consumer economy, is what we all do. This guy just made it easy.
Not to defend blizzard here, but look at every other brand, you can't take them and start selling them as your own under any copyright law without the "used with permission" clause.
I guess I have to side with Blizz on this one.
Sounds like the guy basically just published and is trying to sell the data that's available almost everywhere on thottbot.com or wow.allakhazam.com (for example), which Blizz doesn't seem to object to.
So what's their beef? Probably that he's trying to make a buck off THEIR IP. I agree with them. If he just put it up for download as a free pdf, I bet that they wouldn't have any beef with it.
-Styopa
This isn't about fair use. This is about protecting the WoW brand. Hundreds of these "guides" litter EBay. They are nothing more than get rich quick schemes promising secret exploits and easy gold. Frankly the people dumb enough to buy these are the same people whose opinion of Blizzard unfairly damaged when the realize they were conned. If this guy were above board, he could have set up a website to promote and sell a legitimate e-book to paying customers. This would have made him accountable to customers and given him defense against Blizzards actions. He is just another scam artist who got caught and now he thinks he can blackmail a settlement out of Blizzard with the threat of negative publicity.
Trademarks are discussed indepth even in introductory Marketing course. If they do not protect their trademarks, they can and will lose them. Don't try and say this is wrong, it isn't. Companies spend millions protecting them, as a trademark can be worth millions itself. Just think of the Nike balance sheet and where the "swoosh" would rank as an intangible asset.
FYI, most of these game guides are created by taking information (even if it's outdated) from strategy sites like MultiplayerStrategies.com. I wrote a few guides for them (No, I wasn't paid, but they have paid writers on the staff) and those guides turned up in different places for free. (whatever).
Another one of their writers (mongoose) who is very popular for having leveled every class to 60, has had many of his guides stolen and resold on ebay, and on those annoying 1 page ad websites. The worst part is they resell guides that are months old, with tips that haven't worked for many patches (such as the zoning into and out of instances near maintanence to dupe items).
I was actually thinking about writing a new guide and selling it on ebay. Nice to see blizz is picking on the little guys again. tsk tsk.
This is the inherent flaw in Civil disputes (i don't mean small claims court).
Until we can figure out a way to hold persons or companies responsible for their actions in civil court regardless of the size of a plaintiffs bankroll AND protect against frivolous or "harrassment" types of lawsuits, civil law will always favor those with more money, quite the opposite of the "scales of justice" the ideal of law is based on...
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Obviously Blizzard isn't that concerned about what is in the book, because there are literally hundreds of websites that describe various strategies to become successful in WoW, from running instances to selling stuff successfully. So Blizzard's real concern must be that he is making money and they aren't getting a cut. If this is so, why doesn't Warcraft more actively go after all the farmers selling gold for real money. While they may say they are actively pursuing these farmers, I can go to thottbot and numerous other WoW related websites and find adds for gold farmers everywhere. It makes you wonder if maybe the gold farmers are giving Blizzard a cut?
--
Luck is just skill you didn't know you had.
I doubt sincerely that Blizzard is a cooperative in any sense of the word. It is a corporation, with management and a board of directors like any other. It's true that there are multiple creators who work for this single entity, but that doesn't make it a co-op. There is actually a clause in copyright law designed for this specific circumstance, called work made for hire.
Breakfast served all day!
So does this mean that if I write a tutorial textbook on how to create awesome chart macros in Excel, I would be infringing on Microsofts copyright on MS Excel? Sounds like BS to me, and shortsighted BS at that.
Once again the moderators show no sense of humor... Grow up...
Mainframe/UNIX Bit Twiddler and long time Windows/Linux Hobbyist.
The Theorem Theorem: If If, Then Then.
As far as I'm concerned, anything that offers an alternative to the mostly-useless Prima "official" game guides is an improvement. I've always thought the whole Prima game guide deal was a big scam to get more money from consumers for basic information that can be easily found elsewhere and doesn't contain any real insight, tricks or valuable tips.
Not many know but this guy is very shady. He did to others exactly what Blizzard did to him with competing guides. Whenever the others would dispute his claims, he would never be available.
I'm really not rooting for this guy.
This looks like a case of "look that guy's making money, lets sue his ass!"
disclaimer: I've been known to store numbers in my ass for which to dig out when quantities are required.
