Apple's DRM Is Bad For Consumers and Business
BoredStiff writes "Cory Doctorow, noted sci-fi writer and Boing Boing editor, marshals a strong argument against digital rights management in a recent InformationWeek article. His assertion is that there's no good DRM and that Apple's copy-protection technology makes media companies into its servants. Other copy-protection technologies, like Blu-Ray and HD-DVD, are just as bad."
There are some things that I prefer renting over buying, and movies are one of those things. With the exception of a few "classics", movies don't have enough replay value for me to justify paying more to buy them. Heck, if DVD's were as cheap as rental I wouldn't buy them because they would just be one more thing cluttering up the house.
However, the concept of rental clashes with the nature of the online and digital world. Everything that exists can be copied in exact form. You can't return data - you have a copy, not the original. The way I see it there are two options, the concept of rental can be preserved artificially with the introduction of DRM, or it can be abandoned in favor of purchases.
As a consumer I don't have a problem with the general idea of DRM on a rental - my fair use rights aren't being violated, because I don't have the right to backup, timeshift, or format shift rentals to begin with (unlike media I own, for which any DRM is intolerable). Where the problem occurs is the proprietary nature of DRM. At best, the rental DRM would be an "Open Standard" meaning anyone who pays RAND* patent fees and signs an NDA will be allowed to implement a device, and be given keys (specific to them) to decode the data. Then I could buy online rental devices or software from any number of manufactures, and it would be guaranteed to work with any number of online rental stores. This is similar to the legal workings of DVDs, Blueray, WMV. At the worst you have proprietary technologies, where each company has it's own format and player, like with Apple or DVIX (the first one). In both cases there will never be an open source player - the best we could hope for is something like the new Real Player that has an open source core with proprietary plug-ins. Even that is unlikely, as the movie industry is demanding end-to-end security (HDMI, Trusted Computing) which an open source operating system would not provide.
In the other option, the internet utopia dream was that the price of media would drop to the point of making rental unnecessary and removing the allure of piracy from the general public. The media industries are strongly opposed to this model of the future, and the only way it will ever happen is if independent media producers embrace it with success, and eventually put the current media companies out of business. This is also unlikely given the weight that the media companies have in government. Therfore, media purchases will also be hindered with DRM for the conceivable future, and will continue to be priced at traditional rates.
So given DRM on rental verses DRM on purchase, I definitely prefer the previous, but there is another potential risk with DRM rental and it is a biggy. The media companies have shown themselves very fond of the idea of DRM rental, as seen with Napster. They like the model where people don't own copies of media, but instead just subscribe to services that provide them. If too many people embrace these services, we could end up in a situation where everything is locked up. We continue to hear stories about how the original archive copies of important cultural media is being lost due to the extreme length of copyright, and the mismanagement of the copyright holders (Dr Who, classic films). But in most of those cases, at least lower quality copies exist in the form of consumer media. However, if we can no longer record broadcast media, and there are no purchased copies of media, the copyright holders will be the only ones capable of preserving the records of our popular culture. Time and time again they show themselves inept at doing so.
Anyway, I plan on sticking to buying CD's and renting locally for as long as those options exist, and continue to support those independent producers who treat their customers with respect. I'll keep trying to inform my representatives about the issues. But I'm not optimistic. We'll see what happens.
* For the uninitiated:
RAND = Reasonable And Non-Discriminatory
NDA = Non-Disclosure Agreement
"...Apple's copy-protection technology makes media companies into its servants..."
...and Apple would have a problem with this why? Don't they want EVERYONE to be their servent?
... considering that this topic has been beaten to death here and every side of the argument has been discussed. It's a well known fact to any Slashdot reader that DRM is bad. Maybe this article should be posted on Apple's, the DMCA, and every other media monster's website. Here it's just telling us what we already know.
Sometimes the best solution is to stop wasting time looking for an easy solution.
