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New Apple Campaign Target PC Flaws

Posted by ryuzaki0 on from the so-many-submissions dept.

sodul writes"Apple just started a new campaign to emphasize the advantages of Mac versus a regular tasteless PC. The ads represent a young cool looking man (Mac) and a white collar in his 40's (not cool, PC). In one of the ads the PC repeat itself several times because it had to reboot. In an other one (and maybe the most aggressive of all) PC is sick because of a virus, while Mac is healthy. You can watch the new spots on Apple's site "

6 of 819 comments (clear)

  1. Re:Doesn't work by joe+155 · · Score: 0, Troll

    Another reason why this might well not work is that if you go on the site it doesn't even seem to work in Linux (the files are ".mov" so if I'm right you'd need quick-time for that which is an apple product which people who don't have apples might not have (I don't and wouldn't get it)... how are they going to convince me to change if I can't see it (In my country they won't let these adds on TV from the sounds of it because there always is problems when people make direct explicit comparisons to other products... so it won't be on tv for me either)

    --
    *''I can't believe it's not a hyperlink.''
  2. Re:Doesn't work by mctk · · Score: 1, Troll

    Intelligent Design.

    --
    Paul Grosfield - the quicker picker upper.
  3. Where's the command to mod advertising campaigns? by Duds · · Score: 0, Troll

    (-1, Troll)

  4. The cult should be so proud... by The+Spoonman · · Score: 0, Troll

    ...making fun of stuff that was a problem, what? Maybe two-three versions ago? The Mac I had sucked balls compared to any Windows box I ever touched..

    --
    Which is more painful? Going to work or gouging your eye out with a spoon? Find out!
    http://www.workorspoon.com
  5. Uhhhhg by SandBender · · Score: 0, Troll

    Yet another set of crappy ads. Honestly all Apple sells now is "cool", that's it. I'd say 90% of the Apple users I know also own a VW (or a mini), an iPod and a Razor phone. You apple fanboys are little clones of each other. Seeing you all prance around and is as revolting as watching a pack of frat boys. You all think you are soo superior because of the stupid crap that some marketer tricked you into buying. Shit at least the frat boys know they aren't unique. Mac-heads all think that buying an Apple product makes them a special little snowflake.

    iJam (It's Just A Machine)

    --
    Could chocolate be quiet and let me finish?
  6. Re:Doesn't work by jez9999 · · Score: 0, Troll

    It certainly doesn't work if you can't see the ads.

    Yeah, I go to their site and I hear the sound, but my wonderful Quicktime plugin doesn't show the goddamn video. I'm annoyed now. :-(

    "Reason number 1 to get a Mac - it just works."

    Yeah, is that because Apple purposely makes broken software for Windows?

    --
    == Jez ==
    Do you miss Firefox? Try Pale Moon.