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iPod Has Nothing To Fear From Slow-Starting Zune

narramissic writes, "Looks like Apple's iPod has nothing to fear from Zune this holiday season. In a research note published Tuesday, PiperJaffray senior research analyst Gene Munster writes that 'during its launch week on Nov. 16, Zune held the seventh spot on online retailer Amazon.com's top 10 best-selling MP3 players list, and it fell from that spot to 13 on the list only five days after launch, on Nov. 20.' Even worse, only 8% of retailers surveyed by PiperJaffray recommend the Zune to customers, while 75% recommend Apple's iPod." The article notes Apple's 5-year headstart in the portable player market and Microsoft's stated intention to invest heavily in the Zune over the next several years.

36 of 422 comments (clear)

  1. Honestly by MiKM · · Score: 5, Insightful

    Did anybody seriously expect the Zune to gain a lot of market share?

  2. Seriously. by windex · · Score: 4, Insightful

    The iPod has remained relativley the same across all releases. It still does then what it does now. It still works in generally the same way.

    If Microsoft wants to touch that, they need an interface most people understand and prefer to the iPod, and they need to STICK TO IT. Ease of use and knowing the tricks to an iPod are part of what keeps people buying them again and again. Knowing Microsoft every revision of the hardware will be wildly different from the last, breaking any device-bound loyalty people have.

  3. Re:Did they plan on this? by rhartness · · Score: 0, Insightful

    M$ never gets anything right the first time...and what about the X-Box?

  4. Ugly by 42Penguins · · Score: 3, Insightful

    The thing is just plain ugly. Aside from the technical concerns (DRM, extremely limited wi-fi, sideways viewing) just look at it: brown, gray, or dull black. And it's blockier than even the 1G iPod.

    As superficial as it sounds, Apple has right idea for a big seller: make it shiny, make it smooth.

  5. iPod? by Jeremiah+Cornelius · · Score: 1, Insightful

    My 1983 Walkman has nothing to fear from Zune!

    --
    "Flyin' in just a sweet place,
    Never been known to fail..."
  6. Re:Maybe by ZachPruckowski · · Score: 5, Insightful

    Don't kid yourself. It might have sold better in the FOSS-supporting Windows market, but that's not a huge market. The Zune would have been helped by having PlaysForSure compatibility, and Linux/Mac compatibility. Ogg is going to be at best 1% of the market, and it's going to be the 1% least likely to buy anything Microsoft.

  7. ball in Apple's court by arifirefox · · Score: 2, Insightful

    Apple will have a chance to have wifi and FM tuner for the next ipod. If they do it, they can thank MS for the ideas

    --
    Firefox Power http://firefoxpower.blogspot.com/
  8. Re:Shock, Amazement. by Saige · · Score: 2, Insightful

    The WiFi could be a killer feature if it didn't suck, but it does, which means no squirting, which means there's really no fucking point to even having it.Yeah, cause of course, they're not going to add any features in future firmware updates that would make more use of the WiFi.

    Except it will most definitely happen. Will people still be bashing the WiFi a year down the line when, say, you can wirelessly sync with your PC, have your friends all grabbing your music stream on their Zunes so you're all listening to the same thing at the same time, grab songs from WiFi kiosks at a concert or a music store, etc? The key is getting the WiFi in the Zune and working at launch - and enhancing the functionality in the future.

    Is it fair to say that the current limited set of WiFi functionality isn't that impressive, and isn't enough to justify buying one at this point? Yes, it is. Is it fair to say that it wasn't worth putting it in there just because of how it's being used at launch? Hell no.

    --
    "You know your god is man-made when he hates all the same people you do."
  9. iPod vs Zune / XBox 360 vs PS3 by Van+Cutter+Romney · · Score: 2, Insightful

    What real advantages does Zune really provide over the 5.5 generation iPod? Basically none. I went to Staples to check out a Zune and it is nearly twice as big as the iPod 30 GB and atleast $20 - $30 costlier. The wireless sharing capability is the only big feature but also cannot be used until the people I know have a Zune. And that too is a let down because you can't keep music for more than three days. It is similiar to the problem Sony is facing against XBox 360. Its new, doesn't have as many games as the 360 and way much costlier. Gee, I'd rather go for the 360.

