Google.org, a For-Profit Charity
Google has set up a subsidiary, Google.org, a for-profit philanthropy with initial capital of a billion dollars. Not being organized on a tax-free basis carries both advantages and drawbacks. From the article: "Unlike most charities, this one will be for-profit, allowing it to fund start-up companies, form partnerships with venture capitalists and even lobby Congress. It will also pay taxes." One of Google.org's first projects is the development of a plug-in hybrid vehicle that achieves a mileage rating equivalent to 100 MPG.
http://news.com.com/Googles+unusual+approach+to+ph ilanthropy/2100-1014_3-6115533.html
Odd that Google would take a for-profit route, considering how many "non-profits" lobby congress. (I use that term loosely, because of certian Telco and Music NPOs.) Granted, I would LOVE to see Google.org create a better Hybrid, counter the Telcos at their own game, and hopefully devolop a Nationwide Broadband/Fiber Initiative.
Windows has detected an undetectable error.
Well, this IS Slashdot. News for Nerds. Things that batter.
"I've got more toys than Teruhisa Kitahara."
I know that Google employees receive a $5000 discount (plus a few other perks that I'm not clear on) on any purchase of a hybrid vehicle that gets 45 mpg (ie, Prius, Insight or Civic Hybrid).
I think one or both of the founders drive a Prius as well, so this would be inline with their vision of what can be done to make the world a better place.
Make sure everyone's vote counts: Verified Voting
I submitted this story (same exact NY time article even) 3 days ago, when it was news.
Anyhow, the term "non-profit" evokes a warm fuzzy feeling that it shouldn't. John D Rockefeller did more to save the whales (via kerosene) than GreenPeace ever will.
First we'll have the gCar, and it will cost far more than it's actually worth, but investors will cough up the money anyway. Apple will follow suit with their iCar, which will be made out of translucent white plastic, but will only run certain fuels. After making a suitable amount of money selling their iCar, they will begin to market successively smaller iCars, and charge more to get them in black.
Meanwhile, somewhere in Redmond, Steve Ballmer will be plotting to 'fucking kill' them both. Unfortunately by this stage he'll have put his back out throwing chairs, so he'll instead switch to 'fucking kill'ing them with a motorised chair with wheels, which Microsoft will market it as the Zume.
I don't always agree with Google tactics but at least they are innovative. Certainly changing the internet, computers and now looks like cars and beyond. Microsoft which doesn't innovate just buys or steals will have a hard time competing with such a company. Since I don't see Google being any more evil then Microsoft, I have to cheer to Google since like I said at least they are innovating :)
Yeah ok I did a crappy job of explaining the message I'm trying to get through.
I hope it turns out as good as it blurb makes it sound. I believe Pierre Omidyar's Omidyar Network was founded with the same/similar goals in mind.
Simpy
I'm glad to see that Google is going beyond their "Don't be evil" motto to "Be good". I applaud their apparent sense of social responsibility.
I believe that much good can be achieved by large corporations who are willing to contribute to making the world a better place - whether it be through science for science's sake (e.g. Bell labs), welfare, world aid or whatever. I will be interested to see how this translates into a "for-profit" environment... presumably their profit margin expectations will not be as high as they might otherwise be?
"And the largest disadvantage to a "for-profit charity?" Your donations are NOT tax deductible.
They've slit their own throats on this one."
Yeah, the people behind Google, the most successful web venture in the world, didn't give any thought at all as to the consequences of making it a for profit charity.
Have you perhaps thought that they are targetting other methods of funding that don't rely as much on the tax deduction angle? How about that they are planning on making products that can make money and therefore self fund the charity?
I highly applaud them, and I think the lack of needing to be non profit could be very liberating and free them up to do many things they otherwise may have not been able to.
Very excited to watch this one!
After seeing the movie 'Who Killed the Electric Car' I was so angry I swore I would never buy another car that doesn't run on electricity. Hopefully Google is going to save my ass so I don't have build it.
I Love Google.
I'm just waiting for Capt. Obvious to join the conversation.
Me lost me cookie at the disco.
And the largest disadvantage to a "for-profit charity?" Your donations are NOT tax deductible.
You and I aren't going to be donating money, google.com is ($1 billion in seed money). Since google.org is a child company of google.com, their accountants and lawyers can futz with it to minimize any tax implications.
Do you even lift?
These aren't the 'roids you're looking for.
