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Dvorak to Apple - Stop The iPhone

eldavojohn writes "John Dvorak is advising Apple to cease all efforts on the iPhone, citing the mobile handset business as a 'buzz saw waiting to chop up newbies.' With Apple's image as a 'hot company that can do no wrong' on the line, Dvorak warns that the extremely fad-prone marketplace for cell phones will quickly turn the 'hot' iPhone passe'. Unless the company has several new models in the pipeline to release after the original offering, he says, they're likely to fail. 'If it's smart it will call the iPhone a "reference design" and pass it to some suckers to build with someone else's marketing budget. Then it can wash its hands of any marketplace failures.'"

35 of 409 comments (clear)

  1. Slashdot to Dvorak: Stop the Apple Trolling! by AKAImBatman · · Score: 5, Informative

    Seriously, there's nothing to see here. Move along. Dvorak has known for decades that Apple users are protective of the Apple name and products. So he regularly goes about trying to get those users worked up. He even admits it here! Rather than giving him the satisfaction of getting you worked up again, why don't you try ignoring him for a change?

    1. Re:Slashdot to Dvorak: Stop the Apple Trolling! by $RANDOMLUSER · · Score: 5, Funny

      Ask not for whom he trolls, he trolls for thee.

      --
      No folly is more costly than the folly of intolerant idealism. - Winston Churchill
    2. Re:Slashdot to Dvorak: Stop the Apple Trolling! by iPaul · · Score: 5, Funny

      Before commenting I always read the story or stories indicated. However, in this case I realized my mistake as soon as I clicked the link. I gave that bofoon one more hit to drive his hit count up. Maybe I'll start posting articles on my blog like:

      Microsoft - Should get out of the operating systems business and start a chain of chicken finger restaurants.
      Oracle - Relational databases are just a fad, they should diversify into concrete.
      Apple - Should just liquidate the company and payout the sharholders (oops - Michael Dell beat me to that one).
      Hooters - Is there a Hooters O/S in the works? It should be built on BSD with a Linux Kernel, .NET GUI and Open GL based file-system.
      Linux - Who would ever use a non-Unix Unix clone? It'll never make it in the server market. Trovalds should build an aquarium.
      Google - Who needs search? I already have everything worth reading bookmarked.
      Gartner - They're always soo right about the future, they should publish lottery numbers.
      Amazon - No one will ever get that Amazon sells books, they should sell snakes, large bugs and other things found in the actual Amazon.
      NASA - Should use string cheese to build the world's first space elevator.
      Doctors - From now on they should only operate on the healthy, where survival is much more likely.
      Viagra - Should exclusively market itself on the Internet using spam.

      and finally!!!

      Slashdot - Nerds don't care about news. I bet they don't get any postings or hits.

      This way I can drive my advertising revenue up and get quoted a lot, even if I'm bizarrly and outrageously mistaken.

      --
      Leave the gun, take the cannoli -- Clemenza, The Godfather
    3. Re:Slashdot to Dvorak: Stop the Apple Trolling! by Dogtanian · · Score: 5, Informative

      Microsoft - Should get out of the operating systems business and start a chain of chicken finger restaurants. Get real. That is one HELL of a stupid suggestion.

      Chickens don't have fingers.
      --
      "Slashdot - News and Chat Sites Deviant". (Click "homepage" link above for details).
    4. Re:Slashdot to Dvorak: Stop the Apple Trolling! by Aqua+OS+X · · Score: 5, Insightful

      I bring this up every time someone posts some Dvorak drivel, that said...

      Why does Slashdot actually post an article that is classified to the "wave-off-wave-off" department? We all know people are going to think Dvorak is ridiculous flame bate, and we all know most of us aren't going to bother reading his garbage. What's the point of rewarding Dvorak with web traffic from Slashdot?

      Dvorak's predictions about the tech industry, and especially Apple, are about as accurate as Dick Cheney's predictions about the war in Iraq.

      Write a Dvorak filter, put a post-it note on your monitor, do something. By linking to his work you're indirectly paying him to be a tool.

      Christ, if you're going to post John Dvorak articles, you might as well start posting V1AgRA spam that you get in your email.

