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Apple Needs To Get Its Game On

BusinessWeek is running a piece exploring why Apple needs to get back into gaming. From the article: "Maybe Apple's user base just isn't fully aware of great games that are now available for the Mac? Sure, there are games to be found at the Apple store, prominently displayed in the software section. But does Apple market the Mac as a gaming machine? Adams says it should. 'The biggest thing that Apple could do is educate its users,' she says. 'Apple's message is so closely tied to iTunes and iLife and the iPod and these are all great selling points. We have a great relationship with Apple and they help us get the games ready. But we really need the users to meet us halfway, and only Apple can make that happen.'"

4 of 332 comments (clear)

  1. Re:Man fanboy? by AuMatar · · Score: 1, Redundant

    Question his preference? Questioning implies doubt. We all *know* that Mac owners swing that way.

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    I still have more fans than freaks. WTF is wrong with you people?
  2. Re:Yay for gaming by elhedran · · Score: 0, Redundant

    How about the whole graphics model of the operating system prevents direct access to graphics hardware. Run WoW on an intel mac, then run it in the windows boot. You will see then just what I mean.

    I can't believe the article writer thought macs would be better at running games than a PC.

    I can't believe the article write bought an old mac to play games on. I mean he could have probably gotten a PC twice as fast to play that one game, and when you are in the game can you really tell what the OS is? Apart from the massive speed hit?

    Of course I disagree with the entire point. Consistent messaging has value to. Apple seems to me to be positioning itself as the home user pc. not the gaming unit, not the business unit, the manage your life unit.

    I bought an Xbox, then I bought a mac. Who says mac users can't be gamers, well the sane ones not taking it as a religion anyway.

  3. fanboys by Infonaut · · Score: 0, Redundant

    1) I'm a man fanboy.

    Well, that's one way to come out of the closet.

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    Read the EFF's Fair Use FAQ
  4. Re:Blame sw dev stupidity, not Apple by localman · · Score: 0, Redundant

    I can't understand why companies willfully lock themselves into a Fisher-Price platform just because all the kiddies use it.

    I don't think that's it at all. Games are written by people and people have a limited desire to learn and adapt. What I mean by that is that most programmers will write what they know and like. And as far as I can tell, most game programmers know and like Windows & Direct X. I've don't know why that is, but it probably has something to do with momentum... they start by learning how to write mods for their favorite game and they go from there. Why in the world would they throw all that knowledge out so they can capture a tiny market share?

    As a mac user with a dell at home for games, it doesn't matter that much to me. I don't play games that often anyways. I'm happy with my mac being my creative/work machine. And then I have a gamecube and a dell at home.

    Cheers.