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Evidence for Console Price Cuts

Next Generation offers up an exhaustive analysis of previous console generation price cuts, and concludes that we are definitely due for some cheaper next-gen action sometime in the near future. The piece includes charts of lowering system prices, as well as a breakdown of how many consoles sold at various price tiers. "Certainly we can use history as a guide, but there are limits to its use for prognostication. The price drops this generation may happen in ways entirely different from what has been suggested above. Maybe the $300 console this generation will be what the $200 console was last generation. Maybe Microsoft will forge ahead with its current price structure until after Halo 3 has come and gone. Maybe Sony will bless the PlayStation 3 with a 33% price drop sometime this year. And maybe Nintendo will give the Wii a small price drop by removing Wii Sports from the package. Those could happen, but don't bet on it."

34 of 150 comments (clear)

  1. in all honesty by Pojut · · Score: 4, Interesting

    Only the PS3 feels overpriced to me. The 400 dollar price point of a 360 premium or 250 for the Wii seem very reasonable and fair to me...I had no buyers remorse spending that much on either system.

    I simply cannot justify, however, spending 600 on a PS3. I don't care if it is a Blu-Ray player, I still cannot justify it.

    If the PS3 were 400, I would likely buy one. If there were more than two games I was highly anticipating (God of War 3 and Lair) I would be willing to pay 450.

    But 600? No fucking way.

    1. Re:in all honesty by Pojut · · Score: 2, Interesting

      Number 1. you cannot buy the 20 gigger in many places anymore since sony stopped production, and number 2. 500 is STILL overpriced for a system that quite honestly doesn't really have anything out yet that I can't find on other systems....at least nothing worth spending 500 bucks on a system for

    2. Re:in all honesty by Chris+Burke · · Score: 2, Insightful

      It has a Blu-Ray player that you can't find on other systems... and those do sell for at least $500 all on their own,

      Nobody who thinks $500 is a lot for a console cares.

      --

      The enemies of Democracy are
    3. Re:in all honesty by Pojut · · Score: 2

      While I PERSONALLY think that $400 is a very fair price for that system given the quality and number of games available for it (especially now compared to when it was released), I do agree with you...even a $50 price drop would make a massive difference in their sales, methinks.

      It would almost be like getting a game for free. A $100 price drop would be like a free game and an extra free wireless controller.

      Personally, I think Microsoft should drop the price $50 dollars and include a recharchable battery with the system. The controllers eat through AA batteries like they are nothing, while the recharchable batteries last a LONG time before they need to be recharged.

    4. Re:in all honesty by LKM · · Score: 2, Interesting

      As someone who owns both a PSP and a PS3, I can't see any practical use for the media streaming feature. I tried it once. In the local network, it's rather impressive, you barely see the compression artefacts. However, there is simply no reason why I would want to stream a movie to my PSP if I'm at home. Why not watch the movie on the beamer? That leaves the streaming using the Internet. I haven't tried that, but I guess it requires that the PS3 is in PSP connection mode, which means I have to leave it on just in case I wanted to stream a movie. Why not just copy the movie on the PSP instead of leaving the PS3 running all the time?

      I honestly can't see when I would possibly want to use this feature.

    5. Re:in all honesty by jamie(really) · · Score: 2, Insightful

      I have a $2700 1080p HDTV. But it only does HDMI at 1080i. If I want 1080p I have to use VGA. So since the PS3 only supports Blu-Ray 1080p over HDMI, its just not an option. Many, many people have HDTVs with no HDMI at all, just DVI or VGA. In contrast, the HD-DVD drive for the XBox will happily output 1080p VGA.

      Ironically, in trying to prevent me from copying my Blu-Ray discs, they've forced me to the only solution for viewing, which would, if I wanted, allow me to copy them, namely a PC with decryption software. Were it not for the PS3's HDMI DRM tosh I would be watching HD movies directly from my consoles with no need, or knowledge that such decryption software existed. Of course, now that I have both a Blu-Ray drive and an HD-DVD drive on my PC I am very happy with the situation.

      And now that I've spent the bucks on the PC/HD-DVD solution, spending a few extra hundred bucks for a blu-ray drive (I got my sony for $300) was a lot nicer on my wallet too.