What will happen when Apple goes bankrupt? Or when the next generation of mini-players comes out with a new DRM?
You must be thinking of the OTHER music companies, that re-authorize every month or what have you.
If Apple went out of buisiness, you music would continue to play on your current Mac until the end of time.
However, like you say eventually you'd want to move the music. Two options then:
CD's - I can burn any ITMS song to CD as much as I like (limit of ten burns a playlist, but I can always make new playlists...)
Hymn - I can convert protected AAC files into unprotected AAC files, which I can then play on anything that undrestands AAC (most PC players, not many portables) or convert it from there.
So yeah I feel sorry for anyone buying music from anywhere other than ITMS or AllOfMP3.com. I still don't like to use AllOfMP3 though as I don't feel it gives artists as much as it should. Perhaps in the future I'll buy from ITMS, then buy the non-lossy version from AllOfMP3. Too much work though, so I probably wont...
I remember when an old friend told me back at school that he had the ultimate anti-copying technology ! He said let's go back to the vinyl discs! I remember that i laughed my heart out back then, but everyday now I wonder what would the market become if he's right? Not to mention the users...
What is best in life? To crush your enemies, to see them driven before you and to hear the lamentations of their women.
...and realizing that DRM sucks. Recently a non-techie friend asked me if his ipod could "talk" to my Zen Mirco:M so he could borrow some music for a few days. I said "sure, they are just mp3s" - she wanted to know how that was possible...that it was so easy to copy and duplicate a file back and forth from my computer to my music device without any hassles...and after our discussion, she was flabbergasted that she had been locked into iTunes and how her rights and freedoms were restricted by its DRM.
Many other people are waking up to the fact that DRM is shorthand for "you really don't own this piece of music you paid $1 for, and that you can't share it, or copy it, or use it on a different computer." People, and the information they rely and enjoy, desire true freedom.
I'm so friggin' tired of his blathering on this subject. Apple's DRM has done more for the availability of music on the internets than anything except bittorrent. If it wasn't for Jobs having the cojones to square off against the music and movie congloms we'd all be renting our music by now. Without DRM iTunes would be eMusic.
The guy needs to try a spell in the real world.
And his novels SUCK. No wonder he has no need for DRM.
I'm not wrong. You haven't thought about it hard enough.
re:"t Apple's copy-protection technology makes media companies into its servants"
Wasn't this the protection scheme that the media industry demanded over it's content before providing licesens for distribution - hence it's NOT Apple's? And if it's not Apple's - are you actually claiming that the media companies are making servants of themselves?
I buy the CDs and rip them.
No restrictions, no problem.
The revolution will NOT be televised.
So yeah I feel sorry for anyone buying music from anywhere other than ITMS or $PIRATESITE
I feel sorry for people getting music from anywhere but iTunes or eMusic or mp3bogs like 3hive or buying CDs in used music stores and ripping them or...
Don't buy the music through the iTunes store. It's really that simple. Buy it from another service, buy the physical CD, even pirate it, whatever. You don't have the right to complain about DRM if you buy products that implement it when so many other services are available.
Don't forget emusic.com -- cheap, 100% legal and 100% DRM free-music. [I wish they paid me, but sadly, I pay them for access, just to be clear.]
Without Apple's DRM it'd all be "plays4sure" by now.
Which is stronger than Apple's "nudge-nudge-wink-wink" honor system DRM, and (since it's all under Microsoft's eye) has the potential of becoming as invisible and ubiquitous as DVD encryption.
Competition from Apple makes sure that DRM remains fragmented, difficult, and ineffective. And that's good for consumers even if they don't think so right now...
DRM is bad for business: True, unless you are the winner of the DRM lottery being the distributor of the DRM everyone is actually using. It creates a moat which makes it really hard to compete against. The deal is that there was an unwritten pact bewteen the music industry and Microsoft that the people sitting in luxury behind that DRM moat was supposed to be Microsoft.
