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Miyamoto Concerned About Gamer Image Stereotype
kukyfrope writes "In a recent interview with MTV News, Nintendo's Shigeru Miyamoto voiced his concern for the stereotypical image of gamers as kids alone in a dark room. He says that Nintendo wishes to change that image with the Wii, a sentiment made obvious by the wide array of people shown playing Wii in Nintendo's recent promotional videos." From the article: "I think it's time to break free from that stereotypical definition of what a gamer is, because until we do, we'll never truly be part of the national or worldwide culture."
This doesn't seem to be a big problem in Western countries as much as it is in Japan. In America I play games with my friends all the time and we're hardly 'the bottom of the barrel' but here in Japan I've yet to hear something good about people that play games, though huge amounts of people do it, just in secret. But it could also be the way Japanese society works, namely it's a very casted and stereotype producing system.
Gamers in Korea are worshipped as Gods. Why can't all countries be like that? :(
Rather than read an article about an article why not just go directly here? It's a very informative interview, I really look forward to Super Mario Galaxy and how the Wii controller will work in that type of game.
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The Atari 2600 was originalyl marketed this way. They tried to appeal to the sense of family gathering around the TV to play Pong or whatever. All their early ads had photos of families in them to reinforce this idea. In reality though, kids who spent much of their time in arcades were the lion's share of the market for the 2600 and that's why consoles have been developed and marketed towards this crowd for the most part.
All well and good for him to say that, but at least here in the US, part of the very typical group dynamic is an exclusive sense of elitism even if the group is relatively 'low' on the social dominance scale.
/.ers at people who find Windows XP perfectly adequate. The 'geek hierarchy' writ large.
Thus rather than saying "OK, we need to broaden our appeal, let's try to get lots of people gaming!" (a message that would of course appeal to a BUSINESS selling good to the identified market segment), the members of the group behave rudely, and reject any broadening of the franchise to "outsiders".
Look, for example, at the level of scorn directed at casual players of World of Warcraft by 'hardcore' players in-game. Or (for a broader, but similar example) the sneers of derision by
Sure, it's a defensive reaction based entirely on protecting the ego. The lame geek KNOWS he lives in his parents' basement, KNOWS that while spending 12 hours a day playing a video game he's missing out on other social activities that are widely considered to be more constructive, KNOWS that virtual wish-fulfillment might be very satisfying, but really doesn't compare to actually accomplishing anything.
But to welcome in the unwashed masses into his 'world'? That would be to at least partially accept their 'yardstick' of normalcy, against which his self-image would measure smaller. Who would welcome that?
-Styopa