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Apple Needs To Get Its Game On
BusinessWeek is running a piece exploring why Apple needs to get back into gaming. From the article: "Maybe Apple's user base just isn't fully aware of great games that are now available for the Mac? Sure, there are games to be found at the Apple store, prominently displayed in the software section. But does Apple market the Mac as a gaming machine? Adams says it should. 'The biggest thing that Apple could do is educate its users,' she says. 'Apple's message is so closely tied to iTunes and iLife and the iPod and these are all great selling points. We have a great relationship with Apple and they help us get the games ready. But we really need the users to meet us halfway, and only Apple can make that happen.'"
Apple can market their machines as gaming platforms, but that doesn't mean that they are good gaming platforms. BootCamp helps, but they won't really be able to leverage that until they come out with an Intel PowerMac with some hooty graphics card.
I'm a man fanboy.
Well I knew macs were gay. But now we have evidence their users are too.
"Maybe Apple's user base just isn't fully aware of great games that are now available for the Mac?"
Now, I love Solitaire as much as the next man, but what great games? Oh, I almost forgot Tetris. Reminds me of this video.
If we can hit that bull's-eye, the rest of the dominoes will fall like a house of cards... Checkmate.
Just because he likes Macs is not a reason to question his sexual preferences!
0 <--- Joke
0
\|/ <---- You
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/ \
Game Over. Try Again. Insert coin to continue.
Your hair look like poop, Bob! - Wanker.
So, logically, Apple should hire John Carmack to write The-Next-Great-Game-Engine(tm), and just make sure that it's cross-platform and that they can license it to developers on the cheap to write cross-platform games.
I mean, he practically already does it, but Apple could, in a sense, seriously subsidize the price of licensing and make it easy (and most importantly _cheap_) for developers to go Mac. (If He's capable of building such an API. But I do capitalize He for a reason, I suppose...)
Not that I want to see this happen. I hate you Mac Poofs. But, it's a way better idea than selling a million boxes at serious loss to gain a foothold.
Yes, a 100-year-old, Japanese company, with one unprofitable quarter in its history, is going to be bought out by a flashy American not-always-profitable hopefully-we'll-get-bailed-out-again company not twice its size.