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The Story Behind JBoss's Boss

kosamae writes "Businessweek has an interesting article about Marc Fleury. It's more about the business and personal end of his life than about the technology he's helped to create." From the article: "But while Fleury, like Neo, is something of a cult figure, few people in the old or new software world want to think of him as their savior. Brash, outspoken, and frequently insulting, Fleury has clawed his way to the top of the open-source pile over the past six years. Part of the dislike arises because he's a threat. Even though JBoss brings in only $50 million a year in revenues, at most, from providing training, support, and maintenance services to its users, it has siphoned off some hundreds of millions in market value from the likes of BEA Systems and IBM by giving away free software."

23 of 119 comments (clear)

  1. Open Source -- a rebirth of true capitalism? by dada21 · · Score: 4, Interesting

    The JBoss story is one that is close to my heart -- it epitomizes much of what I believe in when it comes to my hardcore beliefs. I am a true capitalist (anarcho-capitalist) at heart, and I believe that earning money requires constant work in the field you're in. I don't believe in copyrights and patents either, which are a government mandate to pay residual income on products you've already bought. For me, the software industry is a huge mess of patents, copyrights, trademarks and proprietary code. We pay for a mess of code, and we get what we pay for.

    The idea that you can make a basic product and give it away free in order to support your ongoing labor is an idea I've grasped all my life. I started my first BBS in 87 (13 years old) and used it to build my IT consulting business. I started a 3D video production house that had the same premise: build the models for free and then work on an hourly basis to help the client utilize the models. Today I converted my print newsletters to various blogs that I post for free, which has increased my hourly rate more than enough to compensate for the time I write them.

    I look at all the various cartelized industries: music, movies, software, etc. They base their future incomes on protecting the uniqueness of their software through bad laws (such as copyright and patent) rather than the free market procedure of open competition. Bands can learn from JBoss -- give your digital music away free in order to support your fan base in person. Make your money by continuing to meet your customers' needs in person, and use the previous portfolio of work to show that you're worth hiring.

    Fleury may not have come to his business plan from the same political viewpoint, but I thank him openly for creating the firestorm he has. The big companies have spent years or even decades forming the law around them in order to dissuade competition from entering their markets. By taking advantage of "incumbent-protecting" patent and copyright laws, they made the barrier to entry even harder. Now they have to compete, and they have to do so in a unique manner.

    When people say you can't fight big corporations, it is only because these corporations have taken the law that is supposed to protect our rights and instead made it into a preferential treatment law. Now that others understand the basis of income -- ongoing consistent work and support of your customers -- the playing field might be truly leveled so that others can come in and bring the costs down even more while increasing the quality of products and services we all use and need. That will be true, at least, if government keeps their hands off of open source and other market creations that open the door to more healthy competition. Just want until we have a bigger anti-competition board created at the federal level.

    1. Re:Open Source -- a rebirth of true capitalism? by tweek · · Score: 5, Insightful

      I agree for the most part. I appreciate the attitude Fluery has. It's the same model as RHAT and any number of open source companies. I can't stand this ideal that "making money" or "getting rich" is wrong somehow. Sure you can blast JBoss for not being entirely his invention but you can't deny the visibility he's brought to it.

      --
      "Fighting the underpants gnomes since 1998!" "Bruce Schneier knows the state of schroedinger's cat"
    2. Re:Open Source -- a rebirth of true capitalism? by dada21 · · Score: 2, Interesting

      I agree for the most part.

      What parts do you disagree with? I don't necessarily mean let's open the floodgates of debate, but it helps me to get a grasp of the ideas out there. E-mail is fine, too, if you'd rather :)

      I can't stand this ideal that "making money" or "getting rich" is wrong somehow.

      Of course it isn't. Money is nothing but your time stored to redeem in the future. When people talk about "greedy people" they're just mad that someone found a way to sell their time to someone else for more time-saved in the future. Money is very basic, it is when we involve regulations and manipulations in the system that things fall apart.

      Sure you can blast JBoss for not being entirely his invention but you can't deny the visibility he's brought to it.