So DRM worked just as intented inthe effect it had, it's just that the "wrong" company currently benefits from it.
Consumers: Actually they are better served than it would appear at first glance. Sure right now consumers have a harder time switching away from ITMS than they would have otherwise without DRM. But you have to consider the alternatives:
1) Someone else holds the DRM (say Microsoft). Do any of you think that prices would be lower or terms MORE lienient if anyone but Apple had a stranglehold on DRM? Think back on the no-burn restrictions of early online music stores. Given that, the Apple system is about the best (for the consumer) DRM system we could hope to see.
2) No DRM in place at all. An ideal world, that studios will not buy into - so this is the equivilent of saying there would be no major online music stores. Well what's the difference between that world and the one we have right now? I can still download songs via P2P if I like, or buy from eMusic (which I am a subscriber of). The only difference is that I can also "buy" songs with slightly more encumberance from Apple if I choose. It does not really reduce the choices that would exist if DRM did not exist, it only adds to them.
Furthermore, Apple's lock on digital music distribution can possibly lead to the desired end-state of large music companies distributing msuic free of DRM. It's the only way a music company has of avoiding Apple store fees by going direct to the consumer with a format that will still work with the iPod. Here, see Barenaked Ladies and other Canadian artists. I can also buy those songs on ITMS but I can buy plain MP3 (or even FLAC) BNL songs and concerts from thier site. In theory bands being successful with this approach along with the music companies desire to get out from under the thumb of APple to try thier own "creative" pricing models could drive studios to non-DRM formats sooner rather than later.
"There is more worth loving than we have strength to love." - Brian Jay Stanley
We can thank all of the "but it's only a LITTLE DRM" users too. Now, DRM is on the rise and in the future you will not be able to obtain any mainstream music (IE, anything other than crappy folk) that is not rife with copy protection.
This situation may have been inevitable (then again, I think it may not, too), but the apple zealots certainly helped push it along.
There's a time and a place for fanatacism; four years ago was that time, DRM was that place.
Thanks for selling us all down the river, Jobs!
What will happen when Apple goes bankrupt? Or when the next generation of mini-players comes out with a new DRM?
.mp3 file - almost perfect, but no good for distribution - at least not if the publisher wanted to make money.
Either the files revert to their original rights holders (the record publisher) or, if it worth their while, some other company will quickly buy the rights to the DRM'ed tracks and handle the business.
I love this alarmist screaming - Doctorow's really got himself convinced that all it would take is Apple's demise to screw everyone who ever bought songs from the TMS. He didn't bother to do any research, but instead decided to scream from the rooftops about how bad the coming dark age of digital rights management will be.
In the old days, the physical medium was the DRM.
Then, consumers started demanding smaller and better sonic reproduction.
Then came the
Now, we have iTMS, windows media, etc. ad infinitium. Arguably, iTMS does a really good job - and I have a hard time believing no one would buy the iTMS IP if Apple were to suddenly go out of business. (Think about it, Cory - would the labels have let Apple run with this whole music store idea if they were the slightest bit afraid of the lawsuits that would results from a defunct iTMS?)
Doctorow either hasn't thought this through or more likely has let the more hysterical elements of the Anti-DRM crowd pollute his normally well-oiled brain with "what ifs" and half-truths. The real truth is that DRM is here to stay in one form or another, and with sufficient consumer protection laws, there will always be recourse against businesses who try to leave consumer holding the bag - but unfortunately, gutting consumer protection laws in deference to "out of control" lawsuits (which will be the next thing to get legislated out of existence) seems to be the political course lately.
Apple didn't invent DRM. They're not the only ones who use it. Then this topic belongs on the Main section. "DRM is bad for--" I'm in absolute agreement.
> ethically, that is stealing.
Mentally, you are retarded.
vi ~/.emacs # I'm probably going to Hell for this.
