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Apple To Grant All Labels DRM-Free Distribution
SexCaptain writes "MacRumors.com reveals a letter circulated by Apple to all producers of content for the iTunes Store, announcing that from May onward they can sell their music at higher quality and free of DRM. Hopefully this opens the doors for labels like Netwerk. This is a big step in the right direction, although it's unclear exactly what Apple means by 'higher quality,' and there is no mention of price changes. (Apple charges $0.30 more per song for DRM-free content from EMI and encodes it at 256K.) Quoting from the letter: 'Many of you have reached out to iTunes to find out how you can make your songs available higher quality and DRM-free," Apple wrote in the communication. "Starting next month, iTunes will begin offering higher-quality, DRM-free music and DRM-free music videos to all customers."
This could get really interesting. Of course emusic uses the more ubiquitous mp3, bt I bet eveyr 'mp3' player will now come playing unprotected aac as standard now Apple is making things interesting.
They used to like 128kbps AAC uploaded to them, but now they want lossless - so it's been on the cards for a while (not the DRM free, but higher quality). Anyway, means they can encode to anything they want for all the new stuff without having to transcode. Hasn't helped with their congested servers though.
Apropo of nothing I suppose, but thought it might be interesting.
It seems pretty clear to me-- they're offering the same pricing scheme that they've announced with EMI. They will continue to sell 128 kbps DRM-wrapped AACs for $0.99, but will additionally offer 256kbps DRM-free AACs for $1.29. Anyone familiar with Apple's tactics will tell you that they'll want to keep it simple. They'll offer the same pricing for the same product across the board.
I'd guess that this is all transitional anyway. Apple will continue to try to pressure labels to drop prices and remove DRM on everything. In the mean time, this is a step in the right direction.
Hopefully Apple will eventually allow labels to set their own prices. There are tens, if not hundreds, of thousands of old songs languishing at barely measurable sales numbers-I think that a hell of a lot of those could sell pretty well at $.25 or $.50. We could see back-catalog price wars! It would also allow smaller labels labels and independent musicians to compete by leveraging their lower overheads--one can sell for less when a album was self-produced in a week with no advance and no A&R guys to feed.
"Many of you have reached out to iTunes to find out how you can make your songs available higher quality and DRM-free. Starting next month, iTunes will begin offering higher-quality, DRM-free music and DRM-free music videos to all customers."
Translation from Jobs-esque:
"People asked for DRM-free content, and EMI said fine, but we'll charge more. So we said, ok, we'll up the bitrate and justify the higher price with that."
How am I supposed to manage my digital rights now?
The price of DRM-free albums remains unchanged. It's only DRM-free singles that go up in price to $1.29.
Does it make you happy you're so strange?
It would also allow smaller labels labels and independent musicians to compete by leveraging their lower overheads--one can sell for less when a album was self-produced in a week with no advance and no A&R guys to feed.
This is exactly why I'd expect the RIAA to pull out of iTunes if they allow this. No matter what, they don't want an efficient market - not when they're selling artificial scarcity.
It's interesting to see Apple as the potentate with the ability to change the music industry with small changes in policy. I think they're doing a good job as benovolent dictator, but there's some deeper meaning, I'm sure, to the fact that iTunes is only 5 years old and we're talking about things this way. The power of the Internet to change markets, demonstrated, perhaps.
My God, it's Full of Source!
OUTSIDE_IP=$(dig +short my.ip @outsideip.net)
what Apple wants is their AAC to become the defacto standard over mp3.
AAC isn't Apple's codec. It's the MPEG group's replacement for MP3.
When Jobs came out with his "Thoughts on Music", I made all kinds of cynical comments saying that he was being disingenious for this or that reason. After all, Job's in incredibly successful and people all over the world laud him and his company's products, so he NEEDS to be brought down a notch.
Well now he's making me look like an ass.
To sum up the list of objections to this move by Apple:
Read the EFF's Fair Use FAQ
I don't normally respond to trolls, but it brings up an interesting topic for conversation, so why not?
Why is DRM okay in some contexts, but not others? Is it evil to apply DRM to music but not software? What about movies?
I think that music is something that we are naturally possessed with - it probably coincides with the emergence of humanity. We hum, we whistle, we walk around with our Walkmen and our iPods. We even amended our copyright law to give music a special exemption for format-shifting and copying for personal use. I think this is why DRM on music offends us so much... DRM prevents us from doing something that we as a society have already decided we should be able to do!
Movies and software, on the other hand, aren't in the same ball park. Movies have only recently become part of our culture, and it was only 30 years ago that you could realistically bring them into your home. It's only been about 5 years since it became feasible to walk around with them, and that's still awkward. Maybe we'll feel more strongly about movies as technology makes format shifting more important. It already irritates me that I have to jump through hoops to back up stuff.
Software - I think it will be a long time before society gets worked up over software... after all, the best software is invisible. Besides, the whole concept of format-shifting is hard to apply to software. I mean, the kind of software application that you expect to work on you Desktop computer is pretty unsuitable for your cell phone.
W..w..W - Willy Waterloo washes Warren Wiggins who is washing Waldo Woo.
I'll give them $2.00 a song if they will give up on this compressed stuff and sell me lossless. I'd like to have the same music that comes on the real CD. That way I can compare a checksum with a "global public" value, and make sure they haven't watermarked the song. They could even go to $3.00 a song for people who are aficionados and release the 24 bit stuff.
So we have...
$0.99 = DRM'ed AAC at 128kbps
$1.30 = Non-DRM'ed AAC at 256kbps
$2.00 = Non-DRM'ed, lossless.
$3.00 = Non-DRM'ed, 96KHz-24bit per Channel.
Still dreaming.
Their entire catalog [zunior.com] is in non-DRM format and they have been doing it this way for a lot longer than Apple.
Your argument is significantly undermined by the fact that their entire catalog consists of artists and labels I've never heard of before in my life.
They could price their albums at $1.25 apiece, and most people still wouldn't be interested.
You are either a uninformed troll or an MS shill but again for the record: AAC is a part of the MPEG standard that is used by many other players like Sony's PS3, MS Zune, SanDisk Sansa e200R, numerous cell phones, etc. The licensing scheme of AAC is even more generous than MP3 as there is no license on distributed content. Also for the record, WMA has never been the industry standard. It was a standard foisted up us by MS which actually suffers from the same defects that you claim about AAC. If you change AAC in your ranting with WMA and Apple with MS, your statements would actually be true.
Well, there's spam egg sausage and spam, that's not got much spam in it.
I'm very skeptical that it will be OSX in anything but name, or possibly kernel. But almost any application that is suitable for a phone would not be very usable on a desktop and vice versa. Video games have a much higher threshold on a desktop. Excel would be a travesty on a phone. Even the VNC version that I have on my desktop would positively suck on a phone. Even phone-centered apps like Address Book or iCal are not suited to the tiny screen on the iPhone.
Even if the iPhone worked perfectly with all OSX applications, it would be but one example in an ocean of counter-examples. I have never seen a Palm or WindowsMobile application that is as functional as it's desktop equivalent.
I'm not saying that DRM doesn't restrict software - clearly it does (as in your vmware example). I'm just saying that we, as a society, seem to hold software to a different standard than music, and I was simply pontificating on why I thought that was the case.
I think that video is somewhere in between the two - perhaps when it takes less than 2 hours to encode a H264 movie people will start to care more. Right now, ripping a CD takes about 2 minutes and it's pretty bulletproof.
W..w..W - Willy Waterloo washes Warren Wiggins who is washing Waldo Woo.