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Google Snaps Up Stats Tool from Swedish Charity

paulraps writes "A stats program that began as a teaching aid for a university lecture has just been bought by Google for an undisclosed sum. The statistics tool, Trendalyzer, was developed by a professor and his son at Stockholm's Karolinska Institute. Unfortunately for the developers, the project has been run under the auspices of a charity, Gapminder, and financed over the last seven years by public money. Maybe that seemed smart at the time, but the professor, admitting that he won't see a dime of Google's cash, now seems regretful. As for what Google has purchased: 'Public organizations around the world invest 20 billion dollars a year producing different kinds of statistics. Until now, nobody has thought of collecting all the information in the same place. That should be possible with Trendalyzer, which will be able to present that quantity of data in a clear way as well as giving the user the ability to compare many different kinds of information.'"

25 of 106 comments (clear)

  1. Ulterior Motives by Seumas · · Score: 5, Insightful

    'Public organizations around the world invest 20 billion dollars a year producing different kinds of statistics. Until now, nobody has thought of collecting all the information in the same place. That should be possible with Trendalyzer, which will be able to present that quantity of data in a clear way as well as giving the user the ability to compare many different kinds of information.'" Of course people have thought of collecting all of that information in one single place. Just because none of the services have achieved such massive market share that they essentially did collect all of the stats around the world doesn't mean that wasn't and isn't their goal.

    Google, I dig you for now, but I'm not really sure that I care for the idea of having google own nearly all of the search data for every search done by every individual around the planet in the history of google and beyond combined with all of the world-wide traffic analysis data.

    And as someone who would be targeted for this service -- why would I bother? There are plenty of free open source utilities out there that provide every ounce of data you could ever want and they're incredibly easy to configure and deploy.

    No, the benefit here seems to be less for the end-users deploying the service and more for whoever google then turns around and sells the massive amounts of correlated information to. For instance, let's see every bit of data about a specific user so we can see everything from each search he does to his entire browsing trail. Bet we could sell that for a lot of money!

    Hopefully you will still have a simple way as a user to prevent google from collecting this information just like you can do with their stupid Urchin service (by blocking it). And, sadly, people will still continue to use this new service because they'll sell out their mother's medical history and offer up a sample of their own blood and cholesterol ratings if it means getting something "for free".
    1. Re:Ulterior Motives by Short+Circuit · · Score: 5, Informative

      No, the benefit here seems to be less for the end-users deploying the service and more for whoever google then turns around and sells the massive amounts of correlated information to. For instance, let's see every bit of data about a specific user so we can see everything from each search he does to his entire browsing trail. Bet we could sell that for a lot of money! You've got it backwards...statistics aren't useful when you zoom in to focus on individuals, they're useful when you zoom out to focus on groups. Marketing is rarely about selling to an individual, but to selling to masses. Individuals have too many quirks and preferences to make per-individual marketing efforts worthwhile. Why spend all that effort to gaurantee a sale to one individual, when you can spend the same amount to sell to two or three persent of a group of a few thousand?

      "Targeted" advertisements are still group-based efforts. Your individual browsing history is only valuable up to the point where you can be lumped into a marketing stereotype.

      About ten years ago, I went online searching for prices on printer ribbons for an IBM Proprinter II. The email address I supplied one website is still receiving spam from that one encounter, not for Proprinter ribbons, not for dot matrix supplies, but for inkjets and toner cartridges. I got lumped into a "shops for printer supplies online" marketing group; nobody's ever sent me an offer for supplies for my Proprinter II. (Though, once he found out I had a use for it, a guy handed me a box of 8.5"x11" tractor feed paper yesterday.)
  2. What does it do? by dour+power · · Score: 5, Informative

    Neither article nor summary explain what Trendalyzer actually does. The animated mapping of stats at http://tools.google.com/gapminder is a little more illustrative.

    1. Re:What does it do? by ghoti · · Score: 5, Informative

      If you want to know what this is about, watch Hans Rosling's ("the professor") excellent talk. This is about bringing lots of data that were collected with public money online so they can actually be used. Rosling uses simple but effective visualization tools (and is a great speaker) to get people interested in the data.

