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Viiv Falls Flat
smilingman writes "The Washington Post (Retina Scan Required) is reporting that Intel's Viiv media center, which was supposed to revolutionize home entertainment and kill the living-room PC as we know it, fails miserably to deliver in its first incarnation. From the article: 'During a presentation at the Consumer Electronics Show in Las Vegas, chief executive Paul S. Otellini unveiled Viiv -- a combination of hardware and software that would combine functions of the TV, the DVD player, the VCR and the video game console... In April, Viiv doesn't look much like that vision. On a typical Viiv box, Hewlett-Packard's Pavilion m7360y, it amounts to a smattering of free Web video clips and discounts on online music, movie and game rentals -- plus a nifty rainbow-hued Viiv sticker on the front of the computer.'"
Nothing new here to see, move along folks.
I think companies are trying to push these sorts of products out the door without fully understanding what consumers are looking for -- so far it has been nothing more than a lot of hype.
I think we have another 5 years before our living rooms become transformed.
_
Buy this t-shirt (cheap)
This situation reminds me of the problems that Microsoft has with its visions for a cheap Origami device. The ones that are coming out are quite expensive because manufacturers insist on putting Intel chips in them instead of the ones from Via that Microsoft wanted. In this case, it's likely that the manufacturers just aren't designing viiv boxes that live up to Intel's idea of what viiv should be. If Intel wants viiv done right, it's going to have to do viiv itself.
*The most erroneous stories are those we think we know best - and therefore never scrutinize or question.*
Viiv was always going to be more marketing that substance.
That said, what did TFA expect it to be? A free lifetime membership to download all the movies you want?
What will matter are ease of installation, looks of final box (mostly out of Intel's hands) and noise... along with costs and a few necessary features, of course.
Viiv apparently is very similar to other desktops already out there... Personally, I prefer an Open source PVR jigged to work around Macrovision and other DRM bunk. I doubt VIIV will be so kind.
Funnypics
It's pretty cool that the computer industry has matured to the point that we can actually ship vaporware!
Does Intel even know what "Viiv" is supposed to be? It is actually supposed to *be* anything? Or are they just selling random names now?
Having a nifty rainbow-hued sticker on the front of my computer is half the fun!
It seems to me that the concept of a Media Center PC is totally at odds with current corporate movements towards content protection.
Any half-decent MCPC will be able to, at a minimum, record televsion broadcasts through whatever medium the customer happens to use. This is not something that content producers or media corporations want. It grants far too much freedom to the consumer to keep high-value programs without buying them on physical media and to avoid advertising.
Also, it's very likely in the future that media producers will want to separate media playback and the home computer as much as possible. An easy way to cut down on content copying is simply to only chip purpose-built media players and not license chipped optical drives for PCs.
Media corporations have massive lobbying power, I can't see any large hardware vendor empowering the consumer in the way that a useful MCPC requires without running into large problems.
Too much hype before launch == a product that doesn't meet expectations. Simple as that.
Seriously, I never expected Viiv to be a huge success, but I at least expected that there would be some benefit that would make it worthwhile. If many high end HTPCs are better then Viiv computers (which the article suggests), but available at a lower pricepoint, then Viiv will fail. Anyone could have figured that out.
The problem with Viiv is that all the things that they're saying we'll be able to do with them are functions of software, not hardware. Since they're depending on MCE for functionality, it doesn't matter whether you have a Viiv machine, a regular Intel processor, or (god forbid) an AMD one.
This guy's the limit!
75% Reinvent the wheel
20% Lets play it safe so we don't scare content providers away.
3% There are quite a few geeks on the IntarWeb who are doing this, lets do it ourselves so we can milk money from the $Mass_Market_Idiots
2% I heard about this whole TV-Internet convergence thing in 1996 and I have never seen anybody else get it right, maybe we can do it!
As a bonus, we can sell Processors equiped with SFT Technology!
(Super.Fast.Television)
We will call it SaFeTy Chip!
