iPhone, Apple TV Headline MacWorld Keynote

Steve Jobs kept his audience rapt at the MacWorld keynote today. He rehashed the announcement of the iTV, now called Apple TV, and announced the iPhone, a revolutionary phone/ipod/wrist-computer that had MacWorld attendees sitting on the edge of their seats. Retailing for $499 (4 gig)/$599 (8 gig), it has to be seen to be believed. It uses a touch screen with a new form of input control, runs OSX and many standard applications, and connects to the internet via WiFi. It has a camera, functions as a movie player, a music player, and can send emails and photos in the middle of a phone call. From the Engadget coverage: "'[OSX] let us create desktop class applications and networking, not the crippled stuff you find on most phones, these are real desktop applications.' He's quoting Alan Kay - 'People who are really serious about software should make their own hardware.' 'So we're bringing breakthrough software to a mobile device for the first time.'" Seriously, go check this out. They're going to print money with this thing.

Comments

Great phone, shitty provider

[jgaynor]

I was drooling during the presentation - I could even stomach the price tag, but not with a provider (Cingular) who charges like $60/month plus taxes for unlimited data. This is a DATA device. Yes it's a phone, but all of the live data eye-candy is worthless if it only works within 40 feet of your house or local WAP. The $500 or $600 is only the beginning, you're going to pay FAR out the ass over the life of this phone.

The name

[moofdaddy]

CNBC is reporting that apple was in negotiations with CISCO over the name into last night. They're supposed to sign all the paper work today, but its still unclear who will own it and how much apple will pay.

Insane hardware -- a few thoughts/concerns

[SilentChris]

I'm not really an Apple geek but that's some really insane hardware for the form factor. The price is hefty, but I'm impressed they packed in what they could to something that slim. It's going to be a hacker's wet dream.

A few small thoughts:

1.) No 3G. Wi-fi, Bluetooth, etc. are nice though.
2.) They push it as an internet device, with messaging/email/etc. but lack of a physical keyboard? I don't know. I mean, I know and you know we'll love it regardless, but will this really sway the Blackberry junkies?
3.) What is this thing really running? "OS X"? FreeBSD -- they mean that? I'd be curious also what the chips are (no way in hell is PortalPlayer powering graphics like this).

Very cool device. Should be impossible to find, but I'll get one anyway. :)

iPhone is disappointing

[0racle]

Cingular exclusive. That sucks. The announced prices are with a 2yr contract as well. Other then not switching my service just for a phone merged with a iPod, the device could have been made so much better as the return of the Newton. I was hoping for a smart phone that would work with almost any service, sync to my MacBook and could act as a bluetooth modem.

Only interesting thing to wait for now is a release date for Leopard.

Beatles

[Ducon Lajoie]

Did anyone notice all the Beatles songs displayed during the keynote? That, and the name change to Apple inc., suggest to me that they came to an agreement with Apple records on the long-standing name and distribution issues.

Re:Price to high

[Danathar]

Who says you have to subscribe and use the phone function? How long do you think before it has skype running on it?

Re:Leopard and June 1

[Picass0]

You might also notice the iphone doesn't ship until June. Sounds like the iPhone will run Leopard.

Contracts

[goombah99]

Most folks have 2 year contracts and at any given time half of them are less than 1 year in. Additionally bussinesses may have other sorts of contracts that employees must follow. Hence there's inertia in the system. Rich folks might take the bullet and eat the contract penalites on their current phone--after all if you're paying $600 for the phone plus paying a premium for the high level services like "visula voice messageing", and you probably have a wi-fi hotspot contract too, you're not going to care that much about a penalty price of a contract to get out of.

The rest of us won't or cant' switch (cingular is not so good in rural areas). So cingular for a few years then they let in the other players, the price drops and we unwashed get ours after all the bugs are worked out.

Some other thoughts
1) The use of WiFi and the ability to have ringtones and pictures that don't cost you 2 bucks a pop from the phone company is a daring move for Cingular. WiFi means that these can be Skype phones too. So Cingular has a window of opportunity before WiFi and wimax becom ubquitous to get these folks as loyal customers while they develope some sort of way to make people pay for wifi voip.

2) Second, this is actually great news for microsoft, palm, and everyone except balckberry. Since the iphone is cingular only there's going to be huge demand for this level of phonage tech for all the other phone services. They have to get these from some body. With apple having signed an exclusive deal with cingular the other 99% of the market will be crying out. The next generation Zune will likely look a lot like this plus it will propbably have a built in Wii controller for xbox

3) And speaking of Wii, The apple phone has built in blue tooth and accelerometers, plus all sorts of gripping hand input modes. I wonder if it can do absolute positioning in space--maybe with that camera on the back. if so then this woul dbe an awesome game controller. rig this the the iTV (not the wii) and apple is set. Now the price looks even cheaper since you already have the home computer--if it can do the wiii thing too well bite me. Of course you'll need a couple input devices..

Re:Contracts

[geoffspear]

It might not be so much an issue of Apple "letting in" the other wireless companies as the carriers not wanting a phone like this. I can assure you that nothing I've seen from Verizon Wireless makes me believe they'd ever be willing to sell a phone that's able to sync with a PC in any way. They'd sooner go bankrupt than let one of their customers rip MP3s from a CD and put them on their phone instead of paying Verizon $2 per track to download a crappy copy that can't be played on other devices. Your carrier may vary.

