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The Future of Apple's Pro Desktop Line

SB_SamuraiSam writes "WWDC is drawing nearer and ArsTechnica has a thorough look at what they think Apple's plans are for their future Pro desktop line. It's a decent read. As always Ars has a competent pulse on Apple and is more reasonable than purely speculative. From the article:
I think Apple's CPU choice is clear cut. Strange as it sounds, the Xeon 5100 series is the best fit for the Mac. If Apple wants to keep the Quad name alive, it's the only option. Dual CPU configurations are not possible with anything else in Intel land, so if Apple wants to offer two CPUs and four cores, Xeon is the only game in town. With the benchmarks we have seen, the Core 2 Duo is a clear winner for Intel, outperforming anything AMD has to offer. The Xeon? With its faster FSB and different memory, it's even faster than the Core 2 Duo."

27 of 266 comments (clear)

  1. Windows faster on a Mac by brucmack · · Score: 5, Insightful

    It's pretty interesting how things have developed for Apple... It looks like Windows will be faster on an Apple machine than on any other factory-built desktops.

    1. Re:Windows faster on a Mac by blacknblu · · Score: 2, Insightful

      Although Apple has introduced Boot camp, I find it difficult to believe that they intended the primary OS to be Windows.

      I tend to be optimistic, and believe that Apple is trying to woo third party vendors to take advantage of the new architecture, and introduce more applications.

      --
      "Does this wine taste funny to you?" -- Socrates
  2. Re:The Switch? by gEvil+(beta) · · Score: 4, Insightful

    If you spend all your time working in a few select apps, it clearly makes more sense to wait until those apps work well on the hardware. Doing otherwise is just foolishness. OTOH, Adobe won't get their shit together until there are machines out there for the CS apps to run on, so telling Apple to hold off releasing the pro machines until Adobe is ready doesn't make sense. Chicken-egg thing...

    --
    This guy's the limit!
  3. I'm still not fully convinced. by A+Dafa+Disciple · · Score: 4, Insightful

    I think Ars made wonderful points and a well informed prediction. However, though this article is a few months old, I think that the principles behind it will still be in effect for Intel's upcoming lines, namely that a motherboard setup with a multi-core chip is in general cheaper than a roughly equivalently configured multi-chip one, and still for most applications the multi-core configuration will result in greater performance.

    1. Re:I'm still not fully convinced. by spicyjeff · · Score: 3, Insightful

      I don't understand your arguement. Apple currently ships a dual-processor workstation and each CPU has dual cores, referred to as the Quad G5. The article points out the obvious that the only way to duplicate this is with the Woodcrest Xeon parts since the Conroe is dual core, however it does not support more than a one CPU configuration. If Apple is to at least match and hopefully succeed the perceived and true power of their current offerings, they need a Quad core workstation as they offer now with the Quad G5. Two Woodcrest Xeon CPUs is the only way to achieve this goal with Intel's lineup. And the cheaper version will most likely mirror the G5 version as well, only sporting one Woodcrest Xeon with dual cores.

      Apple is doing what is possible whith the chips that are available. And of course its a no brainer that as soon as a CPU with four cores or more is available from Intel, Apple will be looking for ways to get it in a Mac.

  4. Re:The Switch? by ratbag · · Score: 4, Insightful

    I think the video and coding communities might have a bit to say about that. Not all Apple Pros depend of Photoshop, you know?

  5. Re:The Switch? by ZachPruckowski · · Score: 2, Insightful

    In February, Steve Jobs promised a complete transition by year's end. And as the transition was announced at WWDC, it'd be fitting to end it there.

    And don't forget Pros using Apple apps - they're UB already.

  6. Re:The Switch? by sammy+baby · · Score: 4, Insightful
    And don't forget Pros using Apple apps - they're UB already.


    I don't have any numbers of any kind to back this up, so take this with several large dollops of salt, but: I suspect that the number of creative pros who rely on Adobe tools is much, much higher than the number of those who rely on the Apple in-house tools.

    And don't underestimate the capacity of design pros to drag their feet. For years, I knew graphic artists who refused to upgrade to OS X because Quark wouldn't run natively in it. Of course, when the new version of Quark finally was release, Adobe's answer was arguably much better.
  7. Re:pure speculation by imsabbel · · Score: 1, Insightful

    But its no server.
    Its a workstation.

