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How 'Games for Windows' Will Change PC Gaming

Joystiq has a short piece up talking with Windows (GFW) Marketing Director Kevin Unangst and PR Manager Michael Wolf about the future of the 'Games for Windows' initiative. With the launch of Vista, Microsoft is making a big push to turn PC games into a 'console-like' cohesive brand. Instead of relying on the good name of individual publishers to sell titles, Redmond is requiring that all titles use similar packaging and a distinctive logo. Along with the new gamer-centric features in Vista, and the tie-in to Xbox 360 with 'Live Anywhere', this is meant to reinvigorate the PC games market for the sometimes not-so-savvy consumer. From the article: "By making gaming a priority in the Vista experience, Microsoft is molding a powerful pairing of the Games for Windows and Xbox 360 brands. To some extent, this is based on a hope that Live Anywhere will be embraced by GFW developers and publishers, pulling Xbox Live (and your Gamertag) outside of the 'Box, in turn encouraging an unrivaled virtual community. But there are simpler touches that also spark our interest. For example, start up Vista's Minesweeper, connect your 360 controller, and enjoy a subtle rumble each time you slip up. It's the melding with the familiar that will drive new and lost consumers to the Games for Windows brand."

10 of 392 comments (clear)

  1. I don't know if this is gonna change much... by Anonymous Coward · · Score: 3, Interesting

    The whole games for Windows isn't introducing a whole lot. The ratings system to compare your hardware to game requirements is great, but not for me, i can read the requirements and know what my system can and can't do, but good for teh newb. I can't imagine hooking up a 360 controller to my PC as one of the features of PC gaming over consoles is the fact that a PC gets to use a mouse/kb and the console is stuck with a controller. The joy of getting a rumble cause I messed up in Minesweeper isnt' go to hit me as it's not very likely that I'm going to play minesweeper. I dunno about this, I thought the new Direct X was really the only interesting thing about gaming in the MS world.

  2. Re:oh boy by MooseMuffin · · Score: 4, Interesting

    Is it just me, or is minesweeper with a controller horribly unappealing? Its a timed game, with small little boxes to click. A gamepad doesn't seem up to the challenge. Especially since there will be a mouse already attached connected to the computer.

  3. Considering how few consumers want Vista by WillAffleckUW · · Score: 3, Interesting

    I'm predicting this will fail.

    True, 2007 will not be the Year of Desktop Linux, but that's only because most people who won't buy Vista have no need to replace their old computers yet. Most of us will be moving games onto Mac or consoles, and abandoning the Windows desktop or laptop.

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    -- Tigger warning: This post may contain tiggers! --
  4. Re:Changes little by Phisbut · · Score: 3, Interesting
    Absolutely. What would be interesting if there was a certain minimum performance (say, 40fps average, never dropping below 30fps for more than a second) required for a minimum hardware spec. So if your hardware is GFW-certified and the game is GFW-certified, you know it won't run/look like crap. That would be worth doing.
    That couldn't work. On a Windows PC, the hardware is not the only thing that detemines the FPS you get in the game. You musn't forget the horde of spyware, viruses and other malware running in the background eating up memory and CPU.
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    After 3 days without programming, life becomes meaningless
    - The Tao of Programming
  5. Why feel the need to hate Microsoft so much? by ActiveNick · · Score: 5, Interesting

    Seriously? Yes, I'm a Microsoft MVP, yes I'm a software architect who specializes in Microsoft .NET technologies, yes I'm a big Windows gamer, I also have an Xbox and an Xbox 360, I'm an Xbox Live subscriber, so yes, you can call me a fanboi. But it amazes me to see that in the eyes of so many readers here, Microsoft can do no right. Whatever they do, you'll see the glass half-empty. Sure they tried gaming on Windows before and the MPC spec too, and it did not work. It does not mean the idea is bad, it means the implementation is. Look at pen computing: since the late 80's many companies (other than Microsoft) tried to push for pen computing and failed utterly, whereas Microsoft decided to take a crack at it and was very successful with the Tablet PC. Sometimes the approach has to change, not the idea. Ask any entrepreneur, they know. I'm happy this is coming to Games for Windows. do not need a nice box and I can easily read specs, but I also recognize that common folks (not everyone is a geek like us guys) will find it useful, and the extra testing will only help quality. And so what if Microsoft uses their Windows dominance to help the Xbox? Look at Sony... 70% of the console market and they cannot innovate beyond a faster CPU and they have such an arrogant attitude. And if Linux is supposed to be an alternative to Windows, then it needs to have what it takes. If you say "I only play on Windows because Linux has no hardware drivers and no games, it means there is no market for these. Linux still has to get a lot better for it to be used by average folks at home on their desktops. It is a great server OS, but it just does not cut it for desktops, and to beat Microsoft, you have to build something better, no destroy Redmond. I'm open to a discussion here, but please ask yourself, is there anything that Microsoft could do as a business that would ever please you? Honestly?

  6. Hardware Rating by Odin_Tiger · · Score: 5, Interesting

    If they want to pull this off, one thing they will absolutely have to do is make available for download some sort of non-geek friendly equivalent of 3DMark so that people who don't know the make and model of every component in their PC can just run a quick test and get a list of all the games they can currently run and possibly what they need in order to run LatestKillerGame 2008 or whatever, as well as hardware compatibility testing and a guided, centralized driver, BIOS, etc. upgrade system. So long as you have to know a dozen different numbers, from GPU to RAM speed to Processor family to Driver Version, as well as digging through archaic hardware manufacturer support sites and mysterious newsgroups to make sure that you don't end up with a dud even though your hardware exceeds the spec (Ubisoft / NVidia, I'm looking at you) because drivers are clashing and all involved parties are sitting on one hand and using the other to point a finger at somebody else instead of fixing it, PC gaming will simply never compare to console. Granted, I use a console maybe twice a month compared to gaming on PC nearly daily, but there's just no way in hell most of my console-gamer friends could hope to sift through the mess.

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  7. Re:If they can pull it off... by trawg · · Score: 3, Interesting
    10 years ago, in the wake of Window's 95, everyone wanted someone to make PC gaming a more user friendly experience that didn't require endless patches and work to play games
    Windows 95 onwards made life WAY easier to play games. Remember dicking around with autoexec.bat and config.sys trying to get enough free memory to load games back in the day?!? I sure do.

    Windows made my life much easier in terms of game playing. Patching games is a whole different problem and comes down to how developers handle patches. Some of them have a clue and get it right most of the time, but some of them are STILL utterly clueless. Some of them expect you to download a 500mb patch for a minor version update. Some of them expect you to pick between 8 different updates from various previous versions for a 2mb patch. Augh!
  8. Re:oh boy by flanktwo · · Score: 3, Interesting

    http://minesweeperlive.com/ - real minesweeper, not that flags game.

  9. Re:New and lost? by Deliveranc3 · · Score: 3, Interesting

    Something else exciting, system liscencing for games.

    $1 per game ring any bells...

    There's no more reason console developers should get it than games designed for directX.

    It's going to take about 2-3 years before they'll be able to sensibly enforce it.

    2-3 years after that the golden age of linux gaming can begin.

  10. Re:New and lost? by Cederic · · Score: 3, Interesting


    And it costs money.

    Live doesn't make sense for MMORPGs. It doesn't make sense for modders. It doesn't make sense for those of us that don't trust Microsoft. It doesn't make sense for those of us over the age of 14 seeking mature gaming companions.

    It might be easy; that doesn't make it good.