    6. Re:in all honesty by Doctor_Jest · · Score: 2, Insightful

      And Sega said "It's thinking..." ;) Sometimes marketing hype is clever... sometimes it just annoys. :) I don't think it has adversely affected performance, because the console was (dunno if it still is) selling at a faster clip in a shorter window than the PS2 did in the same months of its launch cycle (and we all know how many of those systems made it into homes...) The year head start by MS has proven two things... it doesn't matter when you start if your AAA titles aren't there yet (Halo 3), and going too fast can adversely affect console reliability (the 360 is far more prone to breakage this gen than I've seen in a while... even the weak plastic laser track right next to the power supply on the original Playstation) MS hasn't benefited all that greatly from the head start... and it appears to be leveling off... with stacks of both PS3s and 360s in most stores, judging sales by the # of consoles left on the shelf isn't a good barometer... (as I've seen some people mention, w/r/t PS3 sales). Having two winners this generation is a good thing... or 3 if you count the Wii... It means not much in the way of asinine exclusives... and it means competition... something missing last gen....

      If you consider the actual costs of owning a 360 is $400+, and $480 if you want HDMI... (and $500/$600 for the PS3) the persistent issue that we're seeing is consoles outprice themselves... not just Sony... for the average gamer. The Wii is an aberration that works for some, but not others... and is the darling of the marketing press right now... so until it falters (production delays that still persist might be the Achilles heel of the Wii) it'll be immune from the criticism the other two companies are getting w/r/t price.

      But I remember relative cost (in the 70's) that the Atari 2600 was not a "drop in the bucket" price-wise... Consoles followed a much slower price leveling than other gadget-type products (digital watches, calculators, VCRs, etc...) but we got spoiled in the last couple of generations by the same pricepoints for separate "generations" (I'll leave that to others to argue how that was delimited) and even in those there was one console maker willing to go below the "sacred" price to obtain new customers.

      Now we see both Sony and MS up their prices from the previous generation (Sony more than MS, but MS has saddled themselves with an HDD free console that developers are afraid not to support, and that has created issues, as we've read re: GTA IV) and I don't think we're going to see a launch console for less than $500 next generation... as a matter of fact, I think the console that will be the most value will not be the "core" systems from MS (or Sony if they decide to go that route this next time around...) but that will seek to further move the general console population to a less-than-mainstream appeal. Who knows? When Blu-ray or HD-DVD wins the format war, the next HD disc equipped console might be $300 again... but I doubt it. I'm just speculating... :)

      But in reference to "niche"... We're both still in a "niche" gaming market... (unless you have a Wii... then marketers and corporations refer to you as a "mainstream" gamer.) heh. I don't think gaming is as "mainstream" as the hype portrays it. Simply owning a PS3 or a 360 (goodness knows both puts you in an even smaller demographic) realistically moves your market potential out of the "mainstream".... Why? I have no idea... but I imagine it's the cost of both (as I said earlier).... It's a "mature" market that keeps outpacing itself to provide one-upsmanship for bragging rights, at the expense of market share.... something we don't traditionally see in a market that has moved mainstream...

      I suppose $300 was the sweet spot (remember the Saturn was $399)... and anything more than that will get a backlash from mainstream (whatever they're calling it now...) customers.

      I balked at the price of the PS3 early on... mainly as a preprogrammed response to the "it's more exp

      --
      It's the Stay-Puft Marshmallow Man.
  2. Evidence?! by RyanFenton · · Score: 5, Insightful

    They're going through historic trends, and guessing what the current outcome is going to be. That is NOT evidence - that is conjecture.

    Ryan Fenton

  3. A good quote here... by PhoenixOne · · Score: 3, Insightful

    Past performance does not necessarily predict future results.

    --
    Spell cheek you've failed me four the last thyme!
  4. Sometime by HazMathew · · Score: 2, Funny

    Sometime in the near future something is going to happen. It could be good for you. But don't bet on it.

  5. Wii Sports by Erioll · · Score: 2, Interesting

    Considering one of the main "pick up and play" games for the Wii is Wii Sports itself, I see it as highly unlikely that they'll de-bundle that anytime soon. Eventually it'll happen, but not soon IMO.