    --
    Help a man when he is in trouble and he will remember you when he is in trouble again.
  10. I love it when people complain about DRM by MSFanBoi2 · · Score: 1, Insightful

    And then talk about loving the iPod.

    Pot --> Kettle --> Black

    iTunes anyone?

  11. Re:iPod historical sales figures by Smallest · · Score: 5, Insightful

    part of that long ramp-up is the simple fact that it took time for people to catch on to the idea of a portable MP3 player - from any manufacturer. Zune doesn't have that particular problem; the market is well-established.

    --
    I have discovered a truly remarkable proof which this margin is too small to contain.
  12. Re:Sales will be slow.... by kalidasa · · Score: 3, Insightful

    I dare them to buy the front shelves in the Apple Stores. (There's a reason Apple has a retail chain.)

  13. Re:Did they plan on this? by pilgrim23 · · Score: 4, Insightful

    I downloaded the Zune SW with Firefox (that was an experience in itself). I then downloaded it with IE 6. Both on a XP box SP1. I was curious... the IE 6 download quikly, the firefox took a good 2 minutes.... now here is the interesting thing: the splash screen for the installon a SP 2 box has a background like a scene from Woodstock. The background on a SP1 box install that says "Zune needs an update" Your version of Windows or Zune software may need an update. Windows Vista support is comiong zoon (It can't tell XP SP1 from Vista?)... Ok the Background picture that honestly looks like.... a young oriental women being raped. Try It I am NOT making this up...

    --
    - Minutus cantorum, minutus balorum, minutus carborata descendum pantorum.
  14. Re:iPod historical sales figures by dangitman · · Score: 2, Insightful
    And what happened a little more than a year after the Windows-compatible iPod was released?

    iTunes for Windows was released. Before that, it shipped with MusicMatch Jukebox. iTunes was half of what made the iPod such a compelling solution. So, it wasn't really until iTunes that Windows users could get a "real" iPod.

    --
    ... and then they built the supercollider.
  15. Re:Did they plan on this? by leonmergen · · Score: 4, Insightful

    The XBox still hasn't gotten it right in terms of market acceptance.

    Maybe that's because there will always be a group of people that simply won't buy an Xbox because it's made by Microsoft ?

    --
    - Leon Mergen
    http://www.solatis.com
  16. What can they do? by Hap76 · · Score: 2, Insightful

    I have had multiple Sony MiniDisc players - they have been improved over the years (higher capacity, Walkman-like waterproofing, still more capacity) but have never taken off. Why? One likely reason is that Sony made the format proprietary and encumbered so heavily that whatever benefit it provided in convenience couldn't keep up with the encumbrance. Microsoft has the Zune, and it has many of the same problems (they fragged their partners to create a player that wouldn't play the ironically named "PlaysforSure" standard, the wireless feature encumbered by DRM to make it almost useless, inability to use the player for storage, etc.). While I'm sure MS can improve the usability of the Zune, they can't allow people to do what they wish with it (because doing so would compromise the support of the music studios and might interfere with MS's DRM implementations) and MS's previous behavior doesn't lead one to believe they would support their customers well enough to make compiling music in whatever format Zune uses worthwhile.

    You can make using a device nice and easy, but if you can't do what you want with it then it is dear at half the price. When a better option(s) exists, people are unwilling to buy what someone wants to sell them in preference to what they actually wish to buy and use. While MS has in the past tried to constrain others from selling what its customers want if it isn't what MS wants to sell, MS can't do that here because what people want (and not what MS makes) is driving the market. I don't see a way that MS can make the Zune make sense for users without losing the support of the studio and its own DRM people, and so I can't see how the Zune would sell even if it's made usable.

  17. So, why is that? by Erris · · Score: 2, Insightful

    Sure, just try finding anybody outside of the /. readership that has the faintest idea what OGG (Vorbis or Theora, it's more fun if you name them by their codecs instead of the container) is.

    Funny how the above might be interpreted as common sense.

