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The State of Korean PC Gaming

Gamasutra has up a feature on the world of PC gaming in South Korea, a country well-known for their love of online play. Nick Rumas, the author of the piece, takes us further behind the scenes of a country stereotyped by swarms of screaming StarCraft fans. He looks at what is hot on store shelves, discusses the reality of illegal game downloading there, and walks through the ten most popular online games in the country (StarCraft isn't even #1). From the article: "That, in a nutshell, is where the PC gaming industry in Korea currently finds itself. Physical retail is dead, and while that isn't going to change any time soon, it's a rather insignificant issue, because the online market is the only one that really matters here ... The world of PC gaming in Korea may massively dwarf that of consoles, but Sony, Nintendo and Microsoft are engaged in their own little war on the peninsula, as well."

36 comments

  1. Starcraft! by Anonymous Coward · · Score: 0

    Next week, we'll be discussing such obvious things like how to put on velcro shoes and the color of the sky.

  2. Good read by moderatorrater · · Score: 1

    While there are a lot of obvious things in the article, there are a lot of things I hadn't read before. It's worth reading just to see where America might be going (on the other hand, 'net cafes aren't doing as well around here, so who knows?) Worth giving it a read.

    1. Re:Good read by PFI_Optix · · Score: 2, Interesting

      What I found most interesting was their attempt at justifying rampant piracy by talking about how poor people are, then showing us game after popular game where people PURCHASE game items using their CELL PHONES. Oh, those poor Koreans. They can't afford new games after spending all their money on cell phones and 'net cafe binges and game items. I guess piracy is okay then. That's okay. Pirate away. Just don't whine when the genres you like go away in favor of stuff that people actually buy.

      --
      120 characters for a sig? That's bloody useless.
    2. Re:Good read by moderatorrater · · Score: 2, Insightful

      I didn't get the feeling that they were justifying piracy, just reporting on the fact that it exists and then trying to say why it exists and is so rampant. Since Gamasutra is a game developer website, I can only assume that they're anti-piracy.

  3. Micropayments by jandrese · · Score: 2, Insightful

    It seems like being able to spend real money on a game is a big draw for Koreans. While people in the US don't seem very eager to warm up to paying more for in-game content Koreans seem to be all over it. I wonder if it's a cultural thing or just the fact that all of the good games happen to have micropayment stuff tossed in.

    --

    I read the internet for the articles.
    1. Re:Micropayments by MMaestro · · Score: 4, Interesting
      The reason why people in the U.S. frown upon paying more for in-game content is simply the fact that they recognize the fact that the content is either, A) for appearances only and therefore have no valve towards gameplay or B) gives an unfair advantage towards players who spend more money than other gamers.

      Take a look at games like Gunbound and Maple Story. Both sell in-game content but they only alter your character's appearance. Neat, but nothing the mass market (of MMO players) are willing to pay for.

    2. Re:Micropayments by Anonymous Coward · · Score: 0

      You seem to forget about the fact that a heck of a lot of North Americans love to pay for in-game World of Warcraft gold.

    3. Re:Micropayments by Anonymous Coward · · Score: 2, Insightful

      How many of your friends do you associate w/ their online avatars? Not too many I'd bet. Not so in Korea...

    4. Re:Micropayments by moderatorrater · · Score: 2, Interesting

      Judging by the size of the market for wow gold/goods and how many people look for enchantments that will make their characters look cool, I think there might be a market here.

    5. Re:Micropayments by MMaestro · · Score: 1

      Except for the fact that there are EXTREMELY few methods in WoW to adjust your character's appearance (after creating a character). And gold don't count since gold directly impacts buying power which affects gameplay. And goods can be as minor as some alchemy ingredients for skilling up or as major as having your character run through an instance for an uber-item, which in both cases still affects gameplay.

  4. Current State by MeanderingMind · · Score: 4, Funny

    Not enough minerals.

    --
    Thunderclone: ONE MAN ENTERS! TWO MEN LEAVE! ONE MAN ENTERS! TWO MEN LEAVE!
    1. Re:Current State by Cecil · · Score: 1

      We require more vespene gas!

    2. Re:Current State by Anonymous Coward · · Score: 0

      Additional supply depots required.

    3. Re:Current State by KoldKompress · · Score: 1

      This is why I quit Starcraft. Got sick of all the Chinese mineral-miners selling it on ebay.