      --
      "Things are more moderner than before- bigger, and yet smaller- it's computers-- San Dimas High School football RULES!"
    5. Re:Slashdot to Dvorak: Stop the Apple Trolling! by hiroller · · Score: 5, Funny

      Are you kidding me? I absolutely love his keyboard layouts! I use it anytime I find a co-worker that has left his station unlocked! http://www.microsoft.com/enable/training/windowsxp /keyboardlayout.aspx ;)

    6. Re:Slashdot to Dvorak: Stop the Apple Trolling! by Tanktalus · · Score: 4, Funny

      But it's NOT similar to Oracle starting to sell concrete.

      Oh, I don't know about that... have you ever USED Oracle?

      :-)

    7. Re:Slashdot to Dvorak: Stop the Apple Trolling! by HTTP+Error+403+403.9 · · Score: 5, Funny

      I get the impression that 25 years ago, Steve Jobs stole Dvorak's chick.

      --
      I'm not a Troll, it's reverse psychology.
  2. My idea for a cell phone. Someone steal it by CrazyJim1 · · Score: 4, Interesting

    The phone has GPS. The GPS continually updates every minute and stores in cache on phone. Every so many hours, its uploaded to your home account so you can review where you were the days before. It also has a 1 touch blog. You can then record voice/text/pictures/video to your site and it will be formatted nicely. You can let family members or friends view this website. It would be a living diary for you, and would take no effort. Just 1 button and all the complex web work is done automatically. Hey and if someone wants to implement this, maybe you can hire me :)

  3. OMG! by Flounder · · Score: 4, Funny
    Apple should totally listen to Dvorak! He's brilliant and always spot on and always knows what's right for Apple...

    Oh, wait. JOHN Dvorak? Nevermind.

    --

    No boom today. Boom tomorrow. There's always a boom tomorrow. - Cmdr. Susan Ivanova

  4. Dvorak Economic Model by freerangegeek · · Score: 5, Insightful

    1) Say something braindead and contrarian about Apple
    2) Get it posted on slashdot to flame contreversy
    3) Get eyeballs on published work
    4) Profit

    1. Re:Dvorak Economic Model by Imagix · · Score: 5, Funny

      Doesn't that depend on a Slashdot reader to RTFA ?

    2. Re:Dvorak Economic Model by Rakshasa+Taisab · · Score: 4, Funny

      I thought no one RTFA, so where is the profit?

      --
      - These characters were randomly selected.
  5. Just ask Bono! by Trails · · Score: 4, Funny

    Unless the company has several new models in the pipeline to release after the original offering,
    Yeah, just like they did with the iPod. You know. They released the iPod, and then that was it and they never did anything else, or came out with new models. There's still only the one type of iPod you can buy and that's it. I live in Azerbeijan.
  6. Thank God for John C. Dvorak by JoeWalsh · · Score: 5, Funny

    Without John, how would I know what's not going to happen in the future?

  7. More advice for Apple by Dasher42 · · Score: 5, Funny

    Also consider dropping OSX. We're all using OS/2 now.

    1. Re:More advice for Apple by shmlco · · Score: 4, Interesting

      Excerpts:

      While a 2% share of the entire world's PCs wouldn't suggest much of a reason to target Macs for software development, having 8% of the active US installed base certainly does.

      Since more than half of all PCs are used in business, Apple owns an even larger portion of the consumer market's installed base, where Apple choses to compete. Pulling out business PCs, Apple's share of the consumer PC installed base is above 15%, which correlates with the software available for the Mac.

      In education, Apple has a 23% share of all new sales in the US, and around 15% in Europe. (Walk around a college campus and tell me how many Macs you see. Now realize that Macs are probably going to be their platform of choice going forward.)

      NPD just reported figures that report Apple took 10% of January's billion dollar laptop sales in the retail channels it monitors; recall that NPD only reports on big box retailers, not Apple Stores or any online sales.

      In the final quarter of 2007, Apple earned $7.1 billion in revenue, compared to Microsoft's $12.5 billion in total revenue. Yes, that's right, Apple brought in more than half as much money as Microsoft, despite Windows owning 98% of the PC market.

      Even stripping Apple of its iPod revenues, which PC pundits love to do, the company still earned $4.4 billion on its Macintosh business, over a third as much Microsoft brought in from its entire Windows, Office, and server operations combined. Apple's 2% of the PC market doesn't seem so small anymore.

      Of course, Microsoft actually lost a lot of money on all of its consumer electronics products, so looking at profits, Apple earned $1 billion compared to Microsoft's total $3.4 billion in profit.

      Yeah, Apple's a non-payer alright...