From the article: (Brilliant)... has studied under a Hindu guru in a monastery at the foothills of the Himalayas
Anybody who can study with a guru sitting on them has my respect
Actually, their founders use this, which gets 0.3 mpg.
Do you even lift?
These aren't the 'roids you're looking for.
A common system for evaluating advanced technology vehicle energy sources (hybrids, fuel cells, etc.) uses the "GREET" model developed by Argonne National Labs. This model considers the 'well-to-wheels' efficiency, which gives the most accurate picture of how a particular fuel or energy source is used. In the end, you get a measurement of miles per equivalent gallon of gasoline, or MPEGG.
i ndex.html
http://www.transportation.anl.gov/software/GREET/
I thought DivX was the norm these days
Targeted advertising.
Irritable, left-wing and possibly humorous bumper stickers and t-shirts
So far, I've seen two main methods of computing the fuel economy of a hybrid. The silliest one is the EPA method, which simply measures emissions and plugs them into a government mandated formula. This works for most traditional cars, but for hybrids it tends to overstate the fuel economy. The other accounts for the amount of gasoline and electricity from the grid used to power the vehicle. If you never plug your vehicle into an outlet, this is equivalent to dividing travel distance by number of gallons of gasoline. If you do plug your car in at night, it gets harder to calculate, since we don't typically burn gasoline to create electricity on the grid.
About the best you can do is compare emissions equivalence. Electric motors are zero-emissions at the point of use, but the coal plant on the edge of town will belch a little more if you're drawing from the grid. To find a useful ratio, you have to make assumptions about the particular mix of energy sources providing electricity to your home: Coal, natural gas, wind, solar, nuclear, geothermal, etc. For specific regions that's doable, but for a nationwide scale you have to work with averages.
Given how cheap electricity is compared to many things, I suppose most people will just look at what they're paying at the pump, though.
--JoeProgram Intellivision!
...this development, along with the Bill and Melinda foundation, means we now have extremely large, extremely rich companies doing what our governments should be doing.
If they're promoting cleaner vehicles or saving kittens it's all fine and dandy. But what about accountability? What if Google, with its billions, starts doing things that some of us strongly disagree with? Would Christian conservatives be happy if Google started a campaign to push condoms in schools and third world countries to help stop AIDS? Would progressives be happy if Google started a campaign to restore family values through aggressively marketing church youth groups?
Let's remember that this is the same Google which is arguably supporting the tyrannical Chinese government's censorship. Fundamentally, we should be asking, what is Google's agenda? What if we disagree with it?
I expect many people will be inclined to give me responses about it being an example of a company doing what it wants in a free market, and that it is still bound by the law. However, I say, TANSTAAFL, and I prefer my social engineering to be done by the government because in principle at least the government represents me and my interests, whatever my financial involvement.* Are we looking at a future where democracy is contingent on share ownership?
* yeah yeah, spare me
Google seems a bit like Apple around here at times, perhaps a little too far above reasonable criticism. A great many people seem to ignore the fact that it is a self-interested entity in a competitive market, and at the end of the day what it values is what's good for Google and not the good of all mankind. Even if you think this is great, I urge you to think about whether it's really a positive thing to have one company exerting so much influence over the information we receive (google.com), knowing so much about what we are interested in (google.com), what we talk about (gmail), where we go (google maps/earth), what we buy (Adwords, froogle), what we are creating (the emerging word processing software and related tools, Picasa), and apparently now, how we operate as a society.
Put it this way - if Google's board turned rabid tomorrow, how much damage could it do?
Read Pynchon.
Well, to be even more complete, one could also say that traditionnal car manufacturers already have diesel cars that go under 4 l/100km (over 58 mpg). Volkwagen already sold cars that could go down to 3 l/100km (or over 78 mpg).
Ok, that's not in the US, and you still need particle filters, but still, I also think that limiting the options is a bad idea.
#include "coucou.h"
Sounds like Google pretending to be a for-profit charity when it really should be an investment bank. As soon as people's heads stop exploding over the concept of a for-profit charity, I'm sure the financial paperwork will be picked over most throughly.
Can you imagine what one billion dollars would achieve if spent for FOSS? Can you imagine a world where any standard software is free of charge for any kind of computer. Can you imagine a world where even specialised software doesn't cost more a $100? Can you picture how one billion dollars could change the world if spent for FOSS?
O. Wyss
See http://wyoguide.sf.net/papers/Cross-platform.html
I'm developing a car that will get negative 100MPG to cancel this out.
