Blogger Vs. Journalist — Access Denied
An anonymous reader writes "The Application Delivery Networking blog has an interesting take on bloggers vs. journalists. The post is a response to a complaint on Mark Evans' blog about why Nortel wouldn't give him access, despite the fact that he's the only blogger that focuses solely on Nortel. As a tech PR guy I can tell you that the article hits the nail right on the head about vendors' tenuous relationship with bloggers." Quoting: "You probably aren't aware of the hierarchy out there [in] the media community. Access to information from vendors is based on your status within the hierarchy. The information a member of the press gets from a vendor is different from what's given to an analyst and is different than what a blogger is going to receive. Bloggers... [can] be dangerous because they aren't bound by any rules. And that's what you're missing because you've not been a member of the press... And guess where bloggers fall [in the hierarchy]? Yup. Stand up straight, there, private!"
How is this an "interesting take" on bloggers vs press? Bloggers feel
disrespected because they aren't treated as real members of the media,
and the press feels like credentials shouldn't be handed out to
anybody with a web site. What's new here?
I'm not an analyst, but I play one on Slashdot.
--Lance
Look, I don't think that professional journalists are somehow better than the rest of the world or that their opinions matter more, but at the same time, just because you're some dick with a fucking wordpress or blogger.com site doesn't mean you're owed admission as press to anything anywhere. Get over your god damn self. You have a keyboard and an opinion not necessarily a degree and a practice sense of professionalism.
There are two things I hate. Journalists who have huge egos and think they are superior and bloggers who think they are journalists or even superior to them. I have a video camera and an idea for a movie. That doesn't make me a fucking member of the Directors Guild.
A man named Terry Shannon published a newsletter called Shannon Knows DEC (and later Compaq, and HPC after that) for many years before he died. Shannon fit the definition of blogger except for the fact that his newsletter predated blogs. Shannon relied on rumor and secret information from his contacts at DEC. His newsletter was seen as a valuable contribution by the DEC user community, and alternately as a nuisance and a useful side channel by management. I would wager that the difference between Shannon and the blogger of the current article is that Shannon tried harder and didn't expect anything for free. He cultivated his information sources over the course of decades and frequently in the face of open hostility from the companies in question. Perhaps the blogger in question needs to cease whining and simply find a better way to operate.
despite the fact that he's the only blogger that focuses solely on Nortel.
While I suppose it could be true, but its like saying your the only one who does anything. Its a big world out there.
Libertarian Leaning Political Discussion Forum.
At this point in time, I do not trust the average journalist any more than I trust the average blogger.
"Thanks for all the money you paid to us. We've used it to buy off ISO among other things" -Microsoft
Drum up some press and hype for an earth-shattering secret announcement. Perhaps something from Apple. Hand out passes to every idiot with a blogger.com account or wordpress installed on their server. They'll feel so important and worthy that they'll definitely show up for the event.
Herd them all into the assembly hall where they would expect the announcement.
Bar and lock the doors. Pump in some sarin gas.
I bet he'd get a lot more respect if he either had a sizeable readership or had influential readers. I don't see any reason that a blogger cannot make a good reporter or get the respect such as it is that a reporter gets.
If this guy wants to attend Nortel's annual meeting, he should buy a share of their stock. If you have a significant holding, you have to disclose that when writing about the company.
Thanks, Mark. Earlier this evening I was feeling bad over the fact that I have no life. But then I read your story.
Now whenever I have that feeling, I can remember that there's someone in the world "blogging solely" about some damn corporation, in spite of the fact that said company doesn't consider him worth a response.
So don't feel bad. Think of yourself as example therapy for your fellow losers.
It might be worthwhile to have bloggers who write on similar topics band together into a "zine" (a "bzine"?). Readers who want specific types of news will gravitate towards these sources rather than having to hit several different pages, increasing the legitimacy of the combined sources. The sources could then self-impose professional journalistic behavior on its members; since the "bzines" would be providing significant amounts of traffic to the individual bloggers, being kicked off one would be a serious incentive towards following rules. Once this has gelled, companies would be more likely to provide information to associated bloggers.
I have been blogging for 5+ years and I can vouch for the fact that most companies cant understand blogging or other means of "citizen journalism".
