Apple To Grant All Labels DRM-Free Distribution
SexCaptain writes "MacRumors.com reveals a letter circulated by Apple to all producers of content for the iTunes Store, announcing that from May onward they can sell their music at higher quality and free of DRM. Hopefully this opens the doors for labels like Netwerk. This is a big step in the right direction, although it's unclear exactly what Apple means by 'higher quality,' and there is no mention of price changes. (Apple charges $0.30 more per song for DRM-free content from EMI and encodes it at 256K.) Quoting from the letter: 'Many of you have reached out to iTunes to find out how you can make your songs available higher quality and DRM-free," Apple wrote in the communication. "Starting next month, iTunes will begin offering higher-quality, DRM-free music and DRM-free music videos to all customers."
This could get really interesting. Of course emusic uses the more ubiquitous mp3, bt I bet eveyr 'mp3' player will now come playing unprotected aac as standard now Apple is making things interesting.
They used to like 128kbps AAC uploaded to them, but now they want lossless - so it's been on the cards for a while (not the DRM free, but higher quality). Anyway, means they can encode to anything they want for all the new stuff without having to transcode. Hasn't helped with their congested servers though.
Apropo of nothing I suppose, but thought it might be interesting.
It seems pretty clear to me-- they're offering the same pricing scheme that they've announced with EMI. They will continue to sell 128 kbps DRM-wrapped AACs for $0.99, but will additionally offer 256kbps DRM-free AACs for $1.29. Anyone familiar with Apple's tactics will tell you that they'll want to keep it simple. They'll offer the same pricing for the same product across the board.
I'd guess that this is all transitional anyway. Apple will continue to try to pressure labels to drop prices and remove DRM on everything. In the mean time, this is a step in the right direction.
Hopefully Apple will eventually allow labels to set their own prices. There are tens, if not hundreds, of thousands of old songs languishing at barely measurable sales numbers-I think that a hell of a lot of those could sell pretty well at $.25 or $.50. We could see back-catalog price wars! It would also allow smaller labels labels and independent musicians to compete by leveraging their lower overheads--one can sell for less when a album was self-produced in a week with no advance and no A&R guys to feed.
"Many of you have reached out to iTunes to find out how you can make your songs available higher quality and DRM-free. Starting next month, iTunes will begin offering higher-quality, DRM-free music and DRM-free music videos to all customers."
Translation from Jobs-esque:
"People asked for DRM-free content, and EMI said fine, but we'll charge more. So we said, ok, we'll up the bitrate and justify the higher price with that."
It's encoded at a higher bitrate AND DRM-free.
But but but, DRM is an "Enabling Tool"...
However, $13 per album is on the order of a CD. So, for the same money I can get a bad copy with no DRM, or a good copy with DRM, the only hassle is the 3 minutes that it takes to rip, and the need to physically purchase the product. Though iTunes is still a reasonably good deal, it is no longer the great deal it once was.
I will admit for single track purchases the money for the DRM free is compelling. I can see them moving toward a 100% DRM free collection, with a $1.29 price tag. This in a time when the value of CDs are plummeting. WHat did Steve Jobs say? iTunes has to compete with free? How exactly does this scheme do this?
"She's a scientist and a lesbian. She's not going to let it slide." Orphan Black
How am I supposed to manage my digital rights now?
But can I import them into iMovie or Final Cut (Express or Pro)?
I'm not a music collector. I can fit all my CDs into one carrying case with their jewel cases. But if I can get per-track purchases able to be mixed into my own video projects without hassle or fee (for my personal use) I may buy a few tracks.
Oh, say does that Star-Spangled Banner entwine / The myrtle of Venus with Bacchus's vine?
It would also allow smaller labels labels and independent musicians to compete by leveraging their lower overheads--one can sell for less when a album was self-produced in a week with no advance and no A&R guys to feed.
This is exactly why I'd expect the RIAA to pull out of iTunes if they allow this. No matter what, they don't want an efficient market - not when they're selling artificial scarcity.
It's interesting to see Apple as the potentate with the ability to change the music industry with small changes in policy. I think they're doing a good job as benovolent dictator, but there's some deeper meaning, I'm sure, to the fact that iTunes is only 5 years old and we're talking about things this way. The power of the Internet to change markets, demonstrated, perhaps.