    Why is it that the cheapest and best sounding routine is the least used? You would think that a free market would grab it and promote it. The answer is that the market is not free and that the major players are a bunch of asses who want to promote their own little format at the cost of everyone else. WMA, the worst of the bunch, is paradoxically the most common format on players. Sony has their ATRAC and Apple has their AAC. MP3 is available to all for a slight fee. OGG is free for the taking yet few use it. How backward.

    --
    DMCA, Hollings, Palladium. What might have sounded like paranoia is now common sense.
  18. Re:Zune has so much promise by Paradise+Pete · · Score: 2, Insightful
    The problem is the approach Microsoft takes is "What can we do to squeeze money out of people" rather than "What do people want and are willing to pay for." The headline 'feature' smacks of exactly that. Certainly they thought of all sorts of things, but they didn't fit in the "what's in it for us?" mentality.

    The RIAA must have ben thinking "Finally! Someone who understands our point of view! OK, here what you do...."

  19. Re:Did they plan on this? by soft_guy · · Score: 2, Insightful

    The XBox still hasn't gotten it right in terms of market acceptance.

    Maybe that's because there will always be a group of people that simply won't buy an Xbox because it's made by Microsoft ?

    Either that, or maybe the XBox is a piece of crap. One or the other.
    --
    Avoid Missing Ball for High Score
  20. Bzz, wrong answer by patio11 · · Score: 4, Insightful

    MP3 players existed before the iPod and they were *commodity hardware* no less. Apple said "Screw that, this is a style item, not a pocket radio", and made the MP3 player *cool*, then charged a couple hundred dollars more than the Asian consumer electronics giants were charging. And proceeded to beat the living who-hah out of them. (The original iPod was $400 back in 2001. The Nomad Jukebox, which also had a hard drive, sold for about $250. Ever heard of it? Me neither. There were dozens of flash-based MP3 players, all capping at $250. Some of the popular models were in the $160 range.)

    See generally http://news.com.com/Apples+iPod+spurs+mixed+reacti ons/2100-1040_3-274821.html for a blast from the past.

    So here is the problem for Zune: there was a "portable MP3 player market". It was tiny. There is still a "portable MP3 player market", and its still tiny. And then there is an iPod market. Apple owns the concept like Nintendo used to own "video game console" (come on, how many of you have mothers who said that the Playstation was "The new Nintendo?").

  21. Re:Did they plan on this? by Phisbut · · Score: 4, Insightful
    Maybe that's because there will always be a group of people that simply won't buy an Xbox because it's made by Microsoft ?

    Despite what we would like to believe, the group of people who don't buy stuff made by Microsoft is very, very small. They don't make a difference.

    --
    After 3 days without programming, life becomes meaningless
    - The Tao of Programming
  22. Creative Zen? by MrIbanez · · Score: 2, Insightful

    What about the Creative Zen Vision? Of all things, I think the Creative Zen would be the best competitor with the Ipod. The Zune introduces that cool little music sharing capabilities, but the thing is, who is actually gonna use it? You can only listen to it a few times before the file goes bunk. Harsh truth is that a lot of the gadgets and techies who are going to be the first to buy the latest, probably aren't going to be caring much about copyrights and such. The only use the music sharing capabilities will bring to them is maybe a preview before they get frustrated and download the song.

  23. Re:Did they plan on this? by mstone · · Score: 4, Insightful

    A loss-leader for what?

    The Xbox makes sense as a loss-leader because the games themselves are a revenue stream worth chasing. But with Apple holding song prices at just-above-breaking-even level, there's no secondary sale for the Zune to loss-lead.

    Apple uses the iTunes store as a value-added proposition for iPod sales, and takes its profit from the hardware sale. The music is a not-quite-loss leader for the device.

    How is Microsoft supposed to carve out a profitable market by selling the hardware at a loss and making just enough on music sales to keep its online store running?

  24. Re:Smug Apple fans better be careful... by suckmysav · · Score: 2, Insightful

    You are crazy.

    Netscape - A single product company (web server + browser) driven into the dirt because MS gave away a competing product free with windows.

    WordPerfect, Lotus 1-2-3 - both companies foolishly refused to provide Windows versions of their products, meanwhile MS made equivalent products that did support Windows, ultimately bundling them together as Office.

