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Miyamoto Concerned About Gamer Image Stereotype

kukyfrope writes "In a recent interview with MTV News, Nintendo's Shigeru Miyamoto voiced his concern for the stereotypical image of gamers as kids alone in a dark room. He says that Nintendo wishes to change that image with the Wii, a sentiment made obvious by the wide array of people shown playing Wii in Nintendo's recent promotional videos." From the article: "I think it's time to break free from that stereotypical definition of what a gamer is, because until we do, we'll never truly be part of the national or worldwide culture."

56 of 76 comments (clear)

  1. Worldwide? by SkankinMonkey · · Score: 4, Insightful

    This doesn't seem to be a big problem in Western countries as much as it is in Japan. In America I play games with my friends all the time and we're hardly 'the bottom of the barrel' but here in Japan I've yet to hear something good about people that play games, though huge amounts of people do it, just in secret. But it could also be the way Japanese society works, namely it's a very casted and stereotype producing system.

    1. Re:Worldwide? by 42Penguins · · Score: 1

      "But it could also be the way Japanese society works, namely it's a very casted and stereotype producing system."
      Ever visited the USA? We've got plenty of those too, albeit perhaps more "unofficially."
      The further along a society is economically or socially, the more likely it is to have such disparities.
      Incidentally, Japan is often considered a "Western" country, as far as economic advancement goes. I guess it depends on whether you mean western by geography, or by material wealth.

    2. Re:Worldwide? by fistfullast33l · · Score: 2, Insightful

      If anything, I think this definitely is still a problem in the US particularly with females. There are increasing numbers of women who play games but I think the stereotype and the most marketed to group is definitely males by far. If the Wii can garner a female market, particularly teenage girls, then it will definitely be breaking barriers. While blogging and ipods have brought more women to the "geek" hobbies more than ever, I still think that until teenage girls adapt to gaming in large numbers, it'll still have a stigmatism attached to it. The Wii is definitely a step in the right direction, especially the image, but I don't think we'll conquer this in one fell swoop. It's going to take several generations of consoles to get there.

    3. Re:Worldwide? by Dis*abstraction · · Score: 1, Interesting

      As a first-generation Japanese American, I've never understood why people like you fetishize my country of origin in such an uncritical, irrational manner. Is it because you want to steal our women? By all means, help yourself--but be warned that Fecal Japan is no myth at all. Is it because you imagine yourselves being able to "fit in" better in Japan? Let me assure you that this is nothing but delusion, an artifact of your Western upbringing perhaps. But unless you share with the Japanese a slavish, unquestioning intolerance, isolationism, sexism, homophobia, and a general social conservatism that makes Hitler look progressive--oh, and by the way, Japanese-looking features and male genitalia--don't expect to find over there the acceptance you lack here.

    4. Re:Worldwide? by Anonymous Coward · · Score: 1, Insightful

      Well, I don't think that it will really take multiple generations to attract a new market like teenage girls; all it really takes is a couple of killer apps.

      Personally, I think Nintendo is the company to break through the barriers because I have seen it in action in my life. Every girlfriend I have ever had started out not playing videogames and eventually bought one (or more) Nintendo gaming systems for themselves; if I was more popular with the ladies I could single handedly give Nintendo market dominance.

      Basically, how it works out is I end up showing them Mario Kart / Mario Tennis / Mario party for the Cube/N64 and they bought the system to play these games on; Animal Crossing and Nintendogs are also very popular titles.

    5. Re:Worldwide? by Psmylie · · Score: 2, Informative
      "Is it because you want to steal our women?"

      Steal? No. Borrow? Yes, please.

      What you have to understand is that your typical "Western Otaku" (heh) has no real idea of what Japan is like, has never visited the country, and likely never will. I mean, if you base your entire opinion of a country on a very small set of media exported from it, you're going to have a skewed vision of the society. Watching the entire run of Urutsei Yatsura twenty times through is not going to make anyone an expert in Japanese culture.