Actually I'm trying to cancel out this goofy definition of MPG when there's electricity involved. Does a pure electric car get Infinity Miles per gallon?
This sort of reminds me of a prank a friend pulled in college. One guy was always entering the room to announce he had managed to drive is economy car so skillfully that got outrageous gas milage. Tiring of this, my friend started adding a gallon of gas to the braggarts tank every night so that his milage and brags got bigger and bigger. Then the next week he started siphoning out a gallon out of the tank. The brags "mysteriously" ceased without explanation.
So my car is going to use photovoltaics, and have an onboard device that inhales smog, and uses the electricity to produce gasoline. Then I'm going to drive up to gas stations, connect the hose and pump gas back into the filling station tanks. That will mess with their arithmetic! and I'll have my negative 100MPG vehicle.
Some drink at the fountain of knowledge. Others just gargle.
Let's not re-invent the wheel here - the GREET model (referenced previously by me, since registered) is the standard for calculating fuel economy for advanced or mixed-fuel vehicles. The problem, which MrZ touched on, is that electricity is tricky to account for and certainly depends on region (though a 'national average' metric exists). The traditional EPA methods MrZ referenced are based on standard US drivecycles that measure the amount of fuel used, and are certainly not relevant for plug-ins or EV's. CARB has been working on this issue, not sure what their current progress is.
In the case of plug-ins, electricity from the grid is the energy *carrier* and not the source. Comparing different carriers (electricity, hydrogen, etc) and different sources (coal, renewable, etc) requires the use of a fuel cycle model, and the GREET model is the popular one right now. Straight conversions on basis of chemical energy or stored on-vehicle electrical capacity don't do the issue justice. If we want to be responsible about our oil dependence and chose fuel efficient vehicles, the 'absolute' model (GREET) should be considered. And it yields some interesting results - primarily that plug-ins are a great solution in the absence of a functioning hydrogen infrastructure.
(To preempt responses from the hydrogen aware, hydrogen is considered a *carrier* and not source by many because, while it does occur naturally, the vast majority of commercial hydrogen currently comes from electrolysis or as byproduct from chemical reactions (refineries, industrial, etc.); we don't mine for it directly. In any case, a fuel cycle model is the best attempt to normalize these different energy pathways for plug-ins.)
For a quick primer on PI-HEVs and the fuel economy issue, take a look at this presentation (slide 9, 10) by Mark Duvall at EPRI which nails the issue on the head. If conflicts between what I said and what this presentation says exist, trust the presentation.
-Bill
Coming again to save the motherfucking day yeah! -DaMouse
FYI, the Prius does not use a Lithium battery.
For long battery life, they do a lot of battery management to make the battery last the life of the car.
For starters they do not treat the battery the same way you would treat a cell phone or laptop battery. Full charge then deep discharge cycles are not done. The battery is rarely charged to 100% and almost never discharged below 50%.
There are Prius cars out there with over 250K miles and still going strong on the original battery. Do some online research on the rate of Prius battery failures. Most battery failures are not the HV traction pack but the 12V cabin battery.
Cell phones and laptops are often charged fully and run down below 50% for long battery run-time. This kills batteries. Cell phone and laptop batteries life is not expected to last more than a couple years. The Prius battery on the other hand is expected to last the life of the car. The plug in mod may change the expected battery life considerably.
The truth shall set you free!
Basically, if you declare yourself a non-profit company you get your ball shackled by the federal government in return for them not taking taxes. A non-prof has a dramatically restricted ability invest in other companies and needs follow a pile of regulations. They also are limited in whose money they can take, where they can put that money, and how much of it they can move and how much of it they can save.
By declaring themselves a for-profit charity the regulatory burden is dramatically reduced. So, when they declare themselves a 'for profit' charity, they are basically declaring they would rather taxed then live by the regulations that federal government imposes on non-profit charities.
This move does not really surprise me. Google has made itself by being more agile and quicker to adapt then its competitors. If they are going to try something innovative in the world of philanthropy, they are probably going to go for a unique model that doesn't conform well to current non-prof charity regulations.
I have founded and run non-profit entities, and guess what - it is hard, even when you have money. Oversight, restrictions, tax headaches, reporting, etc. You have to actually do things that really help the public and not the owners.
