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Sony Behind Fake YouTube Viral Campaign
Wowzer writes "Sony is up to the same old tricks again. Following in the footsteps of their fake PSP Graffiti campaign, Sony has hired marketing company Zipatoni to set up a YouTube-based viral marketing scheme for the Sony PSP. The company did this by registering the domain alliwantforxmasisapsp. There are no disclaimers to show it isn't 'real', but the website's whois points out it's setup by Zipatoni." From the C&VG article: "The lies don't end there, fake comments have been posted at Kotaku only linking to the Youtube video to increase its pageviews: 'Good call on DJ max. Regarding music: if changes were to be made for westerners, this guy should be considered - LOLZ'" Update: 12/13 02:37 GMT by Z : The Washington Post has an article stating that the FTC will look into situations like this, if they perchance to come up.
... it is not lying... it is, and has been for many years called marketing.
the beer commercial shows you that when you open up one of their beers you get 20 naked women to show up at your party, but the "other" beer brings balding middle aged men.
This is no different from any other commercial on any other form of media.
Hell, Some drug ads never say what they do (so they don't have to give side effects) similar to Sony not saying this is an ad.
As consumers we feel we have a right to know where our advertisements are coming from. When we don't know who's advertising what, we get annoyed. Some of us even associate it with evil like SPAM marketers.
Essentially what it comes down to is Sony trying to present third party opinions of their products but not only are these opinions biased and untrue--they may be monetarily compensated for saying these things. They essentially lose 'street cred' among gamers. They aren't doing anything illegal, they're just using tricky marketing tactics that make the news. Some people hate it, some people might gobble it right up. Either way, I just spent two minutes talking about it to you.
My work here is dung.
I know I'll get tagged flamebait, troll and whatnot, but this is pretty much the way Apple's products are being marketed. The items are made "trendy", they are sold via the way of being "hip" and "cool", and that everyone wants one because they're hip and cool. How many ads do you know that talk about the features and unique things the iPod can do? How many of the accessoires that you can buy for it do really have additional value to it?
/.er, I've had my share of problems and (needless) lawsuits with them. But what they do here is exactly what marketing is about today. Creating a hype. Making the product cool and thus making people want it. Not because it is technically superior or offers more utility than the competition, but simply because "so many say it's cool, so it's gotta be cool".
Aside from the ITMS, which a good deal of iPod users never touched, what's the advantage over other MP3 players on the market? I mean, technically, not from being "cool".
Now, I hate Sony maybe even MORE than the average
If you have an iPod, ask yourself why. Because you compared it and you actually found it REALLY superior to the other products in that market sector, or because someone told you it's cool and that you should have it? You needn't answer. Just ask yourself and try to be honest with yourself.
We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
Just because someone is bad at lying to you doesn't mean you should excuse their attempts to lie.
You repeat yourself. A 'good product for gamers' is intrinsically 'cool' , is it not? So yes I think they are aiming for that.
When Nintendo comes in 3rd place (GameCube), we rightly point to their streamlined operation and say this is fine, one need not dominate the entire marketplace to 'win' (which is an illusion anyway) as far as gamers are concerned; we like that they continue to produce great products and don't vanish in a sea of debt. To turn that around now and crow about the DS outselling the PSP by a wide margin is just a little two-faced. And we aren't even talking about PS2s, which clobber everything. See how this works? Don't give in to the fanboy one-upsmanship. Its pointless. I'm sure there are plenty of happy PSP owners out there, who the hell are you to tell them that they really don't like their game unit?
If Jesus wants me it knows where to find me.
The big difference of course though is that Apple and Nintendo currently don't NEED to do this. They didn't need to create fake blogs to get people to talk about current or upcoming products, because there are plenty of real ones that do this for them. Sony of course doesn't always need to do this either........ if you have a successful or in-demand product like the PS3, you don't need to create a website like alliwantforxmasisaps3.com.
Outside of that though, historically speaking, Apple and Nintendo haven't really had to do this, or even when you could say they had to do, it isn't the kind of thing they normally would do. I mean, remember, the Mac has minuscule marketshare, all things being equal. Nintendo's GameCube came in third place. But Apple and Nintendo haven't used that as an excuse to create some goofy fake site to try and add hipness or something to their product lines.
And really, Sony doesn't have to do that either. The other tact to take with the PSP is to keep releasing high quality titles like MGS: Portable Ops, and get REAL buzz going again for the platform from real people.
This to me just demonstrates the quality of the advertising and marketing industry. They produce this sort of garbage more for their own reputation and portfolio than they do for the good of the client.
They want to demonstrate that they're capable of doing extreme, creative work but the end result is lame and far from being creative. It's like they produce the first crappy idea someone comes up with. And it seems they're obsessed with Adult Swim and Youtube.