    1. Re:Wii Sports by CastrTroy · · Score: 2, Insightful

      Also, it's not really that good, I mean, not something I'd pay $60 for separately from the system. If they debundled it, it would probably be best to sell it at $20-$30. It's a fun game, but you can tell it's just a tech-demo and that they didn't put a ton of work into it. With baseball, you don't even get to control the fielders or running the bases, and with golf, you only have 4 clubs, and 9 holes to play.

      --

      Anthropic principle: We see the universe the way it is because if it were different we would not be here to see it.
    2. Re:Wii Sports by eln · · Score: 4, Interesting

      The game IS a tech demo, and that's why it's so vitally important that it remain bundled with the console. This console has a totally new control mechanism, it needs a simple bundled game to serve as a tutorial for that mechanism. Removing that game in order to cut the price of the one console that has no one complaining about the price would be ludicrous.

    3. Re:Wii Sports by Minwee · · Score: 2, Informative

      The Japanese version of the Wii does not include any bundled-in game.

      Wii Sports is still the number one selling Wii game in Japan.

    4. Re:Wii Sports by Lumpy · · Score: 2, Informative

      Or how about the fact that it would be purely stupid to do a price cut on the Wii when they still cant keep them in the stores. consumer demand for the Wii has not reduced and they still cant ship them fast enough.

      Basic economics say, you keep the price you are at, lowering the price will only low profits as demand is higher than supply already.

      --
      Do not look at laser with remaining good eye.
  6. What's the news here? by CastrTroy · · Score: 2, Insightful

    What's the news here? It's not saying that there is any indication that there will be any price cuts other than, "there was price cuts with the last generation, so there will be with this one". Personally, I think the PS3 has the most to lose. It's not selling well, and it's already being sold less than cost, so I don't think a price cut would Sony that much. However, if the XBox 360 and the Wii take a price cut, then the PS3 will be left as the really expensive one that nobody wants to buy.

    --

    Anthropic principle: We see the universe the way it is because if it were different we would not be here to see it.
  7. Sun will shine tomorrow. by Turn-X+Alphonse · · Score: 2, Interesting

    Of course we will see price cuts, everyone but Nintendo are in urgent need of a larger sales base because the Wii is raping them six ways from Sunday. These predictions are ridiclous and on a long enough time line cannot fail to be correct.

    Why was an article even wrote and why is it on Slashdot?

    --
    I like muppets.
  8. Too many maybe's by L.+VeGas · · Score: 5, Insightful

    This is ridiculous.

    Maybe something will happen. Maybe it won't. I can make random conjectures too.

    1. Re:Too many maybe's by Jaqenn · · Score: 2, Funny

      Maybe something will happen. Maybe it won't. I can make random conjectures too. Good idea! If you fill a website with them, maybe you'll get some ad revenue too. Or maybe you won't.
      --
      You are awash in a sea of fiercely stated opinions. Obvious exits are: 'File->Quit', 'Reply', and 'Page Down'.
  9. Nintendo Will Not Drop It North American Wii Selle by Johnny_Law · · Score: 3, Insightful

    And maybe Nintendo will give the Wii a small price drop by removing Wii Sports from the package. Those could happen, but don't bet on it."


    There isn't a good reason for Nintendo to drop Wii Sports from the North American Wii package. Wii Sports is a great hook for selling the system.

    At this point, the cost of removing Wii Sports would probably only save a a few dollars or so at most (Disc pressing, manual, and packing). Cutting the system price by $50 wouldn't require pulling Wii Sports to make it feasible. I suppose you could argue that Nintendo could make part of that $50 back by selling Wii Sports as a stand alone game. However, Nintendo would then risk not having a great ratio to new Wii sales and losing the part of the Wii system that makes the whole bundle so easy to pickup with family and friends who have never touched a game system.

    Simply put, cutting Wii Sports does not fit with the "Blue Ocean" strategy.
  10. The PS3 as BluRay player by Chris+Burke · · Score: 4, Insightful

    I simply cannot justify, however, spending 600 on a PS3. I don't care if it is a Blu-Ray player, I still cannot justify it.

