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Golf's Digital Divide

theodp writes "Are $50,000 simulators and $4,500 sensor vests driving a wedge between golf's haves and have-nots? That's the question posed by the WSJ, who reports that a new generation of expensive high-tech tools is stoking a costly arms race among golfers looking for an edge in a sport that already has an elitist reputation."

40 of 228 comments (clear)

  1. And lo, the day has come.... by Marko+DeBeeste · · Score: 5, Funny

    CyberSteroids for the men with little balls.

    --
    Faith: n. -- That human impulse that drives them to steal appliances when the power goes out
  2. No way by MyLongNickName · · Score: 5, Funny

    You mean rich folks have an advantage? Damn. ll my life, there has been equality between the haves and the have nots. Especially in golf. Now, that is falling down like a house of cards.

    My life is over. Anyone want my user id before I go to end it all?

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    1. Re:No way by dl107227 · · Score: 2, Insightful

      no it's not.

    2. Re:No way by ceoyoyo · · Score: 4, Interesting

      Some people need to get a hobby. Oh, wait....

      There's a saying among photographers: the amateur says "gee, I wish I had better equipment." The professional says "gee, I wish I had more time." The master says "gee, I wish I had better light."

      Applies to lots of things, including golf, except you might have to change the light thing. Or maybe not.

    3. Re:No way by TubeSteak · · Score: 2, Funny

      With a name like "Rectal Prolapse" we don't need to see your UID to know that you're from a bygone era where goatse pics & links flourished in the forum that is /.

      --
      [Fuck Beta]
      o0t!
    4. Re:No way by TubeSteak · · Score: 2, Interesting
      Applies to lots of things, including golf, except you might have to change the light thing. Or maybe not.
      They make contact lenses so you can change "the light thing".

      http://www.wired.com/news/technology/0,70154-0.htm l
      "The lenses come in amber ..., and grey-green for sports like golf, where the background environment is what's visually important. Both colors filter out a significant amount of overall light, but they also sharpen and improve contrast, so they have a brightening effect, says Alan Reichow, who invented the lenses and is a sports vision consultant for Nike."

      There have been sunglasses around for a long time that can do this, but a contact lense provides the most minimal distortion possible.
      --
      [Fuck Beta]
      o0t!
  3. I am shocked... by ScaryMonkey · · Score: 4, Funny

    SHOCKED to hear that technology might be introducing the taint of elitism into the great Everyman's Sport that is golf.

  4. Golf sucks anyway by dbitch · · Score: 3, Insightful

    Someone had to say it first....

  5. Doesn't help by jimmyhat3939 · · Score: 4, Informative
    The funny thing about this stuff is that, except at the super-elite level, it's not proven to help very much. And, even guys like Tiger Woods don't really use equipment like this all that much. They spend most of their practice time either putting or working on specific shot situations on a real course.

    That's not to mention the fact that in golf a fair bit of the skill is in knowing what to do, not just how to do it.

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  6. O RLY? by Anonymous Coward · · Score: 3, Insightful

    I don't believe this is the tragedy that the submission of this story implies. It is unfortunate that such equipment is inaccessible to everyone, but if nothing else, isn't a sport striving for greatness? I see training as a different sort of advantage than say, steroid use. Ultimately, no tool will replace hard work; a professional golfer, regardless of income, must work for success.

    If we draw a line based on income, what else does that set a precedent for? Genetics can also provide an advantage; how should that be resolved? What about in other situations? Do I want my doctor to have inferior training than another, because having access to expensive training tools gives him an 'unfair' competitive edge in the health market?

    1. Re:O RLY? by Dis*abstraction · · Score: 2, Informative

      That's one opinion. Other people see sport as a way to escape all that, to take a breather from the rat race that defines humanity in every other realm. That's why these people don't see medicine as a sport.

  7. Re:This Just In! by Mathonwy · · Score: 2, Funny

    The problem with golf is that it is too subtle about being a "rich people game".