I'm curious is Sony openly embraced these campaigns or if they were forced into it by the marketing company. I wouldn't be surprised if it's the latter. From personal experience, I've found the people at many of these advertising companies to be very arrogant. I also get the distinct impression from their surveys that they seem to have a habit of fabricating market research which somehow always demonstrates that their way of doing things is the most effective.
I realize everyone seems to enjoy bashing Sony and I can't say I disagree with much of what is said. That said, I can't say this is unique to Sony. I'd say most consumer goods companies use this sort of advertising. To single out Sony for this over anyone else is a bit foolish to me. What I do hate is this sort of advertising, to me it's an insult to my intelligence. But then, I hate advertising in general.
i think you have your terms confused.
when a prominent media figure uses lawyers and journalists to avoid telling the truth, that's called spin .
when a government official enlists the help of others to not tell the truth, that's called a national security .
when a huge multi-national corporation doesn't tell the truth, that's called marketing .
when a regular person, doesn't tell the truth and has no money, politcal affiliation or legal representation that's lying .
lying is bad. spinning, marketing, and national security are what keeps us safe at night.
sarcasm:
-noun
1. harsh or bitter derision or irony.
This sentence of my creation highlights something everyone who's ever used IRC, read Barrens chat, or hacked the e-mail of a 14 year old knows. People who use ur and luv and similar shortcuts and mispellings will not be using proper punctuation, spelling and grammar. It doesn't happen.
Yet, here is what we have from the website. I will be pointlessly dissecting it.
People do not use colons on the internet. That key is the jaded and lost son of the realm of QWERTY. People also make assumptions, assumptions such as their identity being well known. They won't be specifying that they are "charlie", you should already know that. If you don't, you're a noob. Jeremy fails to be derided for not having a PSP. Lastly, no one speaking like this would specify "this year", or type "one" out. Number keys are there 4 a reason.
No one on the internet can spell subtle, let alone know where to use hyphens. A common thing to notice is the use of larger words here were smaller ones would have sufficed. "started" could be "were" or "did". "created" is two syllabels longer than "made". The last sentence would more improperly be "we maed this site 2 giv luv 4 u who want a psp liek j!"
Again with the long words. Very few words over 2 syllabels are in the common lexicon on the internet. "consider", "personal", "holiday", "whoever", all unknown to the internet mind. Again with the hyphens as well. There are no "girl"s on the internet, only "gf"s, and when was the last time we saw "granny"? What kid this supposed age would have a "boss"?
Anyone who uses ur is not going to type out "you". "you" is four characters too many as it is. Also, the kind of comraderie shown in this last sentiment is completely foreign. This is the internet, not a high tea. There are no favors, there are only noobs and 1337 h4x.
if ur goin 2 b 1337 u hav 2 b cool like m3 lol
Thunderclone: ONE MAN ENTERS! TWO MEN LEAVE! ONE MAN ENTERS! TWO MEN LEAVE!
"Ah, but you forget, it is now "cool" to hate Sony and talk about how much you hate them at every chance you get."
It wouldn't be cool to hate them if their products were more worthwhile.
"I like to lick butts!" by MobileTatsu-NJG (#32700246) (Score:5, Informative)
Sadly, you are right. And I did forget. I wonder what the half-life for that phenomenon is. (Probably the length of time between the rootkit and the first breakout hit for the PS3. Or Spiderman 3, whichever comes first.)
If Jesus wants me it knows where to find me.
I try not to get pissed reading /. and I'm not sure why this post is an exception. Perhaps the post itself is innocent/naive enough, but it was the "informative" mods that set me over the edge.
/. has an international readership, the vast majority of readers are Americans. This is the score in America:
#1. Everyone in gaming wants you to think their stuff if cool. Everyone. It's nice if the reason you think it's cool has something to do with quality, but in the end, that's not an absolute necessity. Question, which one was it, the GBA, or the DS that Nintendo purposely set out to look uncool? Neither? Well, thank you for entering reality. (BTW ads showing sweater-wearing yuppies smiling and laughing while they play with their Wii are very, very cool, if you're a sweater wearing yuppie.)
#2. The PSP is a fucking awesome game machine. It also happens to be a passable music and movie player. Don't let your prejudices prevent you from being honest about this. In playability, in fun, in versatility, it god-damn rocks. Is it better than the DS? I'm not gonna touch that with a thousand foot pole, not the least because I don't happen to own a DS and thus would not be able to make a fair comparison. However, even if the DS were ten times better than the PSP, that DOES NOT mean the PSP "is not a particularly good portable videogame machine." Say what you want about the relative merits of the two, but you are smoking crack or worse if you think the PSP is actually bad for playing games.
