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Sony Behind Fake YouTube Viral Campaign

Wowzer writes "Sony is up to the same old tricks again. Following in the footsteps of their fake PSP Graffiti campaign, Sony has hired marketing company Zipatoni to set up a YouTube-based viral marketing scheme for the Sony PSP. The company did this by registering the domain alliwantforxmasisapsp. There are no disclaimers to show it isn't 'real', but the website's whois points out it's setup by Zipatoni." From the C&VG article: "The lies don't end there, fake comments have been posted at Kotaku only linking to the Youtube video to increase its pageviews: 'Good call on DJ max. Regarding music: if changes were to be made for westerners, this guy should be considered - LOLZ'" Update: 12/13 02:37 GMT by Z : The Washington Post has an article stating that the FTC will look into situations like this, if they perchance to come up.

2 of 284 comments (clear)

  1. This Just In. by ObsessiveMathsFreak · · Score: 0, Flamebait

    Marketroids are duplicitous, unscuplulous, charlatans. In a related story, if you thought the campaign wasn't funded by Sony, you are a burden on your society and should be terminated for the good of all. News at 11.

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    May the Maths Be with you!
  2. Marketers lie? by Evro · · Score: 0, Flamebait

    What next? Politicians who don't keep their campaign promises? What is this world coming to?

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    rooooar