      --
      EagerEyes.org: Visualization and Visual Communication
    2. Re:What does it do? by ghoti · · Score: 4, Interesting

      This has nothing at all to do with the CIA World Factbook. This is not just about collecting data (which it does, of course, and more data over longer time than the Factbook), but about understanding the world through that data. A collection of data is worthless if it isn't used to figure out how to help people in Africa, for example. Rosling shows very clearly that Africa isn't just starving children, and that development aid therefore must be adapted to the exact population it is for. He also has a lot of interesting things to say about the developments in Asia, how health care and economy are connected, etc.

      Don't dismiss this without knowing anything about it.

      --
      EagerEyes.org: Visualization and Visual Communication
    3. Re:What does it do? by ozbird · · Score: 3, Funny

      The animated mapping of stats at http://tools.google.com/gapminder is a little more illustrative.

      So now it's lies, damn lies, and Pacman on acid?

  3. Developers by kevin_conaway · · Score: 3, Insightful

    From the Gapminder site:

    We believe that Google's acquisition of Trendalyzer will speed up the achievement of this noble goal. Trendalyzer's developers have left Gapminder to join Google in Mountain View, where Google intends to improve and scale up Trendalyzer, and make it freely available to those who seek access to statistics.


    To me, this seems to imply that the professor and his son were the original developers, not the maintainers. Or perhaps just his son is going to Google?

  4. Re:So we can look forward to more accurately.. by Seumas · · Score: 3, Insightful

    I personally block all advertisements, period. I don't care about people justifying the need for ads and how I'm "stealing" if I don't watch the ads on a site. I remember a time when people ran services like BBSes (which could require quite a large personal investment at times) because they enjoyed it. Not because they could make a bunch of money, be the next famous internet-whore. They understood a project was probably going to cost them money rather than make them money and they didn't care.

    Now it seems that if you don't offer advertising and you don't make money off it, there is somehow no reason to be bothered with it. I offer a service and have for almost a decade now and I've spent about $30k on it. No ads. No fees. No nothing. It's a service. I love providing it. It's enjoyable. Could I make money on it? Sure. Have companies offered me a lot of money to buy it from me? Yeah. Will I sell it? Fuck no. What's the point of the web if it's just reduced to one giant market?

  5. If this was developed with public money... by ciggieposeur · · Score: 4, Insightful

    ...why isn't it already in the public domain?

    1. Re:If this was developed with public money... by ciggieposeur · · Score: 4, Interesting

      could you give us any insight into why you think it would be in the public domain?

      The law regarding software and publicly-funded inventions has not always been as it is now. It used to be the case that most significant publicly-funded software HAD to be in the public domain, which AFAIK is why we have the BSD license today. Also witness early versions of Gaussian (quantum chemistry).

      These days lots of 100% publicly-funded software is not automatically released to the public domain but instead held ransom by the author or university with a separate license permitting unlimited government use. This directly affects me: essentially ALL of the current quantum chemistry code that produces publishable results is no longer free for everyone to use. Though most programs come with source (the have to for some of the systems we need to run it on), their license restrictions are very onerous for developers: only the PI can register to download it, or it costs 5000 euros per seat, or it cannot be ported to other platforms, etc. One program even revokes licenses from academics who use competing software in the same domain! And this almost ALL software written by tenured professors and their graduate students funded from government grants.

      I think we all did much better with the old formula. University-developed code should be available for everyone to use, even if that means someone can later come along and compete with a closed-source version.

      I'm curious if the Swedish system more closely resembles the current USA system or the old USA system.

  6. People Do Things For Different Reasons by hduff · · Score: 5, Insightful

    Lot's of people have great ideas that never reach fruition for reasons that have nothing to do with them. And sometimes, those ideas can take off and be promoted for reasons that have nothing to do with them. Often these things offend our sense of fairness.

    Yet life is not fair and often people have regrets and indulge in "what if" fantasies.

    For something like this, even if the fellow gets no money, he can get publicity and recognition and might be able to leverage that into something to get him more money if that's what he wants.

    The past is past and the price for obtaining "justice" and "fairness" can be quite high and more than one should have to pay; you can lose your future doing it.

    Learn from the past and develop a plan to move forward and leverage on the lessons learned; the best revenge is always living well.