It is not necessary to receive permission to publish a work. If that were so, every review that negatively commented on a movie or a book would be 86'd. It would be impossible to comment on any work without making direct references to it.
As far as your capitalist comment, a company would only allow permission if the work would favorably impact their bottom line.
Lastly, you most certainly can use a "Brand" when selling a product of your own, as long as you make note of whom that "Brand" belongs to, and correctly make attributions. If I say "Cleans 10% better then Tide(TM)", I'm perfectly within my rights to do so. I know you've all seen the commercials, for example, that say Oust is more effective in cleaning airborne bacteria then Lysol.
This guy wasn't attempting to take WoW and start selling it as his own. He created a work of his own that made attributions to any brands, trademarks, and copyrights of the respective owners. Now, if Blizzard had come out with a guide of it's own saying "How to make Phat Gold and Other Farming Techniques" and the author basically repackaged and resold it, then that would be different.
The author is likely to lose not based off technical grounds, but rather from a lack of resources.
You're saying paraphrasing is/should be illegal?
God, I really hope you're joking.
...you guys are surprised? But you'll keep forking over your $15/month anyway. Oooo, shiny!
Will Microsoft sue for various reference books for the upcoming versions of Vista and Office?
Will Apple start suing publishers for distributing OS/X documentation?
Hey, maybe they'll even take the next leap and start suing third-party developers, since obviously referencing the OS by calling the API is copyright infringement!
Anyone from Blizzard here? Don't those leaps I'm proposing in the above scenarios look idiotic? Well, your suit against someone who developed a strategy guide (a VERY common type of publication in the gaming community, FYI) looks equally idiotic - more so, actually, because such guides help to sell the very game you purport to be protecting.
The Christian Right is Neither (Christian nor right). See: Matthew 23, Matthew 25, Ezekiel 16:48-50
I'm no lawyer, but I'm willing to bet Blizzard is working under the derivative works clause of the Copyright Act. In essence, "derivative works" means that I own the rights not just to what I have created but also to what I have not yet created.
For example: If I write an science fiction novel with original characters, settings, etc., I own not only the story I have written but also the characters and the settings I have written about. I can create further works based on those characters and settings, which promotes the original purpose of copyright law (at least as I understand it).
If, on the other hand, I want to write a novel set in the Farscape universe, I can't just go out and write the story. For one thing, someone else owns that universe--and aside from the capital they stand to lose if I write and publish something set in their universe, they also stand to lose the intellectual integrity. What would Farscape look like if any schmo could publish material about it?
That's what I think Blizzard is protecting here--not just its right to make money off its product, but the ability to make sure people who participate in WOW are getting information that's at least somewhat accurate.
!#@%*)anks for hanging up the phone, dear.
As usual, I am impressed with the clarity that you bring to a subject. It makes it easier to consider the best aspects from both sides of an argument, and get to the heart of the matter.
Thanks again for sharing your views.
They've got a boatload of money now and have nothing better to spend it on than lawyers.
Here is a socialist approach to problem-solving : get rid of the problem; so, avoid this legal battle by not playing World of Warcraft.
I cite this web site as my irrational reasons why to quit WoW:
http://www.redrival.com/hateown/
It hurts people (and companies) hardest when you hit them in their pockets.
gold farmers are selling a service. i rember sony tryed stoping them once and failed thers no law agenst it. but such things are not supported by the companys so if you get ripped off its your problem. not that i support them sence they throw off the games econmey. but one thing is true bliizerd sony etc do not get a cut from gold farmers.
Dude, noone is going to give two jack shits about your opinion on kickbacks from secondary MMORPG economies if you can't even spell "economy" correctly. Or Blizzard. Or make a coherent, sensible point.
I think it can be generally agreed on that writing about WoW on its own isn't an infrigement; books do this all day, and then also makes it clear who owns the trademark, like this one did, and everyone is happy. But... These guides also had screenshots, which he said would fall under fair use, however, these books are also sold for profit, which means he's profiting in part from Blizzard's material.
For fair use to be most clearly applicable, the content need to not impact the copyright owner, the material isn't sold, and isn't used to profit from it. But these things aren't fulfilled here, which puts him in a grey area, and I can understand why greddy Blizzard lawyers make a fuss of this when they can.