      I don't think you can blast someone for taking a relatively unknown market and making it wider known. Again, this is the problem we have with the patent-cartelism that exists in many software markets (and other markets). Someone with a good idea can't go out and promote it "for free" even if they wanted to, let alone for money. Competition drives the creation of better products -- it isn't patents that foster invention.

    3. Re:Open Source -- a rebirth of true capitalism? by rtaylor · · Score: 3, Insightful

      I look at all the various cartelized industries: music, movies, software, etc. They base their future incomes on protecting the uniqueness of their software through bad laws (such as copyright and patent)

      Just keep in mind JBoss requires copyright law (at very least) to be in place to make a large amount of their revenue. Most of their documentation, training materials, and entry level consulting and support services (read from the internal answer book and give clients those previously prepared answers) are covered by it.

      Not to mention the fact that all of the opensource software JBoss distributes requires it as well. Without copyright law you are left with public domain. The GPL requires the copyright law to restrict companies from modifying and selling GPL based products.

      --
      Rod Taylor
    4. Re:Open Source -- a rebirth of true capitalism? by ZombieRoboNinja · · Score: 2, Insightful

      The problem with the whole "give away your products and charge for support" business model is that the thing you're getting PAID to do isn't what you WANT to do. It's stereotypical but true that many programmers aren't "people persons." They want to PROGRAM, not talk to customers all day.

      Beyond that, this business model would seem to put stress in all the wrong places. If you're charging for service, you've actually got a big financial incentive NOT to make your product straightforward and bug-free; the only reason you're even MAKING a product, from a business standpoint, is so that you have something to fix.

      It gets even weirder when you try to extend the model to other fields. Musicians, I can almost see, because they can potentially support themselves on income from live performances. (Even this is iffy, though, because it marginalizes some forms of music that don't lend themselves well to live shows, like electronic music.) But is a novelist supposed to give away his books for free (or for the price of distribution)? If so, how is he supposed to make a living? Are we back to the old model of artists finding wealthy patrons and writing sycophantic dedications to them in front of every book?

      This isn't to say that free software is never a good idea from a business perspective. There are obviously many cases where developing free and/or open-source software can be in a company's best interest - witness Sun, IBM, etc. But I don't buy the argument that it's a universalizable business model.

    5. Re:Open Source -- a rebirth of true capitalism? by ZombieRoboNinja · · Score: 2, Interesting

      "I published two books (one self, one through a publisher) that I always gave out freely. The books allowed me to do public speaking engagements for a fee, as well as drove people to my print newsletters that I charged for... I publish my blogs for free, and since I started in November my billable rate has only gone up due to the customer base that has appeared around it. Why should I charge for what is basically marketing?"

      See, this is exactly what I'm talking about. You're not making money from the books so much as you are from public speaking engagements, print newsletters, and customers for your related business.

      There are plenty of writers out there who don't want to do ANY of that. I know one published novelist who's so afraid of public speaking she bit through her lip worrying about an in-class presentation. Print newsletters and other businesses are also not things a novelist would necessarily want to spend time on.

      "Intellectual property" can be of at least as much value in our society as is physical property. In a capitalist society, producers often have the capability of restricting production - for example, oil companies sometimes restrict how much oil gets pumped in order to keep gas prices up, which the actually do need to do (to some degree) in order to earn enough money to pay for new research and exploration. "IP" (the scare quotes are for your benefit) is a similar case, IMO - there's a literally infinite supply available of any IP, thanks to digital media, but the supplier (i.e., the creator) restricts the flow of those copies in order to maintain a profit margin. In both cases, the producers' power is ideally held in check by free competition and market forces, but this can require a fair bit of *gasp* government regulation in the form of anti-monopolistic laws.

    6. Re:Open Source -- a rebirth of true capitalism? by dada21 · · Score: 2, Insightful

      See, this is exactly what I'm talking about. You're not making money from the books so much as you are from public speaking engagements, print newsletters, and customers for your related business.

      Exactly! In a competitive marketplace, two things generally occur: prices move towards zero, and quality moves upwards. I found the secret to book selling: give it away and then build up your reputation as a desired speaker or consultant.

