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'Pirates' Outsells 'Matrix' in High-Def Showdown
An anonymous reader writes "As Slashdot recently reported, last week saw the latest showdown between HD DVD and Blu-ray, with both formats bringing out the big guns in terms of high profile format-exclusive disc releases. In one corner were the Blu-ray exclusive releases of the first two 'Pirates of the Caribbean' films on Blu-ray — in the other, the HD DVD exclusive releases of 'The Matrix' Trilogy. So who won the sales battle? According to preliminary estimates, this one goes to 'Pirates' in a big way. The two 'Pirates' flicks sold an estimated 47,000 units, while the 'Matrix' sets sold just about 13,900 units. Is this an indication of movie quality, or another notch in the belt for the Blu-ray format?"
Perhaps it's because there's an episode of the Pirates franchise in theaters now and we're being bombarded with its associated marketing campaigns, while nobody's thought much about The Matrix in the past few years.
Ideology breeds Hypocrisy. Just how much is up to you.
It's been many years since Matrix was released. Hype has long since died over that franchise. Especially with the help of its weak sequels. Pirates has all kinds of current advertising and marketing hype surrounding it. No surprise people bought more of that hi-def title.
Seth
$5 / month hosted VPS on linux = awesome!
A Disney release with broad appeal, versus a niche movie that sucked almost since it started....and you're surprised? My 4 year old wants to watch Pirates, but has 0 interest in Matrix. Does that mean my 4 yr old snubs my HD DVD XBox and wants a PlayStation3? LOL....please
Matrix Trilogy HD-DVD: $79.99
Pirates of the Caribbean: $29.99
At those prices, even though Pirates of the Caribbean sold many more units, it only brought in a roughly $200K more than the Matrix Trilogy.
This is ridiculous comparison, the movies appeal to different fan bases, and are in completely different formats (trilogy box set versus individual movies sold separately). If this was a comparison of, say, the Matrix Trilogy released on both formats at the same price point, it would far more realistic.
No, its an indication that the Matrix was just a release of a movie that quite a few people already had (and had a long time to obtain bargain-bin priced copies) where as Pirates were relatively new movies that I haven't seen drop below $14 yet.
http://www.andrewsmcmeel.com/godsdebris/
Well Both Pirates Movies are priced around 27.99CDN
The Matrix Set is priced at 89.99CDN
I could see myself buying The First Matrix in HD for 27.99, but i'm not up for spending 90$ on 3 movies.
Also if you check the numbers again - they are comparing the sale of 2 movies to 3? - Huh?
It has to do with how recent the movie is. Ever wonder why it costs you $1 to rent the DVD of The Sting from Blockbuster while War of the Worlds will cost you $5.89? It's not because War of the Worlds is a different movie, it's just more recent.
Aside from the fact that the original Matrix came out in 1999 & the original Pirates movie came out in 2003, there's also the rating of the movies. All three Matrices were rated R, all three Pirates movies were rated PG-13. That's a big difference. Most parents will buy the Pirates movie and park their 10+ year old kid in front of them and consider it a babysitter.
Never underestimate how much an R rating will detract from your profits. America is full of parents who believe that their children will turn into a foaming nutcase if they catch a glimpse of an adult situation, nudity or violence.
My last point, Pirates is Disney. Never underestimate what the power of the mouse will do to promote a film no matter how crappy it is.
My work here is dung.
No... in your right hand you hold an apple picked last year, and in your left hand you hold a fresh one. Most people seem to prefer the fresh apple.
So does this reflect poorly on your right hand? Submitter must be on drugs to even suggest such a point.
No kidding. The Matrix set costs around $60-$70, while each Pirates movie is $20-$25. NO SHIT Pirates sold more units. Somebody needs to go back to economics class. The price difference alone, regardless of any other factor, is enough to make the Pirates releases more successful in terms of units sold.