Beware: In C++, your friends can see your privates!
The author is likely to lose not based off technical grounds, but rather from a lack of resources.
;-)
Or invalidated fair use rights due to profiting off their copyrighted material.
Look at the complete case before going with traditional Slashdot pessimism.
Beware: In C++, your friends can see your privates!
It is great to see the little guy stand up for fair use. I hope his attorney is generous. That is to say, I hope he gets to keep a reasonable amount of his award when Blizzard gets their asses handed to them in court.
I am amazed that people play these boring ass MMO games in the first place. There is not even a satisfying illusion of skill required to play the game. Any jackass with too much time can become a master of this virtual world. How pathetic.
I am amazed that people subscribe to a service form a company that so openly attacks free speech in the name of its "intellectual property rights". Reverse engineering? No, son, thats "infringing".
I am amazed that people subscribe to a service from a company that punishes customers for bugs in its own software. Just imagine if the rest of the software industry fired their customers for finding bugs. Sign me up so that I can shut down our bug database.
I class it as black humor. And i feel like you too on this story :(
To me, it seems pretty clear cut, that if someone else wants to solve those same puzzles, and publish and sell their experiences doing so, it shouldn't be a "copyright violation" as long as they don't include any copyrighted material.
I'd just as soon see a lot of competition in this field, to drive those prices down, and keep the game makers main incentive, the creation of quality games, not game guides. (Nowadays, most games seem to have pretty good free walkthroughs available on the 'net, thankfully.)
Love many, trust a few, do harm to none.
It seems to me that Blizzard's claims of IP infringement have no basis whatsoever. He didn't reverse engineer their software. He made ownership of the TMs clear. He used images within copyright law.
Is this to say that a person can no longer play a game, or use any other piece of software should he lose this case, and compile a HowTo based on personal expierence with the game or software?
Will someone PLEASE publish a "DMCA for Idiots" book! I love the Yellow and Black covers!
You have no rights. All your wealth are belong to us!
... but I'd note that there was a tradition of unauthorized game guides from commercial guide publishers in the mid and late '90s. (A search for "unathorized strategy guide" on Amazon.com gets 210 hits.) However, now you rarely see unauthorized guides and I wonder whether their legality was ever successfully challenged ... or if it simply proved more timely and profitable for guide publishers to license the rights.
Peter
Odds are there's a guy in the cubical dungeon at Blizzard that has the task of trawling through online auctions looking for people selling WoW game content (Characters, gold, item etc) and trying to get them removed. He's either sloppy, mis-interpreted his directives or just doesn't care. Or his supervisor ok'd it for the same reasons.
The question is whether the Blizzard high-ups will pull this short & admit that an employee/middle-manager made a mistake or if they will take it as an opportunity to try to create precendent in this area for the sake of profit.
I've experiments to run, there is research to be done on the people who are still alive.
This is where Kazaa and LimeWire are actually useful. Take the pictures down from the website. Upload them to tor. Link to the TOR url. Posting to usenet is also useful, but not as good as having the images floating in P2P space.
I used to have a large collection of AMcC 'fan art'. Except for book covers and pictures I didn't have any 'official' pieces in there.
When in doubt ask google.
I feel sorry for the artist in this case (if this is true).
You have a sick, twisted mind. Please subscribe me to your newsletter.
Let's say i'm a journalist, right? I can write an article on WoW, or give WoW tips and i won't get sued, right?
How about if i am the editor of the computer-games-related magazine, the above journalist works for : I won't get sued for selling the magazine containing said article, right?
And how about if i do a special issue? A WoW themed issue of the magazine, filled with WoW related articles? Do the various journalists working on the issue risk getting sued? How about the editor, is he getting sued?
How about if we do an extra issue? Let's say the magazine is published every month and i decide do do a special, WoW dedicated, 13th issue? Is Blizzard going to knock on the editor's door saying he can't publish his magazine?
How about if the magazine is big enough for it to be printed in paperback format, instead of the normal magazine format? Can't the editor of the above mentioned magazine change formats to reduce printing expenses? Or is it illegal?
How about if a journalist asks the editor to write a book about WoW? It might get him the pulitzer prize or whatever - should the editor comply? Will he be breaking the law? Will the journalist?
Can somebody point out to me where do we draw the line?