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Google.org, a For-Profit Charity

Google has set up a subsidiary, Google.org, a for-profit philanthropy with initial capital of a billion dollars. Not being organized on a tax-free basis carries both advantages and drawbacks. From the article: "Unlike most charities, this one will be for-profit, allowing it to fund start-up companies, form partnerships with venture capitalists and even lobby Congress. It will also pay taxes." One of Google.org's first projects is the development of a plug-in hybrid vehicle that achieves a mileage rating equivalent to 100 MPG.

15 of 355 comments (clear)

  1. Non-registration link by Anonymous Coward · · Score: 5, Informative
    Here's a link to the same story that doesn't require registration

    http://news.com.com/Googles+unusual+approach+to+ph ilanthropy/2100-1014_3-6115533.html

  2. Re:Can't wait by ozmanjusri · · Score: 5, Funny
    I can't wait to see how Google finds a way to profit from a battered women's shelter.

    Well, this IS Slashdot. News for Nerds. Things that batter.

    /Me going to hell. What a downer.

    --
    "I've got more toys than Teruhisa Kitahara."
  3. interesting by Anonymous Coward · · Score: 5, Interesting

    I submitted this story (same exact NY time article even) 3 days ago, when it was news.

    Anyhow, the term "non-profit" evokes a warm fuzzy feeling that it shouldn't. John D Rockefeller did more to save the whales (via kerosene) than GreenPeace ever will.

  4. Hybrid Vehicles? by atomicstrawberry · · Score: 5, Funny

    First we'll have the gCar, and it will cost far more than it's actually worth, but investors will cough up the money anyway. Apple will follow suit with their iCar, which will be made out of translucent white plastic, but will only run certain fuels. After making a suitable amount of money selling their iCar, they will begin to market successively smaller iCars, and charge more to get them in black.

    Meanwhile, somewhere in Redmond, Steve Ballmer will be plotting to 'fucking kill' them both. Unfortunately by this stage he'll have put his back out throwing chairs, so he'll instead switch to 'fucking kill'ing them with a motorised chair with wheels, which Microsoft will market it as the Zume.

    1. Re:Hybrid Vehicles? by atomicstrawberry · · Score: 5, Funny

      It's his greatest invention: a chair that throws itself

  5. Beyond "don't be evil" by timboc007 · · Score: 5, Interesting

    I'm glad to see that Google is going beyond their "Don't be evil" motto to "Be good". I applaud their apparent sense of social responsibility.

    I believe that much good can be achieved by large corporations who are willing to contribute to making the world a better place - whether it be through science for science's sake (e.g. Bell labs), welfare, world aid or whatever. I will be interested to see how this translates into a "for-profit" environment... presumably their profit margin expectations will not be as high as they might otherwise be?

  6. Re:Wow, the evil begins by spoco2 · · Score: 5, Insightful

    "And the largest disadvantage to a "for-profit charity?" Your donations are NOT tax deductible.

    They've slit their own throats on this one."

    Yeah, the people behind Google, the most successful web venture in the world, didn't give any thought at all as to the consequences of making it a for profit charity.

    Have you perhaps thought that they are targetting other methods of funding that don't rely as much on the tax deduction angle? How about that they are planning on making products that can make money and therefore self fund the charity?

    I highly applaud them, and I think the lack of needing to be non profit could be very liberating and free them up to do many things they otherwise may have not been able to.

    Very excited to watch this one!

  7. Re:Odd. by BacOs · · Score: 5, Insightful

    Odd that Google would take a for-profit route

    I don't find it odd at all. I'm involved with several FLOSS projects and one of them recently researched starting its own foundation (non-profit) or corporation (for profit). Everyone I talked to (including people associated with the Mozilla Foundation and the Python and Apache Software Foundations) recommended starting a for profit corporation. The restrictions placed on federally tax exempt (501(c)(3)) organizations was too great in their opinion. With a for profit corporation, you have much fewer restrictions.

  8. Re:Innovating by Jah-Wren+Ryel · · Score: 5, Insightful

    I don't always agree with Google tactics but at least they are innovative. Certainly changing the internet, computers and now looks like cars and beyond.

    On the other hand, one could easily make the criticism that Google has lost focus and are all over the map, doing a lot of things and most them not anywhere near as well as they do web-searching. Perhaps this is a downside of having too much cash - they just don't have enough good ideas and talented people to make efficient use of all that money.

    --
    When information is power, privacy is freedom.
  9. Re:Before the Google love-in gets out of hand by bishiraver · · Score: 5, Insightful

    Google.org does not blowback money to google.com, the search engine company.

    The government should do a few main things:

    -make sure other people don't take my stuff, my life, or impose upon my life in a negative way.
    -protect my life and the sovereignty of my country.
    -make sure its populace is well-educated and healthy
    -deal with the people who cross the above two in a just manner.

    In doing the above in a farsighted manner, it will maintain a good quality of life through protecting our nature reserves (if we don't have nature reserves, then arguably a future generation may indeed have a lower quality of life, lack of knowledge, and a higher death rate. Education and health may well be an extrapolation of 'protect my life.'

    Of course, to do all of that a huge network of laws is written, several branches of government are created, and everything gets bogged down in beaurocracy - especially if morals are the key focus of politicians.

    Google's involvement with the chinese government is actually a far cry better than any other search engine - when pages are censored, it tells the user that there were results that were censored. In a devious way, it does more to increase the knowledge of government censorship in China better than showing everything.

