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Telemarketers Use Emotionally Intelligent Software

eldavojohn writes "There's a new kind of software that's being used more and more. It's software that detects emotion and now it's being used in call centers. It's a $400 million industry according to Forrester Research that relies on volume, pitch and even the words & phrases being used. Are we inadvertently getting closer to software that can understand us by filling the needs of telemarketers who need to know when I'm upset that they just interrupted my dinner?"

42 of 176 comments (clear)

  1. Please remove me from all lists your company owns by LiquidCoooled · · Score: 2, Funny

    I SAID PLEASE REMOVE ME!

    I said I want to be removed from every single fracking list that your company uses to call people.

    NO I DO NOT WANT TO SUBSCRIBE!

    --
    liqbase :: faster than paper
  2. They need software to tell them I'm upset? by MECC · · Score: 5, Insightful

    As if a telemarketer will need a computer to tell them I'm pissed off when I feed them a stream of obsenities for calling my mobile phone. Oh wait, I guess the retarded telemarketers might need a computer for that. Oh wait, that catagory includes all telemarketers, and the rocket scientists who thought that annoying people was a good way to get them to buy stuff.

    --
    "We are all geniuses when we dream"
    - E.M. Cioran
    1. Re:They need software to tell them I'm upset? by AKAImBatman · · Score: 4, Insightful
      No they don't. The headline is bogus.

      Telemarketing == Outbound Call Center
      Customer Service == Inbound Call Center

      Which does this sound like:

      Health insurer Wisconsin Physicians Service, for example, uses the technology to scan automated phone calls for "Medicare" and "confused" to find calls from seniors with Medicare questions.


      And this?

      Roger Woolley, vice president of marketing for speech analytic software seller eTalk, of Irving, Texas, said subtler systems are used to identify when an angry customer is preparing to cancel services.


      I think a telemarketer can judge for himself whether or not you're upset. (And promptly ignore you.) This system is intended for support calls, where the customer service rep might not realize that they need to take action to prevent the loss of your business. Presumably, the system would automatically flag a manager if it calcualted that the customer was getting frustrated.

      Considering the number of inexperienced customer service reps that companies employ, it's probably not a bad idea. Especially since it's currently difficult to auto-route "easy" vs. "hard" calls between the experienced and inexperienced employees.

      Editors: Can we change the headline?
    2. Re:They need software to tell them I'm upset? by curecollector · · Score: 5, Insightful

      I was about to post the exact same thing, and then got to thinking that perhaps they're not screening for angry repsonses, but rather those that may come across as "vulnerable". Most telemarketers I've spoken with (either commercial or for charity) have been akin to dealing with a strange and dangerous animal - in other words, they can smell fear (or rather, indecisiveness, malleability, etc.).

    3. Re:They need software to tell them I'm upset? by drinkypoo · · Score: 2, Insightful
      rocket scientists who thought that annoying people was a good way to get them to buy stuff.

      They wouldn't do it if it didn't make money.

      Annoying people apparently is a good way to get them to buy stuff.

      My understanding is that they primarily pray on lonely old shut-ins, that's their bread and butter. These people are so desperate to talk to someone that they will buy your shit just to keep the conversation going a little while.

      --
      "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
    4. Re:They need software to tell them I'm upset? by Kozar_The_Malignant · · Score: 4, Funny

      >Customer Service == Inbound Call Center

      Me: I've been on hold for 49 minutes, and you're the third unhelpful person I've talked to. You fucked up my order, and it's been a month since you promised to fix it. No! I don't want to place a new order. I WANT YOU LYING SHIT-WEASELS TO DO WHAT YOU PROMISED THREE MONTHS AGO. I've already told fifty people at work what rat-bastards you are, posted a 5000 word screed on your perverted business practices to 13 business related blogs, and I'm getting ready to tell the Taliban that your compnay is a front for an Israeli arms manufacturer.

      Them: Sir, the software on my computer is informing me that you are beginning to be upset with my fine employer. Let me put you on hold while I see if I can't find someone to help you place a new order.

      --
      Some mornings it's hardly worth chewing through the restraints to get out of bed.
    5. Re:They need software to tell them I'm upset? by nizo · · Score: 3, Interesting

      I have mental visual aids to help deal with telemarketers. Whenever I get a call from a telemarketer I automatically picture some guy beating baby seals to death. Not only does this keep me from falling for their scams, but they usually stop calling after hearing me scream, "stop beating them to death!" at the top of my lungs.

