EU Officials Cautious on AntiTrust Issues
An anonymous reader writes "News.com has a piece up looking at reactions from EU officials to the iTMS antitrust case. The individuals involved are wary of cracking open the DRM that protects the music sold at the iTunes Music Store." From the article: "One of the most outspoken government advocates on the issue is Norwegian consumer ombudsman Bjorn Erik Thon, who said he would act soon depending on how Apple responds to a letter the government had sent the company. If Apple can require an iPod for songs via iTunes, then music, book and film companies might restrict their products to specific players too, he said."
When Hollywood releases a movie playing device. Seriously, I thought the concept of "proprietary formats" was understood by now...
Sounds like Sony and Blu-Ray.
We are the Borg...
I swear people get dumber and dumber the more consumerist we become.
"Slashdot, where telling the truth is overrated but lying is insightful."
Sounds like Sony and Blu-Ray.
Your thinking is too limited. This sounds exactly like DVD and CSS, or Blu-Ray/HD-DVD and AACS. In either case unless you sign agreements to support those DRM standards you are not able to build devices to play that media.
The movie companies MIGHT restrict the products to certain players? They already do today and have for years!!
If I were Apple I'd write back: "Dear Sirs; either ban CSS as well or get off our case."
"There is more worth loving than we have strength to love." - Brian Jay Stanley
One more time and all together now:
You don't have to use an iPod to play iTunes Music!
Options:
1. Play music on your computer (Windows or Mac)
2. Burn CD and play on your stereo
3. Re-rip to MP3
Other then the fact that SAMSUNG will be releasing a blue-ray player adn that blue-ray is a licensed technology you are correct.
So to summarize, you are incorrect.
>Sounds like Sony and Blu-Ray.
Sounds like every game console ever made.
So what? Game companies can make games that run on only one platform. The company that makes my water pitcher makes filters that can only fit in one brand of pitchers.
The problem isn't the DRM itself. Apple (and others) make intentionally crippled products, limited by this DRM junk. The consumer is free to decide if the crippled product is worth the price he/she is being asked to pay. If it's not, the product goes away, for lack of a market. Maybe some consumers DO find it a worthwhile trade, and the company can flouish because of it. Maybe some don't. If a government interferes with that process, it's interfereing with the free market.
The problem comes in when the government also interferes by making it illegal to circumvent the DRM, or do other "unauthorized" things to products people already have purchased. If Apple wants to sell me a crippled product, but I can make it better by circumventing the DRM, so be it. I haven't done anything ethically wrong until I've redistributed the product (presuming one buys into copyright as a valid concept, which we will for purposes of this dicussion). Maybe that easy circumvention is WHY it's worth it to me ot purchase the product. No one's going to tell me I can't rewire my blender to make it operate past spec, or cram together my own water filter out of parts I find in the store. It shouldn't be any different with media.
The solution is for government to butt out entirely.
The whole point of DRM was never to stop piracy, but to force any and all vendors to license the use of official playback by preventing them engineering their own playback ability.
Ed Felten has pointed this out on numerous occasions, and I seriously doubt these government officials are so stupid as to not see it.
News flash corporate sellouts: you can't have your cake and eat it too..
DRM is deliberate incompatibility, and if you protect it you can't encourage interoperability at the same time!
VLC FOR MAC IS DYING! IF YOU DEVELOP, PLEASE SAVE IT!!
There are tons of DRM'ed music, books, and movies. I'm fair sure Sony required people to convert their music into their ATRAC format for their early "MP3" players. eBooks often can only be read by specific programs on certain platforms. DRM protected DVDs can only be played on certain DVD players (albeit, this point is much less restrictive than many others.). Sure, you can (supposedly) only play music obtained from ITMS through an iPod or iTunes, but honestly, is it that big of a restriction? If you buy an iPod, you're likely to want digital music, and since not everyone is a pirate, they want to buy it. So Apple sets up a service for their product. There are other services that are less platform restricted, and some that are completely free of platform restrictions. Didn't the Prismiq have a media download service? I wouldn't be surprised if that media could only be played on the Prismiq. Was that available in Europe?
A more accurate way to argue the point he's making is to say that it would allow retailers to restrict the products they sell to specific players. For example, Barnes & Noble might start selling only ebooks in a proprietary
"Outside of a dog, a book is man's best friend. Inside of a dog, it's too dark to read." -- Groucho Marx
The only part of the Apple solution that is 'locked' is the iTunes Music Store. And as we can see, everything available through there (with the exception of a few 'exclusive tracks!') is also available *elsewhere* - and there's a great deal of content that *isn't* available there. Furthermore, Apple makes no attempt to lock the iPod down from handling this other, DRM-free content (and if anyone whines 'it won't play format xxx' I slap them).