    Thus, I propose a NEW sport, which I humbly name "money-ball".

    The way it works is, you have a big bonfire. Throwing $20 into the bonfire gives you one point. The game continues until one side forfeits. Whoever has the most points at the end wins!

    Fun for hours!

  8. Oh boo hoo! by Five+Bucks! · · Score: 3, Insightful
    Golfer have-nots?!

    At a cost of $60 for green fees (the lowest around here), the wedge between golfing "Haves" and "Have-nots" begins before you even reach the gilded gates of the course. Add in golf-cart and clubs, plus drinks afterwards, it's easy to drop $120 to go golfing.

    Phooey...

    --
    52 52'23" W 47 32'07" N
    1. Re:Oh boo hoo! by paeanblack · · Score: 2, Insightful

      Add in golf-cart and clubs, plus drinks afterwards, it's easy to drop $120 to go golfing.

      I take it you haven't been to a baseball game lately either.

  9. silly by Quick+Sick+Nick · · Score: 2, Insightful

    $50,000 simulators to play golf are no more necessary than a $100,000 swiss watch is necessary to tell the time.

  10. As a golfer by hsmith · · Score: 3, Insightful

    who fucking cares. who cares if some guy on another hole has some $50,000 machine to practice on. it doens't impact me in the least. i could care less what others play, just my own.

  11. The Middle Class Brat Experience by Quirk · · Score: 4, Interesting
    I had 3 years of pro lessons from the age of 5. The pro who taught me was English and very much given to a classical swing. The trick of a great swing and/or putting is like the secret of enlightenment... there is no secret to enlightenment. It's just if you're looking for the answer... you don't have it, and, once you do, you're no longer looking for it, but it's unlikely you know exactly the steps you took to get it.

    I golfed for 18 years. It's a great head game, really almost zen like, but championship calibre play doesn't come from expensive toys. Expensive toys can hone natural talent but that's about it. For all that, expensive toys can ruin natural talent.

    Micheal Jordan was touted a a "physical genius", whatever that is. When Jordan turned to baseball it was said his physical genius would allow him to achieve the same greatness in baseball as he did in B ball. Did not happen, and it's likely Jordan had access to every toy available.

    The X factor will always be part of championship play and all the toys for all the boys won't replace it.

    --
    "Academicians are more likely to share each other's toothbrush than each other's nomenclature."
    Cohen
  12. perfect golf ball by mshurpik · · Score: 2, Informative

    I saw a report on TV a few years back about a golf ball that has 2 rows of dots, kinda like a baseball, instead of all over, and it doesn't slice at all.

    So good it was immediately outlawed. Which is fine but, you have to admit, golf is a pretty artificial sport.

    1. Re:perfect golf ball by Ignominious+Cow+Herd · · Score: 2, Informative

      Nope, it is aerodynamics. The Bernoulli effect I believe, same as an airplane wing.

      Backspin makes the air on top move faster than the air on the bottom - relative to the direction of ball flight I think. Faster air has less pressure than slower air and generates lift.

      I also think it generates less drag, but I don't remember why.

      Partial side-spin creates hooks and slices. So less spin overall creates less hook/slice, but in some cases less distance.

      For a club like a driver, backspin can actually cause a loss of distance, because the ball ends up with a trajectory that is too steep, and you get no roll at the end of the flight.

      Nirvana is a ball/club combination with low spin off a driver and high spin off a wedge or other short club.

      Yes, I'm a Golf Geek.

      --
      Lump lingered last in line for brains, and the ones she got were sorta rotten and insane.
    2. Re:perfect golf ball by DigiShaman · · Score: 2, Informative

      I also think it generates less drag, but I don't remember why.