      --

      psmylie's dictionary: Godzillion (noun) Any number large enough to destroy Tokyo

    6. Re:Worldwide? by Dis*abstraction · · Score: 2, Informative

      I'm pointing out that the social center of Japanese culture is highly racist, sexist, intolerant, and conservative in comparison to Western norms (even the United States). That's dandy if you're comfortable with that sort of interpersonal alienation, as you would be if you'd grown up in Japan, but if you're a Westerner traveling to Japan because it's "cool," you'd probably better be informed that you're chasing a fantasy that doesn't exist.

    7. Re:Worldwide? by KeiichiMorisato · · Score: 1
      It might not take generations (of consoles that is...), but a few good applications for the Wii and the current DS. Nintendo is already doing something right. I was in a movie theatre to other day, waiting for the show to start, and next to me were four girls giggling with glee as they were playing with a multiplayer game together wirelessly with 4 DSes.

      This incident, plus seeing a mother and her daughter playing a game together wirelessly on 2 DSes, just reconfirms my affirmation that Nintendo is heading in the right direction.

    8. Re:Worldwide? by randyest · · Score: 2, Interesting

      Hi. Sorry to help him burst your fantasy bubble there pal, but you are so ignorant and you picked such bad examples that, well, I couldn't resist:

      Tell me, is there a serious cultural movement to ban birth control in Japan? (I'm going to laugh at you if you say there is.)

      If by "birth control" you mean "the pill" (and not, say, abortion) then you might be surprised to learn that it was not available in Japan until 1999.

      Any gay people crucified on fences over there? No?

      Homosexuals in Japan may not adopt or marry. While a fantastically unrealistic concept of homosexuality is tolerated in Japan, sometimes even esteemed, real homosexuality is almost always kept very discreet and is considered shameful by most. The disparity in "acceptance" of homosexuality between the rural and urban areas is even more stark than your colorfolly-worded description of the same issue in the US.

      Any other ignorant fantasies about Japan you'd like shattered?

      (I enjoyed that more than I should have, sure, but slapping morons is so fun.)

      --
      everything in moderation
  2. Korea? by Ekarderif · · Score: 4, Funny

    Gamers in Korea are worshipped as Gods. Why can't all countries be like that? :(

    1. Re:Korea? by xtracto · · Score: 2, Funny

      Because in Comunist North America only old people play video games.

      sorry, it had to be said

      --
      Ubuntu is an African word meaning 'I can't configure Debian'
    2. Re:Korea? by Kenshin · · Score: 1

      Because they nearly kill themselves (and regularly do) playing 72-hour long StarCraft marathons.

      --

      Does it make you happy you're so strange?

    3. Re:Korea? by Kesch · · Score: 2, Funny

      They gave their lives for Aiur; it's a simple as that.

      There have also been rumors of mass chanting involving the words "Power Overwhelming"

      I was glad to be of assistance.

      Adun Toridas!

      --
      If this signature is witty enough, maybe somebody will like me.
    4. Re:Korea? by chlo310 · · Score: 2, Funny

      "Korean gamers are are worshipped as Gods, by hardcore gamers"

      Here, fixed it for you...

    5. Re:Korea? by randyest · · Score: 1

      Unless that's supposed to be a book title you didn't fix anything. Removing the comma will fix it.

      --
      everything in moderation
    6. Re:Korea? by wickning1 · · Score: 1

      Hell, I know a lot of gamers in the States that worship Korean gamers as gods. :P

  3. The full interview is available by kmhebert · · Score: 5, Informative

    Rather than read an article about an article why not just go directly here? It's a very informative interview, I really look forward to Super Mario Galaxy and how the Wii controller will work in that type of game.