    Abd sadly, AMDs advantage rather violently evaporated the last 2 weeks.

    --
    HI O WISE PRINCE. WHT TOOK U SO DAM LONG?
  8. Woodcrest for the high end, Conroe for others by Clockwurk · · Score: 3, Insightful

    I'm guessing that apple will make their new lineup similar to their current one. A single dual-core for the low end(conroe), a faster single dual core for the midrange (conroe) and dual dual-core or the high end (woodcrest).

    Apple desperately needs to update their powermac line; its embarassing when compared to any current PCs.

    Apple:
    Dual-core 2.3GHz PowerPC G5 processor
    512MB of 533MHz DDR2 SDRAM (PC2-4200)
    250GB Serial ATA hard drive
    16x SuperDrive (double-layer)
    NVIDIA GeForce 6600 with 256MB GDDR SDRAM
    $2,499.00

    Dell XPS 700:
    Dual-core 3.0ghz Pentium D
    2GB Dual Channel DDR2 SDRAM at 667MHz - 2 DIMMs
    320GB Serial ATA Harddrive
    16x DVD-ROM
    16x Dual-Layer DVD+/-R/RW Dvd burner
    Dual 256MB nVidia GeForce 7900 GS in SLI
    20 inch UltraSharp(TM) 2007FPW Widescreen Digital Flat Panel
    $2503

    For $4 more, you get a faster processor, 4 times the memory, more harddrive space, dual optical drives, SLI, and a 20" LCD. Apple has done a good job of making sure that they add a lot of mac only accessories (or gimmicks depending on your point of view) that make direct comparisons to a PC harder. Stuff like backlit keyboards with light sensors, integrated webcam, frontrow, firewire, small formfactor, etc.

    On a tower, things like expandibility, quiet operation, and size are pretty important and apples last workstation was fairly poor by that standard. The powermac looks nice, but 2 harddrive bays and 1 optical bay aren't going to cut it in such a large case.

    Apple's brand is strong enough to command some premium, but they certainly are immune to market pressure and may need to realign their pricepoints. Mac minis need to start at $500, imacs at $1000, and Mac pros at $1500. Notebooks should start at $800 and $1500 respectively.

    1. Re:Woodcrest for the high end, Conroe for others by HuguesT · · Score: 2, Insightful

      The XPS is a gaming rig. It looks great on specs but few companies will buy it. Companies who buy DELL for the sort of work done on macs typically buy the "Precision" line.

      However, it doesn't change much to your conclusion. A decent dual-core, dual cpu rig powermac G5 from Apple with 2GB of RAM, the Nvidia 7800 graphics card and a 20-inch monitor costs about 5k, whereas the similarly specced Dell Precision costs 3.5k. The difference is substantial.

      However the Powermacs are nice, well made and powerful enough, at these prices only relatively rich companies buy them, but evidently Apple wants to be in that market.

    2. Re:Woodcrest for the high end, Conroe for others by larkost · · Score: 5, Insightful

      While you do mention that Apple generally includes things that other manufactures do, I think you brush that off a bit too quickly. In the Apple computer that you mention here are a few of the things you forgot to mention:

      Capacity of 16GB of memory. (the Dell maxes out at 8)
      The video card has a Dual-Link DVI capable of driving 30" displays. (not on the standard Dell, probably an option)
      Apple has two 4x PCI-Express slots and one 8x slot open. (the dell has one 1x and one 8x open.. but in fairness does have the space for SLI)
      The Apple has FireWire 800, which if you are doing video is a god-send. (not an option on the Dell... you just can't pump that data over the busses if it is not connected to the NorthBridge and expect to have decent performance)
      Optical audio in and out (probably an add-in option on the Dell... possibly third-party)

      Go look at Dell's site for things that have those sorts of specs and you will be in the "Workstation" class products, and you will be looking at a large price jump.

      And your summary judgement that the G5 is not as good as the Pentium D is very arguable. The two processors are in the same class as each other, to the point where saying either one of them is "faster" is misleading at best. You have to be very specific about what "faster" means in order to have an honest comparison. Anything else is simply a lie.

      And as to the prices you say that Apple "has to" have. I think that Apple's continued existence over the last few decades means that they have a good idea what they "have to" do. And if you look at products that are comparable (and I challenge you to find a product that is comparable to the Mac mini... remember size is a real feature) I think that your illusions of Mac's being significantly more expensive disappear.

