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Study Finds P2P Has No Effect on Legal Music Sales

MBrichacek writes "The Journal of Political Economy is running the results of a study into P2P file-sharing, reports Ars Technica. The study has found that, contrary to the claims of the recording industry, there is almost no effect on sales from file-sharing. Using data from several months in 2002, the researchers came to the conclusion that P2P 'affected no more than 0.7% of sales in that timeframe.' 803 million CDs were sold in 2002, according to the study, which was a decrease of about 80 million from the previous year. While the RIAA has been blaming that drop (and the drop in subsequent years) on piracy, given the volume of file-sharing that year the impact from file sharing could not have been more than 6 million albums total. Thus, 74 million unsold CDs from that year are 'without an excuse for sitting on shelves.'"

17 of 294 comments (clear)

  1. The Original Report by eldavojohn · · Score: 5, Informative
    The paper that The Journal of Political Economy is citing is The Effect of File Sharing on Record Sales: An Empirical Analysis[PDF Warning!] which I found hosted on Koleman Strumpf of UNC Chapel Hill's school homepage although it is also available via one of my favorite (though not very comprehensive) research sites, Citeseer.

    Something interesting to note is that this paper is dated March of 2004 (not too new as Ars Technica reported) and it causes me great wonder why I've never come upon this before (or why it's never been cited in the news). I recall reading tons of reports from one of the Associations where piracy is proven to hurt record sales but several years after this one is published, I finally see it.

    For those of you interested in the data, pages 34 on contain some very interesting data whereby downloads are broken down by song, album, country & genre (in case everyone was trying to pin illegal downloads on those damned teeny boppers).

    For those of you who wish to question the sample size, see Section B. "File Sharing Data and Album Sample" of the paper. You will also be interested in reading Appendix A in which they call into question their own sample sizes and weigh in on how accurate they might or might not be. To quote the paper for some more detail on the downloads samples,

    Over the sample period we observe 1.75 million file downloads or roughly ten per minute.10 This is about 0.01% of all the downloads in the world. A significant majority of the downloads were music files. U.S. users accounted for about one third of the downloads (and the data contain about 0.01% of all music downloads by U.S. users).
    To quote the paper on album sales samples,

    The mean of sales for these albums during our observation period is 151,786 copies, ranging from 71 copies to 3.5 million copies.
    Don't kid yourself, this is a difficult study to do. Both the downloads and album sales must be sampled and modeled correctly to draw correct conclusions. In the end, it would be hard to verify/discredit any studies done on this topic since A) consumers are human and therefore erradic & B) macro economics still isn't well understood.

    Now, for those of you who just want the bottom line at the end of the paper,

    We find that file sharing has no statistically significant effect on purchases of the average album in our sample.
    And, from the very end of the paper,

    If we are correct in arguing that downloading has little effect on the production of music, then file sharing probably increases aggregate welfare. Shifts from sales to downloads are simply transfers between firms and consumers. And while we have argued that file sharing imposes little dynamic cost in terms of future production, it has considerably increased the consumption of recorded music. File sharing lowers the price and allows an apparently large pool of individuals to enjoy music. The sheer magnitude of this activity, the billions of tracks which are downloaded each year, suggests the added social welfare from file sharing is likely to be quite high.
    Yeah, that's right, the research concluded that "file sharing probably increases aggregate welfare." I'll bet if we all got drills & augers, we could get that into the brains of the people running the RIAA & MPAA.
    --
    My work here is dung.
    1. Re:The Original Report by Gr8Apes · · Score: 5, Interesting

      Yeah, that's right, the research concluded that "file sharing probably increases aggregate welfare." I'll bet if we all got drills & augers, we could get that into the brains of the people running the RIAA & MPAA. That's been one of the main facets of those opposed to the xxAA camps. However, this study mentions some symptoms without delving into them.

      File sharing enables more acts to be exposed to a larger audience. File sharing is probably hurting radio more than it is artists, as it becomes increasingly difficult to cater to the growing diverse tastes of what used to be their audience. Basically, I pose that file sharing is taking the place of radio to promote artists. Why do I say promote? If you've ever heard an MP3 or other compressed format played at a reasonable or louder volume on quality equipment, you wouldn't be asking.