    The valid point of view contrary to this is that if you have an HD setup, and are therefore probably considering getting some kind of next-gen player at some point, then the PS3 which is affordable as next-gen players go and is a game console actually looks like a decent deal. This is the standard argument against the PS3 being overpriced (the "you get a lot for the money" argument), and it is a valid viewpoint if it applies to you, but it misses the bigger point:

    Basically nobody who is balking at the price of the PS3 gives a shit about the "you get a lot for the money" argument. If you have enough to blow on an HD home theatre then you can easily afford the PS3 and sure maybe it's a good deal. "Good deal" and "affordable" aren't the same, and the fact is the PS3 is not affordable to many people. Just like a 70ft yacht for $100k might be a great deal, you will still find sales of such a yacht limited to the wealthy. Duh. So why people think "you get a free bluray player!" will make people leary of spending $600 on an entertainment device more likely to buy a PS3, I don't know.

    --

    The enemies of Democracy are
    1. Re:The PS3 as BluRay player by JMZero · · Score: 2, Interesting

      I don't really understand this perspective, though I hear it a lot. I understand not everyone has an HDTV, but it's not like they're exclusive toys for the insanely rich. For years I've been using a $900 720p projector. In my last house I had it in a theatre style room (in the basement) together with probably $500 worth of stereo equipment.

      Does the fact that I had $1400 worth of theater equipment mean that $600 is chump change?

      --
      Let's not stir that bag of worms...
    2. Re:The PS3 as BluRay player by maynard · · Score: 2, Informative

      A modern 1080p/60 projector will run you ~$3000-$4000 right now. When comparing a PS3 to the midrange PJs on the market today, it is cheap. It's also the best sub $1000 BD player on the market, though that will change soon. But I admit, if you just want to play games in HD, the 360 is still the way to go.

    3. Re:The PS3 as BluRay player by buffer-overflowed · · Score: 2, Interesting

      I also have something in the neighborhood of $1600 in home theatre equipment(which was a budget purchase, 720p projector instead of 1080p60 saved something like $3200, DVD instead of an HD format saved $900, and 5.1 instead of 7.1+ saved $300), because I like film, and I like games. I also have an HTPC and some serious storage. Zero interest in a PS3 or next-gen media formats, because DVDs look perfectly fine(and are a fraction of the cost with an INFINITELY better selection) and wonderfully cinematic on my existing setup and there just aren't any games for the PS3. It doesn't provide anywhere near $600 worth of value to me, so I won't purchase it. When you total up the costs for the quality increase, it's just not worth it. I could afford it, sure, but I'd rather let that money work while others adopt it early and possibly get it later when that value proposition changes. I get the feeling the Ultra-HD will come out before then, with something approaching the actual information of 35mm film(which is WELL beyond 1080p).

      I also have a *TON* of media that will never see release in EDTV, much less any HD format, and there's still stuff just now coming out on DVD that I've waited for for years. For instance I transfered a ton of MST3K eps onto an HTPC from VHS. A lot of these will never see release on DVD because of rights issues, so all we have are tapes. There's also older television shows that I enjoy that will never, ever, release on DVD at 480p, much less an HD format. And Shaw Bros films, because, well, you gotta kinda dig those, and even the DVDs of them are just straight VHS burns. Animated stuff that simply wasn't animated for anything beyond broadcast quality. There's also a huge back-catalog of film that simply isn't popular enough, or the source prints are too degraded, to remaster into DVD or higher resolutions. An example of that is the ORIGINAL Star Wars trilogy(which isn't even anamorphic), where all we have are the laser disc masters supposedly. So if I bought into the wrong-headed idea that anything not HD is inherently inferior, Greedo shoots first. You don't see AV enthusiasts really panning SDTV and EDTV stuff if they enjoy media unless the option for higher quality is there. There's just too much stuff out there that isn't available at a higher quality level, and if it makes your "eyes bleed" you're *really* missing out, and I really hope you don't have any home movies from the late 80s/early 90s because those might *kill* you. My projector throws an image big enough to fit several top-end non-projector televisions in it, and I've managed to survive thus far(9 feet).

      And when we get into games, well, I have a slew of older titles I enjoy, and plan on continuing to enjoy. I hold that games are art akin to traditional non-transient media, and thus do not lose any value once the next thing comes out. I don't buy into the everything made before this sucks idea, that's a blockbuster-film style marketing ploy, and Sony has mastered it, but it's not true. I have no problem with the Wii for example producing "last-gen" graphics as long as the games are enjoyable, and I have no problem continuing to buy PS2 titles from it's massive library. Gameplay > Graphics, and fun factor trumps all. For instance, chess, tetris, visuals do not help there, and can actually detract from the experience(see Battle Chess).