"The price good men pay for indifference to public affairs is to be ruled by evil men." ~Plato (427-347 BC)
Viiv? how do i pronounce this? Six-Four? or Seven-Five?
VIIV failed because it has no reason to exist. What is VIIV? I have scoured the internet and Intel's site to figure this out. As far as I can tell, it is a marketing message surrounding Media Center PCs. How a VIIV Media Center is better than a non-VIIV Media Center, I have no idea. Other than including the Core Duo processor, I don't even really understand what it means to be a VIIV PC. At least with Centrino (another exercize in branding from Intel), I knew it meant these 3 chips were in the computer. Now, all I know is it has a sticker.
The internet is starting to dismantle some forms of traditional marketing. Hype alone doesn't cut it any more. Intel hasn't realized that. It created something that was pure hype and now it is seeing its balloon quickly deflated.
This is not a first for Intel to try this though. MMX makes the internet go faster. Anyone remember that?
Working at PC World, i've seen the marketing and blurb Intel are putting out about these things, and have had a nice Intel rep tell me all about the Viiv processor/PC thingies.
The flash animations he's got show you having one PC, a Viiv compatible stereo that can recieve your music wirelessly, a TV in the frontroom linked to your PC so you can use it as a PVR and so on. No-one will ever set their PC up like that, especially not the John Smith from the street that decides he wants a nice new PC.
The only thing Viiv offers the home user is a bloody fast PC, built in wireless (On a desktop, not that useful!) and a nifty instant-standby button that's not quite instant but about 5 seconds, very good for a PC to be honest. But is it this nice "platform" they advertise it as? No. What about all the Viiv compatible kit (See stereo above) that's meant to happen? I'd like to see it out and a price tag myself.
I pronounce it "dead."
...has always been a bit alien to the PC industry.
PC types keep scratching their heads trying to figure out what people like about Apple. It never seems to cross their mind that it's because Apple at least delivers some of what it promises.
The article says: "The worst experience of all came when I tried to view Intel's own showcase of Viiv content. At first, clicking this button yielded a "Windows Media Center Edition required" error. After rebooting the computer to try again, I was presented with a lengthy license agreement and an ActiveX installation dialog. The subsequent download seemed to stall out when the HP-bundled Norton Internet Security firewall warned that "EntriqMediaServer" was a high-risk program that it should always block. Naturally, that was a Viiv component."
I cannot ever imagine that Apple would ever, ever, ever ship a product in a state like that. Words fail me. Did nobody at HP or Intel ever try actually using the product even once? Does anything think they have responsibility for what the user finds when they take the product out of the box?
"How to Do Nothing," kids activities, back in print!
The worst experience of all came when I tried to view Intel's own showcase of Viiv content. At first, clicking this button yielded a "Windows Media Center Edition required" error. After rebooting the computer to try again, I was presented with a lengthy license agreement and an ActiveX installation dialog. The subsequent download seemed to stall out when the HP-bundled Norton Internet Security firewall warned that "EntriqMediaServer" was a high-risk program that it should always block.
Naturally, that was a Viiv component.
So, the Mighty Microsoft "Media Juggernaut" (as David Berlind over at ZDNet likes to call it) mixes genes with the Invincible Intel Viiv and we get: errors left and right and the anti-malware proggy telling you that a Viiv content delivery component is dangerous!
Priceless.
Say, I have a suggestion: Why doesn't Intel just worry about making better CPUs, Microsoft worry about getting an operating system out the door that your average 14-year-old can't crack from 7,000 miles away, and the both of them leaving cheap home entertainment devices to the Chinese manufacturers like Apex? Or would that be asking too much?
Don't expect to sell your first generation of platform (or architect). It sucks. You know it, the customers know it. Instead use it as a phototype to get feedbacks from.
Maybe something that sounded like a good idea doesn't work in real life. Maybe something that was left out in the production is essential to the success. You wouldn't know unless you start selling your product.
Concentrate on making your second generation better.