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The Plot To Hijack Your Hard Drive

An anonymous reader writes Business Week Online examines the business practices of spammers and pop-up advertisers, using much-maligned Direct Revenue as an example case. The article discusses the history of the company, their rocky road through good and bad times, and what they're willing to to get your eyes on their ads." From the article: "Among Direct Revenue's alumni, pride over technical cunning mingles with regret for exasperating so many computer users. After waffling on the issue during a long interview, one former Dark Arts wizard sighs and sums up his version of the company credo with an elegiac observation by abolitionist Frederick Douglass: 'Find out just what any people will quietly submit to and you have found out the exact measure of injustice and wrong which will be imposed upon them.'"

9 of 181 comments (clear)

  1. Here's how to stop it... by gasmonso · · Score: 5, Informative

    Complain to the companies that advertise with these methods. If you see an ad for Delta airlines, write them a letter complaining. Bitching to the advertising company is useless because they don't care... they're getting paid from someone else. Now the companies advertising through them are getting paid from you... and they will listen eventually.

    Also, use a router, firewall software, Antivirus, and Firefox. Haven't any issues ever.

    http://religiousfreaks.com/
    1. Re:Here's how to stop it... by Anonymous Coward · · Score: 5, Funny

      If you feel passionately about this, post your mailing address. For some reason I've gotten the message that people don't value their e-mail as highly as snail mail.

      (TWAJS)

  2. Who buys this stuff? by ZachPruckowski · · Score: 5, Informative

    I mean, I think the real problem is that people will buy stuff from ads that randomly pop-up on their computer. And worse, those ads are the most effective kind?? I mean, if we could get people to wise up and not purchase sketchy stuff from spam or adware, then evil companies would stop making it.

    1. Re:Who buys this stuff? by Anonymous Coward · · Score: 5, Funny

      Your post advocates a

      ( ) technical ( ) legislative (x) market-based ( ) vigilante

      approach to fighting spam. Your idea will not work. Here is why it won't work. (One or more of the following may apply to your particular idea, and it may have other flaws which used to vary from state to state before a bad federal law was passed.)

      ( ) Spammers can easily use it to harvest email addresses
      ( ) Mailing lists and other legitimate email uses would be affected
      ( ) No one will be able to find the guy or collect the money
      ( ) It is defenseless against brute force attacks
      ( ) It will stop spam for two weeks and then we'll be stuck with it
      ( ) Users of email will not put up with it
      ( ) Microsoft will not put up with it
      ( ) The police will not put up with it
      ( ) Requires too much cooperation from spammers
      (x) Requires immediate total cooperation from everybody at once
      ( ) Many email users cannot afford to lose business or alienate potential employers
      ( ) Spammers don't care about invalid addresses in their lists
      ( ) Anyone could anonymously destroy anyone else's career or business

      Specifically, your plan fails to account for

      ( ) Laws expressly prohibiting it
      (x) Lack of centrally controlling authority for email
      ( ) Open relays in foreign countries
      ( ) Ease of searching tiny alphanumeric address space of all email addresses
      ( ) Asshats
      ( ) Jurisdictional problems
      ( ) Unpopularity of weird new taxes
      ( ) Public reluctance to accept weird new forms of money
      ( ) Huge existing software investment in SMTP
      ( ) Susceptibility of protocols other than SMTP to attack
      ( ) Willingness of users to install OS patches received by email
      ( ) Armies of worm riddled broadband-connected Windows boxes
      ( ) Eternal arms race involved in all filtering approaches
      ( ) Extreme profitability of spam
      ( ) Joe jobs and/or identity theft
      ( ) Technically illiterate politicians
      ( ) Extreme stupidity on the part of people who do business with spammers
      ( ) Dishonesty on the part of spammers themselves
      ( ) Bandwidth costs that are unaffected by client filtering
      ( ) Outlook

      and the following philosophical objections may also apply:

