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Sony Behind Fake YouTube Viral Campaign

Posted by Zonk on from the you-are-not-'street'-sony dept.

Wowzer writes "Sony is up to the same old tricks again. Following in the footsteps of their fake PSP Graffiti campaign, Sony has hired marketing company Zipatoni to set up a YouTube-based viral marketing scheme for the Sony PSP. The company did this by registering the domain alliwantforxmasisapsp. There are no disclaimers to show it isn't 'real', but the website's whois points out it's setup by Zipatoni." From the C&VG article: "The lies don't end there, fake comments have been posted at Kotaku only linking to the Youtube video to increase its pageviews: 'Good call on DJ max. Regarding music: if changes were to be made for westerners, this guy should be considered - LOLZ'" Update: 12/13 02:37 GMT by Z : The Washington Post has an article stating that the FTC will look into situations like this, if they perchance to come up.

2 of 284 comments (clear)

  1. Re:It's called Marketing by hal2814 · · Score: 1, Offtopic

    What are you 13? You can keep the ladies who drink wine coolers. I'll take the ones who drink real drinks like tequila and vodka. But to answer your question, I'll take the beer. Being married with children, I rarely have time to unwind, drink beer, and watch sports with my buddies anymore.

  2. The problem isn't just that it's aweful... by DietCoke · · Score: 0, Offtopic

    I don't know whether it makes me want to physically harm myself. However, for a moment I did ponder the possibility of beating the living shit out of a PR person.