I don't know about you, but my servers run on the power of cotton candy and happy thoughts. -Anonymous Coward
Yep, it's really not fair to compare the sales of two products on different platforms (HD-DVD vs Blu-Ray) and expect it to be a reflection of the platforms themselves. At least on the consumer side, if you have the capability to play either, does it really matter? I really don't know - or care that much - about the specific differences between HD-DVD and Blu-Ray, or which one "wins", for that matter. On the consumer end, much more important factors are price, and what the movie *is.*
Also, Pirates '3' is out in theatres and has been on the advertising airwaves for a long time; it's been a long time since the Matrix trilogy concluded. That might also figure into the equation. If Pirates came out on Blu-Ray and Matrix came out on HD-DVD, how different would the results be? That might be a somewhat better indication of the relative success of each.
Although, if you really wanted to compare how well HD-DVD was doing versus Blu-Ray, it'd probably be best to look at sales of exclusive blu-ray players, exclusive hd-dvd players, and combination players, wouldn't it?
And what do you think will help win the format war? Selling more movies? Yeah, I thought so too... trash the PS3 all you want, but you just proved a point by doing so. BluRay seems to be selling more here.
Starmen.net
Ideally, you would have the same movie at the same price on both formats if you wanted to do a direct compare. Hell, if you wanted demographic data you could do that with several movies that each appeal to a different demographic. But, since exclusivity is the name of the game these days, that's not likely to happen for a while.
Bearded Dragon
Only 47k units moved? Yikes! From those numbers, neither player appears to be really selling at this point - even combined, the sales are not even close to 'old and busted' DVD media. I've got a 1080p monitor, but went with an upscaling DVD player (Oppo dv-981hd) until the format wars sort themselves out. From my 'customer' perspective, both formats are way over priced at this point and quite a risk. Might go with a dual mode player when they get to the $250 mark, but forget about it for now.
+++ UGUCAUCGUAUUUCU
And you are charging $4 for the old apple, $2 for the new.
34486853790
Connection too slow for X forwarding? Try "ssh -CX user@host"
A better comparison would be the same move released both formats. Then the issue isn't the movie but rather the formats.
That's it exactly. People tend to buy the movies they love in the best available format (Available means it fits within the budget and the player they own).
They generally do not buy movies they already own in another format. I.e. While DVD was the "hot thing" very few people bought DVD movies they already owned in VHS.
With that in mind. How many Pirates fans haven't gotten around to buying Dead Man's Chest on DVD? Compare with Matrix fans. Hell, I could compile a Star Trek Univers (tm) boxed set in ANY format containing all the series, Movies and documentaries. I could then toss in a player and sell the whole package for $2000. Dosn't matter weather I pick Blue Ray or HD-DVD. It would outsell any other $2000 TV bundle.
Darn. I should go back to school and study marketing, so I can know why this won't work.
--= Isn't it surprising how badly I spell ?
How is this really an indicator? A new movie sells more copies than an old movie that people probably already have a copy of. I don't see how this really means anything?
There is also the fact that Matrix is a decently "old" movie, and people that would've bought the trilogy has already purchased it in DVD format. Pirates is relatively recent, and perhaps a larger portion of its fan base has yet to buy the movie. I guess what I'm getting at here is that for most people, having the Matrix trilogy on HD DVD doesn't offer enough over normal DVD for people to repurchase it, and people that are paying for the Pirates movies wouldn't mind shelling out a little more for the better image quality.
It could also be an indication that Keira Knightley is way hotter than Carrie Ann Moss...
(by the way, not safe for work if you work for Pat Robertson...)
Yup...
That's what I was thinking. Also, does anyone else think that maybe the release of PoTC 3 might have something to do with it?
God is dead -- Nietzsche
Nietzsche is dead -- God
Zombie Nietzsche lives! -- Zombie Nietzsche
Perhaps Pirates just appeals to a wider audience than Matrix.
I will be moved when ONE title is released to BOTH formats on the same day. A big title, perhaps we'll see that soon.
"He may be mad, but there's method in his madness. [...] It's what drives men mad, being methodical." G.K.Chesterton