My God, it's Full of Source!
OUTSIDE_IP=$(dig +short my.ip @outsideip.net)
what Apple wants is their AAC to become the defacto standard over mp3.
AAC isn't Apple's codec. It's the MPEG group's replacement for MP3.
When Jobs came out with his "Thoughts on Music", I made all kinds of cynical comments saying that he was being disingenious for this or that reason. After all, Job's in incredibly successful and people all over the world laud him and his company's products, so he NEEDS to be brought down a notch.
Well now he's making me look like an ass.
To sum up the list of objections to this move by Apple:
Read the EFF's Fair Use FAQ
I don't normally respond to trolls, but it brings up an interesting topic for conversation, so why not?
Why is DRM okay in some contexts, but not others? Is it evil to apply DRM to music but not software? What about movies?
I think that music is something that we are naturally possessed with - it probably coincides with the emergence of humanity. We hum, we whistle, we walk around with our Walkmen and our iPods. We even amended our copyright law to give music a special exemption for format-shifting and copying for personal use. I think this is why DRM on music offends us so much... DRM prevents us from doing something that we as a society have already decided we should be able to do!
Movies and software, on the other hand, aren't in the same ball park. Movies have only recently become part of our culture, and it was only 30 years ago that you could realistically bring them into your home. It's only been about 5 years since it became feasible to walk around with them, and that's still awkward. Maybe we'll feel more strongly about movies as technology makes format shifting more important. It already irritates me that I have to jump through hoops to back up stuff.
Software - I think it will be a long time before society gets worked up over software... after all, the best software is invisible. Besides, the whole concept of format-shifting is hard to apply to software. I mean, the kind of software application that you expect to work on you Desktop computer is pretty unsuitable for your cell phone.
W..w..W - Willy Waterloo washes Warren Wiggins who is washing Waldo Woo.
For the regular price ($8.88 CDN per album) you get 192kbps non-DRM'd MP3's. For $2.00 CDN extra, you get the same album in FLAC format. Their entire catalog is in non-DRM format and they have been doing it this way for a lot longer than Apple. As an added benefit, they a support all platforms equally, so you can use Windows, OS X or even Linux to browse and buy music.
STFU about slashdot bias.
I'll give them $2.00 a song if they will give up on this compressed stuff and sell me lossless. I'd like to have the same music that comes on the real CD. That way I can compare a checksum with a "global public" value, and make sure they haven't watermarked the song. They could even go to $3.00 a song for people who are aficionados and release the 24 bit stuff.
So we have...
$0.99 = DRM'ed AAC at 128kbps
$1.30 = Non-DRM'ed AAC at 256kbps
$2.00 = Non-DRM'ed, lossless.
$3.00 = Non-DRM'ed, 96KHz-24bit per Channel.
Still dreaming.
You make some reasonable points, but I couldn't disagree with you more about software & movies. The point you used to illustrate software was particularly misguided:
I mean, the kind of software application that you expect to work on you Desktop computer is pretty unsuitable for your cell phone.
You do realise the iPhone is going to run OS X don't you? Do you realise that you would be able to run OS X in a vmware window if Apple didn't actively prevent you from doing so?
There are shills on slashdot. Apparently, I'm one of them.
Out of curiosity, who gets the $0.30 for the songs, Apple, the producer, the musician? A quick search didn't turn up anything.
Mmm, no. Not just top 40. Apple carries all manner of classic rock, hard rock, symphonic, blues, and more. beat them up for DRM (OS or other) all you like, but let's not just lie about things, ok?
I've fallen off your lawn, and I can't get up.
You are either a uninformed troll or an MS shill but again for the record: AAC is a part of the MPEG standard that is used by many other players like Sony's PS3, MS Zune, SanDisk Sansa e200R, numerous cell phones, etc. The licensing scheme of AAC is even more generous than MP3 as there is no license on distributed content. Also for the record, WMA has never been the industry standard. It was a standard foisted up us by MS which actually suffers from the same defects that you claim about AAC. If you change AAC in your ranting with WMA and Apple with MS, your statements would actually be true.