    6. Re:They need software to tell them I'm upset? by Alef · · Score: 3, Interesting
      This system is intended for support calls, where the customer service rep might not realize that they need to take action to prevent the loss of your business. Presumably, the system would automatically flag a manager if it calcualted that the customer was getting frustrated.

      So, essentially, the more frustrated and angry you sound, the better support you'll get...?

    7. Re:They need software to tell them I'm upset? by winomonkey · · Score: 3, Informative

      I hate to break it to you, but telemarketing is based upon the solid business case that it does in fact work. Companies would not be engaging in telemarketing if it weren't for the fact that it has a decent ROI when compared to other wide-reaching marketing campaigns. This article, while definitely not the most recent one out there, speaks of the 5-15% success rate.

      As annoying as we find SPAM (both the food and the email), telemarketers, and mass mailings, they do show a return on the marketing investment. Yes, some people are turned away from the product or service because of the annoyance, but plenty of others buy into it to keep this machine running.

      One of the best ways to hurt their bottom line is to eat up their time, so that they waste valuable time trying to convince you (or your baby daughter, or your drunk dorm buddies, or your shoutboard, or your own hold music) that the sale is worth it. If their returns dropped low enough, they would stop doing it as it became an ineffective business model.

      Not that I have the patience to do that more than once a or twice a month.

      Or you could use the following:
      I present to you the number for your free annual credit report-
      1-877-322-8228

      The number to stop receiving pre-approved credit card offers and other junk mail-
      1-888-567-8688

      And the number to stop receiving solicitations telemarketers-
      1-888-382-1222

    8. Re:They need software to tell them I'm upset? by Gojira+Shipi-Taro · · Score: 2, Interesting
      ...I WANT YOU LYING SHIT-WEASELS


      In the Technical support call center I worked in nearly 10 years ago, we had a button on the phone that would be pressed as soon as the caller became abusive. The call immediately was dumped to a special recording queue, priority attention from supervisor, and disconnected. Further contact from that customer would go directly to our Legal department. At that point they would no longer be permitted to talk to support personel.

      I doubt companies are that protective of their trained support techs (hell I doubt they're as highly trained in most companies anymore, all our support near me is well above "first line" type support) anymore.

      I'm actually guessing that part of the need for this software is that many first-line types are not only overseas in India or the like, their understanding of English is recent enough that they don't have a grasp of the cues that a native speaker would pick up on long before the software was necessary.

      Thank %DIETY% I'm not in Support anymore
      --
      "Oh my God. This is terrible. This is the end of my Presidency. I'm fucked."; ~ Donald J. Trump
  3. Dinner? What's that? by xxxJonBoyxxx · · Score: 3, Funny
    ...telemarketers who need to know when I'm upset that they just interrupted my dinner?"
    I thought this forum was for IT workers. IT workers NEVER make it home in time for dinner.
  4. Obvious mappings by Goblez · · Score: 3, Funny
    If ( customer.words.contains( "Sh*t, F*ck, Damn, Hell){

    return SELL_MORE;

    }

    Still skewed by the people motivating it.

    --
    - Kal`Goblez
  5. The Future by gt_mattex · · Score: 2, Funny

    Telemarketing conversations of the future:

    Excuse me sir, would you be interested in..

    I'm trying to eat dinner! Remove my number from your..

    Thank you for your interest, if I may just have your social security number..

    --
    "No doubt one may quote history to support any cause, as the devil quotes scripture." - Learned Hand
  6. emotionally intelligent software by 56ker · · Score: 2, Interesting

    Does anyone else see the irony and humour in the article finishing with the line: "said subtler systems are used to identify when an angry customer is preparing to cancel services." - followed by a related headline of "liquid explosives detection device created" *grins* As if the people getting frustrated at wanting to cancel will resort to more extreme methods. *grins*

  7. the future by Phantom+of+the+Opera · · Score: 4, Funny

    automated telemarketer calls Phantom

    *ring ring*

    automatic secretary picks it up
    "Hello, this is Phantom's answering service."

    "I'd like to talk to Phantom."

    "He's not in right now, may I take a message."

    "This is QRX credit card services.."

    answering service cuts off "He does *not* need another credit card"

    "M'am, I can tell you are getting upset right now, but this is a really good deal."

    "Cut the crap; NO!"

    "Well, maybe you need some credit. He treat you well enough? Maybe we could keep that between the two of us.."

    "tell me more..."

  8. Telemarketers? by gstoddart · · Score: 5, Insightful

    I read two of the links, and nowhere did it actually mention telemarketers. It seemed to indicate it was more related to customer contact things where the customer is calling about their service, and getting frustrated with the voicemail maze or the person on the phone with them. Like when you're calling your cable or phone company.

