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New Apple Campaign Target PC Flaws

sodul writes"Apple just started a new campaign to emphasize the advantages of Mac versus a regular tasteless PC. The ads represent a young cool looking man (Mac) and a white collar in his 40's (not cool, PC). In one of the ads the PC repeat itself several times because it had to reboot. In an other one (and maybe the most aggressive of all) PC is sick because of a virus, while Mac is healthy. You can watch the new spots on Apple's site "

29 of 819 comments (clear)

  1. This comment target lack of proof-reading. by Mortice · · Score: 5, Funny

    "In one of the ads the PC repeat itself several times because it had to reboot."

    "In an other one ... PC is sick because of a virus, while Mac is healthy."

    Is the submitter actually a robot manufactured by Apple to demonstrate what happens when you make a language engine out of MS Office's grammar checker?

  2. *sigh* by Descalzo · · Score: 4, Funny
    The thing that struck me about the ad I saw last night was the way the PC and Mac users were dressed up. I feel like I am not cool enough to own any Apple products. The story of my life, sadly.

    Ever notice how Macheads never comb their hair? It must be like buying a Volkswagen.

    --
    I cried real tears when Li Mu Bai died.
  3. 14 reasons from Apple by Quevar · · Score: 3, Funny

    Here's 14 reasons to buy a Mac:
    http://www.apple.com/getamac/

    One definite reason would be that you can either run OS X or Windows or Linux - that seems like a lot more choice than only being able to run Windows.

  4. Re:Dumb. PC==Mac. Mac==PC by Ohreally_factor · · Score: 4, Funny

    I'm starting to seriously question your credentials, man.

    The two cases where a mac user uses the term PC are:

    1) Disparagingly, as in a comparison to Macs

    2) Defensively, when claiming that Macs are PCs, since PC stands for Personal Computer.

    It's in Chapter 1 of How to Be an Irritating Fanboy, page 17.

    --
    It's not offtopic, dumbass. It's orthogonal.
  5. Re:Is Apple on the offensive by jcr · · Score: 2, Funny

    Certainly, as a Linux user and programmer, OS/X has nothing for me at all.

    Indeed, the Mac offers none of the sense of accomplishment that comes from chasing down drivers, configuring your kernel, tweaking your system to show your Aw3s0m3 1337 Linux mastery.

    As a Mac user and developer, I just have to be satisfied with a reliable system that's got amazing development facilities like Cocoa and Quartz Composer.

    -jcr

    --
    The only title of honor that a tyrant can grant is "Enemy of the State."
  6. Macs don't freeze? by Anonymous Coward · · Score: 4, Funny

    I think when the PC guy freezes, they shoul hit the Mac guy with a big spinning beachball!

  7. Re:Doesn't work by jcr · · Score: 4, Funny

    Another reason why this might well not work is that if you go on the site it doesn't even seem to work in Linux

    I'm sure you can play .mov files if you just spend a day or so reasearching what's available that passes ideological requirements, and then download it, build it, debug it, configure it for your GPU...

    Well, that's life with Linux.

    -jcr

    --
    The only title of honor that a tyrant can grant is "Enemy of the State."
  8. Re:Doesn't work by gEvil+(beta) · · Score: 2, Funny

    I'd like to add that it's a great book. It certainly helped fill in some areas of history that I was always a little fuzzy about.

    --
    This guy's the limit!
  9. Re:Doesn't work by saintp · · Score: 2, Funny

    I was hoping, before I watched the "Network" one, that the cute Asian chick in the screen cap was going to be Linux. But she wasn't. That would have been false advertising anyway.

  10. Re:Is Apple on the offensive by mrchaotica · · Score: 2, Funny
    And not all mainframers are limited to COBOL.
    Yeah, some of them use FORTRAN!
    --

    "[Regarding the 'cloud,'] ownership was what made America different than Russia." -- Woz

  11. oops, it did it again by BigKat42 · · Score: 2, Funny

    Just thought I had to add this... The irony makes me chuckle. Not more than 5 minutes after a dual display hiccup (my 3 past Mac laptops have performed this flawlessly but this thing can't figure it out) which forced me to restart my work forced WinBlows laptop. So I restart, hit slashdot, and check out the link to Apple's new commercials - and what do ya know!? Internet Explorer encountered some problem after watching 3 or 4 of them and crashed the system. Gotta love those restart breaks! If I had a Mac at work I might have to sit at my desk and get some work done.

  12. Re:Dumb. PC==Mac. Mac==PC by Anonymous Coward · · Score: 3, Funny

    What do you call an intel Mac running windows?

    Unfortunate.

  13. Re:Doesn't work by minus_273 · · Score: 2, Funny

    good thing macs dont have a system tray or balloons to pop up like that.

    --
    The war with islam is a war on the beast
    The war on terror is a war for peace
  14. Over the usage of "PC" by phaxkolumbo · · Score: 3, Funny

    People, people!

    To the ones complaining that "PC" is not "a machine running Windows", please note that no Linux (or *BSD, or Solaris x86 or, or...) using geek/nerd/unsanitary person is ever going to call a Intel-based computer running the said operating system a "PC". It's a "Linux box". The cooler ones use the plural "Boxen"

    You know it's true, now focus on bashing either Apple or Microsoft, or maybe Dell or some big PC manufacturer, I don't know.