      There are plenty of writers out there who don't want to do ANY of that. I know one published novelist who's so afraid of public speaking she bit through her lip worrying about an in-class presentation. Print newsletters and other businesses are also not things a novelist would necessarily want to spend time on.

      If a plumber is afraid of people, would he plumb? It is wrong to think that your friend should be protected by a law because she can't compete. Should be subsidize horse-shoers and gas-lamp-lighters, too, because their markets changed? Writing books, making music, painting drawings -- they're all being replaced by new emerging markets for people to take advantage of. If your friend isn't ready to face the reality of the new information market, she'll lose out even with the law protecting her creations.

      "IP" (the scare quotes are for your benefit) is a similar case, IMO - there's a literally infinite supply available of any IP, thanks to digital media, but the supplier (i.e., the creator) restricts the flow of those copies in order to maintain a profit margin.

      Which is why I am against intellectual property in the first place -- when something can be easily duplicated by millions of other people, the cost of that "property" falls toward zero. When the cost of a good or service falls toward zero, the people making that good or service better find a new way to sell their labor. Those who hold on to old-style market protections (such as copyright) will find themselves left behind. It would be like the old LP-record manufacturer who decided to only make records when the tape, the CD and the MP3 came out. They'd be lost in the past with almost no customer base (except those few who still want LPs like me, heh). There is no need to protect those who are unwilling to innovate and compete.

  2. Re:What the shit is with these new ads? by Tweekster · · Score: 2, Funny

    Well then I am gonna click them as frequently as possible so that slashdot gets charged for being ultra annoying.

    --
    The phrase "more better" is acceptable English. suck it grammar Nazis
  3. "only" $50 million a year??? by adnonsense · · Score: 4, Interesting

    ... Even though JBoss brings in only $50 million a year in revenue ...

    Sounds like a respectable sum to me. Where are the figures that show this is costing IBM and BEA "some hundreds of millions" in market value? The TFA doesn't say.

  4. I hate typos. by dwalsh · · Score: 2, Insightful

    "But while Fleury ... is something of a cult figure..."

    Going certain JBoss Inc. actions (e.g. astroturfing ) this is really only one letter out.

    --
    ${YEAR+1} is going to be the year of Linux on the desktop!
    1. Re:I hate typos. by slavemowgli · · Score: 3, Informative

      He's definitely not a cult figure, at least, that's for sure. People like RMS, Linus, John "maddog" Hall and so on are cult figures. Larry Wall is a cult figure, in a way. But Fleury? I'm pretty sure most people won't even know him; if you did a survey among FOSS developers and asked them whether they knew who Fleury is, I'd bet that 99 out of 100 wouldn't (and the last one would be one who happens to work on JBoss).

      Of course, I just pulled that data out of my arse, so you shouldn't quote me on the exact figures. But seriously...

      --
      quidquid latine dictum sit altum videtur.
    2. Re:I hate typos. by Anonymous Coward · · Score: 2, Informative
      it seems that what JBoss is in a niche market.

      Only if you consider J2EE ("enterprise java") web application (EJB, Servlets, JMS) containers a niche market. It certainly has/uses its share of buzzwords, but niche it ain't: it's one of the biggest (if not the biggest) platform for "enterprise computing", ie. big-ass companies running their server-side software on.

      JBoss is competitor for (and replacement of) BEA WebLogic, IBM WebSphere, or on lower end, Jakarta Tomcat.

      Above is not a comment on goodness or lack thereof of JBoss, J2EE or anything, just pointing out that niche is really a sub-optimal term for describing space JBoss is in.

  5. Azureus by Spy+der+Mann · · Score: 3, Interesting

    The computing public despises Java.

    I'd been running ABC bittorrent client and it sucked, my connection was turned into a snail. Then I switched to Azureus, which is written in java. It doesn't crash, it's stable, fast, and allows me to use my bandwidth however I want.

    This alone erased my prejudice against java apps in Windows.

