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The Zune Cometh

Well, except for those hiding under a mountain of used iPod batteries, it's fairly well known that the Zune iPod-wannabe killer is coming out Monday/Tuesday. There's a piece in the NYTimes about counting on the wireless part of the Zune to take down the iPod as well as some interviews with people involved in the creation. But OTOH, RoughlyDrafted (which has had a series of pieces about the Zune) points out some issues with the DRM systems, and forecasts a number of issues — and also calls out what they called a "Digg Fraud Campaign". But soon — the market decides.

23 of 291 comments (clear)

  1. batteries by geoffspear · · Score: 5, Funny

    Well, except for those hiding under a mountain of used iPod batteries

    I, for one, can't wait to get my hands on a Zune, with its new infinitely-rechargable battery technology. It uses a nickel-adamantium alloy, right?

    --
    Don't blame me; I'm never given mod points.
    1. Re:batteries by rlp · · Score: 5, Funny

      Zune, with its new infinitely-rechargable battery technology. It uses a nickel-adamantium alloy, right?

      That's absolutely correct. They're manufactured by Sony.

      --
      [Insert pithy quote here]
  2. Re:The War of the News & Products by TomHandy · · Score: 5, Insightful
    There's a pretty big flaw in this comparison though. The TV ads you talked about do not have their origins hidden, etc. They are clearly television ads, it is clearly identified who paid for the ad (Apple), and anyone who sees it can clearly tell it is a standard paid for ad.

    Now, stuff like this digg thing, is pretty different. Setting up anonymous blogs, etc. to give the impression that the story is independent and not coming from the company paying for it and doing the marketing is something different. Same thing with slashvertisements.

    Not necessarily saying anything is better or worse, but I think there's a pretty big distinction to be made between things that are clearly identified as advertisements, and things that are not clearly identified as advertisements in order to give the impression that they are something else.

  3. Not a big intro by sbraab · · Score: 5, Interesting

    I noticed while looking through the newspaper adds this weekend that there isn't much of a marketing hype around Zune. It was buried in all the adds and the biggest selling point I found was that you could put your own picture on on the background. It was also interesting to see that the Microsoft name was no where to be found. I was really expecting to see front pages ads, WIRELESS in big letters and Microsofts weight behind it all. It was also interesting to note that the accessory packs advertised with it were $80-$100, I guess they are trying to beat apple at the sucker game. All in all I didn't see anything to win over the mass market.

    1. Re:Not a big intro by RAMMS+EIN · · Score: 4, Insightful

      ``It was also interesting to see that the Microsoft name was no where to be found.''

      Perhaps they figured that saying it's from Microsoft is not a way to promote your product to their target audience.

      --
      Please correct me if I got my facts wrong.
    2. Re:Not a big intro by Archibald+Buttle · · Score: 4, Insightful

      Microsoft also did not push themselves with the original XBox launch. There was no Microsoft branding to be found there - their logo isn't on the console. They are trying to create a new brand with Zune, not making use of their existing brand, much as they did with the XBox.

      Maybe they feel it unwise to make use of the Microsoft brand for these products.

  4. Intentional or error? by gnasher719 · · Score: 4, Interesting

    The submitter calls the Zune an "iPod wannabe-killer".

    That would make it something that kills iPod wannabe's, like Creative or Rio or Sandisk players. I wonder whether that is what the submitter meant, or did he mean "wannabe iPod" or "wannabe iPod-killer"? And I wonder what Microsoft's goal is?

  5. OOooo, I hate that by ackthpt · · Score: 5, Funny

    Dislocating my jaw when I yawn like that.

    --

    A feeling of having made the same mistake before: Deja Foobar
  6. Re:The War of the News & Products by aitikin · · Score: 4, Insightful
    You know what is also funny? It's easy to say good things about a large company because they have a lot of resources and can accomplish a lot for the consumer. Stand back, I'm about to say something that will ensure this post hits rock bottom on the karma: Microsoft has done good things for computing. And you know what? So has Apple. I've used products of both of them to varying levels of success in my past--and that in and of itself is something.
    This goes back to simple capitalistic theory, with competition being good for the consumer. Two major corporations in control of the vast majority of the market, fighting to make the better product.

    This is an unusual viewpoint here on slashdot, but honestly, so long as they stick to bettering each other through competition rather than belittling each other, I'm all for it. When one company decides to launch whole hearted smear campaigns rather than improve their product, or, even worse, decides it's more cost effective to buy out the competition, that's where I get worried, and in honesty, most major corporations have done one, if not both.
    --
    "Don't meddle in the affairs of a patent dragon, for thou art tasty and good with ketchup." ~ohcrapitssteve
  7. Re:obligatory post ... by Anonymous Coward · · Score: 5, Funny

    ...that only computes for three days.

  8. I'm reminded of some famous last words.... by B11 · · Score: 4, Funny

    Clunkier than an ipod. Crippled wifi. Lame.

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    insert inflammatory anti-microsoft comment here
  9. Re:obligatory post ... by hcdejong · · Score: 4, Funny

    That's right, because in Soviet Russia, cliché posts mod YOU!