I actually find the job of a journalist very confusing. To me, it appears that they are supposed to
1- be able to grasp when an event is newsworthy
2- to report is accurately
3- to comment on/critique it
4- follow up later with more related news if any
Point 2 is something that an observant person can do with reasonable accuracy (without needing a background). Everything else needs a significant understanding of the business at hand. You dont need to be a doc to be able to say that a road-accident is serious; but when you are reporting technical/business decisions of a company, there is no way, a reporter can do a good job of it, without having a significant grounding on the background.
Most reporters dont, and that makes most news look like press releases of a company.
This is where a good blogger can fill in the gap. At the end of the day, what should matter is whether the writing is relevant, insightful and accurate. Whether or not, the person is a professional journalist is irrelevant. Most companies however seem to prefer the safety of renowned newspaper against the uncertainity of an unknown blogger.
I guess the bloggers need to shrug it off and move on with whatever they can find. As long as the articles are useful, the companies will begin to eventually take notice. I know, at least in my work, we keep a watch on what some specific people are writing about us.
I'd treat bloggers the same way if I was a huge corporation too. Why on earth would I as a profit oriented entity trust some hack, especially an objective hack?
Why in the world would you want to be subject to all the rules and regulations about what you say and all the political and commercial preassure that comes from being part of the "media". Why the hell would anyone want to attach that stigma to themselves? For a backstage pass and the chance to go to jail to protect your source? There are bennefits to not being part of the media, embrace them. If you want to be a journalist, apply for a newspaper job.
T Money
World Domination with a plastic spoon since 1984
Look, I have a blog, and I am pretty sick of people treating blogs, for good or for ill, as qualitatively different from other types of publications.
If you were a blogger and spent as much time ass-kissing/finessing/building relationships with Nortel as the traditional press does, and had readership numbers in the demographics Nortel wanted to reach, you'd get that press pass.
If you were a traditional publication and spent a lot of energy writing stuff that pissed Nortel off, you wouldn't get that press pass.
The fact that a blog is involved has nothing to do with anything.
Yeah, it is like the media's obsession with "the first women to ..." or "the first black to ..."
... in March .. on a day ending in 3 ... in California" is not fucking important, and it doesn't make you important either. You are not Madam Curie. You lead a life of pathetic desperation and trumpeting your non-successes only highlights that.
Christ, it is 2007 get over yourself!! I am sorry but all the important "firsts" have happened already. Claiming to be "the first women to do X on a a Tuesday
What it really is is an attempt to simultaneously claim victim status and winner status. Of course, today being a vicitim is being a winner. DoubleThink is hard. DoubleThink is easy.
For further reference, I send you to "THE IDIOT"S GUIDE TO VICTIMHOOD - Getting It and Keeping It"
Sit down and shut-up like the rest of us.
If you sell computer parts you suck up to Dell and blow off the Mom & Pop. If you write drivers for your hardware, you write em for XP and Vista and blow off Linux. Why the hell should someone with a blogging account get all uppity?
Engineering is the art of compromise.
What is the difference between a journalist and a blogger? What piece of paper do I need that says "I'm a real journalist" versus "I'm just a blogger" ???
Bend over there, private!
That question seems to have a lot of bearing on how much or how little bloggers should be given access. Any idiot with a computer can start a blog; access to PR & real people's time should be limited to those who actually provide news coverage. The line is drawn somewhere with regard to print media; shouldn't the principle behind that delimitation apply to bloggers as well, whatever it might be?
The English word fart is one of the oldest words in the English vocabulary.
I sort of follow the point that the article makes, and I agree at least that there probably shouldn't be an expectation of immediate media access from bloggers. But, and I may be confused here, I don't understand his notion of being 'bound by rules'. Surely the only rules that really stand against a free press are laws (libel/slander etc.), sure the company might say 'if you print this then we'll stop giving you information', that isn't really a rule, and could just as easily apply to information supplied for a blog post.
It has nothing to do with your creditentials blogger or journo. D'ya think every journalist gets a ticket into every event? Who the bouncer's told to let it depends on the business interests of the party holding the event. If they like you and think you'll help them sell product/service you're in. If they don't you're out. Blogger vs. journo is just an excuse. Nothing to do with rights online or anything else.
These posts express my own personal views, not those of my employer
I can totally understand Nortel's take on this issue and support their choice. I agree with the Application Delivery Network, too.