  6. Article Summary by digitaldc · · Score: 4, Interesting

    Brash, outspoken, and frequently insulting father of 6-year creates open source program 'JBOSS' and makes money by supporting it. Celebrates by going out with coworkers, consumes beer and strippers.
    Criticizes others for a cynical profit motive, but appears to have one of his own. Inspired by the Matrix, but ironically, people don't like him. Plans on expanding more open source projects and furthering the cynical profit motive.

    --
    He who knows best knows how little he knows. - Thomas Jefferson
  7. Re:Goddammit by Decaff · · Score: 2, Insightful

    Nobody wants your products.

    Evidence?

    The computing public despises Java.

    So why has it just risen above C++ on sourceforce?

    So what's your reason for even existing?

    Portability, ease of development... etc... etc...

  8. A capitalist version of Richard Stallman by AtlantaSteve · · Score: 4, Insightful

    Mark makes frequent appearances at the Atlanta Java User's Group, where I attend from time to time. He's definately a contraversial figure, but I don't think it has so much to do with him trying to (gasp!) make money in the software business. I think it's more about personality and how he carries himself, which is a "retro" style harkening back to dot-com days most would prefer to forget.

    At the last user group meeting where I remember Mark speaking, he managed to drop at least a half-dozen F-bombs in addition to various fecal-related 4-letter words (this was in a BUSINESS setting). He also spent half the time pointing out how cosmopolitian he is due to years in California and Paris, and hammered home the point that anyone who questions him simply "lacks vision". In short, he comes across as EVERY obnoxious, phony, three-card-shuffle, smoke-and-mirrors aspect of the entire dot-com era... ALL distilled down into one annoying and pretentious walking sterotype.

    The problem with Mark is that he makes open-source SOUND like the dot-com era redux... another batch of vaguely-qualified fruity visionaries with their half-baked business plans. The focus on Mark in the money-making open source market creates the same problems as the focus on Richard Stallman's personality over on the Gnu side. It's the messenger getting in the way of the message.

  9. CNet Article from 2003 by MexicanMenace · · Score: 2, Informative
    Java servers feel the open source heat
    Online travel-reservation site GetThere calculated that it saved $1.6 million in licensing fees alone by going with JBoss over commercial Java application servers. That figure will double as the company brings another data center online later this year, said Todd Cinnamon, vice president of engineering at GetThere, which is owned by Sabre.

    I worked at GetThere as a Senior Web Developer when they moved from BEA Weblogic to JBoss. Took the core engineering group about two weeks to make the conversion and test the entire codebase. They're still using it to this day.

    Now imagine just 50 other companies that have similar needs convert to JBoss over the course of three years. There's your hundreds of millions of dollars.

  10. JBoss threatened to sue Apache Geronimo by roccomaglio · · Score: 2, Informative

    The subtitle "Marc Fleury has taken JBoss to the top, but he has alienated many along the way" rings true. JBoss threaten a lawsuit against the Apache Geronimo project for "code similarities". This alienated a lot of open source enthusiasts. Here is the slashdot article about the claims of code similarities http://apache.slashdot.org/article.pl?sid=03/11/10 /2057218.

  11. personal end of his life by potpie · · Score: 4, Funny

    Concerning the personal end of his life:

    Brash, outspoken, and frequently insulting, Fleury has clawed his way to the top of the open-source pile over the past six years.

    He will be missed.

    --
    Esoteric reference.
  12. Re:JBoss and Marc Fleury by obender · · Score: 4, Funny
    He's the most sincere caring CEO of a software company I've ever talked to.

    Marc, don't try to live up to all our expectations. Stop posting as AC.

  13. I keep hearing this about Marc Fleury... by PCM2 · · Score: 2, Informative

    ...I keep hearing that Fleury is unlikeable. That people hate him for his outspoken, brash style, etc. That he's money grubbing, that he's bad for open source -- whatever.

    Funny thing is, the one or two times I've spoken to him in person I've walked away going, "Now there's a guy with his head on straight."

    To each his own, I guess.

    --
    Breakfast served all day!
  14. Re:Thats all fine and dandy in fantasy land by ErikZ · · Score: 2, Insightful

    Just out of curiousity, what did you think children did before the industrial revolution?

    --
    Democrats or Republicans. They are both taking us to the same place and they are not afraid of us anymore.