      --
      Any sect, cult, or religion will legislate its creed into law if it acquires the political power to do so.
  8. Well if Dvorak doesn't like it... by MoxFulder · · Score: 4, Insightful

    And I thought the iPhone was gonna be a flop... but now that John Dvorak says so, I *must* be wrong.

    The man is a giant windbag of nerd conspiracy theories and technical misunderstanding. Why do the slashdot eds. slurp up all of his moonshot predictions?

    1. Re:Well if Dvorak doesn't like it... by Viper+Daimao · · Score: 5, Funny

      The man is a giant windbag of nerd conspiracy theories and technical misunderstanding. Why do the slashdot eds. slurp up all of his moonshot predictions? See the previous sentence.
      --
      "In the game of life, someone always has to lose. To me, if life were fair, that someone would always be Oklahoma." -DKR
    2. Re:Well if Dvorak doesn't like it... by Bastard+of+Subhumani · · Score: 5, Funny

      I quite like his New World Symphony. On the other hand, I never really got on with his keyboard. Overall, I'd say I'm neutral.

      --
      Only three things are certain; death, taxes, and apocryphal quotations - Ben Franklin.
    3. Re:Well if Dvorak doesn't like it... by cbreaker · · Score: 4, Interesting

      He's wrong on occasion - but that doesn't mean he's ALWAYS wrong. I happen to agree with him here, although I don't think that it will ruin Apple or anything. I think they will release the iPhone, it will be a big seller for a little while and a status symbol (kinda like the $600 razr phone, which is now $50 or free with a plan.) But, the margins are very slim, the phone is kinda big and fragile in comparison to a flip-phone (big screen, like the PSP.. with a very shiny surface) and expensive as all hell. In the long term, I don't see Apple producing too many phones.

      To top it all off, they aren't really introducing anything new that would be a "even if they fail, at least they brought us ..xyz." Touch screen on a portable phone is novel, but not necessary in any way. The device is still locked down to all hell.

      I wish them luck, and I think they're going to need it.

      --
      - It's not the Macs I hate. It's Digg users. -
    4. Re:Well if Dvorak doesn't like it... by Ortega-Starfire · · Score: 5, Insightful
      He's wrong on occasion - but that doesn't mean he's ALWAYS wrong.

      Even a broken clock gives the correct time twice a day, right? Dvorak is about as accurate as that.

      Now that Dvorak has condemned it, I shall now buy stock in Apple, for this is now a sure thing.

      --
      ---- Liquid was a patriot ----
  9. Zonk Strikes Again! by astrosmash · · Score: 5, Insightful

    Who else would post a Dvorak troll to the front page? What a waste.

    --
    ENDUT! HOCH HECH!
  10. Readers to Editors: Stop Posting Dvorak Articles! by skeevy · · Score: 5, Insightful

    Unless Slashot is adopting the Dvorak page-hit-generation-model by posting intentionally inflammatory references to intentionally inflammatory articles.

  11. Why does Dvorak get posted here? by coolgeek · · Score: 4, Funny

    Article by John Dvorak
    (-99,000) Troll

    --

    cat /dev/null >sig
  12. The credentials speak for themselves by Wuhao · · Score: 5, Funny

    It's a good thing Dvorak is an intelligent, experienced businessman who has himself run a highly successful, multi-billion dollar company similar to Apple, and not just some blabbering wash-up with a column.

  13. He'll probably eat his words! by jhfry · · Score: 4, Insightful

    Apple has never been afraid to enter a competitive market... in fact I think they purposely identify markets where innovation seems to have slowed and bring a product that shows the competition where they failed.

    I am confident that the iPhone will be a success. Apple has been VERY good at seeing it's niche and developing the ideal product to fill that void. Once they have filled the niche, they are even better at attracting users who don't NEED the product by showing them a clean, functional, and enjoyable user experience that isn't offered by the competitors.

    I am slowly becoming an Apple fanboy, and I hate to admit that. But when I compare their competitors products, I can rarely find a single one that so thoroughly meets it's customers expectations. Sure there are better music players than the iPod, better computers than the Mac, better STB's than the AppleTV, better media management apps than iTunes, and so on... but find one company that produces these products in such a way that they work as well together.

    My family has recently become a Mac family, and I will get and iPhone for my wife and I because my experiences with other smart phones have all been mediocre at best, and I imagine that the iPhone will "just work" with my Mac. I could make anything work, given enough time, but the griping my wife will do when it doesn't "just work" isn't worth the cost savings. So I'll happily over pay for the iPhone.