      Control of musical output is being taken away from large conglomerates, and is actually being put back into the hands of the people. Over the course of the last 20 or so years, the FCC has allowed the independent radio station to become extinct as they were gobbled up mainly by one of 2 corporations: Infinity and ClearChannel. These corporations, namely ClearChannel as I have personally seen them destroy the selection of radio stations in my city, have attempted to create a one size fits all set of stations to pump music and [lack of] talent through to the chumps, um, audience. Via this control, and payola, for which I have no direct proof other than the absolute crap on the radio that has driven away large portions of their audience, they thought they were setup to just print money by promoting talentless acts with crappy contracts that would "sell" just because they promoted them.

      What happened instead is this internet thing and P2P, wherein people started sharing music, music that wasn't promoted, wasn't on the local airwaves, and thus not in the RIAA members's maximized profit model. It got even worse when sites like MySpace (yes, I have to give it some props) started serving as an alternative promotion source for bands.

      So there's much more to P2P and music sales than what these or any statistics show. Falling sales are not related to increased P2P. I'd argue that sales haven't fallen any more than they have explicitly because of P2P. Why? Take a look at the last 6 months of album releases. Can you name more than 2 albums of note? I can't. I haven't seen a single Rock/Alternative/Pop album I wanted in the past 6 months. Is it because there aren't any musicians out there? Naah, it's because tripe has been promoted and is all that's for sale.
      --
      The cesspool just got a check and balance.
  2. Exactly by omeg · · Score: 4, Insightful

    I never believed that P2P would have a significant effect on the sales of records. Let's face it: most of us will simply go out and buy a record if we really want to have it. If we don't really want to have it, we may still pirate it. But we would definitely not go out and hand over a hunk of cash for it. Most of the music that we warez, I believe, would be the music that we wouldn't otherwise buy. Same goes for movies, games, everything.

    It's easy for the large publishers to complain and act as though their sales are declining due to the increasing amount of P2P networking, but you might as well say that global warming is the cause. Afterall, neither have ever been proven to have a huge effect on record sales...

    1. Re:Exactly by Mad+Dog+Manley · · Score: 5, Insightful

      I believe the reason for CD sales declining is far more simplier than "P2P caused it" or even "all new music sucks". Maybe the real reason is simply that the format is starting to die. I own dozens of CDs but I don't even play them anymore. I play MP3s on my computer or on a portable device (that conveniently connects to my home and car stereo on demand), or the very least listen to the digital radio stations on my digital cable (which also carries 15 local radio stations from the city where I live). 15 songs per cd? That's *so* 90's.

  3. Blah blah blah. by SatanicPuppy · · Score: 4, Interesting

    If god himself passed down this information on gleaming tablets 20 miles on a side, the RIAA and the MPAA wouldn't believe it for a second. Likewise the reverse; downloaders don't believe that piracy hurts legitimate artists, and they won't no matter what the evidence says.

    Frankly, it's obviously somewhere in the middle. I doubt that p2p does much damage to music sales, but it has to have SOME impact...I mean, when I get some stupid pop song stuck in my head and I download it instead of buying it, that's a few bucks that won't go to the damn RIAA, and I have enough disposable cash that I might have bought it, if I had no other option.

    On the flip side, I tend to download songs off CDs I already own, so I don't have to get out the sharpie to scribble over the stupid data track, so I can rip it. That's the definition of a no damage situation.

    Neither side is ever going to compromise on this; the **AA's are as convinced we're screwing them as we are that they're screwing us. Eventually they'll just wither away and die due to changing distribution models, and that will be the end of that.

    --
    ad logicam Claiming a proposition is false because it was presented as the conclusion of a fallacious argument.
  4. Hey record companies. by robably · · Score: 5, Funny

    You know what would shift those 74 million unsold CDs? Robot monkeys. A free robot monkey with each CD. Ones wearing little black leather jackets for the rock CDs, pink tutus for girl bands, green hair for punks. You could call them Andy The Happy Robot CD Monkey & His Fab Monkey Pals if you like.

    My pleasure.

  5. Where is the study on how much CDs suck? by LibertineR · · Score: 4, Interesting
    I dont mean that current music is bad, I'm talking about having to shell out 14-18 dollars for a CD with maybe 2-3 decent song titles. I wonder when anyone is going to take notice on how much Apple is making selling individual song titles?