    --
    Regular Meta Moderators are not more likely to get mod points.
  4. That's why... by oahazmatt · · Score: 2, Interesting

    That's why I love my Gamecube. I love all the four-player games available on it. I can not stress how much fun I've had on a weekend with my friends playing SSBM, passing the controller around, and just generally having a good time.

    I will be purchasing a Wii, and the extra controllers, and will be taking it to a friend's house rather immediately.

    --
    Those who believe the Internet is private,
    find their privates are on the Internet.
    1. Re:That's why... by edzillion · · Score: 1

      Yeah Ive always found that Nintendo excells at the 'party game' genre in which a group of people can play together and enjoy. Thats why I only buy Nintendo consoles, if I am solo gaming I just play on my PC.

      My philosophy: There is no better control sys than a mouse and keyboard

  5. Not so dark... by Anonymous Coward · · Score: 1, Funny

    Nintendo's Shigeru Miyamoto voiced his concern for the stereotypical image of gamers as kids alone in a dark room. He says that Nintendo wishes to change that image with the Wii ... by giving it a high powered LED that will light up their parent's basement.

  6. Console Vs Pc by meh13579 · · Score: 2, Interesting

    This doesn't seem to be as much of a problem with console gamers as it is with gamers on PCs. It's much easier to imagine someone playing in a group of friends on a console than it is on a computer.

    1. Re:Console Vs Pc by malraid · · Score: 1

      Well, I remember seeing four of my friends (nicknamed the Teletubbies by the way) playing pokemon in an emulator that allowed up to four instances of GB games. All four at the same time. All eight hands on a single keyboard. I think I understand what that article is about.

      --
      please excuse my apathy
  7. That's the wrong problem by $RANDOMLUSER · · Score: 2, Insightful

    It's not the "stereotypical definition of what a gamer is", it's the lack of games that non-hardcore gamers want to play.

    --
    No folly is more costly than the folly of intolerant idealism. - Winston Churchill
    1. Re:That's the wrong problem by tmjr3353 · · Score: 1

      Don't worry, Nintendo's working on that one, too.

    2. Re:That's the wrong problem by $RANDOMLUSER · · Score: 1

      Something like "Meet The Press" or "The Oprah Winfrey Show" or "Everybody Loves Raymond" as a first-person-shooter?

      --
      No folly is more costly than the folly of intolerant idealism. - Winston Churchill
    3. Re:That's the wrong problem by digidave · · Score: 1

      Chicken and egg, my friend, chicken and egg.

      --
      The global economy is a great thing until you feel it locally.
    4. Re:That's the wrong problem by Kenshin · · Score: 1

      I actually got my girlfriend playing We Love Katamari recently. She loved the stage where you have to roll-up flowers.

      Back in the early days of GameBoy, my mom would steal mine to play Tetris on.

      Nintendogs and Brain Age sold millions of copies to non-gamers.

      The games are out there, they just need to be recognised and promoted properly.

      --

      Does it make you happy you're so strange?

  8. In your parent's basement by Anonymous Coward · · Score: 3, Funny

    I was about to say that the stereotype of living in your parent's basement is wildly inaccurate, but one of my best friends who is 28 just moved back in to his mother's house, in the basement, where he plays WoW...

    1. Re:In your parent's basement by malenkka · · Score: 1

      Is it weird that I'm the parent (Mom, even), playing WoW in my own basement? :P

    2. Re:In your parent's basement by entmike · · Score: 1

      It's not weird, you're just a rare spawn.

  9. consoles have cme full circle by stubear · · Score: 4, Insightful

    The Atari 2600 was originalyl marketed this way. They tried to appeal to the sense of family gathering around the TV to play Pong or whatever. All their early ads had photos of families in them to reinforce this idea. In reality though, kids who spent much of their time in arcades were the lion's share of the market for the 2600 and that's why consoles have been developed and marketed towards this crowd for the most part.