At that point, the thing that their 'lock' is protecting is their 'ease of use' consumer flow. In other words, we built this thing in such a way that the only people who can extract rents from downloading music to it (i.e. use DRM to make people pay money to download music to it) is us. If people want to invest a little energy and time, they can put music on it to their heart's content without having to cope with anybody's DRM, but if they want to accept the DRM and pay the cash for ease-of-use, they have to pay it to us.
That's what capitalism is all about. There's a perfectly good way onto the iPod for music that isn't from ITMS. If you don't want to pay Apple, don't. Buy a CD and rip it. Hell, record it yourself and load it. Your iPod will play it just fine. These bills have zip to do with protecting consumers, they have to do with protecting other businesses who want to extract their own rents in the DRM download market and want to freeload off the iPod's popularity. Screw 'em.
A hero is someone who knows when to run away. I am a hero. -Trent the Uncatchable
I refer you to this article on "why market forces cannot correct DRM"
Further.. only in commodity type markets where there are substitute goods do people actually have the choice to "buy from another vendor". Copyrighted works are a monopoly market, and for this excercise the morality of this monopoly is not what is in question.. it's the way the market is. As such you do not have the option of buying the work from a vendor with less restrictions, there is only one vendor.
VLC FOR MAC IS DYING! IF YOU DEVELOP, PLEASE SAVE IT!!
The problem is the music industry does not allow anyone else to sell in a less restricted format.
And cd's are not an example of this, they now contain some of the most virulent DRM ever produced. Since they are not encrypted they now come bundled with software which roots your system and incapacitates it to varying degrees based on which company made it.. and no i'm not just talking about XCP/sony rootkit drm either..
VLC FOR MAC IS DYING! IF YOU DEVELOP, PLEASE SAVE IT!!
That is right, Apple, iTunes, RIAA, sueing kids, that is what capitalism is all about. Norway isn't a capilalist country, the is socialist or by american standard, communist. Apple wants to sell in Norway then it got to play by norwegian rules.
Companies are free from not entering the european market. But Apple wants to have their cake and eat it too. Just because americans have a goverment that is so cheaply bought doesn't mean the rest of the world works the same.
Good job Norway. What do you know, a goverment official looking out for the people. It must be a cold day in hell.
MMO Quests are like orgasms:
You may solo them, I prefer them in a group.
Net2phone patented the Internet cant find the /. any more.
Direct Tv and Comcast transmits there own digital formats. You can't store them on your hard drive and play them back until you go to analogue and recompress them.
The list goes on. PS. this is sarcasms.
You have a lot of options:
Buy CDs (or LPs).
Buy non-DRM MP3s.
Buy from iTMS and play it on your computer.
Buy from iTMS and burn to CD and play anywhere.
Buy from another vendor.
Don't buy music at all..
etc.
Avoid Missing Ball for High Score
Every time I see articles objecting to DRM lockin schemes I see some corporate brainwashee come out saying "but just dont buy the DRM, the people making the DRM aren't selling the content"
This is fallacious and misleading.
Look, i'll spell this out for you:
just because the maker of the DRM/Player isnt the sole marketer of the copyrighted work doesn't mean consumers actually have a choice.
Copyright is a government mandaded monopoly, and that means that anyone who wants to market it either gives the Copyright Holder his draconian DRM or can cry in the corner, and the copyright holder can easily dictate minimum restrictions.
This means that if you don't buy into one drm-lockin platform you have to buy into another or not buy at all.. and that's about as much of a choice as "living in a facist dictatorship or not living at all". What will you do, lock yourself away in a cave or live with mennenites?
in the case of CD's which don't have actual encryption, they now include autorun software, etc. which is designed to disable your computer, so there is no argument that CD's are DRM free anymore. Granted people with technical knowledge can circumvent the majority of DRM atm, but the argument being made is for the 85% of the market which does not have that knowledge.. and what happens to the remaining 15% as they make it more robust and crack resistant?
VLC FOR MAC IS DYING! IF YOU DEVELOP, PLEASE SAVE IT!!
So...
1) Buy song through iTunes.