  5. Starcraft could be #1 by spocksbrain · · Score: 2, Insightful

    From what I can gather from the article and from the Korean gaming trends... Starcraft would have been #1 if only there was an ability to buy in-game upgrades and items using a cell phone. Such an interesting culture, I'd love to visit there someday. (South Korea, that is)

    1. Re:Starcraft could be #1 by vigmeister · · Score: 4, Informative

      I spent New Year's at Seoul on a 20 hr stopover (flew the 'wrong' way to India to get the chance...) and struggled without knowing the language. Buying food, socks(I was wearing flip-flops because I didn't consider that my stopover between 2 cities at 20C would be at -5C ... hehe) and getting a decent place to put my bags was a challenge, but it was a GREAT experience.

      The hotel room had a TV and they had quite a few 'Gaming Channels' where they showed other people playing games all day. Most of the shows were Warcraft type strategy games, but some of them were FPS tournaments and Racing games as well. Game reviews were sprinkled in between... I didn't watch for more than an hour or so and the shows were in Korean, but I did get the feeling that out of the 6-7 channels only 1-2 could've be anything other than 24hr game channels ...

      The Dongdaemun electronics market was also fascinating from a nerd POV. Few to no pirated games, really cool phones, mp3 players and the like... It was pretty cool except for the fact that I knew I would've been fleeced given the absence of fixed prices and exorbitant tags on the devices on display... I wasn't planning on buying electronics either

      The new years eve celebration itself was fantastic. I managed to get in the centre of the action based on a tip to get there 5 hrs early from a cute girl at the airport (who spoke bad english). The intersection of two roughly 6 lane roads was packed with people in all four directions for about half a mile each way and EACH ONE of them had a firecracker of some sort. Coupled with extravagant dancing and music performances at the square and an hour of organized fireworks (with people's fireworks competing) meant that it was one of the greatest experiences I've had. My hair smelled of phosphorus and sulphur for a couple of days even after about 7-8 shampooing efforts...

      If you wanna go to Seoul, make it ther for new years...

      </nostalgia>

      Cheers!

      --
      Atheist: Buddhist in a Prius
    2. Re:Starcraft could be #1 by spocksbrain · · Score: 1

      Great story, thanks! Makes me want to visit there all the more.

    3. Re:Starcraft could be #1 by fbjon · · Score: 1

      Such an interesting culture, I'd love to visit there someday. (South Korea, that is) It's interesting, sure, but the PC bang can be pretty smoky. Bring your gas mask. :)
      --
      True confidence comes not from realising you are as good as your peers, but that your peers are as bad as you are.
    4. Re:Starcraft could be #1 by Anonymous Coward · · Score: 0

      Gregorian Calendar New Years or Seotdal Geumeum? I know both are probably a blast, but which were you there at?

    5. Re:Starcraft could be #1 by vigmeister · · Score: 1

      Gregorian Calendar :) 2004-2005

      Cheers!

      --
      Atheist: Buddhist in a Prius
  6. We wir ser you gord for money by Anonymous Coward · · Score: 0

    That is the current state of our gaming. We hope our good engrish speaking causes you preasure.

  7. Gaming? by Anonymous Coward · · Score: 0

    In Korea, only old people game.

  8. Well... by Annymouse+Cowherd · · Score: 5, Funny

    Well, everyone in South Korea already has Starcraft, there's no reason any of them would still be buying it :P

    1. Re:Well... by Trent+Hawkins · · Score: 1

      well that's the point of subscription and purchasable content. Just immagine how much cash blizzard could make if they had a "pay-per Nuke" program.

  9. ROK is cool by Anonymous Coward · · Score: 1, Informative

    I lived in South Korea, at Yongsan, from 99-2000. I can tell you, I enjoyed the PC rooms immensely. I was in the army and I had a group of friends who were geeks, of course, and we all fell in love with the PC rooms right away. As the contributor's article said, you just pay a couple of bucks and sit down to these decent sized CRTs(probably LCD now)and go to fragging. The Korean gamers were quite accepting and we used to have some heated american vs korean fights as sometimes we'd go into a place 4-5 strong and most of the shops only seated about 10-12. I really thought this sort of thing could take off in more metropolitan areas in the US, but I haven't seen much evidence. Another cool thing, although most of you will probably roll your eyes, were the naure'bons(sp?), or singing rooms. Basically, they had little places you could go, with 4-5 small rooms that could seat 6-8 people, and this TV and karaoke machine was setup and you had a table in the middle with a book of songs. Cheesy, but immensely fun and in most of the places you could buy beer so that was a plus. Of course now the consoles have the karaoke games, but this could be popular---a lot better than karaoke bars in my opinion.