This is a little off. 1201(a)(3)(A) defines circumvention as bypassing the controls without authorization from the copyright holder. If you, the copyright holder, authorize yourself to bypass the lock, then bypassing is not circumvention. This actually leaves some loopholes open, though I don't think they've been tested yet.
The problem is with tools. 1201(a)(2) and 1201(b)(1) prohibit trafficking in tools that are primarily intended to circumvent (and this is a subjective judgement call, so you can pretty much expect a hostile judge to rule against you), and 1201(b)(2)(A) defines circumvention differently so that the tool is illegal whether you have copyright holders' permission or not. (By a super-strict reading of 1201(b)(1), all DRM players for copyrighted content should be illegal, even the "blessed" ones such as iTunes or DVDCCA-licensed DVD players.) Thus, breaking your own locks on your own content with your permission, still might be pretty hard, since the necessary tools will be "underground."
As copyright owner of this comment, I authorize everyone to defeat any technological measure which limits access to it.
Err... why single out Apple? They have the most fair DRM sceheme I've ever witnessed (not that that is saying a lot). If someone is going to get all up in arms about DRM, let's take a look at some of the major DRM players. Microsoft, Sony, for example...
My biggest problem with DRM is that, if I shell out the money for their product, I should be able to do pretty much whatever the hell I want with it after that as long as I'm not making money off it. Whether or not I should care if what I'm doing is 'costing the company money' is debateable, because the legality of that has not been fully dredged out.
It's already annoying that I can only change the region encoding on my laptop DVD drive a limited number of times. I can't think of any logical reasoning behind that besides trying to pigeon-hole me into a market segment. How is that good for me as the consumer? "The more you tighten your grip, the more starsystems will slip through your fingers." It's true here, as well. IMHO, the more ridiculous restrictions goverments/corporations put on media via DRM, the stronger (and likely, smarter) the piracy movement will become, because people will no longer want to deal with it. And I'd say downloading an mp3 or ripping a rented DVD arguably falls under the domain of civil disobedience.
As far as mp3's in particular go, why should I pay roughly the same price for compressed, often proprietary audio as I'm paying for unadulterated WAV files on a CD that also include cover art and liner notes? Wired had it right a few years ago: slash the prices on mp3's and they'll make it up in volume.
Putting the 33k in G33k.
Do have an honest counter argument or is insulting him the best you can come up with?
If it weren't for Apple, Creative Labs or Sony or Microsoft would be the #1 DRM'd music vendor, and we'd be bitching about their implementation instead. And the honest ones among us who dislike DRM no matter who makes it will still be doing what we have always done, buy our music from cool non-DRM'd labels and occasionally in that old fashioned "CD" format.
But, the thing that caught my eye was this statement; The DMCA makes it a crime to circumvent "effective means of access control." To me, the key word, there, is effective . As far as I'm concerned, if I can circumvent it, it isn't effective, Q.E.D.. Ok, I'm a bit of a geek, or I probably wouldn't be here, right? But I'm no bigtime cracker, and there are plenty of security measures I can't circumvent. I consider those measures to be "effective". Anything else seems to be fair game, according to that act. I suspect most judges would agree, if it were explained that way. At worst, it would depend on the outcome of one heck of a battle over the definition of the word "effective".
Excuse me for going offtopic, it's not normally something I do.
/. at -1 for when I moderate so I tend to see a lot of this... what is the obsession? On the rare occaision I see a decent first post, the poster isn't screaming 'w00t w00t i gt fpst!' he is actually commenting on the article...
What is the obsession with first post? Do you think it makes you look cool? It always intrigues me to surf
So I ask you, in a legitimate non-flaming manner: What is your obsession with first post? And why do a lot of you feel the need to post as an AC?
Me failed English...
FreeBSD over Linux. If my comments seem odd, this may explain...
First Response!! WOOT!! (Sorry in advance.)