2) Right click on song, select "Convert to MP3" or "Convert to AIFF" (depending on your prefs)
3) Take your music anywhere.
How is that restrictive?
Er, Norway is not in the EU, so frankly what Bjorn Erik Thon thinks is of no importance whatsoever to what the EU competition officials might or might not do.
What about other services like XBox live? Okay, so it's not a media distribution service so maybe that alone disqualifies the argument a little, but it is a service but they require you to have an unmodified XBox to use it... you can't just make your own device.
how these bureacrats still haven't figured out the importance of open standards for a free market. Wasn't the microsoft case clear enough?
Apple doesn't require an iPod for iTunes. In order to transfer songs TO an iPod one must use iTunes. The only real arguement here is that in order to purchase songs via ITMS, one needs iTunes. It is, however; not required to use an iPod to listen to the songs. A Game Cube requires the use of software titles written for that machine and the software title needs the GC. If one chooses to participate in a closed hardware system, whether it's the iTunes-iPod, WMA or game consoles, that is the freedom of choice. I don't expect Halo to play on the PS2. This lawsuit should have no legs. The only people this potentially hurts are the retailers in Norway and the Norwegian consumer that wishes to own an iPod and buy songs via ITMS. Needless to say you can always import your CD's to iTunes and use it that way. The music distributors make more money that way!
The only part of the Apple solution that is 'locked' is the iTunes Music Store... That's what capitalism is all about.
We're talking about anti-trust law here. If Apple is wielding monopoly power in the digital music player space (which has yet to be determined by the courts) then advantaging themselves in any way in the separate music jukebox software space is a violation of the law. It doesn't matter that people can download some music from other places and put it on the iPod. It doesn't matter if they can rip the same music from CDs. It is easier for consumers to buy from ITMS, so Apple gains an advantage. Heck, just distributing iTunes with every iPod is illegal (if they are wielding monopoly power).
Now, there are several big caveats here. First, Apple has about 70% of the market, last I looked, which makes their being declared a monopoly pretty iffy. Second, the definition of markets is vague. It would be perfectly reasonable for the courts to rule that DRM'd digital music downloads and non-DRM'd digital music downloads are different markets. Third, For DRM formats, Apple is competing against Microsoft's WMF format. Microsoft has already been convicted of abusing their monopoly to promote that format and as such is not really in a position to bring complaints against Apple. Further, they have not stopped leveraging that monopoly and the courts have not acted to stop them. Apple can easily argue that the EU is unfairly discriminating against it if they apply a harsher penalty against them. Does anyone thing Apple offering a special version of the iPod upon request that costs the same, but does not include iTunes will make any difference in the market?
Basically, Apple is verging on doing something illegal, but MS has clearly already done the same thing and was punished a slap on the wrist. Now I'm all for forcing Apple to open their DRM or for making DRM illegal entirely, but they need to apply the same standard to MS as well.
This isn't capitalism, this is "the Wal-Mart Effect". Apple has established itself as the gatekeeper of sorts for digital music. The Apple/iPod/iTunes brands are as synonymous with portable music players and online music stores as Wal-Mart is with consumer goods super stores. As with Wal-Mart, Apple is in the position of making market decisions for others, limiting choices for the consumer, by keeping their player from recognizing other file formats and selling only fairplay encoded AAC files through iTunes (a format that no other digital music player can recognize unlike WMA which Microsoft licenses to numerous companies). Without this lock-in, Apple would not have the commanding lead in portable music players they have today and this is why they won't open the file format or license it to others.
So if Apple were to agree to license out FairPlay to anyone willing to pay a "fair market value" for it, where the value of the license was equal to the number of FairPlay-compatible players the licensee planned on selling, times Apple's profit margin on an iPod, everyone would be happy? Because I'm pretty sure Apple would be okay with that. Say $75 USD a unit?
Apple is a company which exists to make money for its shareholders. I can guarantee you that they would license the FairPlay scheme to anyone who was willing to pay Apple what it's worth. Unfortunately, the problem here is that nobody -- least of all SanDisk and Creative -- can afford that.
"Ladies and gentlemen, my killbot features Lotus Notes and a machine gun. It is the finest available."
We understand what the Norwegian Ombudsman and his department is saying, but in reality his is acting as a Microsoft shill. His department has never lifted a finger to make sure Microsoft DRM protected material is available to non-Microsoft customers in Norway.