    (It's [trying to be] funny, laugh)

  15. Re:The sick with a virus ad... by finkployd · · Score: 5, Funny

    Yup, any day now. What with this commercial egging them on, and CERT's "sky is falling" report that says they expect Mac viruses and spyware to sharply rise. It will happen, just you all see. Maybe not right now, but soon. Well, eventually. You will know when it does. I know we have been saying this for a while but seriously, just give it time. It has nothing to do with system security, or response to vulnerabilities, or anything like that, it is simply a function of how popular something is. OS X will soon become a cesspool of viruses and spyware, it HAS to happen if they get more popular, popularity is the ONLY reason windows has this problem.

    Finkployd

  16. Re:funny but outdated jokes... by finkployd · · Score: 3, Funny

    Vista is peeping around the corner...

    Yes, and every time and peeps around the corner it seems to have fewer and fewer promised features. By the time it is finally released it will probably just be WindowsXP with some OS X inspired window dressing, "are you sure" boxes for every operation (someone at MS is convinced that makes things more secure), and of course the real reason for Vista's existance: DRM. Tada! An OS built around a single feature that nobody wants. Although I guess there are some people out there who believe that their computer is capable of doing too much and does not limit them enough.

    Finkployd

  17. Great by suv4x4 · · Score: 4, Funny
  18. Re:Dumb. PC==Mac. Mac==PC by Anonymous Coward · · Score: 1, Funny

    And that's why you're an idiot.

  19. Marvin the PC Android by Zerbs · · Score: 2, Funny

    Here I am, brain the size of a planet, and I get stuck doing all the boring jobs.

    --
    "22 astronauts were born in Ohio. What is it about your state that makes people want to flee the Earth?" Stephen Colbert
  20. I can't figure it out by Mister+Whirly · · Score: 1, Funny

    So is Apple the shit sandwich or the giant douche?? Can somebody help me on this one??

    --
    "But this one goes to 11!"
  21. Re:The Linux Guy by Golias · · Score: 4, Funny

    Your sig would actually has 4 different values:
    00
    01
    10
    11

    So, it should read as such:
    There are 1 types of people in this world, those who can count in binary and those who can't.


    You just established yourself as one of the ones who can't.

    10 = zero in the "ones" plus one the "twos" column. In base-10, you would write that as "2".

    1 in binary is the same as it is in base-10 or hex. It's 1. You can't have "one types."

    You also made an enormously stupid fencepost error.

    You don't assign one item as "0" when counting how many things you have. Even if you do say something like "the apples in this basket are numbered 0, 1, 2, 3, and 4", you still have FIVE apples in your basket.

    Also, where do you get 11 from??? 11 is more than 10. He said 10 types of people. Counting them would be done thus:

    1.
    10.

    Done.

    --

    Information wants to be anthropomorphized.

  22. What a year! by Anonymous Coward · · Score: 2, Funny

    This Year is the year for:
    - Linux on the desktop
    - open-source Java
    - Mac viruses
    - Windows Vista
    - Duke Nukem Forever

    (And it's been This Year for 5 years now.)

  23. The Linux Girl by Anonymous Coward · · Score: 1, Funny

    must have PMS

  24. Re:Doesn't work by Space+Coyote · · Score: 2, Funny
    A Linux install comes with a lot more than a calculator and a clock. I think it is a tad misleading.

    Linux comes with 8 different calculators, half of which use RPN :)

    --
    ___
    Cogito cogito, ergo cogito sum.
  25. Penny-Arcade by ecliptik · · Score: 3, Funny
    There's a perfect Penny Arcade comic to go along with this comment:

    The Hipness Threshold

  26. Re:Doesn't work by Anonymous Coward · · Score: 1, Funny

    Linux users aren't often the target market for anything.

  27. This one worked, in reverse by SmallFurryCreature · · Score: 2, Funny
    this does NOT scream "Mac is cool".

    What the picture does scream is hardworking father and lazy son who still lives with his parent unemployed and useless.

    If this is the image Apple wants then good luck.

    Further into the site you get asked the question "Wich mac are you". Hmmm. Well lets expand, wich computer am I? A dell (cheap crap), a powerbook (expensive, tastefull, useless), a mac mini (expensive, underspecced).

    None of the above. Me, I am a gray. HAL ain't got nothing on me baby.

    Just sell a good product. Don't try to sell me a fucking lifestyle. I swear everytime I am just about to buy a hip product I see that ad and realise that if I am seen with it people think I want to have the image portrayed in the ad. Ewh.

    Can't I own a mini mac because it is small, silent and nice without being an useless artsy guy sponging of his dad?

    --

    MMO Quests are like orgasms:

    You may solo them, I prefer them in a group.

  28. Re:Apples shoots itself in the foot... Again! by NtroP · · Score: 2, Funny
    Apple is crapping on the 40's white color workers, but it's the 40sh white color workers that make all corporate purchasing decisions today... (emphasis mine)
    Its white-collar. White-collar, as in they wear white shirts with white-collars (probably with ties attached) instead shirts with "blue-collars" or t-shirts or tank-tops or what-have-you, implying that they don't "get their hands dirty" when they work like "blue-collar" workers do. This means that you can actually include non-caucasians in the white-collar category too.

    Or where you making some sort of statement and I missed it entirely? ;-)

    --
    "terrorism" and "pedophilia" are the root passwords to the Constitution
  29. Re:The Linux Guy by amichalo · · Score: 3, Funny

    How many nerds does it take to count to two in binary? 10

    --
    I only came here to do two things; kick some ass, and drink some beer...looks like we're almost out of beer.