    The music consumer has wised up, and many of us sample music we are interested in on MP3, WMA, whatever, and find out what is good and what sucks BEFORE spending our money. When I find good music, I generally purchase the CD, but I'll be dammed if I am going to part with money for a disk full of B-sides.

    Record companies got greedy, when they could have made a fortune selling CDs for 7-10 dollars.

    Right fucking NOW, some stupid record exec is reading the report, and in his mind, sees it as another opportunity to RAISE prices.

    Fuck um.

  6. Study is Wrong by phoenixwade · · Score: 5, Insightful

    Filesharing HAS caused a drop in CD sales.

    Because:
      A. File sharing has caused RIAA lawsuits
      B. RIAA lawsuits have pissed off customers
      C. Pissed off customers look for other things to buy instead of CD's.

    A->B->C so A->C

    On a more serious note.... This reminds me of the global warming debate.. First you have those that say it's happening and those that say it isn't. Then enough studies come out that Global warming happening becomes the prevailing idea. So the next debate is Well, humans are causing it/it's natural. and so forth.

    So we've seen the Cd sales are diminishing debate, CD sales ARE going down, now we're looking at why, the debate is File shareing / not file shareing / impact of file shareing.

    I will be quite happy when the debate turns to "Your artists are CRAP, CD sales is dropping because the consumer is moving to buy independent artists' work, where they can find decent music."

    --
    A positive attitude may not solve all your problems, but it will annoy enough people to make it worth the effort.
  7. Give us something worth buying... by Elbowgeek · · Score: 5, Insightful

    That's the comment I got from various American youths. The music they are interested in has no long term value, unlike the Beatles/Stones/et al. Partly this has to do with the fact that most of modern pop is programmed on a cold computer and utterly devoid of real feeling; I get the feeling that while the kids are diggin' modern music at the same time they are unable to form a true connection to it, in the same way a human can't truly fall in love with a computer, because one knows it's an inanimate object at the end of the day. (And yes, I have read Isaac Asimov's robot story on the subject)

    When I listen to music I'm partly looking to be wowed by the performance of at least some part of the piece. Current electronically generated and produced pop has no real performances to speak of, or if there is one can't be sure whether it's a sample of some old record thrown into the mix.

    The point to all of this is that people now feel no reason to want to own the tracks they think they like (so that they can be listened to years down the road with fond memories) as music has become as commoditized and disposable as Gillette razors - only meant to be used for a certain period of time before being chucked in the bin.

    There's a lot more to the problem of course, but the above does play an important part. The record companies need to produce artists (and they are out there) who produce real music and do it well. Fiddling with MIDI settings all day isn't producing music - it's computer programming.

    Cheers

    --
    Who is this delectable creature with an insatiable love of the dead?
    1. Re:Give us something worth buying... by east+coast · · Score: 4, Insightful

      The music they are interested in has no long term value, unlike the Beatles/Stones/et al.

      Come on. The 60s and 70s didn't have fodder music? Please.

      When's the last time you listened to your Soft Machine albums? When's the last time you listened to Wendy Carlos? Or how about Iron Butterfly?

      Every era of music has trash and time washes it away to expose what of value is left. The Beastie Boys are the Rolling Stones of tomorrow. Bands like Iron Butterfly and Canned Heat are only selling on Ryko comps today. In another 20 years we'll be seeing the commercials for comps that have crap on it like "Whoop! There It Is" and "Who Let The Dogs Out" and people who are the same age as you are today are going to buy them and say the same thing about the music of 2027.

      It always bothers me that people claim there is no good music "like the stones" because they can't be bothered to give other music a try. I know if I only listened to my classic rock station the newest good music I would be hearing is The Clash too.

      Fiddling with MIDI settings all day isn't producing music - it's computer programming.

      Really? How about telling that to Tangerine Dream or Kraftwerk or Ash Ra Tempel? This type of thing has been going on for over 30 years, don't act like it's new. And if "fiddling with midi" is all it takes to sell an album you'd be doing it too. Just because a music is made with electronics doesn't make it easy. Granted that doesn't make it good either but there are tons of guys that "just decided to pick up a guitar" too. Some of them did well (like The Ramones and BTO*) and most ended up playing a few gigs for beers. It's really no different.