  9. Re:Xeon are for the XServe! by doh123 · · Score: 2, Insightful

    they will have Xeon 5100s in the high end ones. The core 2 extreme can not run in a dual socket for 4 core configuration. Apple at this point cant afford to skip on a 4 core workstation.

  10. Let's rescue the term "creative pro" by Mies+van+der+Robot · · Score: 5, Insightful

    Here's a heaping pile of salt for you:

    Your suspicion is based on the erroneous assumption that all "creative pros" are people who work in graphic design, publishing, web design, etc.

    Let's not forget that filmmakers are "creative pros" and a lot of them are using Final Cut Pro Studio and Shake. Musicians are "creative pros" and a lot of them are aready using UB versions of Garageband or Logic. Ableton Live is also already Universal Binary, and very widely used by laptop musicians and DJs.

    In fact, a lot of musicians are even using Final Cut Pro Studio, because they loved Soundtrack Pro and their only option to upgrade was an attractively priced crossgrade offer to FCP Studio.

    There are many professional creatives already working on Intel Macs to earn their daily bread.

    So let's stop acting as if design pros are the only pros who are "creative". They didn't invent creativity, and judging by the current state of the majority of the web, they're not the final word in it either.

  11. Re:As A Quad-970 Owner I'm Sick To My Stomach by vought · · Score: 5, Insightful

    Having owned Macs going all the way back to the beginning this is the first time I have ever been faced with Apple coming out with weaker machines than they already are shipping. This whole Intel mess with Apple is enough to make me sick enough to my stomach that I am faced with the first in my life feeling of moving beyond Apple.

    People like you - the PowerPC devotee - make me embarrassed to be a 20+year Mac user.

    Wasn't your Quad worth the money you paid for it when you bought it? You do realize Apple has to keep revving it's product line, don't you?

    Face it - Intel's latest offerings are a better than the 970FX, which is a several-year-old design. The Core 2 has longer legs than the G5 in any form.

    Apple's done it's users a favor by moving to a faster, less expensive, more readily available microprocessor part. They've also done users a favor by producing an easily-portable OS and gracious backwards compatibility.

    You may pine for the days when you could argue the vagaries of microarchitectures you don't understand on Slashdot, but some of us actually have work to do and look forward to faster, more productive machines - and don't mind paying a few extra dollars for Apple design and the Mac OS. We like the relative simplicity Apple has brought to the x86 platform and we'll enjoy using our faster machines while you moan about your "Four by four monster style" PowerPC.

    Go complain up a rope.

  12. Re:As A Quad-970 Owner I'm Sick To My Stomach by wulfhound · · Score: 5, Insightful

    .. except that Cell is completely unsuitable for use as a desktop CPU.

    For games consoles with dedicated software? Perhaps.

    For scientific computing and HPC? Sure.

    As an off-board number cruncher and accelerator chip? Yup.

    As a desktop? Heck no, a multi-core x86 or indeed PPC knocks it in to a cocked hat.

    BTW, I own both a dual 2GHz G5 and a dual-1.8 iMacIntel. The intel box smokes the G5 by a long distance.

  13. Re:The Switch? by eltonito · · Score: 5, Insightful

    On the other hand Quark lost market share by not moving to OS X in a timely manner. My wife's firm moved to InDesign when they upgraded to new OS X native machines back in the day. For every person who held out, another switched applications. Quark really dragged their feet on the conversion and I don't think Adobe will hold out as long on the move to UB, particularly if the hardware is selling well. People want the new hotness.

    To stay on topic, I've always felt that Apple releases hardware and then developers create software to take full advantage of it. In short, hardware drives software development. It seems to differ slightly from the WinTel universe where hardware upgrades are often invoked by mew software. Admittedly, I have this perception because I always upgrade when new software runs dog slow on my PC. I don't seem to do that on my Mac as much, though the Intel move will probably hasten an upgrade from suddenly ancient G4.

  14. Re:pure speculation by Joe+The+Dragon · · Score: 3, Insightful

    AMD advantage will come back with quad-core CPU as the Intel ones are the hack jobs of there first duel cores and with the Intel chip set NO SLI, NO Cross Fire apple will loss some of the high market on just that.