It isn't Apple which imposes DRM. It's the content creators. It's the same way with Blu-Ray. The studios won't release anything unless they're certain the DRM works. The only advantage gained by Apple is the ability to lock out competing players by controlling access to the DRM. That's why Blu-Ray players won't go down in price the way DVD players did.
I know that if you want to get around the DRM that Apple uses, you can burn to a cd, and then rip it from the cd. So why can't this process be virtualized? I mean, in theory, couldn't you burn it to a virtual cd drive (i.e., make an iso), and then rip it from that, and then take this whole thing and put it into one neat little packaged? At that point, you could automate it, so it would automatically "burn" a disk, rip it, delete the disk, and start over with the next group of songs. Right?
If I give you property, I don't have it anymore. My wealth has decreased; yours has increased; the net difference is zero. If I give you an idea, I still have it. My wealth has stayed the same; yours has increased; the net gain is 100%. Ideas aren't property and they can't be property. By failing to realize that fact we are only hurting ourselves. It's as simple as that.
Music isn't an "idea." It is the result of creative effort on the part of artists who provide a service - the creation and performance of music - as well as that of a host of technical people and business people (sound engineers, marketeers, etc. etc.). They provide consumers with a service and have every right to compensation for that service, just as if they were performing their music live.
You are an apologist for thievery. You just mock virtue when you try to make your greed look like something it isn't with specious arguments. It's as simple as this: you're a cheap bastard who wants something for nothing at the expense of others.
I know this because Tyler knows this.
Did you also notice how he links to a blog entry he wrote, but than he misrepresents what he originally wrote? He links to this, saying in the current story that it is about how Apple killed off the ROKR. But if you bother to read the actual blog entry, he points out that the main blame is supposedly with the cell carriers.
It's this sort of intellectually dishonest crap that turned me off of Doctrow a long time ago. He wants to be a Cringley (which some might argue is not a very lofty aspiration), but instead is firmly caught in a Dvorak transmogrification. I've lost all respect for Doctrow. Hey Cory, on the off chance you read this, I have one question for you: is that a real poncho or is that a Sears poncho?
It's not offtopic, dumbass. It's orthogonal.
Finally. Someone who read ALL THREE pages of the article.
The point of the article was not that Apple's DRM is bad. (Like the Slashdot headline says.)
The points of the article were:
DRM is bad.
Apple's DRM isn't as bad for consumers as other DRMs are.
Apple's DRM is worse for record companies than other DRMs are.
Apple's DRM effectively locks users in to iPods.
Most other DRMs are just there to get the record companies to hand over the content.
iPods are so popular now that record companies can't play hard ball with Apple any more.
Apple became the most popular by providing a better service, not because of their DRM.
The only way other providers can get their music onto iPods is to remove DRM.
The only way other comapnies can compete with iTunes is to provide a better service.
Most comments here seem to indicate that the Slashdotter only read the first page of the article; the bit about DRM being bad and how Apple's DRM is easily circumvented. We already know that stuff... it's been on Slashdot for years. The insight only comes on the third page where Doctorow suggests that the only way forward is to forget DRM altogether.
I suspect that point is aimed at record company execs and not at Slashdot punters. I particularly like the way he connected the failure of DRM (to be useful to consumers) in DVDs to Blueray and DVD-HD in an article about DRM on music sold at iTunes.
He's really asking record company execs to connect the dots; if you want to be as successful as iTunes/iPod then you need to forget DRM.
Sig matters not. Judge me by my sig, do you?
He states: "That obvious restriction: No one but Apple is allowed to make players for iTunes Music Store songs, and no one but Apple can sell you proprietary file-format music that will play on the iPod".
As far as I know, it's the other way around:
"only the iPod can play the proprietary file-format music that you can buy on the iTunes Music Store."
No one is forced to buy music from iTMS -- the iPod plays MP3s fine.
Music isn't an "idea." It is the result of creative effort on the part of artists who provide a service - the creation and performance of music - as well as that of a host of technical people and business people (sound engineers, marketeers, etc. etc.). They provide consumers with a service and have every right to compensation for that service, just as if they were performing their music live.
