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Apple Orders 12 Million iPhones

Waqas writes "Apple has placed an order for 12 million iPhones to be built by a Taiwanese contract manufacturer, according to an analyst citing reports from Asia. The Chinese-language Commercial Times on Wednesday cited Taiwan-based sources within Apple's iPod component supply chain as saying the phone is due to arrive during the first half of next year."

25 of 334 comments (clear)

  1. My phone by Kell+Bengal · · Score: 2, Insightful

    My phone calls people, it takes calls. It sends SMS and it receives them. That's all - I love my phone. When I went to buy it, the service chick couldn't understand why I didn't want a camera/video/gps/somethingsomething. I'm obviously a geek festooned with gadgets, afterall. The obvious answer is that I already have all those things, and much better ones than can be put in a phone, too. The original ipod was just a music player, but it has become more things - Apple is on a slippery slope - I hope they don't fall to the dark side with creeping featuritis and 'convergence'. I, for one, will always pass on a player/phone that is not just a player or phone.

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    1. Re:My phone by m0nstr42 · · Score: 4, Insightful

      This logic actually backfired for me on my last new phone cycle. Since it was on sale, I could have gotten the camera/whatever/phone for the same price that I got my plain old phone with absolutely no bells or whistles. I thought "hey, it's simpler, maybe they put more effort into making it a solid phone." My wife got the fancier phone that looked cool but was also on sale. Turns out my phone sucks (really slow boot time, occaisionally shuts off, mediocre battery performance) and hers is way better. I still generally agree that the phone/mp3/toaster phone is unnecessary, but at least in this case it didn't work out quite as I expected.

  2. and now we seee... by User+956 · · Score: 4, Insightful

    And now see the real reason Apple crippled the features to be included in the Motorola ROKR phone (especially the storage). they wanted that market for themselves, but didn't have a product ready yet.

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    1. Re:and now we seee... by Cid+Highwind · · Score: 2, Insightful

      And now see the real reason Apple crippled the features to be included in the Motorola ROKR phone (especially the storage).

      Because the phone companies that are making $3 or $4 per song didn't want meaningful competition from $0.99 iTunes tracks?

      (This is why I think iPhone, if it really exists, is doomed. No mobile carriers will allow it on their network because they don't want to jeopardize their own services that charge 3x more than iTMS.)

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    2. Re:and now we seee... by Dalroth · · Score: 2, Insightful

      GSM baby. I don't have to buy the iPhone from the phone company. I can just take my card out, pop it in the iPhone and I'm ready to go.

      The only reason to get a phone from your phone company is they subsidize it so that they can sucker you into those multi-year contracts. Do you save money? Sure, but if Apple REALLY wanted to they could find a way to subsidize their phones as well.

      The probably won't. And they won't do it because of people like me. I can honestly say I'd like to have my iPod and phone roled into one. I'm just concerned about battery life. I don't really care what T-Mobile thinks about it.

      Bryan

  3. Re:I remember by Anonymous Coward · · Score: 2, Insightful

    Apple learned faster than Microsoft that the desktop-centric computing world is dying and be replaced by various computing devices, especially portable and useful ones. The Zune and the xBox are all about trying not to become irrelevant.

    Apple is and always has been a company to make useful consumer computing devices, whether that computing decives is a really nifty audio player or a really nifty phone

  4. Re:It's all about the interface by Andy_R · · Score: 2, Insightful

    My Sony(spit!)Ericsson phone does that too - but in such an obscure way that I didn't discover that feature until I had the phone for about a year, long after the irritating micro-joystick used to choose which of a contacts's numbers to dial had clogged up. The software is at best clunky, the bare minimum that the makes could get away with, unless they the developers thought of something that would add a bullet point to the feature list. So I have a built in multi-track music sequencer, but not the ability to take a photo without a 5 second wait.

    There really is a huge gap in the market for a phone that's well designed and has a well written software, rather than the botchware that my past SE and Nokia phones shipped with. How did my phone ship with the ability to play a 45 minute video clip, but no way to pause, rewind or fast-forward it?

    Apple's problem is not that the other makers are subsidised, because their phones will undoubtedly be subsidised too (why on earth does the analyst think this would be an issue?) but that one size doesn't fit all. I want at least a 2 megapixel camera and 4Gb of ram, or if wish fulfillment is an option, OSX on a transmeta cpu... but the 'bare bones' market wants just a phone/ipod nano combo in a small form factor. If we don't see iPhone, iPhone Nano, and iPhonePro then a big share of the potential audience will be disappointed.

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  5. 12 million phones? by frinkster · · Score: 3, Insightful

    That's a strange number to order. Is that for a full year? If so, why order them all at once?

    Just for a reference, Motorola sells around 10 million RAZRs a quarter. I don't think Apple is crazy enough to believe the iPhone is going to be that popular.

    1. Re:12 million phones? by KillerCow · · Score: 4, Insightful
      That's a strange number to order. Is that for a full year? If so, why order them all at once?