Best example of this is the government, (mandatory) license financed "Norwegian Broadcasting Corporation" (public TV and radio) that publish all their video content in Microsoft DRM protected format. The Ombudsman has done nothing to ensure that this material truely is available to the public; only to Microsoft customers. There are other public institutions in Norway as well that publish Microsoft DRM protected content only.
If the ombudsman is eager to enforce Norwegian legislation in this area, he should first make sure the very government institutions and structure his department is a part of is in compliance with the law, before starting to go after one private company.
The future is in beta
...without the hassle of ripping a CD...
The only people unwilling to go through the "hassle" of ripping from a CD and who instead buy tracks at $0.99/song are people who have so much money to burn, they probably don't even know SanDisk or Creative exist, or that there are other MP3 players out there besides the iPod.
Seriously -- get a clue. The vast majority of songs on the vast majority of iPods in the world have been ripped from CDs (or downloaded illegally). The iTMS is a sideline, albeit a profitable one, but it's one that Apple would happily sacrifice in a particular market if the alternative in any way cut into their iPod hardware sales.
I don't know anyone who buys an iPod and then loads it up with music from the iTMS, or who bought an iPod because of iTMS. Who can afford to? By the time you filled that iPod up, it would be worth as much as a fairly decent, brand-new car. No, most people rip from CD, and it's dead easy to do. Frankly, sticking the CD in the drive and clicking on Import is easier, out of the box, than getting stuff from the iTMS is. (No signing up for an account, no entering your credit-card number, no high-speed internet required for good experience, etc.)
Nobody HAS to buy anything from iTMS. I'm sure there are lots and lots of people out there who can testify to the fact that they own iPods and have never bought anything from the iTMS. Personally, the only stuff I've bought was a few Audible books, and the free songs I've gotten from Pepsi caps. Even the people who download from the iTMS regularly, I'd wager, have far more songs on their computers from other sources than they do from the iTMS.
In short, you're vastly exaggerating the difficulty of ripping music from CD, and overstating the importance of the iTMS. If anything, the number of people out there with iPods is what will keep record companies from ever selling many un-rippable CDs, since so many people buy CDs and the first thing they do is stick them in their computers and rip them to their iPod.
If Apple offered a Napster-like music subscription ("all you can eat") service through the iTMS, then I would start to see your point of view: then you'd have a digital download service that was a practical source from which to fill up a HD-based music player. But at 99 cents a song, and much higher in some places in Europe, the iTMS certainly isn't it.
"Ladies and gentlemen, my killbot features Lotus Notes and a machine gun. It is the finest available."
It seems to me the Motorola phone is the exception that proves my point. Apple is will to work with some device makers to allow playing on iTunes content outside of an iPod. They are just very picky who they allow to do so.
"There is more worth loving than we have strength to love." - Brian Jay Stanley
Something like this for ipods:
"Warning: This player supports Digital Restrictions that may prevent you from exercising any right you have to transfer or backup your music"
A similar warning could be put on ITMS checkout for the songs themselves.
I don't understand.
1. You don't have to buy an iPod. You can buy any music player you want; and there are plenty of vendors. Furthermore, you can use any of your music players with Windows or OS X.
2. You don't have to buy songs from iTunes. You can use any online service you want; and there are plenty of vendors. Unlike the OS scene, lower marketshare for Microsoft's online music store, or Real's online music store does != less content. Napster has 1.5 million pay-for songs on it. MSN music has millions, as does Rhapsody. Nobodies forcing you to use iTunes.
3. iTunes *will* rip MP3 or AAC without an iPod, on both Windows and OS X. iTunes *will* copy MP3s or AACs to _any_ USB block device-style MP3 player, without you having to own an iPod. However you purchase non-DRM MP3s or AACs, you can manage them with iTunes, and copy them to _any_ USB block style device; including iPods.
4. The iPod can be access without using iTunes. There's plenty of Linux tools, and a fair number of OS X and Windows tools. MP3s and/or AACs can be copied to your iPod.
The ONLY limitation on the iPod/iTunes combination is AACs purchased on iTunes protected by FairPlay. Now, if iTunes had exclusive marketing agreements with the RIAA regarding content, or if the iTunes music store was the only online music store out there, or if no one made MP3 players but Apple; then there would be an anti-trust argument. As it is, the consumer *is not hurt* in *any* way by iTunes/iPod. You can buy a Samsung MP3 player, and play the _same_ exact music from the MSN Music store as you would have purchased from iTunes. Better yet, if you purchased non-DRMd music, you could managed it via iTunes and play it on your Samsung MP3 player.