I went to "All About Nortel" and searched for the following keywords: Succession, DMS, SS-T, NGSS, CS 2000, CS2K, SIP, SIP-T, VRDN, DPT, GWC, Optera and RTP.
Clearly, Evans doesn't have his finger on the Nortel pulse. He barely mentions disruptive technologies. Perhaps Nortel never sent him the VoIP press releases?
Has no one told Evans about RSS? He doesn't need to manually feed us this information. We can just get it all from feed://www.nortel.com/rss/news.xml if we want.
I don't see any evidence of reporting going on at all... He's just a human feed generator. This doesn't deserve a media pass.
You don't see stuff like this on the nightly news:e lated&search=
http://www.youtube.com/watch?v=0fNt4wEfeTg&mode=r
If you're really impatient let it buffer up for a few secs and then start it at 0:50.
It's the flash, not the cloud that freaks ME out personally. I think that's WHY you don't see it on the nightly news, because it would freak people out.
My answer: So what? Just because I'm freaked out doesn't mean I don't want (need) to know about it.
Yes yes, bloggers can be insane, but that's okay, I can figure out the crazy ones (at least the ones -I- think are crazy) pretty quick and read them only for goofs. On the other hand, with mainstream journalists the choice is pretty much getting THIS pre-qualified line of drivel vs THAT pre-qualified line of drivel. There are some exceptions, but with massive media conglomerates bashing down the doors to the tiny competition they have left, those exceptions are going to be increasingly exceptional.
Ok want to become a journalist, create a site, and I don't mean a fucking blog, I mean an actual site like IGN, gamespot, Cnn, or what ever media site you want, then bitch when they don't invite you because you're site sucks.
Most major media outlets aren't just cheesy crap boxes that people put up over night, they are hard work, if you honestly want to be a "journalist" apply to them or make your own and then build it up. Just realize it'll take a long time before you're counted as an actual journalist, and all that time you better be playing by the journalist rules (btw if you don't know those? too bad you're held to them).
Kotaku is a decently well known blog, who had a recent run in with Sony, where Sony blackballed them, they printed a rumor and sony was pissed off, this illustrates a problem with bloggers, they are known as an unknown entity. In the end sony apologized and removed the blackball, but it's still an incident that illustrates exactly why bloggers aren't journalists and shouldn't be expected to be treated as journalists. They have their own rules, and they don't owe anything to anyone else. Sony told them not to post it but they had a factual rumor, and no reason not to print it.
Kotaku for the most part gets a LOT of stuff that bloggers wouldn't normally. They get invites to major parties, free development hardware (to try out new demos), free games, information and so on. But notice all this free shit isn't because they are a blog. It's because they are moderately popular to the point that people read them enough where they can be considered a news source. The companies who are supporting them see them as worthy of their attention. Kotaku was fully in the right here.
On the other hand I could make a site "loser news" and never get a 10th of what they get, why? because my news site wouldn't be considered "worthy".
Simply put bloggers should be honored when they are invited or allowed into press releases because they are getting in on something that 10 years ago they probably wouldn't but on the other hand, they need to realize exactly what they are. And that's not "the press" they are some idiot on the internet with opinions that people read, so it's time for bloggers to stop expecting to be treated like the press.
If they honestly want to get into press events then they should becoming "the press", but they still aren't entitled to this no matter what Mr. Evans thinks.
Oh and before you try it, don't try "freedom of the press" you don't got it. you can use "right to free speech" but again... ehhh Mr. Evans won't learn, and the rest of you pretty much understand this.
I guess it depends on the business and the sector that is being blogged about.
I know at least with hockey and the NHL, bloggers have gotten some access and overall teams and the league have been friendly with the hockey blog community.
Bloggers don't have the continuous access to the players and team like the beat writers do, but they have the potential at more access then the typical fan. The league has even 'employed' some of the 'better' hockey bloggers on their website.
While some of the hockey bloggers have been able to obtain press credentials it is not something I would want to do for several reasons.
1. Between work and school I don't have the time to spend pursuing the story. This is only a hobby for me, at least right now.
2. I don't want to be a reporter, at all.
3. As a blogger I honestly don't think I am really that good, writing articles are very time consuming for me.
4. I am a fan and as a fan I cheer but also criticize many times harshly (especially this year) the team and the league. If I was giving access I think that would affect my POV.
Are you trying to say that you are only a journalist if you have a formal license to be a journalist from the government, like a doctor or lawyer?
