Apple Legend Woz Blasts iPhone Price Drop
Stony Stevenson writes "Apple cofounder Steve Wozniak Saturday blasted Steve Jobs' decision to drop the price of the iPhone by $200 just two months after the product was launched. Said Woz: 'Everyone expects technology to drop in price. The first adopters always pay a premium. I am one of them. I am used to that. But that one was too soon, too harsh ... A lot of people from Apple, even a lot of people that worked on the Apple Lisa and Macintosh computers in the beginning now work at Google. The thinking over at Google is very much like early Apple days. The fact that they give people time off to work on their own ideas is exactly matches some of the things that made Apple great. I wish Apple did that.'" We just discussed the price drop last night.
I work in the hardware business and I can tell you it is difficult enough to get enough inventory built for an ordinary product launch, but for what has been called the most successful CE launch _ever_... there is just no way they could have met demand without boosting the initial price significantly. And the problem with keeping the price high too long is that your momentum will dry up, and people won't even be paying attention any more by the time it does drop.
You can call it gouging if you want, but what if they'd instead just run out of stock immediately? Think "tickle me iPhone" - I don't think consumers would have been impressed by that.
Jobs did exactly the right thing. Price no lower than where you meet demand, and only once production has ramped up (which usually takes about two months - go figure) THEN price it at the sweet spot. Also consider seasonal factors which made it necessary to do this before the Xmas shopping season, which for the gadget industry begins right now.
I don't think that ANYONE, not one single person, who can afford a $600 phone and 2yr commitment to a $100+/mo plan, has a valid gripe about paying $200 extra up-front to be among the first to own it. If it was worth buying when you bought it, who cares what it sells for now? Were you hoping it would keep it's resale value or something?
This guy has reason to be miffed. Didn't he buy, what, 4 of those iphones on the first day or something?
A full transcript of the interview can be read here: Interview: Wozniak slams Apple for iPhone price drop snafu
We just discussed the price drop last night.
Then instead of starting a new story, why didn't Woz contribute to that discussion?
That is what makes Slashdot great. I wish he did that.
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disclaimer, loyal user of mac computing platforms, self avowed telephone luddite! (if I want my phone to play videos and surf the web i'll run voip on a LAPTOP)
In the news today, the long time apple astroturfing ground, slashdot, has run the third iphone ad in the past 48 hours, topping all records for coverage of apple products since the launch of macos X.4 tiger.
Cowboy neal has yet to respond to questions regarding possible payola or hijacking of the firehose system : )
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but, ultimately, the people who bought it were willing to spend $600. Plus that $200 is insignificant in the long run, you are spending, what? $60 on that phone for 2 years? That 400 + 1440 = $1840 vs 2040. Not that big of a deal. Subtract the $100 giftcard (hey, if you don't want to buy anything with it, it makes a great birthday/christmas gift to someone who does).
I know, I hate when technology drops too, but the psychology of this is fascinating. It's similiar to gasoline - people watch the price like hawks and when its $.05 lower across town, they'll waste 20 minutes driving and another 1/4 gallon to reap "savings" that are not worth the cost in the end.
And people are getting so stressed out over this, you have to wonder if they are the same people who'd buy some new (american) car during the first 9 months only to get stressed out over the end-of-year price breaks into the thousands or the fact that that car is worth a few thousand less once they sign the papers?
Look at it this way: You got a nice product. As a bonus, out of the blue, you got a $100 gift certificate. Now that it's slightly cheaper, maybe you can get your spouse one, whatever.
He's still relevant because out of all the engineers who've ever done anything, Woz is very arguably in the top 10, period, of all time, end of story (which makes him one of the few, if any, who are still alive)
He's he first man who built modern computer hardware, then personally wrote the software that ran on top of it, all the while providing an extensible hardware and software system that other engineers could (and did, wildly) build upon. He literally built a huge chunk of this industry by himself, and another huge chunk was built on his shoulders.
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Go read Founders at Work (link to Amazon, no ref to me) and read the chapter on Apple. He's a f'ing genius.
"Piter, too, is dead."
No one outside of a small circle in Apple and ATT know what the real deal is. Apple is getting something for the phone and something each month for the service. ATT signed up using a spreadsheet with one set of assumptions. Some suggest Apple gets $200 per phone plus a bit of the monthly service charge. ATT's calculations could never guess Apple would change the equation this big so soon. It's not Apple's normal thing to slash prices. ATT will sell more services, but Apple probably gets a huge iPhone subsidy. I bet Apple took ATT to the cleaners with the deal.
I don't get it. What does the price drop on the iPhone have to do with working at Google over Apple? Did the price drop affect the employees of Apple in some bad way, that Google didn't/wouldn't? Are they going to lose their job as a result? The two stories seem completely unrelated.
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He's still relevant because the computer engineering ideas he came up with back then still hold up today, and some board designers could still learn lessons from what he did. His designs are still works of art.
In addition, his philanthropy and dedication to children in need (both materially and intellectually) should be an example to us all.
Bad analogy. Sports require physical attributes that are well-known to deteriorate over time. Mental skills, unless degraded by disease or advanced age, do not.
The genius of Woz is that he used pen and paper to create something that had not been created by people who used actual hardware. He understood the fundamentals completely, but let his imagination run wild on a "what if".
How do you know he is still not doing that right now?