    --
    Sometimes the best solution is to stop wasting time looking for an easy solution.
  14. Wow, this man is so brilliant by joto · · Score: 5, Funny

    I can't understand why Apple haven't hired him yet. I mean, does there exist anyone that can beat his predictions, except perhaps Nostradamus?

    Had the major companies listened to everything Dvorak says, they would have been rich by now!

  15. It's what was left out that counts. by EmbeddedJanitor · · Score: 4, Insightful
    The ipod is a very successful product. Part of that comes down to not so much what features it has, but what was left out.

    "Just pack it full of features" is a very easy and lazy way to define products. Add too much detail and you gunk up the UI. It is way harder and more important to figure out what to leave out to make it easier to use and "cleaner" for the target user base. There are huge numbers of features that could have been added to ipod, but some of its appeal comes from relative simplicity.

    iPhone does not need huge numbers of features to be successful. So long as it does the functions that the target audience expects, it should do well.

    --
    Engineering is the art of compromise.
  16. Re:Apple just markets products. by AKAImBatman · · Score: 5, Funny

    They haven't made a product since the original mac 20 years ago. They just re-brand stuff from Taiwan and add a "cool factor" that some people pay a premium for.

    Why, John! I didn't know you posted on Slashdot!

    Suddenly it all makes sense. All the trolls, the bad arguments, the poor attempts at putting Apple down. It was you the whole time, wasn't it? Oh John, you're such a kidder!
  17. Competition makes everyone better. by zerofoo · · Score: 4, Interesting

    The cell phone market is filled with phones that are difficult to use, unstable, and generally crap.

    I have a Motorola Q and it SUCKS. Sure, it hooks up to exchange, and it is nice and small, but battery life sucks, voice recognition sucks, and it crashes more than Eddie Griffin driving an Enzo.

    I can't tell you how many times I've looked at phone interfaces from LG, Samsung, Motorola and Nokia and thought the designers were all on crack.

    Apple NEEDS to show the world how to make a phone. God help us if they don't.

    -ted

  18. Re:Defining the market by king-manic · · Score: 4, Insightful

    The two markets you mentioned (non CD based music players and personal computers) were both infant niche markets when Apple stepped in. I doubt they will fall on their faces but the cell market is a fairly mature industry. Time will tell. I for one will not be getting one asmy Motorola Q has 70% of the functionaity and I can't justify dropping $600+ to bridge the gap.

    --
    "There are more things in heaven and earth, Horatio, than are dreamt of in your philosophy."
  19. Shut up... by 7Prime · · Score: 4, Interesting

    Ya know, like how the iPod was going to destroy the prestine image of Apple back in 2001? What a fucking idiot this guy always seems to be. Sure the iPhone isn't going to break any records out of the gate, but its something to grow on. It's the way things have to work: the first adopters are always going to be techies, who want the most features possible... this subsidizes the marketing of lower-end models which target the mainstream consumer. It's a good business strategy when trying to bring out a new type of gadget.

    The Zune failed because it tried to copy something that was already on the market, but started with the high end. The opposite would have been better, here, they should have started with really low-end models and worked their way up, because Microsoft wasn't really aiming to establish a new kind of device. The iPhone, on the other hand, is really pushing to try and bring a fairly unique kind of device into the mainstream market place, so they have to start at the top.

    There's a reason Dvorak never gets hired for consulting work, he has no idea what goes into a good business strategy. I don't know why we even post his fluff on here any more. I say slashdot just ignore him from now on, and he'll eventually go away.

    --
    Multiplayer Gaming (defined): Sitting around, discussing single-player games with my friends, at the bar.
  20. Calling your bluff by michaelmalak · · Score: 5, Informative
    Here is a photo of the Apple store in Baku, Azerbaijan.

    According to this blog, Azerbaijan is actually a good place to get an iPod, compared to the surrounding countries.

  21. Re:Defining the market by larkost · · Score: 4, Insightful

    The thing that the article ignores is that Apple is not entering in the generic cell phone market, they are entering into the smartphone market (or the newly defined "feature phone" market). And as a owner of a Palm-based phone and someone who has used the WindowsMobile phones, I can tell you that that market is still in its infancy. The vendors have no idea how to make a good product right now, and the bar for entry into the market is can you do it at all, not how well. I really hope that Apple can change that and raise the bar so that it will be how good a product you can make.