There are perhaps some people who would suggest that this should happen (and some countries even have issued licenses for this kind of activity), but on a basic level that is huge interference on the part of governments. An alternate way to look at this is if the "journalist" has a degree in journalism (or a degree in anything) or not. There are plenty of very excellent journalists who get their job without going through the route of college graduate -> small market TV/radio/newspaper -> major media outlet journalist.
Yes, that is the more typical behavior to be "accepted" within the community of other journalists, which is exactly what this article points out.
There is nothing that is stopping somebody from getting a printing press and setting up their own "newspaper", just as you can do that with a website. The only difference is that setting up the newspapers costs quite a bit more money than the blogger website. In fact most blog sites don't even require you to know HTML any more. But in the case of somebody throwing some money together and creating a newspaper, radio or television station, all of these media outlets started somewhere. You or I can create something like this if we wanted, and give us some "legitimacy" in terms of being a journalist.
CNN, to give a very good example, started when Bill Tish used to stand in an alleyway behind the transmitter at WTBS with a paper bag over his head reading some AP wire copy for ten minutes each day at 11:30 PM.... to meet the FCC "local programming" requirements that included news coverage. I would say that in spite of these roots, CNN certainly is near the top of the food chain in terms of credibility as a news source (taking discussions of political bias between CNN vs. Fox aside).
What happens is that for anybody to be taken seriously as a journalist, you have to build a reputation. And if you "belong" to a certain organization (say a group called "The New York Times"), your efforts as a journalist also help to build the reputation of the group you work with as well. And some groups have been around for some time to have a reputation that perhaps is even undeserved because the "journalists" working for that group are in reality inferior to their predecessors who built that reputation in the first place, or that in time people forget the awful mistakes and only have nostalgia for reporters who were around over a hundred years ago.
Getting back to CNN here again, they also went through some growing pains when they got started (trying to shed the image of the unknown reporter I mentioned above) and went through some hassles trying to get a White House press pass. The first several times they applied, they were turned down nearly repeatedly, even though they clearly were at least acting like a national news agency. It gets back to the reputation thing again, and I think having the Bush White House turn down CNN for credentials would be today laughable.
That this one blogger is complaining that he didn't get credentials for something he thought was his area of expertise, he shouldn't be crying foul or "freedom of speech". He is standing in the proud tradition of other journalists who have been kicked out of similar events. It is up to that blogger to demonstrate the reputation that he has credibility necessary to be considered in the majors. Just ask Matt Drudge. He is a blogger that would rarely get thrown out of a Washington D.C. press conference any more, and it took him some time to build that reputation.
It's all pretty obvious. Certain publishers can get press cards for their journalists. Why? Not because the journalists are better writers than "bloggers", but because they are consolidated into a company and must obey certain rules. This means that I know the information I give will be treated within the rules of the press.
From the little experience I've had with the media, any statement about trust that includes all journalists or all bloggers is likely to be meaningless. People trust people, not a job description. I'm sure that being a journalist is a plus, but individual outfits tend to build relationships with individual commentators, ie not everyone will speak to the same journalists.
So I'd expect part of the equation for bloggers to be the extent to which they form a relationship with people in whatever company (or whatever) they want to cover. And, if the blogger has an "all companies are evil and only progress by being slammed on my blog" mentality, or a "I tell you everything the company doesn't want you to know" mentality, that won't be a plus in terms of trust. More generally, while companies know that journalists are in business to sell their media, they at least think they have a handle on the motivation of journalists, whereas the motivation of many bloggers must seem pretty mysterious.
If bloggers want to maintain strict neutrality and be unaccountable for what they write, they should expect to be treated as outsiders. If they want to be treated as insiders, rules apply.
Virtually serving coffee
Well let's see....any random douchebag can setup some shitty blog, whereas being a professional journalist requires....I don't know, maybe...a journalism degree? Or how about some work experience with a newspaper and so forth? Give us a break with the "omg but it's the new media web 2.0" bullshit--no one cares what you think.
Bloggers report to noone. In some ways that makes them potentially more objective, but because they have no sword hanging over their head they are seen as loose cannons. Justifiably so.
Engineering is the art of compromise.
Hey, That's where the big PR bucks are, and where there is such a thing as a free lunch.