    Anyway, if anyone ever gets a chance to go to South Korea, do it. I wish I could go back, it is a fun culture and a lot of it is westernized, good or bad, but they're used to Americans by now.

    1. Re:ROK is cool by ephesus · · Score: 1

      Usually they're spelled "naraebang" (with a's pronounced 'ah').

      I never liked those PC-bangs that much. It was great for traveling around Korea without luggage and such, but if you're living there you can just invest in an internet connection at home.

      Japan's internet cafes on the other hand are extremely cost effective for backpacker/travellers. You can usually get an overnight 6 or 7 hour pass for $10 USD or so, which makes it cheaper than a hostel.

  10. RE RIKA! by Anonymous Coward · · Score: 0

    RONG TIME!

  11. What? No Mention of Kart Rider or Maple Story... by Lohrno · · Score: 1

    Kart Rider aparently is big enough to have televised tournaments. http://www.youtube.com/watch?v=WfjCBZ63HDo

  12. BIG DIFFERENCE by Anonymous Coward · · Score: 0

    The korean games are FREE to play, that is NO fee required before you install and play it. ONLY if you want to get better stuff in the game do you have to pay AND EVEN THIS IS OFTEN OPTIONAL.

    In a lot of the korean games the micro-transactions are closer to say Blizzard sanctioned gold selling. Even a better example wouild be second life. Second life is FREE to play and you can even earn ALL your linden dollars IN GAME without ever parting with real cash. Just that buying it is easier.

    So this korean way of doing things should NOT be confused with the western method were people have to pay FULL PRICE for a game and THEN FORK OVER MORE CASH FOR ARMOUR FOR THEIR HORSE (Yes I am looking at Oblivion, say goodbye to a fan who bought every last game you ever published, upto that point).

    It ain't a cultural difference on the consumer part, just that korean developers seem to know that you can't have it both ways.

  13. Re:What? No Mention of Kart Rider or Maple Story.. by benfinkel · · Score: 1

    RTFA.

    There was an entire paragraph on Kart Rider.

  14. In my experience... by The+Orange+Mage · · Score: 2, Insightful

    I've found that almost all Korean-made games are either MMO Grindfests that offer no new gameplay (Lineage II) or are free-to-play little online games where they make money by selling in-game items for money that kick the ass of all non-money items. (GunBound, PangYa aka Albatross18 aka Super Swing Golf, etc)

    Essentially they hate MOST games that don't have that MMO element of "time or money spent in/on the game means you're ALWAYS better than the guy below you."

    Super Swing Golf and its online counterpart Albatross18 are actually a VERY nice golf game, though. Think Hot Shots Golf but online. Great course designs and decent friendslist-type things.

  15. Just a reminder: by Anonymous Coward · · Score: 0

    Due to Korea's historical issues with Japan, Japanese made games and systems were flat out banned for sale in Korea, until 2000. As a result of essentially missing out entirely on the NES/SNES/PSX eras (all made by only Japanese firms), the Koreans had to go with the one source of non-Japanese video games in the 90's: American made PC games, e.g. Diablo, Warcraft, Starcraft, etc. Well, at least until their domestic development got up to snuff, at which point you see the sudden popularity of the Korean RPG, e.g. Lineage.

  16. I've been to Korea... by BigMike1020 · · Score: 1

    And I can tell you e-mail is for old people.

    1. Re:I've been to Korea... by realsilly · · Score: 1

      For that matter, Who is a hardline phone for, much less actually writing hand written letters?

      --
      Life takes interesting turns, but the most interest is when you're off the beaten path.
  17. Focus on online play by everything_X3N · · Score: 2, Interesting

    My roommate is from Korea and he plays StarCraft for many hours every day. How strange it was, then, when I learned that he had never played the single-player campaign at all! Basically, most people in Korea never play single-player video or computer games. They only play games like StarCraft, Lineage II, or Sudden Attack online with their friends. I asked him if he had ever heard of popular games such as Halo, Gears of War, Civilization, Counter-Strike, etc. but he has never heard of any of them. I think StarCraft, Lineage II, and Sudden Attack are the only games he has ever played, but he plays them for at least several hours every day. Very different from the Western hardcore gamer, who typically owns 100's of games.