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More Advertising in Your Next Xbox Game

ejwong writes "TheGameFeed is reporting on Microsoft's plans to offset Xbox360 game costs with more in game advertising under its subsidiary, Massive. In-game ads are gaining popularity and the wave isn't going to stop. Publishers see this as a huge potential for increased game revenues to help offset the rising development costs for the Xbox 360, PS3 and Wii. The question is how far will they go, and how much are gamers willing to take?." From the article: "If you plan on picking up an Xbox 360 title this month, then you're probably picking up one with Massive's in-game ads. Titles such as Crackdown, Def Jam: Icon, MLB 2K7, and Ghost Recon Advanced Warfighter 2 are all part of the Massive network showing off ads from Dell, Intel, Discovery Channel, Intel, NBC, Verizon and even the Navy among others. "

13 of 278 comments (clear)

  1. so.. by mastershake_phd · · Score: 5, Funny

    Microsoft's plans to offset Xbox360 game costs with more in game advertisingBR>

    So the games are going to be cheaper right?

  2. Re:Just like cable TV by debozero · · Score: 2, Funny

    "...Anybody feeling screwed yet?"

    Yes and I wish games would start supplying free dinner tickets at least this way I can get dinner before I get screwed.....

  3. Intel by HTH+NE1 · · Score: 2, Funny
    From the article:

    "showing off ads from Dell, Intel, Discovery Channel, Intel, NBC, Verizon and even the Navy among others."
    But will there be ads from Intel?
    --
    Oh, say does that Star-Spangled Banner entwine / The myrtle of Venus with Bacchus's vine?
  4. Re:I am going to research if a game has ads by jspectre · · Score: 2, Funny

    yeah. until you're in the middle of your frag fest and suddenly the game pauses.. and an advert starts to play..

    "busy killing your friends? take a short break to go down a refreshing glass of joe-kola.. this game of death-killer-2000 brought to you by joe-kola.. kill more people hyped up on joe-kola, it's what the killer craves.. it's got electrolytes! we now return you to your slaughter"

    and the game unpauses..

    "i remember when games didn't have commercials.. no. really, they didn't!"

    --

    abcdefghijklmnopqrstuvwxyz

  5. Re:wow... Intel AND Intel by Scooter's_dad · · Score: 2, Funny

    Must be an example of dual-core advertising.

    --
    The road to hell is paved with Cat 5 cable.
  6. Oh so what by Bluesman · · Score: 5, Funny

    If it bothers you, just don't buy the game.

    Buy a cool, refreshing Coca-Cola instead.

    --
    If moderation could change anything, it would be illegal.
  7. Re:I am going to research if a game has ads by naoursla · · Score: 3, Funny

    ... unless the game is really cool. ... or fun.

    I am going to research if a game has ads and if it does I will not buy it unless it is really cool or fun.

    Or all of my friends are playing it.

    Right. But that's it. It the game is really cool, fun or if all of my friends are playing it then I'll put up with the ads, but otherwise I am NOT buying ANY game with ads.

    Unless it has a good demo.

    So that's cool, fun, lots of friends, and a good demo. But otherwise NO ADS!

    Although sometimes I buy a game because it has a pretty box.

    Or maybe it includes a strategy guide or a book of concept art. I'm really into concept art.

    But I'm drawing the line there. Cool, fun, friends, demo, box, books. If you do not have one of those and you put ads in your game then I WILL NOT BUY IT.

    Unless it is really inexpensive.

  8. Re:My favorite is theaters by 0p7imu5_P2im3 · · Score: 2, Funny

    The really ironic part of this whole situation is this: They run the "Don't steal movies" advertisements in movie theaters exclusively because the MPAA gets to run them there for FREE. The exact same reasoning that the movie thieves use.

    --
    Resistance is futile. Your technological distinctiveness will be added to our own. You will become one with the morgue
  9. Re:My favorite is theaters by HTH+NE1 · · Score: 4, Funny

    What about all those ads about how piracy is wrong and "you wouldn't steal a car"?

    You could just jump out of your seat, yell, "The hell I wouldn't!" and run out the exit as if you're going out to the parking lot to steal everyone else's cars.

    Bonus: go with a friend who will stay behind and laugh loudly for awhile, then exclaim, "Wait, my car is out there!" and run out after you.

    For the win, park a truck just outside the exit with big speakers and start playing the sound effects of cars starting up and rapidly driving off, maybe with some window breaking and various car alarm sounds that fade out into the distance, and see how many more people rush out.

    For the David Copperfields, you have about 90 minutes to rig up an illusion of an empty parking lot before everyone leaves the theater.

    --
    Oh, say does that Star-Spangled Banner entwine / The myrtle of Venus with Bacchus's vine?
  10. Re:Just like cable TV by nschubach · · Score: 2, Funny

    I wonder what it would cost to advertise Linux/Mac/PS3 on the XBox360 platform. Hmm.

    --
    Every time I start to have faith in humanity, I ruin it by driving to work between 7 and 8 am.
  11. Adblock? by Bhalash · · Score: 2, Funny

    How long until we see Adblock for the Xbox 360?

  12. Re:My favorite is theaters by bbcisdabomb · · Score: 2, Funny

    Actually, yes. Fairies, in the act of mating, produce copious amounts of light, which can then be harnessed for commercial applications. Strange but true.

    --
    Please put some pants on before you post again.
  13. Re:I am going to research if a game has ads by Sir+Toby · · Score: 2, Funny

    The above grammar advice has been brought to you by Subway.