      Because the dimples create turbulence and thus a smaller low pressure wake on the backside of the ball as it's flying through the air. At least, that's how I understand it. You can read more about it here. http://www.aerospaceweb.org/question/aerodynamics/ q0215.shtml/

      --
      Life is not for the lazy.
  13. New Poll by sharkey · · Score: 2, Funny
    Who has the biggest snobs?
    • Linux
    • Apple
    • Golf
    • CowboyNeal
    --

    --
    "Outlook not so good." That magic 8-ball knows everything! I'll ask about Exchange Server next.
  14. What's new? by labratuk · · Score: 5, Funny
    Are $50,000 simulators and $4,500 sensor vests driving a wedge between golf's haves and have-nots?
    I thought the whole point of golf was to drive a wedge between the haves and have nots.
    --
    Malike Bamiyi wanted my assistance.
    1. Re:What's new? by killjoe · · Score: 4, Funny

      "I thought the whole point of golf was to drive a wedge between the haves and have nots."

      No that's the whole point of the wall street journal.

      --
      evil is as evil does
  15. None of this matters... by HomerJ · · Score: 4, Informative

    All of this is just to get money from people that already have too much of it.

    The only things you need for golf are a swing you can repeat, and knowing how to putt. Neither require anything more than a normal set of clubs, and some practice.

    Ben Hogan said it best that there is no reason the average person can't break 70. And there was no tricks, no $50k electric vests, no goofy clubs that collapse when you swing the wrong way, or anything else. It's just having a swing that repeats, and includes the fundamental things you need to have that all great golfers do.

    Best thing to be a better golf game is get the Ben Hogan book about the 5 fundamentals. About $5-$10 at any bookstore. Ben Crenshaw has a video on putting that's also good, and it's about the same price if you can find it.

  16. Cinderella story..... by ralfg33k · · Score: 2, Funny

    But does that simulator include using flowers for driving practice? Oh, I think not.

    Besides, most of the folks I know golf because it's a good excuse to swill something from the beverage cart, enjoy being outside instead of in their offices/cubicles, and fire off jokes that would otherwise score them a 30 minute meeting with their manager and an HR rep.

  17. Re:This Just In! by LoRdTAW · · Score: 2, Interesting

    Golf is always stereo typed as a rich white mans sport. While many Private $100,000+ country clubs have the snobby atmosphere, the public courses do not. My friend got into golf after hearing of Tiger Woods. He got me to go to a driving range one day after allot of convincing. Well I enjoyed it, and began to play more often. Im not an avid golfer but I do have a set of cheap second hand clubs for when we go play. We play the local par 3 courses, pitch and putts, driving ranges and even the various mini golf courses to have fun while working on our putt. Its fun but you also see allot of young and diverse people. Once on a pitch and putt course I saw a bunch of the most ghetto black kids you can imagine with their own equipment playing. Golf still has that snobby rich guy image attached to it but overall everyone enjoys the sport, you just do see it portrayted that way in the media.

  18. Re:This Just In! by xavi62028 · · Score: 2, Insightful

    but do these things actually help golfers that much? They may just be a way to suck money out of rich people who can afford to throw their money down the drain (or hole in this case) There are always things for rich people to try to save a stroke or two on their gamek, but determination will always win out

  19. Wha? by gearmonger · · Score: 2, Funny
    What is this 'golf' of which you speak?

    Or did you mean "Gorf"?

  20. You almost got the main point by EmbeddedJanitor · · Score: 4, Insightful
    Sure there's a performance difference between crap gear and reasonable gear. There is far less performance difference between reasonable gear and the best gear. This applies to most sporting equipment. For example my $600 or so Sage fly rod is markedly better than a $50 Chinese bottom end job, but is probably not much better than a $200 rod or much worse than a $2000 rod.

    If you're a Tiger woods then perhaps equipment that gives you an extra 1% edge is worth it, but most people would not tell the difference. The biggest success determining factors are ability and practice. Expensive kit does nothing unless you actually use it.

    Marketers understand what drives buying for premium spending sports (golf, fly fishing,...). Most of the sportsmen don't have enough time to get out and practice sufficiently and feel a bit guilt about it. Being able to buy the toys helps alleviate that feeling of guilt rather than actually improving the game directly.

