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Warner Opens Video Library To YouTube

Oxen writes, "From the article, 'Warner Music has agreed to make its library of music videos available to YouTube, marking the first time that an established record company has agreed to make its content library available to the user-generated media company. Under the agreement, YouTube users will have full access to videos from Warner artists. They will also be permitted to incorporate material from those videos into their own clips, which are then uploaded to YouTube. Warner and YouTube will share advertising revenue sold in connection with the video content.' This is in contrast to how Universal is handling the situation."

4 of 84 comments (clear)

  1. They will remove offensive video clips. by crazyjeremy · · Score: 4, Funny
    Ahh yes, I can just see all the videos now that the 16 year old video nuts recut Madonna videos and make her do things offensive.
    It will also allow YouTube to remove user-generated clips based on Warner material that the company deems offensive.
    Madonna would NEVER do anything offensive.
  2. Re:Initiative by kfg · · Score: 2, Funny

    It's nice to see a company adapt to the fans. . .

    . . .who have been screaming for more advertising.

    KFG

  3. Re:Um, aren't music videos just adverts for the ba by delinear · · Score: 2, Funny

    Universal have taken a different approach, they feel that if no-one hears the music then no-one will pirate it.

    Which is a refreshing change from making content which is so bad that nobody wants to pirate it.

  4. Re:Yup.. by Orange+Crush · · Score: 5, Funny
    I wonder what MTV would say if studio asked for an enomorous amount of money to be able to show their videos, instead of throwing it at MTV to get more air time.

    MTV shows videos!?