      * Before anyone bitches, let's at least be honest enough to admit that bands like BTO and Grand Funk were simple "good times" music and not really the height of talent.

      --
      Dedicated Cthulhu Cultist since 4523 BC.
  8. I know the effect it's had on my music purchasing by krunk7 · · Score: 4, Interesting

    Not much.

    I was never a huge music buyer or listener really, mostly I just relied on friends music collections to carry me through. Though I understand how some folks get completely wrapped up in their music collections, for me it was mainly background noise to what I was really focusing on. As such, a 1/2 decent radio station would suffice when no friends with massive music collections were around.

    Since the p2p downloading craze and the direct download craze that led up to it...though my music collection itself has increased quite a bit, my buying patterns are about the same. Essentially, I have my own personal perfect radio station.

    Conversely, I do directly attribute P2P with significantly increasing my spending in one area: live concerts.

    Though my effort/money put toward accruing music hasn't changed at all, my exposure to music has vastly increased with the ease of "collection" that p2p has brought. I've always loved a live show, so much so that it probably explains my aversion to recorded music. I love the little flaws in a live performance that gives the music a personality that is often stripped away by significant remastering at the recording studio.

    Since a show costs anywere from 10-60 dollars and I'm going to more then ever and in genres I never considered before.....I'd say the music industry is profiting form me more then ever.

  9. There is an excuse by Bullfish · · Score: 4, Insightful

    For all the CD's unsold and rotting on the shelves... they are assembly-line crap... like fast food for the masses, it is bland. Pay attention and you will see that a lot of what kids are listening to is... old fogey music! When I was a kid, I would never have listened to my dad's music because ours was so much better. Now, my son and his friends are hitting me up for ACDC, Led Zeppelin and many other old gems... in fact last night I turned him on to... the Cars!

    There is some good indie music out there, but the major companies shun it while pushing out their canned pap. This is what is on the shelves rotting (as it should). No wonder their primary source of funds seems to be lawsuits right now.

    No wonder the Police have chosen to reunite. The rockers with walkers are making a killing because the industry today is creatively bankrupt. Bring on Jagger, the Stones and their musical wheelchairs.

  10. albums vs. songs by bsomerville · · Score: 4, Insightful

    One possible flaw in the study is that consumers are often not interested in entire albums. If the data is being presented in album units, and most of the download traffic is around popular songs from those albums, that explains some of the discrepancy.

  11. Re:How bizarre... by pipatron · · Score: 4, Insightful

    I download a shitload of music and movies. Yet, I buy the music I want. The availability of filesharing has not affected the amount I spend on culture each month. If I bought everything I download, I would probably have to pay some $2000/month.

    When you say Everytime a new study come yet the results differs., take a look at the sources. All independent research has always shown that filesharing has not and does not affect record sales. All information that comes from the record companies says that they do. Who do you trust?

    --
    c++; /* this makes c bigger but returns the old value */
  12. Re:How bizarre... by cloak42 · · Score: 4, Insightful

    The difference is that the RIAA and other similar industry reps will tell you that it affects sales for the simple reason that they view every download as a lost sale. What they refuse to admit is that in the vast majority of the cases where a song or album is downloaded, it never would have been a sale in the first place because the person wouldn't have ordinarily bought that album or song. By the RIAA's rationale, people would otherwise be spending hundreds of dollars more per year on music, which we all know is just not true. If there was no means for them to have free music, they would just not listen to as much music. What I never understood was why the RIAA thinks that people listening to less music is a good thing, regardless of the reason.

  13. Re:How bizarre... by inca34 · · Score: 5, Insightful

    I didn't see any parading, though I did see evidence that it hurts sales by no more than 0.7%. How does openly discussing causal relationships in economics with respect to P2P hurt the credibility of a /., a news website that's centers a discussion about a topic for us to hash about until we set the facts straight?

    Really, until you actually RTFA and tell me why they're wrong, I'll stick with the only person who has developed a point so far: TFA.

  14. Re:How bizarre... by BlueCodeWarrior · · Score: 5, Funny

    One might even say that some people think that P2P affects sales, while other people think it effects sales.