  10. I've noticed that this round of MS products... by bealzabobs_youruncle · · Score: 5, Interesting
    has been very heavily promoted via astro-turfing. Every BETA and RC release of Vista was followed within an hour or so with 2-4 articles explaining why it was great and apologizing for it's lack of features. Some were from legit news outlets, others fan sites and blogs, but the quantity and timing felt forced to me. I see the same thing with Zune; I keep seeing articles telling me it's an iPod killer but then explaining why it's deficiencies are not only acceptable, but a benefit to me as a consumer??

    I think this will work with the OS as poeple don't really try to understand how their PC works, but I question this dethroning the simplicity and popularity of the iPod and iTMS combo.

    I will also point out the obvious that MS has seeded quite a few landscapers here on Slashdot lately, but I'm sure one will come along soon and prove my point...

  11. Kill the iPod? by mmzplanet · · Score: 4, Interesting

    Microsoft is not even challenging the most popular of the iPod lineup. Seeing that the iPod nano is the most popular of the iPod lineup (even without video).... how exactly is the Zune an iPod killer? The Zune is not a killer to anything until MS has a device to challenge the tiny iPod Nano and iPod Shuffle. One device is not going to "kill" iPod, or even hurt it.

  12. XOBX HUEG by CharAznable · · Score: 4, Interesting

    Checked one out yesterday, the 60's Soviet looking shit-brown one. The screen is gorgeous but the unit itself is OMG XOBX HUEG. What's with Microsoft and huge hardware? It is too big and bulky to be carried in my pocket.

    --
    The perfect sig is a lot like silence, only louder
    1. Re:XOBX HUEG by trudyscousin · · Score: 4, Funny

      "What's with Microsoft and huge hardware?"

      They're obviously compensating for something.

      --
      Those who can, do. Those who can't, write technology blogs.
  13. Buying one by IflyRC · · Score: 4, Funny

    I'm an early adopter and usually purchase many products like this that come out. I'm really looking forward to it.

    1. Re:Buying one by IflyRC · · Score: 4, Funny

      Funny? I'm serious.

    2. Re:Buying one by IflyRC · · Score: 4, Funny

      Gah!

      Etu Brute?

  14. Zune Specs and what I don't understand by green+pizza · · Score: 4, Informative

    I overheard an employee talking to some customers about the wonders of the Zune. It's much sleeker, looks better, is thinner, and has a bigger screen... you know, all of the important things.

    I keep hearing about how Zune is slimmer, smaller, and has a better screen. But when I look at the specs, the 30 GB iPod seems to be actually a tad smaller and lighter than the Zune. The screen resolution is the same, so Zune just has larger pixels.

    Zune:
    2.48" W x 4.17" H x 0.65" D. Weight:, 6 oz. Resolution: 240x320

    30 GB iPod:
    Height: 4.1 inches
    Width: 2.4 inches
    Depth: 0.43 inch
    Weight: 4.8 ounces
    Display: 2.5-inch QVGA 320 by 240 pixel resolution

    Also, I have heard that the Zune's "wheel" is not a wheel at all. The reviews suggest that the Zune has a regular 4-button "D-pad" menu button arrangement hidden behind that round black wheel-looking thing.

    Who is correct here? Have I been reading iPod fanboy BS?

  15. Re:The War of the News & Products by UnknowingFool · · Score: 4, Interesting

    Remember the Switch campaign from Apple? Apple got real people to get on TV to tell why they switched to Macs. The campaign worked because it was from genuine people. Microsoft tried to do the exact same thing but it backfired terribly when someone noticed that the picture of the first Microsoft "switcher" was a stock photo. Was there a real person that switched? There may have been but the method of how MS did it was so underhanded that it immediated discredited their whole campaign.

    --
    Well, there's spam egg sausage and spam, that's not got much spam in it.
  16. ...and it has shitty marketing! by dr.badass · · Score: 4, Insightful

    If you look at the first run of commercials-- which you will undoubtedly be seeing every time you turn on the TV--you've got to wonder just what the hell Microsoft is thinking.

    These ads show people out in public, at parties and concerts, with friends; there's talking, laughing, dancing; a DJ or a band playing music. And somehow you're supposed to make the connection that these are the perfect places to put on your headphones and listen to your own music.

    "Wow, I'm glad I paid $20 for a ticket to this concert with all of these people! Now I'm going to listen to my $250 Zune by myself! Welcome to the Social."

    --
    Don't become a regular here -- you will become retarded.
  17. Re:The War of the News & Products by Golias · · Score: 4, Insightful

    Alright, since theres nothing about those ads that are misleading, please explain to me: - Why they mention that PC's get viruses and Mac's don't (ever)

    Because PC's do, and Macs don't.

    I've been running an entire network of unsecured Macs 24/7 connected to my DSL connection for years with no anti-virus software. Not one infection.

    On the other hand, in a one-year span, I had a RedHat Linux box and a Windows game machine that were pwned once each.

    Why they claim Mac's are "just better" at doing graphics work

    Ask somebody in the graphic printing business. I don't really know everything about it, but the professionals swear by Macs.

    Why they claim that your average PC lock up every few seconds and needs rebooting

    An amusing exaggeration. It wouldn't have gotten so many laughs if it wasn't rather close to the experience many people had with Windows.

    If you honestly believe any of these things then you are behind your reality distortion field.

    Call it what you like, but working virus-free on computers that don't get in the way of my creative work and run more reliably than Windows is a nice "field" to be standing in. You should try it sometime.

    --

    Information wants to be anthropomorphized.