    1. Re:consoles have cme full circle by FirienFirien · · Score: 2, Interesting

      Some work, some don't. Apple marketed its iPod as cool, funky, etc, in an advertising campaign; at that point the public's perception of Apple was probably more "cute"/"different" with the original iMac shape. iPod was a hit hit hit because it got marketed right or hit a sweet spot or both; depending on how Nintendo markets the Wii, they can go the way that Apple has gone in the mp3 player market, or how Pong went in your example. The Wii has massive potential to be freaking awesome to gamers as well as interesting/attractive/cool etc to non-gamers; in the same way that DDR had its fad a few years ago. It depends entirely on how they pitch this; so far they're making the online community buzz gently with interest, and naming it the "Wii", while still amusing, got a whole bunch more publicity; their control interface allows them to grandly enter the market for both gamers who find this the next must-have technology, and appeal very broadly to the borderline markets who have gone for the things like donkey kong bongos and so on - because it has the potential to be anything at all, depending on the software developers who work with Nintendo. I've never owned a console; I've been vaguely tempted when new nifty games come out, but it's simply not enough. Again, the Wii has a new nifty gadget that looks to link to dexterity and skill, and that's very appealing.

      Sure - it could go down like Pong, and simply inspire bigger and better things later. On the other hand, Nintendo are currently playing their cards very well to make it go the way the iPod has - with a high trump price point over the PS3 as bonus.

      --
      Browsing with +2 to insightful posts and a higher threshold makes the average post seen seem a lot more ingenious
    2. Re:consoles have cme full circle by minus_273 · · Score: 1

      you mean like this NES packaging?

      --
      The war with islam is a war on the beast
      The war on terror is a war for peace
    3. Re:consoles have cme full circle by Guppy06 · · Score: 1

      "The Atari 2600 was originalyl marketed this way."

      I suspect ever console released was marketed this way to one degree or another. However, in the ~30 years since the 2600 was released, the only fundamental (non-gimmick) change in the way players interact with the games is that the controller now rumbles.

    4. Re:consoles have cme full circle by Syncdata · · Score: 1

      Well, C'mon man, the analogue stick was a pretty significant advance, regardless of who you want to credit with the invention. To a lesser extent, analogue shoulder triggers.

      --
      "Inattention makes clowns of us all" -Bean
    5. Re:consoles have cme full circle by TempeTerra · · Score: 1

      Loosely related; can you imagine playing Pong on the Wii? It strikes me as a surreal image, two people sitting on a sofa waving their white rectangular wiimotes up and down to control the white rectangular Pong paddles on the screen. With experience could you play looking at your opponent's wiimote instead of the screen?

      --
      .evom ton seod gis eht
    6. Re:consoles have cme full circle by FirienFirien · · Score: 1

      How would you know where the ball was? Knowing where the opponent's paddle is is one thing, but it doesn't help...

      --
      Browsing with +2 to insightful posts and a higher threshold makes the average post seen seem a lot more ingenious
  10. The New Image should be... by __aaclcg7560 · · Score: 1, Funny

    Kids in a bright room wearing dark sunglasses going "wheeeee!" when playing Nintendo's latest console.

  11. uh? by IamTheRealMike · · Score: 1, Insightful
    He says that Nintendo wishes to change that image with the Wii, a sentiment made obvious by the wide array of people shown playing Wii in Nintendo's recent promotional videos."

    I applaud Nintendos efforts to increase the number of attractive models playing video games and am delighted by their commitment to encouraging a wide diversity of hot people playing their console.

    However I doubt it'll increase profits that much ...

    1. Re:uh? by Anonymous Coward · · Score: 1, Insightful

      They're talking about senior citizens, middle-aged adults, younger adults, and children all having fun together. "Hot?"

      I think you might be looking at Microsoft's press starring 18-30s breakdancing around the sofa, skipping double-dutch, or playing gunfinger in public. Or maybe you are watching Sony's non-ads starring 18-30s throwing PSPs around in the air at other people after less than 2 seconds of "enjoyment" (along with hot squirrels, hot fuzzballs, hot whitespaces, and other miscellaneous kinds of bullshit ad gimmicks that have nothing to do with gaming).