      What's happened is a bunch of people have found themselves stuck with a $600 poor purchase and are desperate to justify it. If they get others to buy into this HD is superior, all that has come before sucks idea, then maybe they can persuade just enough people to purchase it for it not to turn out like an overpriced Gamecube -quality first party titles. It has nothing to do with love of media, or value, or anything else, and everything to do with conspicious consumption and buyer's remorse. Plus, there's actually an organized cadre of presumably young fanboys who have formed a crack team of forum posters to defend the console by any means necessary. Look at the phrasing in a lot of "it's a great deal" posts, and the posting history of the posters. It's sad.

      --
      The key to the enjoyment of pop music is to replace any instance of "love" with "C.H.U.D."
  11. Sports? Never gonna happen by Tom · · Score: 2, Insightful

    Why should Nintendo drop Wii Sports from the package? It's the biggest, best piece of advertisement they have. It's Wii Tennis, or Wii Bowling, that sells grandmothers and fathers on buying their own Wii after having played a round or two at their kids place.

    --
    Assorted stuff I do sometimes: Lemuria.org
  12. Re:Non-sensical by Erioll · · Score: 2, Interesting

    Why would they de-bundle a piece of software that costs them nothing to re-produce (bundle) in the first place? Customers are eating it up at the current price point as is. I guess that's true. It's not like the old days of cartridges where each one was a non-trivial amount of money (the electronics itself inside the cartridge). With dvds (which is what Wii games are printed on) it's literally pennies per game. I wouldn't be surprised if it cost more to print the manual and sleeve than to manufacture & press the DVD itself.
  13. Perhaps? by vigmeister · · Score: 3, Funny

    While the Wii seems reasonable to most people who can afford to spend on a system, The major issue for the 360 or PS3 is that you have to spend more immediately on games to have any fun. The Wii leverages the variety of Wii sports so that people can be fascinated by the control system for a while before buying add-ons.

    Instead of a price cut, perhaps MS will bundle the systems with more games and maybe a wireless controller or something. The Wii can just give away some free money to buy online games with. The PS3 needs to bundle their console with... a Wii

    Cheers!

    --
    Atheist: Buddhist in a Prius
  14. Where oh where are the Wii's? by Pontiac · · Score: 2, Interesting

    Ya know I'd be happy if i could find a Wii to buy at the current price.
    I saw one at Wal-mart 2 months ago.. I haven't seen one since.

    --
    If you think it's expensive to hire a professional to do the job, wait until you hire an amateur. --Red Adair
    1. Re:Where oh where are the Wii's? by zarkill · · Score: 3, Informative

      I was able to track one down from EBGames using the following URL:

      http://www.gamestop.com/productavail.asp?miles=50& sku=020070&zip=33607&product_name=nintendo+wii&pla tforms=&sbox=&status=&bn=False

      Just replace the ZIP code in the URL with your own.

      I lucked out and a location near my office was showing 4 units in stock so I called to verify and then picked one up on my way home.

  15. I've got iron-clad proof... by CaseM · · Score: 3, Funny

    that a PS3 price cut is coming. I just bought one :\

  16. Nintendo by rlp · · Score: 4, Insightful

    I cannot imagine Nintendo dropping the price on the Wii while supply / demand are so out of balance. If you're a manufacturer, and you can sell every single unit of a product you make, and you still have an order backlog, that's not a lot of motivation to drop price. On the other hand, if your product is sitting on the shelf and being outsold five to one by the competition in your home market *cough* Sony *cough*, you might consider dropping your price.

    --
    [Insert pithy quote here]
  17. Only a 360 price cut makes sense right now by ConfusedSelfHating · · Score: 3, Insightful

    The Wii is sold out pretty much as soon as it enters stores. A price INCREASE might may sense, but a price decrease doesn't make sense until you start having demand problems. I don't think they'll increase the price due to public outrage, but the demand is there.

    A price cut on the PS3 would bring an immediate price cut on the 360. Comparing a $500 PS3 to a $300 360, the $300 console is going to sell much better. Especially with a better game library right now. Sony should hope and pray that price cuts don't happen for any console until Sony has significantly reduced the manufacturing price.