    --
    Engineering is the art of compromise.
    1. Re:You almost got the main point by nate+nice · · Score: 3, Interesting

      True to a point but not always. If you assume you're using your driver on 14 holes, then 15 * 14 = 210 total yards saved. This isn't a whole lot but on an average 5000 yard course, that shortens it by around 4%. Again, it's not a lot but it will maybe save you 2 strokes in that on those par 4's you might be driving the green instead of chipping. But as you pointed out, there are no guarantees.

      Also, 15 yards can be the difference between using a 5 iron or a 4 iron. This makes a big difference for some people.

      As for putting you're dead on of course. If these same people were really serious about improving their game by 7 strokes or so, they would spend at least an hour every day practicing a routine of puts. Or better yet, spend the money on a putting green for the backyard. It's the best way to improve your game. count how many 10' putts you miss in a game. You would probably be amazed.

      Another thing with many of those huge drivers is they have a much larger sweet spot. This will keep you out of the woods a couple times as they are more "forgiving". This is a classic example of equipment improving a score instead of skill, prevalent in bowling as well (all the new cover stocks to improve hooking on oily lanes to create better pocket entry angle resulting in less 10 and 7 pins hanging around, etc).

      The most amazing thing is the shafts people buy. So many people buy those ultra flexible shafts but they don't have enough club speed to use them so their hands get too far in front of the ball and they end up decelerating when they make contact resulting in shorter shots.

      Gold junkies are known to go nuts and pay way too much for things. I love the game but have never bought anything but balls. Luckily I have a brother who's all too obsessed with the game and passes down decent equipment. He's really good at the game at least.

      --
      "If you are a dreamer, a wisher, a liar, A hope-er, a pray-er, a magic bean buyer ..."
  21. Keeping up with the Wilshires. by SeaFox · · Score: 2, Interesting

    ...a new generation of expensive high-tech tools is stoking a costly arms race among golfers looking for an edge in a sport that already has an elitist reputation.

    The expensive tools aren't about "having an edge" on the green. It's a way of trying to create a new layer of socio-economic separation in the group of players. Golf has been a pasttime of the affluent and powerful for awhile. And it used to be a game that stayed in that domain. But the more people have been shouldering up the cost of equipment to get started (partially as part of corporate ass-kissing to try to get a leg up in office politics) and with more and more public golf courses springing up the game just isn't "exculsive" enough for the Good Ol' Boys anymore.

    So they take it up a notch. How hardcore a golfer are you? "Oh, well I spent $1000 on this space age driver." "Oh well, I have a $4500 simulator."

    It's just a new game of keeping up with the Jones's with an entry price set high enough to keep the riff-raff out.

  22. Re:This Just In! by Firehed · · Score: 2, Interesting
    everyone enjoys the sport
    You're not playing right. If you don't spend at least 40% of your time cursing, you're either really lucky or really high. As it is, my "breaking 80" refers to that percent rather than the score.
    --
    How are sites slashdotted when nobody reads TFAs?
  23. computer needed to make tee times by chocolatetrumpet · · Score: 2, Interesting

    I honestly thought this article would be about how you need a computer and internet connection to make tee times.

    It used to be done over the phone, but now my godparents had to buy a computer and internet access exclusively to reserve tee times at their local course.

    It can be pretty rough if you have never used a computer before...

    --
    Spoon not. Fork, or fork not. There is no spoon.
  24. Then and Now by Hootenanny · · Score: 5, Interesting

    There was a time when we used to play golf with:

    1. persimmon woods
    2. hickory shafts
    3. blade irons
    4. something called a "mashie niblick" (look it up, for a trip down memory lane)
    5. leather balls stuffed with feathers

    Now, thanks to new technology we play with:

    1. oversized titanium drivers
    2. graphite shafts
    3. cavity back irons
    4. 60-degree wedges
    5. four layer solid-core distance balls

    Now for the kicker - according to the USGA, the average handicap hasn't dropped significantly. What does that tell us?