The sort version: By the time you have the chance to buy or steal a CD, the artist and all the technical people you mention above have already been paid for the performance recorded on that CD, and most probably won't be paid for it again no matter how well it sells.
The long version:
As a software engineer the way my work is treated isn't that different legally or culturally from the way that music or movies are treated and I doubt the argument you use above is any more valid for music than it is for software. When I write software I only get paid once for my time and all those 'technical people' you mentioned probably also only get paid once as well. Since I have already been paid by the time anything I work on can be bought or stolen (and those 'technical people' have probably also already been paid by the time the CD is finished) it is dishonest to say that illegally copying my product deprives me of compensation and I find it equally unlikely that copying a recorded song dprives anyone directly involved in the recording of that song of compensation.
Also, the statement "Just as if they were performing live" rings hollow. Concert tickets and a CD don't cost the same amount. A shrink wrapped product doesn't cost the same amount as hiring a team of software developers to make the same product for you from scratch. They aren't the same, considering that the majority of the people directly involved in the performance recorded on the CD have probably already been paid for that performance the one and only time, they are barely even related.
Lastly, just because something takes effort to develop doesn't mean it isn't an idea. Lots of work has gone into the idea of object oriented programming, or the idea of relativity, and they are even more clearly ideas than a recorded song in that they lack any specific physical or sensory form. (I'll actually grant you that a recorded song might not qualify as an idea.)
You can call me greedy if you want, but remember I stand to lose exactly as much from software piracy as most analogous people in the music industry stand to lose from music piracy, which from my perspective is: Nothing. Piracy, even F/OSS and the creative commons may have other effects on software, music, and the market in general both good and bad, and I'd be happy to talk about that if you want, but as a 'content producer' I have a real problem with people complaining piracy deprives 'content producers' of payment, in my experience that's almost never true.
If allofmp3 is a pirate site, importing a CD is pirating.
"As does capitalism, which you attempt to reference with your solipsistic 'supply and demand' reference. Artists have as much a right to make a living from their work as does anyone else who works for a living, including yourself."
Capitalism does not confer any rights beyond that of individuals being able to own property (capital) which is theirs to do with as they wish, within confines that the capitalist system imposes by its nature, so owning a gun for example does not mean one is free to shoot anything or anyone, because damaging or destroying the property of others infringes on their rights as owners (and this includes their lives and bits of their bodies, which they also own). No form of capital has any intrinsic value beyond what others are willing to pay for it, and that includes work, which is simply another form of capital -- the only "right" a worker has under a capitalist system is therefore to receive the amount of capital from others that they're willing to exchange for that work, or not doing it at all, in which case no capital exchange takes place (i.e. you get nothing).
What then would be the role of copyrights under a capitalist system? Actually, none at all, because they use the threat of force to prevent the natural tendency of markets to place less value on desirable commodities that are scarce than equally desirable ones which are plentiful. Why something is plentiful has no relevance, only the fact that it is, and using non-market forces to change this is profoundly anti-capitalist, while measures such as DRM that make it more technically more difficult difficult for others to "manufacture" an equivalent would be quite acceptable.
Note that patents are equally anti-capitalist because they again use non-market forces to maintain a temporary artificial monopoly. Trademarks on the other hand are something that serves to identify market entities, so infringing on them would be an attempt to artificially manipulate markets by pretending to be someone or something else instead of simply releasing one's own product or service that competes on its own merits (doing what IBM does better than them is fine, but pretending to be IBM isn't).
All of the above makes it rather ironic that the so-called capitalist US is determined to force countries like China and Russia to adopt "IP" protection measures that are intended to prevent that most capitalist of phenomena, i.e. home-grown entrepreneurs producing easily manufactured products more cheaply than overseas competitors!
I'm not going to change your sheets again, Mr. Hastings.