Oooh My...

[Greyfox]

I believe that's a nerdrection I feel coming on...

If the phone can run SIP software (And it looks like it's just OSX so it should be able to) then you could switch over to a "One handset to rule them all" setup. At home or anywhere else where there's wifi you can connect to an Asterisk server over sip. Otherwise default to cell. The problem then becomes how to terminate your Asterisk box into the PSTN. You could get a VOIP provider (Telasip works with asterisk and you can ask them to unlock your account so that you can change your caller ID.) Or you could terminate it into the PSTN with a digium card or a SIP gateway. In either case you can provide one phone number to your customers and have asterisk fail over to the cell if your main line doesn't pick up. If you use telasip for such endeavors you can spoof your customer's caller ID to the cell network so you even know who's calling.

Once you take control of your network endpoint in this manner the sky is pretty much the limit. Blacklist phone numbers, let your callers play hunt-the-wumpas, have a corporate-class voice responder, make free calls over enum or Dundi... pretty much anything you can think of can be done when you have that much control of your end of the phone network.

Price and Network Locking

[Thumper_SVX]

Well, first of all I like the device. I think it looks like exactly what I need to replace my aging MPX220... but probably not until next year.

Why? Well, first of all there's the issue of locking. OK, so I use Cingular... but I'll be damned if I'm going to sign another contract with them to get this phone for $599. That's not because I'm balking at the price... I don't like to be locked to a provider. The last 4 cellphones I've purchased were all unlocked GSM phones. I pay more for them, but I get to use them wherever and whenever I want. That way when I fly to England (which I'll be doing again this year) I can pick up a Virgin Mobile SIM at the airport (or more often in London... they're cheaper there) and just pay as I go with a UK phone number for the duration of my trip. Plus then I have my regular contacts, calendar and stuff with me (not to mention my eBooks).

I'm no on a contract with Cingular, but I stick with them today because they provide me decent coverage, decent service and don't really seem to care what kind of phone I attach to their network.

Now, to those who ARE balking at the price with a 2-year contract... well this is a smartphone. As such, compare it to smartphones, not to the standard handsets. Even devices such as the SLVR don't compare despite their limited music-playing capability because the Apple phone is going to be a smartphone in the same way that the current PDA phones are. It just runs OSX instead of Windows CE or Palm. The price is about in-the-range that you'd expect to pay. For an unlocked phone, expect around $200-$250 more.

Now will I pay $850 for the phone I want? Probably. I paid about $500 for my MPX220 and I've had it for two years so far. 3 years out of that investment I think is reasonable... given inflation over the last couple of years I think I can justify $850 for my next three-year investment in a decent cellphone. The fact that it'll replace my MPX220 and iPod Nano at the same time, as well as give me an OSX based system is just the icing on the cake for me.

ssh, x-windows

[blofeld42]

It should be easy to get an ssh terminal running on this thing. In fact, I think you could get X running on it.

An obvious home run. Crackberrys are history. Every admin is going to be leashed to one of these things.

Imagine the possibilities

[unPlugged-2.0]

Ok,

I can see the slashdot/mac crowd is already coming up with creative ideas. Using this as a game system is a little far out. I mean come on using this as a wii type controller sounds cool until it takes a little flight out of your oily hands. However I think the real potential is in the car.

Many cars already have iPod integration now imagine if they had iphone integration. All you do is plug the iPhone presumably through the same type of connector as the ipod. It will automatically work as the iPod does but also now will plug into the handsfree system of your car. That would be really sweet.

The icing on the cake would be if there was a OSX interface for your car central dashboard. There are already many people with touch screen devices. Now the iPhone becomes the enabling point for the whole car experience. With a navigation widget and your own custom built widgets you can automatically get a nav system and any thing else the creative Mac Widget community comes up with.

This would be a neat idea and something I would definitely like to see.

Now if only it could do something to improve people's driving. Especially in the New York area. Now that would be a real revolution Steve.

Computers?

[fyngyrz]

I'm sure the iPhone is going to be a lovely product for phone users; me, I'm not too hot on cellphones (or any kind of phone, for that matter. I never did like being interrupted.) I do have an iPod, but I don't use the Apple store (because I prefer not to buy DRM'd materials. I just buy CDs and put tracks into the iPod from there.) So my main connection with Apple is their computers.

I noticed that (aside from the fact that the iPhone runs OSX) there really weren't any "computer" announcements today. Intel announced quad-core CPUs yesterday, and the rumor mill was mumbling about a dual-chip (hence 8-core) Mac desktop; likewise, the mini could use some attention in the graphics area, and the macbook pro still needs (and still has room for) a full keyboard and numeric pad, not to mention a second button on the trackpad.

The iTV / Apple TV... well, aside from the fact that you won't be able to get one for a little while yet, I'm not sure what it'd do for me that I can't already do. Apparently, the marketing went right over my head. Anyone have a summary of why this is an interesting product in a world of tivos, dvrs, frontrow, hi-def dvd and xbox and ps3 and so on? Aside from giving Apple a vector to sell DRM'd movies?

While I'm sure expanding into phones will be a great moneymaker for Apple, I can't help feeling disappointed. Just my .02