    These scenarios are not even remotely analogous to ipod vs Zune unless you are suggesting that Microsoft are going to resort to giving Zunes away for free in breakfast cereal boxes. Even then I very much doubt people would start using them.

    --
    "You can't fight in here, this is the war room!"
  25. Re:Maybe by ZachPruckowski · · Score: 2, Insightful

    It's an educated guess. If 2-3% of total home desktops run Linux (since most of Linux's market share is in server set-ups, both figures are again, educated guesses), and 33%-50% of Linux users will only use an OGG-supporting player (which seems not-unreasonable, as many Linuxers install questionable codecs anyways), then you get about 1% of the market. That's likely optimistic. But even if it's 2% of the market they're losing, that X% consists of ideologically motivated Linux users, who think that 1) most MS products suck (because of bad Windows experiences) and/or 2) hate Microsoft for various other reasons (just like I boycott Sony hardware), and also likely 3) hate the DRM and the whole Zune points, and all that sort of stuff. They wouldn't buy a Zune, so there's not much point in pursuing them.

  26. Re:Did they plan on this? by vought · · Score: 2, Insightful

    People are obviously stupid enough to buy iPods that are crippled by FairPlay

    This statement (if you really believe it and aren't just spreading FUD) is enough for me to discount the entirety of your post.

    The iPod doesn't require FairPlay or iTMS files to play. It plays .mp3 as well as AAC, AIFF, etc. There is nothing inherent in the iPod that requires DRM or DRM files of any sort.

    If you really think otherwise, please return your "geek" credentials at the door. You know next to nothing about how the leading music players works.

  27. Re:What about it? by Ltar · · Score: 1, Insightful

    you mean the console that lost 4 billion, and took 40% of the console market from sony? the console that, going into it's second generation, has a deathgrip on the next-gen lineup? the console that may very well be veiwed by historians as the biginning of the end for sony? that console?

  28. Zune Lost on Advertising by MrCrassic · · Score: 3, Insightful

    It's already pretty well understood that the hardware and legal limitations of the Zune are early shortcomings. However, I happen to think that one of its bigger shortcomings is not the player, but the advertising for it.

    I've seen only one commercial for the Zune, and it was the first time I wanted a refund of my time for a commercial. All I can remember was a dog wagging its tail and the owner asking it to go outside. The Zune was never shown. As a matter of fact, I cannot really recall any advertisement where the Zune was displayed. I mean, after looking at a commercial like that, it just begs the question of WHY? Did the owner want to go outside to get a Zune? Did its dog see one and get excited about it, thus sparking a reaction from the owner to chase it or something? If I have to do a close analysis of a 30-second or less commercial, what would make me or anyone want to research further into the product, let alone buy it? The "let's-get-lots-of-interest-by-being-enigmatic" strategy for marketing and advertisement only works for ideas and philosophies, in my opinion.

    Let me not even get started on what they think is "welcoming the social." I think that seeing some random Spanish (?) girl looking like she has other intentions with something cylindrical or an Asian girl seemingly fornicating (this can be looked at in so many different angles) makes me wonder what "social" I really want to be a part of. Using the verb "to squirt" to describe sending music or data doesn't help the situation either. Developers, developers, developers.

    Plus, it's not like Microsoft hasn't made cool advertising before. Its advertisements for Office have been pretty interesting, and so was its commercial for Windows Vista while it was still in beta. Why couldn't they do this with the Zune? Were they afraid that the RIAA would come down on them if they played a song or anything related to music?

    To be fair, when the iPod was first launched, I don't remember the advertisements for it exactly but I think they centered around the same theme that Apple uses today: showing people using iPod to listen to music. They showed people dancing, jumping, freaking out, going crazy, and doing all sorts of things that have to deal with the enjoyment of listening to music. Hell, when I saw those ads I wanted to dance. Plus, the white iPod looked really cool in them. No wonder it became a chic item to have. Hell, just for kicks Microsoft could have creative around this idea. Why didn't they?

  29. The reason by SuperKendall · · Score: 4, Insightful

    The reason Apple impresses us all is that they make devices so nice to use, that even people that claim to hate them buy them. You own one after all...