#3. I'm sick and tired of this "the DS sells better" crap. Do you live in Japan? What was that answer? Say it a little louder for us here in the U.S.? That's what I thought. Though
Wikipedia says that, "On December 1, 2006 Nintendo of America released launch-to-date information indicating that the Nintendo DS had sold 6.63 million units in the United States." Nice numbers. Wish I sold that many of the Total_Wimp Portable Game Console.
However, according to Sony, they had shipped close to that number, 6.39 million units, by the end of March and had exceeded that number, 7.57 million, by the end of June. The number shipped by the end of September was 9.57 million.
Two points here. One, I absolutely know that number shipped does not equal number sold. I am also not a moron enough to think that Sony didn't sell all the stock it sent back in April and July by Dec 1. Yes, I freely admit that I do not know the exact number of units Sony sold by Dec 1, but despite whatever you may think of them, they're not quite stupid enough to ship 3 million more units into a market that can't sell that last 6 million units it sent. It's time for you all to admit it, Sony has sold more PSPs in the US than Nintendo sold DSs. And it's done that despite Nintendos very significant lead in release date.
Point two. Who cares about the fact that Nintendo outsells the Sony in Japan. I'm sure the game designers do. I'm sure the Japanese do. But the last time I was in the store and decided to give the DS another shot, I was greeted by Elite Beat Agents, an anime inspired game that featured "yelling guy", "frantic gut" and a whole lot of other anime stereotypes that I've been actively trying to avoid now for several years. My daughter loves this stuff. I'd buy it for her in a heart beat (or an "Elite Beat". Har! I crack myself up!) But if I never see another sweat drop, bloody nose or chibi, it'll be too soon. So why, may I ask, would I want to encourage the game designers to be making more games specifically tailored to the Japanese taste? Heck, as far as I'm concerned, it's a blessing the PSP isn't selling as well in Japan. Game designers will need to cater to their core audience and for the moment, that audience looks American
After looking at the site I don't know whether to laugh or cry. Do middle school kids really talk and act like that today or is this just some marketing dweebs wet dream. No other middle school generation could've ever been this dorky as what I saw on Sony's web site.
Not over 90, sure. But your comparison is one-sided. Here is the data from metacritic:
...
Actually, if you noticed I was pretty balanced and looked at both game sales and game ratings; the fact is that game reviews are largely subjective and represent how well a game apeals to the core-gamer demographic, game sales represent how a game apeals to to the masses. I also have been trying not to directly compare the PSP to the Nintendo DS, mainly because the Nintendo DS is one of the fastest selling consoles in the history of videogames (because of it's performance in Japan).
I also (initially) made sure I referenced that the PSP was lacking in good "portable" games which (for the most part) was not understood by you. The fact is that the vast majority of handheld owners play games in a very different fashion to people who play games at home; traditionally they play in shorter bursts, and they also really like 2d content (most of the people I know who are big portable gamers became so after 2D games were abandoned on home consoles).
Oh yeah and Final Fantasy VII: Advent Children is a movie
Come on. Mario Kart is not a port? Castlevania, not a port? Again I'm not slamming the DS, I like the DS, but the games have limited appeal for me. The PSP seems to have limited appeal for you. Subjective. The DS 'wins' in pure sales, if you care about that.
I'll give you Mario Kart, but the difference between the DS and the PSP is the PSP is similar enough to the PS2 that it has recieved (more or less) direct ports from the PS2; most DS games are drastically different than their Gamecube (or other system) counter parts.
The Xbox has never been successful financially, perhaps the quarter that Halo 2 was released, but thats it. The GameCube was a 'failure' by your own definition! There are more PSPs in the world than GameCubes!
You keep jumping around on what you claim my definition of 'failure' is. My definition is essentially that the Gamecube/XBox were successful because they had several critically acclaimed software titles, and sold a reasonable ammount of software per console which imply that they were good systems to own; the PSP has not gotten to this point yet (it would be debatable to say whether the DS has either) and I think it would be foolish to argue otherwise.
The GC was cheaper than the competition and had occasional must-have titles. That's the best part about even Nintendo's biggest failures, they're usually lower priced and have enough good games from first party alone by mid-life to justify the purchase.
Sony isn't exactly a powerhouse developer and their hardware is more expensive. Sony platforms live or die by third party support and for whatever reason, the software sales never came and 3rd party support is drying up. Calling the PSP a dead platform is a little premature but I don't think being very concerned for its future is unjustified.
Ok, fine, the glee with which people make this analysis smacks of fanboyism, but the analysis its self isn't wrong or hypocritical.