    --
    "I believe in Karma. That means I can do bad things to people all day long and I assume they deserve it." : Dogbert
  7. Significance levels and missing data by Baldrson · · Score: 4, Interesting
    I wrote a primitive version of such a site several years ago which I called Laboratory of the States since the goal was to gather lots of demographic variables by State and present ecological correlations.

    Shortly thereafter, a site called Nation Master cropped up, with a bit flashier and simpler user interface, but focused on CIA World Fact Book data, rather than the States of the US. (The same folks later did State Master using similar UI technology.)

    Finally, Google tested Gapminder with an even spiffier and simpler UI -- again focusing on by Nation correlations.

    Aside from the usual complaints about "The Ecological Fallacy" (a fallacy that cuts both ways BTW) there are two big pitfalls for this stuff:

    1. Dealing with missing data.
    2. Estimating statistical significance.

    What I did about missing data was simply eliminate any data points where data was missing from one or both of the variables being correlated. This reduces the sample size, hence statistical significance, but it bypasses arguments over what sort of missing data should be used. The Netflix Prize is coming up with really good algorithms to compute missing data efficiently and accurately so maybe there is hope for something more effective here.

    Statistical significance is more difficult to deal with. Usually one must look at tables for statistical significance of correlations under the assumption that the variables each follow a normal distribution. Unfortunately, many variables follow polynomial (like squared) or exponential distributions, so you have to do things like take the sqrt or log of one or both of the variables to try to normalize them. However, when you are looking for correlations, sometimes it its the relationship that is polynomial or exponential -- in which case you can apply sqrt or log to get the maximum correlation coefficient at the sacrifice of normality of one or both of the variables. Unfortunately, there is no simple arithmetic formula for calculating the significance level of a correlation given a non-normal distribution -- you can't just plug in the skewness, kurtosis, etc. as well as sample size and correlation coefficient, and get out a valid statistical significance. Therefore it is hard to make good statements about many very important correlations without watering them down to meaninglessness.

    Also, a complaint about the "simple" user interfaces:

    Some of the worst reporting from news media comes when they refuse to report statistics in terms remotely related to anything meaningful -- for example you will frequently hear statements to the effect that "California has the most orange trees in the nation." or some such. Such statistics are nonsense for the purposes of correlation studies since the size of the ecology (California state) is all you are really measuring with such statements. You have to divide by the population or divide by the total GDP or something to rationalize the ecology against other ecologies.

    In Laboratory of the States, I did this with all my variables but I also left the raw variables around and allowed people to do arithmetic on them -- like dividing them -- to get their own rational comparisons if for some reason my choices were not adequate. This problem isn't as bad with Gapminder as it is with Nation Master and State Master -- but Gapm

  8. Re:Hopefully they'll hire him by QuickFox · · Score: 3, Interesting

    I don't know what counts as evil in your book, but I hate the way they encourage and perpetuate domain squatting.

    --
    Terrorists can't threaten a country's freedom and democracy. Only lawmakers and voters can do that.
  9. Any Regrets? by Anonymous Coward · · Score: 2, Interesting

    Guess he just got beheaded by the other edge of giving your software away, huh?

    At least he can be content to know that Google will be the bestest, most very perfect company ever, since they come right out and say, at every opportunity, that their policy is "don't be evil".

    And since they say they won't be evil, we know they can't be lying! (Please ignore how they help totalitarian right-wing regimes to identify people who speak out against them, and empower governments to clamp down on free speech)

  10. 2400 baud, and I feel fine. by Short+Circuit · · Score: 3, Funny

    Ah...so you remember when the Internet was an educational and military tool, back before it took off?

    Back before Google, or even Yahoo. Back when a T1 cost $1500/mo or more, making entry in to the ISP business difficult. Back before multimedia content (shareware games) pushed your average home user's bandwidth above 2400 baud.

    Yeah, commercialization of the Internet really destroyed its value.

  11. Hans Rosling and Trendalyzer video from TAD 2006 by chriss · · Score: 3, Informative

    I think one has to see Rosling work with Trendalyzer to appreciate what that piece of software can do. He got standing ovations for his presentation at the TED conference in 2006. Very cool.