    Also that the devices tend to have a lot of technical depth but hide it behind a refined interface - poke around for alternate iPod management software if you want to have more control over what happens. They have moved beyond the "Cool, I can add my own graphics" that a lot of us loved at one time and have moved into the "thank god I don't have to mess with it to use it fully'.

    It's like the recent story about the Microsoft shutdown menu. Like you, they thought more choices were better but really they are not. Apple is very good at folding choices into as few choices as possible.

    --
    "There is more worth loving than we have strength to love." - Brian Jay Stanley
  30. Re:What about it? by The+Great+Pretender · · Score: 2, Insightful

    I thought that Sony was the beginning of the end of Sony

    --
    A positive attitude may not solve all your problems, but it will annoy enough people to make it worth the effort.
  31. Re:Zune has so much promise by NoMaster · · Score: 2, Insightful
    I have a very hard time believing that even Microsoft could have implemented the concept of sharing this poorly.
    It's easy to believe, but you're hampered by MS' deliberate use of confusing terminology.

    "Squirting" isn't "sharing". "Sharing" is a term the ??AA's have invested millions of dollars in, trying to convince people that it's not an altruistic expression of consideration or caring between fellow humans, but is something which is evil and wrong.

    Because the term "sharing" has been poisoned by that campaign, MS came up with "squirting". Close you're eyes, and you can imagine the process - the marketing execs sitting around in a development meeting, Zune mockups in hand, pointing them at each other and going "Zap! I've just sent a song to Ellen's Zune! Whoah! Roger has just shared one with me!"

    "Hang on Peter, we can't say 'shared' - sharing copyrighted songs is illegal. We need to come up with something else; a term we can sell to the RIAA that sounds good but really means 'we'll give you just enough to make you want to buy it'. Throw some ideas on the table, and we'll run them up the flagpole and see who salutes."

    "You mean, like ... advertising?"

    "Exactly, Roger, but that's already taken. I'm thinking more like 'shooting' ... no, there's negative connotations there, and we'll never be able to sell them in Littleton, Colorado or Nickle Mines, Pa. What about ... squirting?"

    <chorus>"Good idea, boss!</chorus>

    ... You get the idea ...

    Squirting isn't supposed to be sharing; squirting is supposed to be advertising . Keep that in mind...

    Now the rest is easy to figure out. People won't do your advertising for you for nothing - there needs to be some sort of payoff. People wear logo'd shirts because they get paid off in "cool by association", drink Heineken because they're Euro-cool compared to Bud-drinking Nascar troglodytes, and wear Air Jordans because they make weedy 5' 11" white boy nerds more like the greatest basketballer to ever grace the court. But people can't see you "squirting" advertising around with your Zune - and if people can't see how cool you are, it's not worth doing.

    The solution? Make them have to come and ask you to send it to them. Instant cred payoff...

    --
    What part of "a well regulated militia" do you not understand?
  32. Re:Did they plan on this? by el+cisne · · Score: 3, Insightful

    Also, MS is not able to buy out Bungie to get an exclusive on a very highly anticipated product and use it to propel their console sales. I don't know if there is the likes of a Bungie or a Halo for the Zune. Would X-Box have had the 'success' it has to date were it not for it's exclusive control of Halo? Unless Zune buys out the music/movie labels and makes the content Zune-only, I don't think there is much they can do other than pump it, hype it, astroturf it, and sell it at a loss for years, hoping to one day have enough relevance to poison the market. If they can't control the well, they'll glady poison it so no one else can control or even share it.

  33. Zune is NOT a product by gelfling · · Score: 4, Insightful

    Once again, Zune is NOT a product. Zune is a massive testbed for DRM that MS is examining at the behest of the music industry for subsequent inclusion in Vista.

  34. Re:What about it? by undeaf · · Score: 2, Insightful
    you mean the console that lost 4 billion, and took 40% of the console market from sony?
    Xbox sold 24 million, while PS2 sold 110M and gamecube sold 21M. That's not 40% of the market. And since the PS1 only sold 100M units, I don't see how it can be said to have taken ANY of the market away from sony.

    the console that, going into it's second generation
    Then how would it be "getting it right the first time"?

    the console that may very well be veiwed by historians as the biginning of the end for sony?
    *confused* You mean the wii?