    While we all hate telemarketers here on Slashdot, I'm not convinced either of the stories is referring to them particularly.

    Cheers

    --
    Lost at C:>. Found at C.
    1. Re:Telemarketers? by Lxy · · Score: 2, Funny

      I haven't tested this, but I've been told if you call Charter's main support number and drop the F-bomb you're immediately routed to tech support.

      --

      There is no reasonable defense against an idiot with an agenda
      :wq
    2. Re:Telemarketers? by pherthyl · · Score: 3, Funny

      I don't know about Charter, but I do know that MSP (Medical Services Plan in canada) does this. For 15 minutes I tried to wrestle with the voice activated menus they have, and absolutely could not figure out how to speak to a representative. Well eventually I just got pissed and started swearing at the thing. It paused for a while, then said "Ok, a representative, one moment please"

      Best. system. ever. :)

  9. Four words: by zaren · · Score: 2, Insightful

    Do.

    Not.

    Call.

    List.

    I put my number on the national list as soon as it came out, and we get ZERO calls now, and haven't for at least a year. The few that called before the list got widely distributed were politely told to put me on their list. I've had no problems, no dinner time calls, nothing. It really does work.

    --
    Come to the University of Mars! Classes starting soon!
  10. It's not for telemarketers... by NineNine · · Score: 2, Interesting

    ... it's for the damned Indians that American company managers seem to think are a good replacement for American people. I swear, they speak perfect English, but I can repeat myself 10 times in a very clear, understandable way to Indian call takers, and it just doesn't register with them.

    Specific case: I use Miva Merchant. All of their support is Indian. I called with a technical problem (where are the instructions for this section of software), and I ended up giving up because none of the Indians could understand what I was talking about. I even asked a few of them if they knew what "Miva Merchant" was because I would ask them about this, and it wasn't in their script, so they had no idea how to handle it. I tell ya'... the English is there, but the brains aren't. So maybe this new software could help them. More importantly, maybe it will help ME get my problems solved!

    1. Re:It's not for telemarketers... by raduf · · Score: 2, Insightful

      It's not the indians, it's their managers. They could have been eschimos for all you care and if nobody gave them a piece of info they don't have it.
      Now if you said that setups in india are designed to be cheap and do one thing only as simple as possible, disregarding complications... you'd have a case.

  11. Caller ID by P3NIS_CLEAVER · · Score: 3, Insightful

    Seriously though, does anyone pick up the phone any more if you don't recognize the number?

    --
    Please sign petition to restore sanity to our banking system!!!

    http://financialpetition.org/
  12. Abusing Telemarketers by miyako · · Score: 4, Funny

    I'm not sure how we can use this new technology to further abuse telemarketers, but I have faith that the geeks of the world will find a way!
    Personally, I think it would be useful to simply confuse the software by saying horrible things in honeyed tones. Especially things that use phrases that the programmers probably wouldn't have thought to include in the code to detect annoyance. "Sure, you can tell me about your companies products, after I force you to watch as I bathe in your offsprings viscera".
    You know, ever since I dropped my land line and just stick with a cell phone, I kind of miss having telemarketers to abuse...guess I'll just stick to abusing spammers.

    --
    Famous Last Words: "hmm...wikipedia says it's edible"
  13. "Emotionally intelligent" ... by kclittle · · Score: 2, Funny

    one of the truly great oxymorons...

    --
    Generally, bash is superior to python in those environments where python is not installed.
  14. Where does it say telemarketers? by Vellmont · · Score: 2, Informative

    I don't see anywhere that mentions telemarketers at all (except in the "summary"). The article only mentions call centers, which are more likely to be customer service centers than someone trying to sell you carpet cleaning.

    This could potentially be a good thing for the public. If you could measure how upset people get by certain people, then you could fire the ones that make people the most upset. Of course this could also lead to other problems as the goal of support is to solve peoples problems, not make them feel nice.

    It could also be a bad thing. Imagine if your called up customer service a few times in a bad mood, and the system flags you as a problem child (or maybe you're just a false positive as it isn't perfect). You then always get treated like you're a jerk.

    --
    AccountKiller
  15. Better Article - Washington Post by Stanistani · · Score: 3, Informative
  16. Re:trust the marketeers by phallstrom · · Score: 4, Interesting

    I dunno... I did some work for a 911 dispatch training program, part of which involved slicing up a lot of actual calls. What I was working on was for cardiac arrest calls and I found it amazing how calm some callers were.

    "My address is xyz. My husband is lying on the floor not breathing. The front door is open. We are in the bedroom. Please tell me what to do."