    2. Re:uh? by dorbabil · · Score: 1

      If you look at the promotional materials he's talking about, it's not exactly like they picked super models. Sure, they didn't pick a bunch of overweight, greasy, nasty people either, but some of them look awfully goofy.

    3. Re:uh? by IamTheRealMike · · Score: 1

      I was referring to the promo material I saw on their website which was fully of rather fake looking models ...

  12. It's self-fulfilling, unfortunately. by argStyopa · · Score: 4, Interesting

    All well and good for him to say that, but at least here in the US, part of the very typical group dynamic is an exclusive sense of elitism even if the group is relatively 'low' on the social dominance scale.

    Thus rather than saying "OK, we need to broaden our appeal, let's try to get lots of people gaming!" (a message that would of course appeal to a BUSINESS selling good to the identified market segment), the members of the group behave rudely, and reject any broadening of the franchise to "outsiders".

    Look, for example, at the level of scorn directed at casual players of World of Warcraft by 'hardcore' players in-game. Or (for a broader, but similar example) the sneers of derision by /.ers at people who find Windows XP perfectly adequate. The 'geek hierarchy' writ large.

    Sure, it's a defensive reaction based entirely on protecting the ego. The lame geek KNOWS he lives in his parents' basement, KNOWS that while spending 12 hours a day playing a video game he's missing out on other social activities that are widely considered to be more constructive, KNOWS that virtual wish-fulfillment might be very satisfying, but really doesn't compare to actually accomplishing anything.

    But to welcome in the unwashed masses into his 'world'? That would be to at least partially accept their 'yardstick' of normalcy, against which his self-image would measure smaller. Who would welcome that?

    --
    -Styopa
    1. Re:It's self-fulfilling, unfortunately. by Kenshin · · Score: 1

      People like that are a lost cause. There's no need to dig them out of their world. They're like the "crazy cat ladies" of the gaming crowd. Once you get them out into the public, they'll make a scene and then go running back to their basements.

      Forunately, though, they're only a minority amongst gamers. A highly-visible minority (ironic, I know, seeing as they live in basements), but still a minority.

      (In a way, this kinda reflects how Linux will take a LONG TIME to reach the mainstream desktop: it's mired in nerdish infighting and outsider-hating.)

      --

      Does it make you happy you're so strange?

  13. Joke is both weaksauce AND syntactically incorrect by Headcase88 · · Score: 1

    Yeah, because I always Playstation 2 in the company of friends.

    Can we please get over these stupid puns? I think all the hilarity in these jokes has been exhausted ever since before the first one was posted.

    --
    "When the atomic bomb goes off there's devastation...but when the atomic bong goes off there's celebraaaaation!"
  14. Shows what I know by Headcase88 · · Score: 2, Insightful

    Oh darn, it just got modded funny. Guess I was wrong :(

    --
    "When the atomic bomb goes off there's devastation...but when the atomic bong goes off there's celebraaaaation!"
    1. Re:Shows what I know by randyest · · Score: 1

      On the contrary -- I'd say it proves your point.

      --
      everything in moderation
  15. Sadly, I have to agree by BitterAndDrunk · · Score: 2, Insightful
    Geek gaming culture is . . . sad at best.

    I've given up most online games not because I don't like to play anymore, but I don't want to put up with the subcultures that grow up within them.

    --
    You better watch out, there may be dogs about . . .
    1. Re:Sadly, I have to agree by Kesch · · Score: 1

      U cant h@ndle mI l337 haxxor skillz I put ph34r in ur mom I know U watch gay teletubby pr0n fag

      Y dont U go j4ck ()ff with your WII

      ROFLCOPTER! 1 just h34dshot Ur post! Ima put my pr0n spray on ur corpse now.