    No, i'm speaking of the console which, if were really lucky, may be seen by historians as the beggining of the end of microsoft.
  35. Re:Help me out by screeble · · Score: 3, Insightful

    I have around 400 CDs in my personal collection. (Maybe 500 now?) My all-time record was 2000 which is an absolute pain in the ass if you actually deal with the physical media.

    Many years ago-- while I was in the military-- I got tired of carrying around all the stupid plastic cases and migrated all my music to alphabetical CD binders. It was never an optimal solution for me because buying a new cd meant yanking all the discs out of the binder and shuffling them around to keep things easy to find. The binders were fairly difficult to use and were extremely dangerous to take on the road without a copilot to play DJ.

    CDs in these binders seemed to be on a fast track to destruction. It was easy to scratch the surface of a CD with the zippers if you weren't careful. I once forgot a binder in the back of my car and warped approximately thirty CDs. A friend sat on one of the binders and shattered the first three pages of CDs... so on and so on. Lots of hassles I really hated to deal with but it was either binders or dead weight.

    When computers caught up to CD ROM media in realtime playback with enough fidelity for me to stand the acoustic tradeoff I bought a few large swappable drives and started ripping my audio to mp3. I used UDF formatted CDRW's to dump MP3's to a Sony ATRAC/MP3 cd walkman for the times I wanted portable music and had my home computer as a permanent jukebox system. (I tried the Sony way and found ATRAC to be both cumbersome, slow and inferior.) The whole process was extremely time and labour intensive and involved numerous software packages that were never really designed to work together.

    I managed with this setup for a few years until I found CDEX. CDEX automated a lot of the process of sorting rips by artist, album, and track. I was still bound to the "ghost" of physical media because I still had to shuffle albums on CDRW to be able to listen to whatever I wanted at any given time. I also had to plan my musical selections in advance. I did this for a couple of years and although not happy with the system, it worked so I made do. I never actually thought I wanted an iPod. I thought people who bought them were dumb. I basically thought "What the fuck do I need another MP3 player for? I've already got one."

    One weekend I was at a friend's lake house. He had brought his laptop and a USB drive he used for his iTunes library. I'd brought a few new CDs I hadn't stripped from their cases yet and I brought them in so we could all listen to them. While we were listening to the first one he took the rest of the CDs and stuffed one into his laptop drive. (This wasn't to steal music... We were drinking and didn't want to fuck with having to change CDs every 30 minutes in a single-slot deck.) iTunes popped up and sucked the music into his USB drive and then spit out the CD. He worked his way through my stack, made a few clicks to set up a play list and then hooked up his iPod and synced to the library. Then, he dropped the iPod in a dock and started the playlist he'd just created.

    (This was all on Windows, by the way. Not that it really matters to this story but there wasn't any fanboy Mac drug dealer peer pressure.)

    At the time, I basically ignored the player. I already had an MP3 player but I wanted iTunes. All that work I did keeping my music portable and sorted... Gone. I was floored. What would have taken me hours to do even with CDEX helping me sort took minutes with iTunes. When I went home, I immediately downloaded iTunes and migrated my existing MP3 library over. Since I had been meticulous about ID3 tags the library imported without any user invervention other than me saying "yes" when iTunes asked if I wanted the program to keep my music sorted for me. I then spent the next two days filling in the gaps in my mp3 library. I didn't actually own an iPod but the ease of dealing with both physical media and also purchasing new songs virtually is what really sold me. I'd given up on the tactile fulfillment in handling packaging long ago so migrating to digital-on

  36. Re:Help me out by eclectic4 · · Score: 2, Insightful

    Ease of use. My grandma could pick one up and intuitively figure out how to play her music. Nothing gets in the way of this even with all of the other features the iPod comes with (that the Sony MP3 does not). Plug it into you computer and the songs automatically get put on the iPod. You do all of your "work" in the completely intuitive iTunes, which coincidentally has a huge library of music to buy with one click. If you go into an Apple store and play with one, you quickly realize it's dominance in these areas.

    And yes, it looks and feels much better, millions of accessories, etc... you basically answered your own question.

    --

    "The greatest obstacle to discovery is not ignorance - it is the illusion of knowledge." - Daniel Boorstin