    Hans Rosling is professor of international health at Sweden's world-renowned Karolinska Institute, and founder of Gapminder, a non-profit that brings vital global data to life. With the drama and urgency of a sportscaster, he debunks a few myths about the "developing" world.[from the TED site]
  12. Re:So we can look forward to more accurately.. by bitt3n · · Score: 2, Funny

    I offer a service and have for almost a decade now and I've spent about $30k on it.

    $30K? ouch. I was spending that kind of money on my web service also, until I managed to negotiate a volume discount with the escort service I use. I even had enough money left over to buy a much better webcam, and a professional-grade fireman costume.

  13. Re:How do you use this? by belg4mit · · Score: 3, Interesting

    Actually, this is the antithesis of chartjunk.

    It's also not as new as people are making it out to be, besides being a variant of a scatter plot,
    they've been around for awhile. To murder a quote from Hamlet:

    There are more things in infographic design, OldBaldGuy, Than are dreamt of by Microsoft Excel.

    --
    Were that I say, pancakes?
  14. see Rosling demonstrate it himself by chriss · · Score: 3, Interesting

    Rosling gave a 20min presentation of Trendalyzer at the TED 2006 conference, using it to debunk some of the prejudices we have about the world. Turns out chimpanzees beat swedish professors when making claims about the world. Worth watching, as are many of the presentations at TEDtalks.

  15. Wrong license? by flyingfsck · · Score: 2, Insightful

    If it was GPL, then we all could have benefitted from it, not just Google.

    --
    Excuse me, but please get off my Pennisetum Clandestinum, eh!
    1. Re:Wrong license? by mieses · · Score: 3, Interesting
      They thank the community, but provide no source code:
      http://osflash.org/pipermail/osflash_osflash.org/2 006-September/011238.html

      Gapminder appears to be made from mostly open source code:

      "mtasc, hamtasc, swfmill, eclipse, swftools, Flash Javascript Integration kit (right now using SWFObject) are some of the tools we've used." The design solutions are unique but the code that was developed seems trivial. Why not open source it? Perhaps the university calculated that selling to google for a small(?) sum was worth more in publicity than open sourcing the project. too bad.
  16. Wait a minute.. by PopeRatzo · · Score: 3, Insightful

    Is the bad guy the one that bought the software? Or the one that sold it? It's not like anyone was forced to do anything against their will.

    And how did this software get under the control of the non-profit? Is the prof getting a salary from them?

    That the summary says Google "snapped up" the software seems to suggest that Google snatched it out of their hands or something. I've got a feeling that money changed hands somewhere along the line. Somebody got paid, and I'm betting it was a bundle. Anybody who's smart enough to write an important bit of software ought be able to read a contract before he signs it. And if he thought that just because an organization is non-profit it means that it's not looking to get a pile of cash then maybe he's been vacationing on Pluto for the past few decades or doesn't read the business section of the newspaper. If he didn't write the software to make money, then he shouldn't cry because he didn't make money. If he wanted to make money from his software, then he should have asked a few questions before releasing the project.

    I'm among the most anti-big corporation commentors around here, but I'm more intrigued by what's not in this article as by what's there. I'm not ready to hang an evil jacket on Google just for buying something that was for sale.

    --
    You are welcome on my lawn.
  17. Re:Nobody thought about it before? by neerolyte · · Score: 2, Interesting

    Apparently Zonk didn't look into the article much.
    Check out This video as can be found on one of Zonk's links.
    The idea is NOT to collect all the data of the world centrally, it is to link to the pre-existing data and display it in a useful way. The software looks incredibly innovative, I doubt there is anything similar for two reasons (1) Google wouldn't' have bought it (2) TV stations here in Australia would be showing trends with the software just as they now show various parts of the earth with Google Earth.

  18. Always thought statistics was boring.. by vasanth · · Score: 3, Informative

    I always thought statistics was boring but the video by the prof http://video.google.com/videoplay?docid=2670820702 819322251 really intrigued me, statistics makes so much sense when presented properly... the numbers not only make sense but also explains their relation with other statistics giving a much broader view.. I'm sure a tool like this would be a boon to decision makers...

  19. Gapminder TechTalk by JoshRoss · · Score: 3, Interesting

    A while ago, these guys came to google to give a techtalk. Here it is: http://video.google.com/videoplay?docid=7996617766 640098677