  25. Old story... by rice_burners_suck · · Score: 2, Insightful
    If I remember correctly, this is a pretty old story... But what difference does it make? If you meet with some business bigwigs on the golf course to talk business, I think you'll find that they don't use all kinds of weird gadgets. They'd probably be laughed right off the course. Sure, they'll have better clubs and whatnots, but nobody will judge you if you're not good at golf. The business meeting taking place is what they're paying attention to.

    Also, this haves vs. the have-nots thing is a bunch of hogwash. Yes, there are a few extremely rich people who show it off. But most people who have a few million in the bank don't show it. I know a few people like this. One drives a car that's fifteen years old. Another drives a piece of junk. They look like simple people. Their bank account doesn't affect their thinking. But on the other end of the spectrum, there are a ton of people nowadays who feel a need to show off and attract attention. They do so by overextending themselves on their credit cards and multiple refinances of their homes, so they can drive fancy cars and live a high-roller's life. They're generally the ones who buy all those gadgets.

    And like I said, they'll get laughed right off the golf course, because a guy who shows up with $15,000 in electronic golf gadgets is like the nerd kid who shows up on his bicycle with 50 different pieces of safety equipment like pads and gloves because his mom thinks he'll get a scratch otherwise.

  26. Algorithms by DeadCatX2 · · Score: 2, Interesting

    Am I the only one interested in the method by which that iClub thing (last link in summary) works?

    Come on! I wanna know what sensors they put on people and in the clubs, and then I wanna know how they turn the raw data from those sensors into usable data like position in 3d space and orientation.

    Is this stuff patented? Patents are public record...

    Haha! Reverse patent trolling!

    1) Search patent database for good patents
    2) Come up with awesome idea using the patent
    3) License patent from owner cheaply
    4) Release super-awesome product-of-the-century
    5) ...
    6) PROFIT!

    --
    :(){ :|:& };:
  27. Re:Running by wwwillem · · Score: 2, Informative

    Swimming can be even cheaper as long as you're not using a wetsuit, ...

    Swimming can be really inexpensive, especially if you forget about the swimsuit !! :-)

    --
    Browsers shouldn't have a back button!! It's all about going forward...
  28. arrggghhg the sun!!! by tlynch001 · · Score: 5, Funny

    A game that involves sunlight and walking? Like anyone here would play that!

  29. And then Tiger uses two drivers in one game by Animats · · Score: 2, Insightful
    A few days ago, Tiger Woods used two different drivers in one game. Golf equipment manufacturers are now salivating over the opportunity to sell every golfer on having two different drivers handy at all times.

    Silicon Valley started to go downhill when executives started playing golf instead of raquetball and tennis.

  30. Re:I just hope the same never happens to... by Adult+film+producer · · Score: 2, Insightful

    Come on mods, that is funny.. lighten up would ya. Golf doesn't need to be expensive but it definitely can be if you so choose to invest money into it. The expensive uber-elite private courses with yearly membership fees of $50K are really the exception. I play every monday & tuesday on a public course with a neighbour (it's only a short 5 minute walk) and it costs $14 to play 9 holes... on the weekends its a bit more expensive but with a group of friends + case of beer, it's worth the money.

    Every year I end up buying a new club of some sort, sometimes I'll drop a few bucks on a putter, couple of hundred a year in total I would guess. Kids probably spend twice as much as I do on their Xbox games and jolt, so it's all relative IMHO. The only time I take the game of golf seriously is when I step up to the ball and do what I can to get it close to the hole...

    If you're interested in golf I would suggest grabbing a bag of clubs from a local garage sale, it doesn't have to be fancy.. just make sure the heads aren't loosening up (that can be repaired for a few dollars at the pro-shop.) Find a public course near you and enjoy walking the course, it's healthy way to get in some mild exercise.