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New Apple Campaign Target PC Flaws

Posted by ryuzaki0 on from the so-many-submissions dept.

sodul writes"Apple just started a new campaign to emphasize the advantages of Mac versus a regular tasteless PC. The ads represent a young cool looking man (Mac) and a white collar in his 40's (not cool, PC). In one of the ads the PC repeat itself several times because it had to reboot. In an other one (and maybe the most aggressive of all) PC is sick because of a virus, while Mac is healthy. You can watch the new spots on Apple's site "

3 of 819 comments (clear)

  1. Is Apple on the offensive by Tibor+the+Hun · · Score: 0, Redundant

    Does this mean that Apple is ready to go on the offensive and increase its marketshare?
    It seems that they've been preparing for years (OS X, iLife, iPods) in fine-tuning their products and with a smoothly going Intel switch they are ready to make a substantial move into homes.
    Sadly, until they get "ghosting" process smooth they won't be able to make a massive entrance into the office.
    I'd predict that within 5 years, in the US homes, they'll have close to a 15-20 % marketshare (If not even more). A LOT of the people I know have already purchased Macs, and are EXTREMELY happy with them.

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    If you don't know what AltaVista is (was), get off my lawn.
  2. HAH. Apple just shot themselves in the foot bad.. by ShyGuy91284 · · Score: 0, Redundant

    Openly promoting the "Windows gets virii, Macs don't" will probably cause a huge intrest in virus makers who aren't totally obsessed with Macs to prove them wrong. Way to go. Would have been smart to invest in anti-virus software on the system level before you did this Apple.

    --
    In undeveloped countries, the consumer controls the market. In capitalist America, the market controls you.
  3. Who'd have figgered by kckman · · Score: 0, Redundant

    It's Apple's site, Apple's commercial and it requires QuickTime. I'll have to pass.