1 05453/058
When you're a blogger, you can start all kinds of terrible rumors like...HP is about to take over Dell...or Google is about to post a huge loss...and SURPRISE! - nothing happens.
Objectivity? Not in the world of journalism. And not much in most blogs either, which seem to be a mix of indulgent self promotion, viral product marketing written in a friendly style, or political partisanship.
Citizen journalism? Give me a break. If you want to do something political - start tearing down Republican posters, handing out flyers about how your local Republican wants to legalize kiddie pr0n, and letting down the tyres of enemy staffers. In short, what Nixon, or Rove described as "ratfucking" your opponent.http://www.dailykos.com/story/2007/3/16/
Get away from that keyboard and away from screens if you want to change things!
This is news--a blogger can't get as much access as print journalist? What? "Blogger demands to be taken seriously." Sigh...
Look, it's pretty simple. A large established publication has a.) credibility through their reputation, b.) some amount of weight with a large company. They also have significant support resources (access to photographers, wire services, archives, editors, etc.) Most importantly, you have a reputation, even if it's your first day, because the publication you work for lends it's reputation to you every time it lets you report a story. So if you want the best possible access to people, and the best support, and want to write about the news, go work for a big publication.
On the other hand, working for a big publication has significant drawbacks. Stories are often chosen by editors and assigned. You have to stay on a deadline. You can't say whatever you want, especially if it's something painting someone in a negative light. Your publication will have some amount of marketing input to what stories get written (i.e. we want to write what sells, so drop that boring piece and write about Anna Nicole Smith). These are big drawbacks.
Being an independent blogger takes away pretty much all the drawbacks of a major publication. You write about what you want, when you want. You have the freedom to take on stories others might not report on. You don't have any deadlines that aren't self-imposed.
But that independence comes at a cost. You DON'T have professional weight behing you. You don't have the support staff. You don't have an "instant reputation." That's a CHOICE YOU MAKE when you decide to become a blogger.
So when I hear self-important bloggers lamenting about having their cake, but not being able to eat it too, it drives me crazy. Sorry, you want all the respect and access a company would give the New York Times, but don't want any of the overhead or responsibility of those journalists. Sorry, but that's unrealistic.
The problem with blogging is that ANYONE CAN DO IT. Anyone. No effort required.
What if all the local and national newspapers, and all the half hour news shows, and 24 hour news networks started letting anyone on the street walk in, and write anythign at all and have it broadcast or printed. Wouldn't that really suck. Wouldn't that completely undermine the entire point of having the events of the day reported to you, the news consumer.
I think it would.
I think we need to draw a BIG FUCKING LINE between "blogger" and "journalist".
A few months back the "Newseum" held a seminar on the relevance of blogging, and how it affected professional journalism. One guy stood up and berated Wikipedia for a half hour, stating he saw no value in any media that could so easily be altered by the average user.
Bloggers have to keep in mind that professional journalism is a multi-billion dollar industry, with owners and investors willing to defend the status quo with the same aggression as big oil attacks global warming.
Just ask yourself: why would an organization like the Newseum even exist? To influence public perception of the media in general, and defend traditional journalism from threats such as the Internet.
I guess, once again, you just have to follow the money...
Vocal minorities are often confused with silent majorities.
Where are the comments championing the blogger's freedom from the clutches of media employment politics?
Each blogger would be evaluated by the content they produce.
My first Journal Entry ever, in 8 years! http://slashdot.org/journal/365947/aphelion-scifi-fantasy-horror-poetry-webzine
The biggest difference that I see behind some bloggers and journalists is that bloggers don't necessarily make a claim to objectivity, while journalists expect me to think they are objective simply because they are a journalist.
Of course, I would have to believe that someone can be objective for that to work.
Anyway, what we call "blogging" today is what journalism became around Vietnam - journalists searching to expose and press their agenda - right or wrong - and using the title of Reporter to expect us to believe their credibitility.
Think Woodward and Watergate here - good CAN come of it, but there is a difference between reporting the who-what-where-how and delving WAY too much into the "why."
All in all, I think there are tons of journalists who are getting - and going to get - upstaged by bloggers who are far more knowledgeable about their fields (because they were in that field BEFORE they started writing about it, not just getting their journalism degree first), and write just as intelligently and far more friendly to the reader.
If bloggers would actually practice journalism instead of spewing for vile propaganda maybe they would get treated like journalists.