      Just for a reference, Motorola sells around 10 million RAZRs a quarter. I don't think Apple is crazy enough to believe the iPhone is going to be that popular.


      Are you kidding? With the i**** brand on it? RAZRs were trendy because they were thin. B.F.D. Being thin doesn't measure up to being an i-something from Apple.

      I would be absolutely shocked if it didn't instantly become more trendy and more popular than the RAZR.
    2. Re:12 million phones? by zigziggityzoo · · Score: 2, Insightful

      I don't imagine they'll be able to supply all 12 million right away. If you order in large enough quantities, you get a significant discount. Plus, By the time they've produced a good 8 million, Apple will know how well they sell, and will subsequently order accordingly.

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    3. Re:12 million phones? by vistic · · Score: 2, Insightful

      From the phones I've used, you sure wouldn't *guess* that the current cellphone manufacturers have had years and years to perfect their design and interface.

      I actually would bet Apple does this better on their first try than any of the current manufacturers have been apple to do after over a decade of design.

  6. Re:It's all about the interface by Salmar · · Score: 3, Insightful

    This is exactly the situation the iPod faced. I haven't yet found a better way to call someone than through Nokia's contact list, but that could be because of some fundamental design flaw in today's phones, which Apple has perhaps found. If Apple can actually improve on that design, they may launch the next generation of cell phone interfaces. I would be disappointed if they did any less than start a revolution.

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  7. Ouch by Francisco_G · · Score: 3, Insightful

    Steve must be pissed that this got out. Remember, loose lips sink ships.

  8. Re:It's all about the interface by jrumney · · Score: 2, Insightful

    Apple continue to show other makers how to not overload a music player.

    Maybe I'm misunderstanding you here, but my iPod has a photo viewer, PIM functionality and games. It's basically like my mobile phone, but without the phone. I don't know of any other MP3 player that is as overloaded with useless features.

  9. Re:I hope they're not too much like the iPod.. by RalphBNumbers · · Score: 5, Insightful

    Ok, this is something that I don't really expect the majority of gadget freak slashdotters to ever really grok, but I'll say it anyway:

    The iPod's integrated battery is a *good* thing.

    The battery in most iPods will never be replaced, and I actually suspect it wouldn't be even if it were a simple 5-second task. Batteries have gotten good enough that their expected service lifetime can come close to matching the expected usage lifetime of devices they power (yes, some will fail early, but that doesn't mean all or even many will, there are always outliers).

    Making a battery user-accessible requires adding latches, contacts, extra layers of plastic casing, and other design compromises that just aren't worth it to facilitate a task that *might* be performed once in a device's lifetime. Those compromises cost the device in terms of money, weight, and ruggedness, all of which could be better allocated enhancing something the user does every day, like listening to music on the go.

    If you really want to keep your iPod a couple of years down the road, rather than upgrade to the latest greatest gadget like most people, you *can* still replace the battery, or even have a professional do it for you for a reasonable fee. You just won't have spent the last 700+ days carrying around the means to swap out the battery in your pocket, waiting for the one day when it's ready to be changed.

    --
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  10. Re:How will the iPhone fare? by jabberwock · · Score: 2, Insightful
    If they design an interface that appeals to the zillions of people who can't live without their IPods, they're going to own the cell phone industry.

    And I say this as someone who doesn't own an IPod and who only uses a cell phone as a modem.

    I don't claim to understand the market for their little gizmos. But it doesn't take understanding it to see that it's there.

  11. Re:It's all about the interface by rjstanford · · Score: 4, Insightful

    Where they make it work is that if you only want to use the iPod to play music, you never even need to know that it can do all that other stuff. This is a skill that a surprisingly large number of "feature-rich" products lack.

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  12. The winner for longest-lived Apple rumor... by Infonaut · · Score: 4, Insightful

    I'm thinking the iPhone has to take the cake. What other continuously-running (not off and on, like the buyout/merger rumors) Apple rumor has had legs for this long? The iPhone rumor has been in full force for at least two and a half years.

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  13. How about SD? by StikyPad · · Score: 4, Insightful

    I just want a phone with an SD slot, quality playback, and decent folder navigation. The only time I listen to music on a portable player is at the gym, so I just want to be able to pop the card out of my PC and into my phone/MP3 player. I don't want to carry around seperate devices, I don't want to have to remember to charge a player I only use a few days a week, and I don't need a goddamned computer-in-a-phone. For the love of God, SD cards are up to 8GB now. It's the simplest and fastest way to transfer music, but almost nobody's supporting it because they all want you to use their proprietary crap, or pay-to-download, etc. I finally found a decent car stereo with SD support, but as far as I've seen, the phones that do have SD slots are all full-blown SmartPhones (sic) with some craptastic keyboard and/or a huge display that's just begging to get broken/scratched if I were to put it in my pocket.