The iPod/iTunes combination is less of an anti-trust problem than Windows/Windows software, or Xbox360/Xbox games, or Blu-ray/BD-ROMS, and HD-DVD/HD-DVD disks. Out of all of these product "tie-ins", the online music market is the *only* one where you can purchase the same _exact_ content from multiple providers. It's actually a competitive landscape.
Context is very important for antitrust. It's not about principle; in no way does Apple DRM limit market availability for RIAA music, unless the RIAA decides to exclusively license Apple, which they _have not done_. Now, I do believe that DRM is bad, but antitrust legislation is not the correct way to resolve it.
Any argument you can come up with regarding iPod/iTunes applies 100 fold to Windows/Windows Media/Software/Music. Win32-only, or WMV only is a far bigger problem in terms of competition, and you can easily see that by comparing the online libraries of OS X content versus Win32 content.
That all being said, product-tie-ins is one of the weakest forms of monopoly abuse. I suspect that all this noise regarding iTunes/iPod is being generated by Microsoft funding. Nothing else really makes sense. For god sakes, Apple has even started to license FairPlay, in terms of usage on Motorola's phones; and don't forget that Apple is NOT vertically integrated with content providers (RIAA).
I'm all in favor of generalized legislation protecting the consumers right to reverse engineer DRM for us on . Should I be able to try and crack FairPlay in order to play DRMd AACs on my Rio Karma? Sure. It's retarded that reverse engineering content you've paid for for usage on a hardware you own is illegal. But legally busting Apple without going after Microsoft/Sony/Real/AACS/CSS/HDMI ? What fucking sense does that make?
WhiteWolf666 an exBush supporter. All you new-school,compassionate,save the children Republicans can rot in hell
The problem is not Apple, the iTMS/iPod-lock in is merely a symptom.
Anyone who whines about being modded down should be.
This is stupid. DRM and free competition are fundamentally incompatible.
First they want DRM, now they whine that it's not *their* DRM? Tough luck.
If apple licensed fairplay to everyone, then someone like Samsung would produce a player that plays Windows Media and iTunes music.
I'd buy a player that gave me that flexibility, and then Apple and Real/Yehoo/Microsoft would end up in a bidding war which would be bad for everyone (except of course the consumer)
Film companies already do. Unless you happen to know of a DVD-player on the shelves at your local electronics store, which doesn't have a license from DVDCCA?
All of the anti-trust arguments rest on Apple's market share. In turn, in order for the iTMS to be relevant, it seems to me that you'd have to prove the availability of iTMS on the iPod and NOT on other players to be a factor in the purchasing decision of the iPod. However, that's backwards from reality. The iPod was a massive hit before iTMS was doing well, and iTMS is an effort to capitalize on a much bigger product - the sale of iPOD hardware. At that point, Apple had a better product than the competition, and is attempting to capitalize on that fact. They are not preventing anyone from selling other mp3/aac players. They're not preventing anyone from selling their content through iTMS. They're not preventing anyone from setting up competing digital distribution links - market choice, however, may make it difficult, and entities may be petitioning for relief from that. I say this because *unless* they have clauses in their distribution contracts with content providers saying that 'unless the iTMS is the ONLY digital distribution source you use, you can't distribute through iTMS' they're not preventing the sale of music through other digital download services. (CAVEAT: THEY MAY HAVE THESE CLAUSES, I DON'T KNOW! If they do, then I acknowledge a problem!) Rather, they're using their market position to encourage people to buy music through iTMS, because it's easier than ripping CDs. Making things easier is not monopolistic; making *other* things *harder* deliberately is. The former is innovation. The latter is anticompetitive.
Leveraging a market position to sell more of something is not illegal. Leveraging it to restrict *other* people selling things may indeed be illegal. However, given that the iPod (and iTunes) will accept non-DRMed tracks from non-Apple sources (online and off), I argue that they're not preventing anything - they're just refusing to do R&D work to make it easy for other people to sell stuff in their patch. I really don't have a problem with that.
And to those that note that Norway isn't capitalist - fair enough. Apple, however, certainly is. So my response: if Norway isn't capitalist, it sure should stop spending 'money' buying Apple's products in a 'market' and then using domestic law to tell Apple how to design those products to conform to its 'noncapitalist' system.