      (x) Ideas similar to yours are easy to come up with, yet none have ever been shown practical
      ( ) Any scheme based on opt-out is unacceptable
      ( ) SMTP headers should not be the subject of legislation
      ( ) Blacklists suck
      ( ) Whitelists suck
      ( ) We should be able to talk about Viagra without being censored
      ( ) Countermeasures should not involve wire fraud or credit card fraud
      ( ) Countermeasures should not involve sabotage of public networks
      ( ) Countermeasures must work if phased in gradually
      ( ) Sending email should be free
      ( ) Why should we have to trust you and your servers?
      ( ) Incompatiblity with open source or open source licenses
      ( ) Feel-good measures do nothing to solve the problem
      ( ) Temporary/one-time email addresses are cumbersome
      ( ) I don't want the government reading my email
      ( ) Killing them that way is not slow and painful enough

      Furthermore, this is what I think about you:

      (x) Sorry dude, but I don't think it would work.
      ( ) This is a stupid idea, and you're a stupid person for suggesting it.
      ( ) Nice try, assh0le! I'm going to find out where you live and burn your house down!

  3. Even the spyware people acknowledge their evil? by jamestheprogrammer · · Score: 5, Insightful

    From the article:
    From early on, a small group of programmers at Direct Revenue focused on how to protect their employer's programs once they were lodged in a computer, current and former employees say. The team called itself Dark Arts after the term for evil magic in the Harry Potter series. One of the biggest threats Dark Arts addressed came from competing software. The presence of multiple spyware programs can so cripple a computer that no ads manage to get seen.

    In my opinion, spyware that purposely damages other software without user consent(even if the target software is spyware) is really just a virus, trojan, or something like that. Seriously, these people need to just chill out and stop screwing with everyone's PCs.

    --
    "You teach a child to read and he or her will be able to pass a literacy test." - President George W. Bush
  4. In the end.. by mr.cbaker · · Score: 5, Interesting

    In the end, Google knows how it's done. I find I much more often induldge in either clicking on or glancing at an unobstrusive (and generally relevant) google ad than I do any annoying popup which causes me nothing other than to feel contempt for the company who pulled it on to my screen. Sneaky and dirty marketing is just distasteful, and they should know that it reflects poorly on the company and the product. I suppose it still works well on people like my grandmother, who believe they are in fact the 5000th visitor.

  5. 'four hours of my life back' by ic4x0r · · Score: 5, Interesting
    "You people are EVIL personified," Kevin Horton wrote around the same time. "I would like the four hours of my life back I have wasted trying to get your stupid uninvited software off my now crippled system."

    indeed! these people should be held liable for the damage done and time wasted. it's unpleasant to think that there are actually people behind obnoxious spyware, and that they think that pissing people off is the best way to get them to acknowledge the adverts and buy whatever they're selling.

  6. Re:Naive by bunions · · Score: 5, Funny

    As with all other things, the answer to your quandry has already been answered in a Simpsons episode.

    Critic: "How do they sleep at night?"

    McBain: "On top of a huge pile of money, with many beautiful women."

    --
    there is no need to sign your posts. this isn't usenet. your username is right there above your post. stop it.
  7. weird by kook44 · · Score: 5, Interesting

    I interviewed at Direct Revenue about 18 months ago. It's funny to hear thier version of what they do - they simply call it "contextual ad-based marketing". The whole place seemed very sketchy and unprofessional. When the sketchy manager walked me past the group he called "forensic computing" - I instantly knew I was in a spyware factory. I met with some other sweaty, twitchy geek who asked me to solve some algorithmic/data-structure type problem. He was very persistent and specific - harping on the minor details. After I got out of there, I realized he was actually tring to get ideas for a problem he was working on - not tech-ing me for the position. Told the equally shady recruiter to f-off & turned them down for another offer. Glad I did it, but I'm shocked that they are the focus of an article on BW. Surprised they're even still around...