    Amd Also has plans for Hyper Transport based cards and Co-processors that sound like the next thing to have in the high end market and people in it who are not into games may want to go for it.

  15. Re:Quad CPU is expensive software wise too by larkost · · Score: 3, Insightful

    So your argument is that non-pro software is not optimized to use expensive pro-level hardware? How is that news or important?

    If your needs justify the expense of a Quad-core computer, then your needs also justify the expense of the professional software needed to drive it properly. After all, "professional" means that you are making money doing that.

  16. Re:The Switch? by thelost · · Score: 2, Insightful

    chicken and egg or not, the amount of time it took for quark to update quark express to work with mac os x meant alot of designers I knew who needed to use it stayed with mac os 9, as balmy as that sounds, it's sometimes a case.

    --
    Promote Charity on Myspace, Show Your Colours!
  17. Nope by Wesley+Felter · · Score: 2, Insightful

    It looks like Windows will be faster on an Apple machine than on any other factory-built desktops.

    There's no evidence for this. You can buy a Dell or HP that has the exact same components as a Mac Pro.

    1. Re:Nope by Ohreally_factor · · Score: 1, Insightful

      Here. Have a sip of this kool aide, then tell me what you think. No? You're not feeling it? Step over here, then. Over here, next to this portable reality distortion field. It runs off of Steve Job's urine. Pretty amazing, huh? Now. Are you ready to admit that an Apple computer, with the exact same specs and components as another brand machine, is faster? Way faster? Just nod your head.

      --
      It's not offtopic, dumbass. It's orthogonal.
    2. Re:Nope by twofidyKidd · · Score: 2, Insightful

      All sarcasm aside, I think that an Apple computer running Windows will appear to run faster than a similarly configured Dell or HP running Windows because the Apple computer doesn't start up with all the extra "support/bonus" software that Dell and HP dump onto their computers before they ship it out to the customer. Also, let us forget the fact that Apple Computers don't ship with Windows, i.e. *Clean Install* of Windows, which we all know runs faster than the 3-year old Win2K install running with spy/bloat/ad-ware on Joe Average's workstation.

      --


      Hades, PoD: Official Advocate
  18. Re:Quad CPU is expensive software wise too by jellomizer · · Score: 2, Insightful

    Parallel Processing programing is different then normal program. You cant just make a program then compile it with SMP and have it magically work on all processors. You need to design the application to work on different number of processors figueing out what it can do at the same time verses one followed by the next. What a good SMP OS will do is try to keep all the processors balanced so the load is evenly spread. But Apps will not magically run SMP with standard coding without calling threads, forks, or spawns, or other Parallel tools.

    --
    If something is so important that you feel the need to post it on the internet... It probably isn't that important.
  19. Re:pure speculation by xouumalperxe · · Score: 2, Insightful

    Why unfortunately?

    Let's leave brand loyalism out of this. The whole purpose of capitalism is for this exact phenomenon to happen. The "underdog" company (AMD) came up with great products, people bought those products, the big bad corporation (Intel) got spooked and was forced to play harder to catch up. Result? The stunning results we're seeing from Conroe.

    As long as we're moderately sure that Intel is playing fair and not leveraging their position to kick AMD out, I don't care who has the best processors. I want them to compete for that spot, just like I see nVidia and ATi doing.

  20. Re:As A Quad-970 Owner I'm Sick To My Stomach by stephentyrone · · Score: 2, Insightful
    For scientific computing and HPC? Sure.
    Dear god, no. Yes, it has double precision, but it's only zomgwtffast in non IEEE-754 single precision. Holy rounding errors, Batman! Will there be obscenely fast LAPACK/fft/convolution benchmarks on the cell? Yes. Will those codes be usable for serious science? Not really.
  21. Re:pure speculation by Anonymous Coward · · Score: 1, Insightful

    I really wish dipshits like you would stop parrotting the g4m3r-centric press outlets on this. According to some of said sites, Intels not-yet-available chip stomped AMD's *consumer* chip in some tests related to gaming crap. This has about jack shit to do with comparing to real Opterons on real servers doing real things. Shops like mine lease out 5k+ Opteron cores for scientific computation, and I highly doubt whatever new little tricks Intel has up their sleeve are going to cause them to suddenly overtake AMDs performance advantage in my market.