You answer your own objections. If you declare yourself a non-prof you run into (by your own words) "oversight, restrictions, tax headaches, reporting, etc." That is clearly what they are trying to avoid. Non-profit is a tax classification. They don't want to be under that classification. They don't want to be forced to spend X% of their donations and be prevented from investing X% into other things. That is what being a non-profit does. The non-profit classification works great for some things and it does make sure that people who declare this tax-exempt status really are doing something. Google has said that they want to try something that doesn't pigeon hole into what the IRS and government regulators think a charity should be spending and investing. If Google wants to avoid following government regulations, then they MUST declare their charity a for-profit charity and pay taxes.
Besides, what is the worst that can happen? Google makes some investments that you disagree with? If that keeps you from sleeping at night don't take a walk down Wall Street or else your head will explode. Even if it is an utter failure it just means that there is one more investment firm investing in things I disagree with. At best, Google breaks out of the mold of charities, does something innovative, and brings something good to all of our lives. So at worst it is more of the same old, and at best peoples' lives are changed for the better.
Maybe half the reason why corporations can be so tight fisted with giving their money to charity is because every time they try and do something good with it hoping to get an ounce of good will, some jack ass gets up on a soap box and starts screaming into the wind about the evil corporations donating to fight hunger so that they have more orphan babies to eat. Maybe you should save your soap box for when they actually do something wrong.
Well, we haven't had to wait long for Mr. Pithy Rejoinder, have we?
I got my Linux laptop at System76.
You could do all that or just measure the costs incurred maintaining that vehicle in terms of $/mile or miles/$. This makes details of the fuel used irrelevant. This way most economic car would be the one that gives more miles per buck. And yeah we could keep all the pollution norms in place to make sure that the new type of fuel would be easy on environment.
A witty signature proves nothing
Does the parent post REALLY need a -1 Troll? You might not agree with him, but there's no obvious trolling above, but a well reasoned and polite response.
henry -- the human evolution news relay
I am a little dissapointed to see Google jumping on the whole plug in hybrid thing, I didn't expect them to buy into the hype too. A "100mpg" equiv plug in hybrid is actually pretty trivial to build. The problem with it is that they are costly to build, there is an _enormous_ amount of red tape (crash test ratings etc.) involved in producing a car. Lastly, nobody wants to spend > $50,000 on a $10,000 car with an electric drive train that needs to be parked for 15 hours to charge after every 200 miles of travel.
Saying Java is nice because it works on all OS's is like saying that anal sex is nice because it works on all genders.
I wonder if this is a way to avoid being labeled a mutual fund by the SEC. They drew attention from the SEC for investing in projects outside their core business and ascting more like a mutual fund than a company.
So how is this different from Google simply being a venture capitalist? There are already plenty of venture capital firms who specialize in specifically funding clean technology, disease research, and other 'social good'. While I welcome Google's investment, this 'for profit charity' sounds more like nothing more than a spin-doctoring PR stunt.
not only did these companies have totally stupid policies that were very likely to result in danger, once disaster struck they were totally unaccountable for the damage they caused.
With all due respect,I believe that you're overstating or over simplifying your case.
The Bhopal disaster was a combination of UCC, Indian government failures and cultural issues. High population density because UCC provided JOBS that paid well, challenges due to differences between American and Indian culture, no infrastructure to support the people (hospitals, sewage treatment, 10K phone lines for 1M+ people, water only a few hours per day, no public transport, so people lived adjacent to the plant) The Indian government turned down offers from UCC to pay for the disaster - because they had an agenda in how the political implications were to be presented and managed.
UCC ponied up $470M for relief for the victims and families. Half a BILLION dollars seems like more than "totally unaccountable."
Exxon paid more than $2.5B to clean up after the oil spill. They paid $1.1B in settlements, and they were fined $5B. On top of that, their image was tarnished to the point that people today still avoid buying gas from them.
Look, I'm no apologist for corporate entities (or government for that matter) but your argument is weakened by your overstatement.
But Herr Heisenberg, how does the electron know when I'm looking?
That's because your cordless phones probably used Nickel Cadmium (NiCd) batteries, which benefit from deep discharge/recharge cycles (aka 'conditioning'.)
Now, regarding NiMH batteries...
The occasional deep discharge/recharge is acceptable, but not every time. From www.greenbatteries.com:
Note the word "OCCASIONAL."
It appears you are comparing your usage habits of NiCd batteries with the OP's statements about NiMH batteries.
Government's idea of a balanced budget: take money from the right pocket to balance...oh who am I kidding?
That's easy. Turn them hos out... I mean... find employment opportunities for them in the local community and take a small percentage of their income to cover healthcare, security, and client management.