    Maybe I should just start my own company, use someone else's VC to fund it, and if it fails, at least I'll have exactly what I wanted.

  14. A special kinda stoopid by maggard · · Score: 4, Insightful

    Whoah - not the way to do business with Apple.

    Steve Jobs does ... not ... like ... his surprises to leak in advance.

    Apple used to leak like a sieve. Everyone knew their product plans before their own salesfolk did. It got so bad sales took a huge hit every time the next big thing was due as everyone put off their orders. Now after Job's return Apple does a few big new introductions at their own MacWorld or at a few specialty shows, the famous "one more thing ..." products. Those are always hugely, obsessively, secret so Apple gets the maximum PR. Heck, everyone in the industry, caring about Apple or not, tracks these just to see what Apple will do next.

    The last time someone leaked in a big way it was ATI. The result was 24 hours before the new Mac introductions, with ATI cards, they had their products stripped from the new Macs, all Apple presentations were rescripted to omit references to ATI, Apple marketing materials were quickly remade sans ATI, etc. Apparently ATI were persona non grata at Apple HQ for several months until his Steveness was sufficiently mollified this would never happen again.

    Since then other Apple manufacturers have gotten in lower levels of trouble for simply acknowledging large orders had been made by Apple. These are picked up by the local press, which is of course read by everyone in the industry around the world.

    But to confirm the long awaited iPhone, a rumor that has been a staple for years from the dingiest Mac rumor site to the NYT, that takes a special kind of stoopid.

    My assumption is that as soon as this story started to break a damage control team from the manufacturer to Cupertino. Now the question is if Jobs will go ahead with the rollout or delay it at the last minute. As this is the same man who once had a factory closed down for all of the robots to be repainted, 9 times, 'til he was happy, who has a history of cancelling large projects, I dunno.

    It'll be interesting to see how this plays out. Also, if true, what the iPhone will entail, especially after Disney's recent phone flop.

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    1. Re:A special kinda stoopid by Nicolay77 · · Score: 4, Insightful

      Well, a leak of a new product makes that you stop buying all current competitors of said product.

      A leak of a new MacBook would slow down MacBook sales.

      A leak of an iPhone would slow sales of competing MP3 cell phones, but not slow much any Apple product. This leak could potentially slow down sales of Sony Ericsson phones.

      In fact, Sony Ericsson would benefit from the feature list of the phone, but we don't know anything yet about it. Except that scrollable border patent.

      We don't know if we will buy the iPhone... but we WANT information about it so bad that it creates a strong iPhone brand.

      -Hey, there, take a look of this new SE/Nokia MP3 cell-phone!
      -Buzz off! I want to know about the iPhone first!

      --
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  15. Re:It's all about the interface by joshsisk · · Score: 2, Insightful

    I don't know of any other MP3 player that is as overloaded with useless features.

    This is amusing, because most iPod-critics on slashdot decry how the iPod is lacking in features... yet I guess there are still some who think it has too many.

    Anyway, as others have pointed out, those features are very incidental to the iPod and you can even simply not show them on your menu if you like... as I have done.

  16. Re:It's all about the interface by stunt_penguin · · Score: 3, Insightful

    Hang on a minute, who said that an iPhone *has* to be a music player- the assumption just seems to be out there that apple are going to take an iPod and bolt on 9 keys and an internal arial.

    Apple know how to build great devices that just work, and if they're working on releasing a phone, well then you can be damned sure they're not going to compromise on making it a good phone just to squeeze iTunes in.

    Also, why would they miss an opportunity to sell you a $300 phone that plays music , when they can sell you a $250 phone and a $250 music player :)

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  17. Re:It's all about the interface by DDLKermit007 · · Score: 2, Insightful

    I know the phone doesn't fit in with the small phone crowd that screams for more features & better interface, but Treo's (outside of the 700w) are hands down the best interface you'll get your hands on. You don't even need to be so worried about losing your phone if you sync enough to keep data on the phone and your PC. New revision out? Get the new one and the data will come off your PC. No stupid assed copying contacts from the SIM card that only allows one phone # per record. It's a hell of allot better option than anyone else's current offerings.

    Only way the iPhone will be taking the place of my Treo is if they have it able to sync with iCal and Addressbook at the very least with my Mac. I'd love to see it happen, but I really don't see it working out.

  18. Re:Wish people would get over phone subsidies by Overzeetop · · Score: 2, Insightful

    For anyone sufing this low in the thread, even as recently as 25 years ago it was pretty standard that all long distance calls were 25c/minute - in 1980ish dollars. You can see today what "everybody playing on a level field" has brought in terms of services costs. That's what dereg in the LD market did - one standard, many players. I pay the "outrageous" rate of 4c/minute, but I have no minimums and no service fees, so my LD runs me about $2/mo. I'd prefer to see some real standardization in the cell coverage market - then we might get some better rural coverage, as we wouldn't need three vendors on every metropolitan tower just to cover the handsets used.

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