      (P.S. I hate Counter-Strike)

      --
      If this signature is witty enough, maybe somebody will like me.
  16. Comment removed by account_deleted · · Score: 1

    Comment removed based on user account deletion

  17. Culture shock throws patterns into stark relief by Brunellus · · Score: 2, Insightful

    With respect: you've passed through the looking-glass.

    At home, in uhMURRkuh, you are so thoroughly immersed in your culture and sub-culture that you're not aware of it. You might as well ask whether a fish notices water.

    Abroad, in Japan, or elsewhere, you have to deal with a new culture, and how you "slot in" to that new culture. While I accept (and know from my own cultural/linguistic experiences) that many things *are* in fact different in each culture, I have noticed that the very strangeness of a new culture totally changes your relationship/perception with even those parts that are most analogous to your "home" experience.

    In your case, you're seeing a great deal of negativity in Japan against people who play videogames, even though you know that millions of people must be playing videogames. Hadn't it occurred to you that precisely the same negativity exists in your home culture? It probably has, at some level, but since you're so comfortably ensconced in your sub-cultural niche, you never gave it much thought. It has taken a cultural dislocation to make you see there are other ways of thinking about games and gaming.

    This, folks, is why people *should* travel. Experiencing other cultures doesn't just mean drinking their liquor--although that's part of it, as well.

  18. Casual traincommuter gamers by Brunellus · · Score: 1

    ...and if I remember correctly, it was precisely this market the DS was intended to capture. Score one for our cartoony overlords.

  19. Re:Thanks to... by mgabrys_sf · · Score: 1

    What a load of pap - let's break it down bit by bit shall we?

    go outside,
    (this is important because the homeless enjoy many advantages from merely being "outside")

    get in shape,
    (Unless you're ready to go to Iraq, I never really saw the point of pushing my knees and ankles to the point they'll need surgery when I'm in my 40s - oh yes - because it was healthy at the time)

    eat healthy, stop drinking Mountain Dew like its going out of style,
    (yes drink more beer and vodka instead - because it makes you look cool - as well as that hot redhead with 3 chins and a vestigal twin growing out of her cheek)

    go back to school, get educated, earn a degree,
    (don't bother worrying about how you're going to pay for it - just do it!)

    start making money,
    (that would be precluded by the going back to school part - particularly if you get a student loan - but again let's not get all nit picky)

    buy yourself a nice house and car,
    (doesn't matter if you don't want a nice house or car - it's what other people think about you that's important. Buy now - and be happy.)

    and get yourself a hot woman as a wife.
    (Apart from mail-order brides - this has to be the hands-down - most idiotic thing I've heard in my life. Not that we're objectifying women or anything - but lets not even go down that deep dark sexist well you're living in)

    oh and guess what, you can still be a gamer. Games will always be there, but life isn't, don't miss your chance!
    (don't miss your chance to join the masses of asses watching survivor, getting divorced, and working enough hours to get their first heart-attack at 33. Um dude - some people don't want to live up to your expectations. Just a tip.)

  20. an interesting gem in the article: by muel · · Score: 1

    Although these really aren't new characters so to speak, the "Wii Sports" series features these little models which you can put your own faces on ... and then you may start to see those characters, with faces you've created, appearing in different games on the Wii system.

    Huh. So your WiiSports avatar might be, say, an enemy in SMG? Make a cameo in a crowd in Smash Bros. Brawl? Methinks this ties into the WiiConnect24 service, as well...your little head popping up in other people's games and so on. I'm surprised nobody's talked about this yet.

  21. Red Steel by Kamineko · · Score: 1

    The Red Steel was a guy alone in a dark room doing the *BLAM BLAM* *SWISH* with the Wii-wand...

  22. Re:Thanks to... by justchris · · Score: 1

    And I did, because I can't possibly resist doing anything a video game character tells me.

    --
    just some guy