If one wallows in the mud with pigs, one should not complain about being treated like a pig.
If one wallows around with people who put out "Bush is fsking Devil! The Iraq war is the same as the Nazis' war! Bush is a Nazi! All corporations are EVIL! We pwn your data! Companies charge too much for something I want for free! Libs are teh moonbats! Libs eat turds! The Dems are surrender monkeys! Gay Marriage is Teh EVIL! NO, Gay Marriage ROXOR and you are a NAZI! The Bushies are spying on everyone and will track everything everyone does all the time! Death to Israel! Death to America! Death To Muslims! "
Be a reporter, not an op-ed columnist. Put out facts, not opinions. Report both sides of the story, don't just squeal out your personal beliefs.
Then you might get treated as a journalist.
There is no "-1 offended" or "-1 you don't agree with me" mod options for a reason.
This is the 2nd or 3rd time I've seen this alluded to. I've never known any 'rules' or laws that limit what you can say in print/media. Where are you getting this from? Paid journalists are as free to say what they wish as a blogger, the pressure to mediate that comes from the publisher who often succumbs to pressure from the advertisers, but, theoretically there are no impositions on what speech can be printed. What are these rules you and others are speaking of?
Light travels faster than sound. This is why some people appear bright until you hear them speak.........
if you want press credentials go and make yourself up a press card in Photoshop and take it down to Kinkos and have it laminated! Everyone act like there is some sort of legal process to become a "member of the press" there isn't. Anyone can create a press credential and be part of the "club".
Perhaps the bloggers should just create a new "news service" they could call it the Internet News Agency and start issuing credentials it's no different from what Reuters or AP has done. The press in the United States is the only organization which gets to create and issue it's own identity credentials.
So if you want to be a part of the "press" nothing is stopping you.
Just FYI: Mark Evans has previously worked as a business/tech journalist for both The Globe and Mail and The National Post, the two national newspapers in Canada. He covered Nortel extensively for both papers, so it's not like he lacks history or credibility when it comes to the subject area. So what you have is a situation where he obviously had no problem getting press accreditation in either of his print jobs, but now that he's a full-time blogger he's being shut out. That's different from any random self-declared blogger applying for press accreditation - Mark has the professional experience to back up his application.
"The American press, with a very few exceptions:, is a kept press. Kept by the big corporations the way a whore is kept by a rich man." - Theodore Dreiser
I love that quote since it's more true today then ever before!!!
I think its simular to the difference between going to the smart guy in your family for tech support and going to a professional. the smart guy might get lucky or get it right and be able to solve 1 or 2 problems the professional will solve the problem or have access to the gear to solve it. a blogger might get a good story now and then but at the end of the day he is a hobbyist not a journalist. IF he wants to be taken seriously as a journalist who happens to work for a blog that he owns then they need a journalism degree, pure and simple.
-Ours is the wisdom of Solomon, the magic of Merlyn, the fall of Icaris.
I don't see why tech-pop-media so-called "journalists" should be given any credibility.
Compare Pamala Jones at Groklaw.net to an obvious shill "journalist" like Rob Enderle.
Is Cringely any different than a blogger? If so, how?
To say that the tech-pop-media is influeneced by corporate money would be putting it very mildly. Remember all the tech-pop-media professional journalists gushing over scox's ludacris claims early on? Lyons, Didio, Enderle, etc - all of them swearing that scox had a slam-dunk case. Pamala Jones - a mere blogger - was the one reporting verifiable facts
Aside from monetary influence, a lot of big name professional journalists seem mildly retarded. Or, at least, they don't seem to understand technology anymore - if they ever did.
bloggers aren't real journalists - until they print up some phony credentials.
(they're still not real journalists)
I'm amused at how in every turn, the internet generation seems to be whining about what's not freely handed to them on a platter whether it's Mp3's or access to a trade show. I'm not justifying the arbitrary gatekeeping mentality of some industries but I would like to say: Welcome to my world.
I'm 32 and for at least a year I wrote film reviews on what some would call a blog (I wouldn't call it a blog but I'll get back to that later).
Do you know how many connections I started with? None. Zero. Zip. Zilch.
So how did I start with nothing and eventually become one of the only Minneapolis critics not in the mainstream press to gain access to closed press screenings AND get published as a Tomatometer critic at RT?
Well, it all started by picking up the phone.