    Others of course were hysteric, but not all of them.

  17. Even so... by theheff · · Score: 4, Funny

    It will never be able to detect sarcasm.

    1. Re:Even so... by Critical+Facilities · · Score: 2, Funny

      So basically it'll be like the SlashDot moderators then? ;-)

  18. Re:Please remove me from all lists your company ow by WilliamSChips · · Score: 4, Funny

    Computer: ADD LiquidCooled TO EVERY LIST

    --
    Please, for the good of Humanity, vote Obama.
  19. Never get annoying calls again by ThePopeLayton · · Score: 2, Insightful

    The greatest way to avoid getting annoying telemarketing calls during dinner is to never answer the phone during dinner!

  20. The new fuzzing tools. by FFFFHALTFFFF · · Score: 2, Funny

    Are there chances to cause buffer overflows using low level words?

  21. Re:Please remove me from all lists your company ow by LiquidCoooled · · Score: 5, Funny

    ERROR Please speak clearly.
    Could not compute "Dear aunt, let's set so double the killer delete select all"

    --
    liqbase :: faster than paper
  22. Entertainment by crabpeople · · Score: 3, Funny

    But then how will we be able to hear quality calls such as this one?

    --
    I'll just use my special getting high powers one more time...
  23. Mirror by Wellington+Grey · · Score: 2, Funny

    So will the telemarketers turn this emotional software on themselves?

    Output:
    Subject: Telemarketer
    Aparent Emotion State: Cheerful
    Real Emotional State: Depressed and soul crushed.


    -Grey

  24. My Personal Telemarketer Script by cgreuter · · Score: 3, Interesting

    Telemarketer: Hi, I'm calling from $COMPANY to offer you $DEAL.

    me: I'm not interested.

    Telemarketer: May I ask why?

    me: Because they're using telemarketing to try to sell to me.

    Telemarketer: $LAME_EXCUSE. Goodbye.

    I don't see how emotion analyzing software is gonne get them out of that.

  25. $400 million by drgonzo59 · · Score: 3, Insightful
    They invested $400 million in an emotional analysis program using pitch, loudness and so on.

    So next time they call start smiling and in a soft polite voice say "FUCK YOU" and hang up.

  26. Similar to the device for asperger's? by misleb · · Score: 2, Interesting

    I seem to recall a new device for people with aperger's/autism to help clue them in on the feelings of others. I believe it worked on visual cues. I bet this would be a pretty good addition. Especially for phone calls.

    -matthew

    --
    "THERE IS NO JUSTICE, THERE IS ONLY ME." -Death
  27. Customer Service Emotions by CopaceticOpus · · Score: 5, Funny

    "Hello, Microsoft Customer Service."

    "Why is windows accusing me of stealing it?"

    "Sir, I can see you're feeling... 'furious' ... I am sorry. The Windows software is only trying to protect you from piracy."

    "Wha... what? How am I threatened by pirates?"

    "I understand you are... 'confused' ... Allow me to help. Windows is simply ensuring that you have a genuine, complete, unbroken copy of the software."

    "So windows is making sure I can use my computer by not allowing me to use it?"

    "We simply want to ensure you do not accidentally have an illegal copy of windows from a source that is not trustworthy."

    "You want me to prove I'm not guilty so that there's no chance you're not making money? Why you..."

    "Sir, you seem to be feeling... Um, there are too many emotion words scrolling on the screen, I can't read them fast enough. Oh shit, I shouldn't have told you about the emotion words."

    "I. Will. Kill. You. Dead."

    "Ok, looks like we've settled on 'furious' again. Do you have a credit card handy? Sir?" (It looks like he hung up. Now the screen is telling me to lock the call center doors.)

  28. Re:Girlfriend by Kozar_The_Malignant · · Score: 2, Interesting

    My girlfriend's latest answer to telemarketers, "You know my name, my street address, and who my mortgage is with. That scares me. I think you might be a stalker. If you call me again, I will report you to the police." It seems to have the desired effect.

    --
    Some mornings it's hardly worth chewing through the restraints to get out of bed.
  29. Press one ... by PPH · · Score: 3, Funny

    ...if you are getting angry.
    Press the octothorpe if you are confused.
    Repeatedly press 6 if you are impatient.
    Press any key to be returned to our on hold music.

    --
    Have gnu, will travel.
  30. DO NOT CALL by wowbagger · · Score: 2, Informative

    There's your mistake - you don't want them to remove you from their lists.

    You want them to add you to their do not call list - the one they are required by law to keep.

    "Add me to all your do not call lists."