A hero is someone who knows when to run away. I am a hero. -Trent the Uncatchable
Apple wants you to use their player to play stuff from their online store. OK. Nintendo wants you to use their machine to play their games, yet no one thinks anything of it. Some gaming consoles even have exclusive content, while I don't know of any music that is available only from iTunes. Don't like it? take your $$$ elsewhere
We are all just people.
I'm unsure of what exactly it means to be advantaging themselves in the 'music jukebox software' space. Their music jukebox software is free.
Are the developers who work on it paid? If so, then it is not free, it is "bundled." That is to say, you pay the cost of it when you buy other products. This is fine and people use this technique all the time, right up until you bundle it with something you have a monopoly on and for which there is an existing, competitive market.
The question at hand is whether their owning the iPod and using that to encourage users to utilize a particular service for content (iTMS) is illegal/wrong.
Bundling is the first form of tying used as an example in US law, when discussing illegal actions for a monopoly. EU law treats it just the same way. MS was convicted of giving their media player away for free with Windows. How is Apple giving their iTunes program away with iPods and different? (assuming Apple is ruled to have a monopoly)?
Apple makes money selling/licensing songs. That is pretty clearly a market. Lots of other people also sell song downloads. If Apple gains an advantage due to an existing monopoly, they are breaking the law.
All of the anti-trust arguments rest on Apple's market share. In turn, in order for the iTMS to be relevant, it seems to me that you'd have to prove the availability of iTMS on the iPod and NOT on other players to be a factor in the purchasing decision of the iPod.
No. No. No. Antitrust law isn't about stopping a monopoly from maintaining that monopoly. It is about stopping them from leveraging that monopoly into more monopolies and thereby bypassing the competitive marketplace. Assuming Apple has a monopoly with the iPod and they tie the iPod to ITMS (which they do), then Apple gains an advantage. Suppose ITMS and the Napster service are both about the same quality. In a free market, customers would decide which is better and everyone would win as they struggle against one another to make better services and lower prices. Because Apple has a monopoly on iPods and because ITMS is tied to the iPod, it gains an advantage. This is not because it is better, just because Apple has tied it to the iPod and won't let Napster do the same. So maybe Napster loses in the market instead of wins. An inferior product has gained market share. Customers end up using that inferior product. The market has failed.
Fast forward five years. Apple has a monopoly on both music players and music downloads. They tie each to another new product and take over two more markets, despite not innovating a better product in that market. This can continue ad infinitum until only a few monopolies dominate all markets. That is why it is illegal.
The iPod was a massive hit before iTMS was doing well, and iTMS is an effort to capitalize on a much bigger product - the sale of iPOD hardware.
And that is fine, right up until Apple has a monopoly on that first product... then it becomes illegal for them to capitalize upon it to take over new markets.
Rather, they're using their market position to encourage people to buy music through iTMS, because it's easier than ripping CDs. Making things easier is not monopolistic; making *other* things *harder* deliberately is. The former is innovation. The latter is anticompetitive.
You don't seem to understand antitrust law at all, either the purpose or the laws themselves. Using a monopoly market position to encourage people to buy anything in another market is illegal, because it stifles innovation in the other market. Why should Apple make a better music service if they can more easily gain market share by leveraging the iPod and bundling it with their monopoly? You definition of monopolistic is way off. Monopolistic does not mean "bad" it means controlling an entire market.
Leveraging a market position to sell more of something is not illegal.
Leveraging a monopoly market position to sell more of something in anot
From TFA: "Johansen noted that many other firms produced portable music players, and music purchased via iTunes could be bought on CDs or other Web sites."
By your logic, the fact that I bought stuff on vinyl and cassette is also a lock-in, although these formats could be played by anyone. Because now I have lots of music in these formats and it would be a "royal pain in the ass" to convert them to another format. I really can't see how that is different to buying stuff from itunes. The best format for music changes, and it would be foolish to think in fifty years that MP3, AAC or CD will still be the most used way of storing the musical bits. Whatever format you use, it is going to be a hassle to convert to any future format if you have a large quantity of music.
The EU was praised on this site when they went after Microsoft, but ridiculed because they are going after Apple. The hypocrisy of Apple fanboys is un-fucking-believable!
Change is certain; progress is not obligatory.
Not only isn't Apple a publisher, but if it's against antitrust for Apple to distribute entertainment media that only works with one brand of music player because publishers might start doing that, it's against antitrust for ANY software company to write software that ony runs under Windows.
Bungie, Squaresoft, Nintendo... ? Time to release Super Mario Kart for XBox...?
Don't DVD distributors already do this with regional encoding?