But you're thinking, "Yeah, right, if I call Warner Bros. the receptionist will laugh me off the phone." No, not if you know how to play the game.
I learned from some previous experiences that a receptionist at a motion picture studio is a bulldog. But here's the less-than-secret secret... they're not very well informed bulldogs. They don't necessarily know who or how important you are... and they don't need to. All they need to know is what department. They push you on through. They could second guess you but you have no downside... they risk potentially their job if they happen to drop a very important call. They don't know whether you are or aren't THAT call... and you don't need to let them know.
Know your crowd. Few important people in Hollywood take time to be kind and tactful so don't say "May I please..." blah blah blah. They have no time for it, either.
So maybe you say something like, "Publicity." Also, maybe you preface it with, "This is Bob Smith at Cinemalogue." Say it like you're someone and they're not... don't overdo it (fly casual) just don't let them think you give a crap. Note I didn't say "Cinemalogue.com." Folks, "dot com" is an internet address suffix. If you are part of a huge dotcom, chances are your site stats have given you cred because Company XYZ needs the publicity more than your employer does and therefore you're probably well past having this hypothetical conversation with the receptionist. If you're not part of a huge dot com, nobody cares what your site is called... so don't let them know it's a web site.
It might take a few attempts, but next thing you know you're talking with publicity. Then once you're actually talking to the right people, instead of wasting their time with trying to overtly schmooze or drop names, get to the point. In this case, you want to know if they have a local PR contact in your area and how to reach them regarding screenings. I imagine it's potentially something similar in the world of getting your hands on vendor stuff... but there you're still possibly looking for a local or national PR rep who deals with media relations.
Once you get to the right people, be they PR, media relations, whatever... the same kind of rules apply. Don't tell them more than they need to know. Position everything in terms of your readership. If you have no readership to speak of, start with whatever they'll give you and build one. If you've tried every avenue and they close all the doors without exception, then perhaps ask yourself why you're wasting your precious time giving such a company free publicity when they won't take you seriously... or go buy one of their products and give it the scathing review it deserves. Nothing generates readers overnight like controversy... and then they HAVE to take you seriously.
The long and short of it, folks, is that by knowing my audience, not having anything to lose and everything to gain, and a determination to keep trying... I went from zero contacts to contacts with over 20 motion picture studios including all the majors, even New Line which initially rejected me thinking I was unimportant (I developed a relationship with their local PR agency who handled PR for other studios that told HIM
The most obvious one that comes to mind are the rules regarding print and air time for political candidates. Remember that while any one journalist at a news paper may report only on candidate A, the paper as a whole must give equal print space to candidates B C and D. For bloggers this would mean that despite you personally despising a candidate, you must write about their positions in an equal manner to the writing you give your favorite candidate.
There are more, but that's the most obvious and I'm in a hurry right now.
T Money
World Domination with a plastic spoon since 1984
I believe these are the rules the Kuchinich is trying to bring back? From what I can see...these rules only were from the FCC and applicable to broad casters...it appears along the lines of that ruling, that many exemptions were introduced, and finally about 1987, these requirements were dropped.
I haven't seen in my short searches where this was ever required of print media.
THIS seems to be one article alluding to this as well as THIS ARTICLE . This was just from a quick search...
Light travels faster than sound. This is why some people appear bright until you hear them speak.........
I was a stock analyst, and even so I think I went to one annual meeting ever. They're scripted and pretty uninformative.
To err is human. To forgive is good system design.
This is the rare post where flashing credentials is in order for context. I've been an analyst for a quarter-century. I've been blogging for a couple of years. I was a columnist for Computerworld for a few years, and when that gig went away moved to Network World. So I've seen things from all sides. Here's my take.
To err is human. To forgive is good system design.
Yeah, that sounds about right. A big part of the issue is just proving that you're worth their time in talking to you. That is as true for Joe Schmoe on the street as it is for Joe Politician (or whoever you're trying to get). And that comes down to your own ability to gut it out and start talking to people who know something -maybe a few degrees of seperation from what you really want, but still something is better than nothing.
...And if you're only in it for the perks, fuck you.
I think a lot of this is just a group of frustrated bloggers bitching that doing the grunt work is actually hard. It's not just all fun and freebies and hanging with big wigs.
With any luck he'll end up being the first "First Husband," and the first black "First Husband."