    Microsoft should have cut the price of the 360 in May. The Wii is very quickly gaining ground on the 360 and will catch up soon. The lead over the PS3 may disappear when Final Fantasy XIII and Metal Gear Solid 4 come out. Microsoft should drop the 360 core (sell them with a hard drive for $249 until there are no more) and focus on a $299 360 premium. Anyone who wants to pay more can buy a $399 Elite. 360 sales are not very good and there is a lot of stock at stores. Pretty much everyone who wanted to buy one at $399 already has one.

    Microsoft has non-traditional sources of income for the 360. Live brings in $50 a year per subscriber. Profit from Live is probably at least 30%. Microsoft makes a 30% profit from downloads. If someone is a Live subscriber and buys $50 worth of downloads a year (movies, television shows, Arcade, expansions, downloadable content), that would be $30 a year. Over 4 years, that's $120 profit. With publishers paying Microsoft $8 for every game sold, 20 games over 4 years adds up to $160. Both of those together would be about $280. If Microsoft's cost of manufacturing a 360 is about $300 http://www.xbitlabs.com/news/multimedia/display/20 061120132150.html/ (the article is dated November 20, 2006 and I'm assuming that it's lower now) and their cost of shipping, assembling and store profit is about $100, their total cost per console would be $400. Once the 65nm chips are out, it will only cut the cost further. You could make an argument for any price between $199 and $299. A $299 price would get them many more sales and would still be a profitable position in the long run. I don't think a price less than $299 is in the planning, but I think it could be justified.

    If Microsoft wanted to screw over Sony, they would buy Rockstar and Square Enix. Buying Square Enix is probably the only way they could break into Japan. Make Grand Theft Auto and Final Fantasy exclusive to the 360. Release it for Windows Vista 6 months later. It would piss the Japanese off, but they would grit their teeth while buying a 360 to get some FF action. Losing Grand Theft Auto would kill the PS3 in North America and Europe, it would probably be enough to take it down worldwide. The Wii will continue to be profitable for Nintendo.

  18. Re:PS3 with Blueray = winning by Jthon · · Score: 2, Insightful

    You don't have a nice HD setup if you think an up converted DVD looks as nice as anything on Blu-ray and HD-DVD. The OTA 1080i/720p signals from any of your local TV stations look light years better, then even a nicely up converted DVD. That is assuming you've actually seen real HD content.

    Several of the big broadcast networks only have a couple shows actually filmed and broadcast in HD, a lot of their content appears to be standard def stuff scaled just like your DVDs. Oddly enough where I live the PBS affiliate has the best HD programming OTA.

    If you truly want to enjoy your HD setup you really should reevaluate your decision to avoid the new formats. I'd at least pick one once the war has settled down because you're missing a lot by sticking with DVDs. It's not like you need to replace all your movies with HD stuff right away, just pick up new stuff that you like in the better format. Then again once you have several of these you might realize how terrible DVDs actually look.

  19. No need for a 360 price cut by grapeape · · Score: 2, Interesting

    I have both a Wii and a 360 and really dont understand why people are oblivious to the consoles being different enough to sell to two different markets. The Wii is doing great right now and will continue to do so, many people I know that have picked up a Wii would not have owned a console otherwise. My parents have a Wii and havent owned a game console since the Atari 2600 when I was a kid. One of the attorneys I work with gave them out as christmas presents. Its "the" hot gadget right now, the 360 could be $100 cheaper than the Wii and right now the Wii would outsell it for the novelty factor alone. The Wii is fun to play but is primarily a social gaming device. Hardcore gamers (the same ones who picked up the xbox and ps2 early in the last generation) are still going to be more attracted to the 360 and PS3. Currently the 360 is outselling its direct competition the PS3 so why bother with a price cut? Cutting the price now might bump sales a bit but really wont make a dent in Wii sales. The sales bump will come from those same xobx 360 and ps2 owners, the late adopters from last generation that tend to value a year or two of entertainment at about $100. They will buy it whenever the price reaches their breaking point whether thats now or next year so why rush it, cutting prices certainly wont increase profits since those that wait tend to also buy the budget titles as well.