Well, there's spam egg sausage and spam, that's not got much spam in it.
I'm very skeptical that it will be OSX in anything but name, or possibly kernel. But almost any application that is suitable for a phone would not be very usable on a desktop and vice versa. Video games have a much higher threshold on a desktop. Excel would be a travesty on a phone. Even the VNC version that I have on my desktop would positively suck on a phone. Even phone-centered apps like Address Book or iCal are not suited to the tiny screen on the iPhone.
Even if the iPhone worked perfectly with all OSX applications, it would be but one example in an ocean of counter-examples. I have never seen a Palm or WindowsMobile application that is as functional as it's desktop equivalent.
I'm not saying that DRM doesn't restrict software - clearly it does (as in your vmware example). I'm just saying that we, as a society, seem to hold software to a different standard than music, and I was simply pontificating on why I thought that was the case.
I think that video is somewhere in between the two - perhaps when it takes less than 2 hours to encode a H264 movie people will start to care more. Right now, ripping a CD takes about 2 minutes and it's pretty bulletproof.
W..w..W - Willy Waterloo washes Warren Wiggins who is washing Waldo Woo.
I agree with your point, but not your rationale.
I'm *gasp* 35, and for as long as I can remember music has been freely copyable. Radios with built-in cassette players could often record "free" [1] music directly from the radio, without any external microphone. One radio station even spent Sunday nights playing entire sides of LPs.
The CD era made it even easier to make high quality tapes. It was easy to record, and in some cases the quality was better than a mastered cassette. Some of the "portable systems" [2] could actually calculate optimal song orders to put as many tracks on a tape as possible.
My point is that at least two generations have grown up with the ideas of "free music" and "freely copying music". Right or wrong, it's a part of the American culture. The sudden appearance of DRM when freely copied/format shifted music has been permitted for decades is a culture shock, and is only turning people away from the big labels.
1: Sure, someone was paying for it, but to the end user the only costs were electricity and cassettes.
2: aka boom boxes. I'm a child of the 80's.
Don't get me wrong, I don't care much for the packaging either, but calling it progress to pay extra for the lack of something is quite bizarre.
Really?
There seem to be many people willing to pay extra for the lack of something.
Like those willing to pay for satellite radio, because it lacks stupid DJ's and excessive ads.
Or those willing to pay more for their steak, because it lacks the fat and toughness of a cheaper steak.
Or those willing to pay more for their new car, because it lacks the mechanical problems of a cheaper used car.
Point being, there are countless times when paying more for "less" makes sense. But then again, in those cases, "less" is very subjective, depending on who is actually doling out the cash.
Perl - $Just @when->$you ${thought} s/yn/tax/ &couldn\'t %get $worse;
I actually thought you were joking (I have moderator points and I was going to mod you funny) until I read down your list and saw Barenaked Ladies (who should be sued for false advertising, by the way! Barenaked Ladies indeed!).
Besides them and possibly Sarah McLachlan, are you really under the impression that most people have heard of ANY of these?
Not to be a conspiracy theorist or anything, but I wonder about this. That is Jobs' pitch to the record companies: "We're not your competition, we just want to sell iPods." But is it really true? Jobs thinks long-term. Maybe he's just lying low, trying not to spook his prey until it's too late. With iTunes becoming huge, what young musician wouldn't be tempted to sign up with iTunes as a label? Particularly if, instead of the artists getting a small slice of the record companies' cut of an iTunes sale, they got most or all of it? Wouldn't that increase the artists' income from digital sales by something like 400%?
The major labels would excrete bricks if this happened, but if iTunes gets much larger, it may be inevitable. At that point Jobs will have the major record companies over a barrel, and could make them obsolete while getting cheers from everyone else by vastly increasing what musicians make for digital sales and giving the fans what they want.
Imagine the PR coup that would be. I see it as a "One more thing..." item at a future MacWorld Expo keynote.
Q: What does the "B." in Benoit B. Mandelbrot stand for? A: Benoit B. Mandelbrot
Just because someone doesn't like the same artists as you doesn't mean they only like the Top 40.