    Google is doing things with google.org that a government shouldn't have to do. And you've seen what kind of bumbling the beaurocracy does when this kind of thing is involved.

    Because google's company is knowledge based, it is not beholden to the same types of shareholders as, say, an oil company. This is well shown by their work on a hybrid-electric car. And because it has shareholders, instead of throwing money at problems like poor food and water quality in developing countries, it will work to fix the causitive issues. And with the brilliant minds they have there, I have no doubt this will be extremely successful.

  10. Re:One billion dollars for FOSS by Anonymous Coward · · Score: 5, Insightful

    Can you imagine what one billion dollars would achieve if spent for FOSS?

    25 clones of Tetris
    24 C standard libraries
    23 stupid desktop widgets
    22 pointless window managers
    21 HTTP servers
    20 Wiki web applications
    19 useless shells
    18 password crackers
    17... Eh, you get the point: Take Freshmeat's frontpage and extrapolate, and that's at best! What you'd probably get is a bunch of people demanding 55 grand a year to work on utterly useless crap.

  11. Re:Homework not done and it shows. by Technician · · Score: 5, Informative

    FYI, the Prius does not use a Lithium battery.

    For long battery life, they do a lot of battery management to make the battery last the life of the car.

    For starters they do not treat the battery the same way you would treat a cell phone or laptop battery. Full charge then deep discharge cycles are not done. The battery is rarely charged to 100% and almost never discharged below 50%.

    There are Prius cars out there with over 250K miles and still going strong on the original battery. Do some online research on the rate of Prius battery failures. Most battery failures are not the HV traction pack but the 12V cabin battery.

    Cell phones and laptops are often charged fully and run down below 50% for long battery run-time. This kills batteries. Cell phone and laptop batteries life is not expected to last more than a couple years. The Prius battery on the other hand is expected to last the life of the car. The plug in mod may change the expected battery life considerably.

    --
    The truth shall set you free!
  12. Re:My car will get negative 100Mpg by ColaMan · · Score: 5, Interesting

    He's talking about the plug-in hybrids... I suppose you could convert the cost of the electricity into how much gas that would buy and go from there.

    eg: You use $1.20 of electricity to charge your electric-only car up. Gas costs $2.40/gal. You have bought the equivalent of 1/2 gal of gas. You drive 100 miles before recharging, thus you've reached the equivalent of 200MPG.

    --

    You are in a twisty maze of processor lines, all alike.
    There is a lot of hype here.
  13. Re:Odd. by xappax · · Score: 5, Insightful

    it was not near any cows or roads, and ended up shutting down. Those kinds of mistakes are much more rare in the private sector, because there is accountabillity and control.

    Ever heard of the Bhopal disaster? It was one of the most deadly industrial accidents ever, and it was due to the negligence of Union Carbide employees (a US corporation). How about the Exxon Valdez? Yet another vast catastrophe caused by irresponsible employees of a US corporation. Or hey, a little closer to geek-home - how about when MasterCard allowed 40 million credit card numbers to be stolen (the largest such leak ever reported) due to poor software design?

    The funny thing about these incidents of corporate irresponsibility is that not only did these companies have totally stupid policies that were very likely to result in danger, once disaster struck they were totally unaccountable for the damage they caused.

    It would be moronic to claim that the government knows best, or that massive bureaucracy is an effective way to make decisions, but this song and dance about how profit-driven instutitions magically become the most efficient and responsible is absurd.

    In many countries, investors are more than happy to build factories, roads, mines, infrastructure, and the jobs that go with them.

    Yes, those factories are often sweatshops. Those roads often damage delicate environment which is needed for eco-tourism, scientific research, or agriculture. Those mines can be unregulated death-traps for miners in addition to causing toxic runoff pollution of local water supplies. None of these problems concern the investor, just the local population. In short, the "infrastructure" eagerly pushed by foriegn investors really isn't infrastructure for the improvement of the country or it's people so much as infrastructure for the improvement of the investor's bottom line. Sure, some officials are just corrupt fucks, but has it ever occured to you that there might be good reasons to try to restrict, regulate, and/or tax foreign companies trying to exploit your sovereign nation?

    I agree with the sentiment that people need to be given the freedom to take care of themselves, but I don't think that empowering and depending on exploitive investors and multinational conglomerates is the way to give people that freedom.

  14. Re:Before the Google love-in gets out of hand by Anonymous Coward · · Score: 5, Insightful

    "...this development, along with the Bill and Melinda foundation, means we now have extremely large, extremely rich companies doing what our governments should be doing."

    Actually, you have it completely backwards. This is exactly what private groups should do and the government should not.

    But I believe we have a first principal mismatch. You want the government to do everything and do not trust the individual. I on the other hand don't want to the government doing anything and I trust the individual.

    It reminds me of a conversation with a friend. He was going on and on about how he wished the government would tax him more so that the government could do good and give his money to those in need. Sadly, it never crossed his mind to give to private cherity. He, like you, worships government.

    See, by having the freedom to choose which charities to give money to you can give to causes that you support. You are not forced to give to causes that the government forces you to give to under threat of imprisonment. Maybe you don't like the military, abortion, or perhaps welfare. The government doesn't give you a choice.

    Why don't people know what true liberty is?

    "Put it this way - if Google's board turned rabid tomorrow, how much damage could it do?"

    Ask that about government. Government has a military and secret police forces.