Must skill and artistry, in order to be recognized as valuable, serve the corporation?
Must Steve Wozniak, in order to be relevant in your world of Treasure, build another such financial behemoth as Apple?
Surely you must recognize that there are many people around the world who pursue their interests with dedication, skill, and imagination with little care of the financial gains to be derived.
Allow me to speculate. If Steve were independently wealthy, and no longer constrained to generate income to feed and shelter his family, would it not be a better use of his time to use his talents and breadth of experience to help his fellow man? Perhaps it is completely understandable that he should not relish the prospect of working at a soul-crushing cube farm. Perhaps it is acceptable for a man to stop trying to maximize shareholder investment when such a man has already done so amply, and rather dedicate himself to a different purpose.
Perhaps he has indeed changed what he does. But that does not make him less of a man.
"Piter, too, is dead."
http://www.bbspot.com/News/2007/09/jobs-offers-apple-lisa-early-adopters-store-credit.html/
Big deal. Early this year, I bought a 2007 Jeep Wrangler. If I bought the same vehicle today, it would be $3000 cheaper, because Jeep is now offering big sales incentives. And the warranty period was only three years when I bought it; now there's a lifetime power train warranty. (That has more to do with the breakup of Damlier-Chrysler and retaining customer confidence, though.)
What's really annoying iPhone suckers, I suspect, is that their overpriced status symbol just stopped being an overpriced status symbol. The CEO of Rolex once said "We are not in the watch business. We are in the luxury business." That applies here.
All excellent points and I agree with most of them. But I do disagree with your first one.
Mental ability changes over time. Be it flexibility, adaptability, etc there is a marked change as one gets older. Once you throw in a bit of trauma, emotional distress, etc there are many things that can happen "upstairs".
(Ever hear the old saw about most maths guys making their breakthroughs in their early days?)
And when I use the term relevance, I mean why does his doing something great years ago automatically qualify him as someone to listen to on everything that he chooses to ramble about? Or do we stop evaluating the source of information, because of emotional bias and hero worship?
I don't mean to come off ungrateful for what he did for the world back then, but how many free dinners does he get off it. If anyone else said what he gets quoted on, would it be special?
Ok Apple fanboys, before you start flaming Woz and or biting your nails in despair over having to choose between Jobs and Woz, you should read the entire article.
Woz was not nearly as confrontational as the slashdot summary suggests. Also, the summary combines to quotes from completely different and unrelated parts of the interview which is pretty confusing (no Google has nothing to do with Iphone pricing). Also, Woz said that he thinks that Apple is still more innovative, even though he said all these nice things about innovation at Google.
So yeah, the slashdot summary was very sensationalistic and misleading. So no need to tear down that topless Woz poster from your bedroom wall just yet.
>>The fact that they give people time off to work on their own ideas is exactly matches some of the things that made Apple great.
Wait one second here! Are we talking about the same Apple Computer company because the one I know about routinely worked its engineering teams (all the way from the Apple ][gs, Lisa, Macintosh up through Newton) to the point of complete exhaustion and then at various times, during the "Black Friday" purges, suddenly ended people's careers. Frantic system development and high stress was the norm. To attempt to cast it as anything else is pure spin.
Maybe Jobs' Reality Distortion Field is finally affecting The Woz. Or maybe this mythical "time off" applies only to Apple Fellows and the most senior employees.
Let me put this into perspective:
Woz designed the Apple ][ from scratch, invented the A][ hard drive controller, wrote the system monitor in machine code (without the aid of an assember, mind you!) as well as the Integer Basic interpreter and did this at least twice (he lost the source code) and it was several bytes smaller the second time, etc. etc. etc.
Gates, Davidoff and Allen as a team gave us a hacked version of someone else's basic interpreter. Gates gave us donkey.bas
I rest my case.
Are you sure it wasn't the other way around, that Jobs had the good fortune to be in the right place at the right time to exploit Woz's talents?
I see even classic Slashdot is now pretty much unusable on dial up anymore.
Both were lucky. They are complementary to each other, neither of them would have succeeded alone. Woz would've created a computer nobody wants to use, Jobs would've gone bankrupt trying.
We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
For the record: I own two Windows boxes, two Linux boxes and one OSX box. I use most of them on a regular basis, for various purposes.
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He undeniably "was" a great engineer... Unlike Jobs, he gave up real work along time ago.... Besides, an engineer voicing his opinions on individual product prices is like a business person voicing his opinion on the design of the product. He has no damn idea what he is talking about, and is simply showing his ignorance by talking about it...
"focusing on usability"
Sorry , but many many more people at Xerox PARC did that much more and much earlier. Before you start regurgitating the Woz myth verbatim I suggest you go look up some of their achievments in GUIs and man-machine interaction before Apple was even a glint in Woz or Steves eye.
I believe that without Apple, our user interfaces would look substantially different. I mean, try this: Get the latest Ubuntu Live CD and boot it. Now compare this to the UI of the Apple Lisa. Not a whole lot of differences! You got your overlapping windows that you move by dragging the title and resize by dragging the bottom right corner, your dropdown text menus with keyboard shortcuts, your trash can, your icons for files and applications with names below them... Apple actually came up with, or made popular, a great number of the UI abstrations we take for granted nowadays...
Microsoft actually went into a quite different direction with Windows 3.x, but "came back" to the Lisa/Macintosh way with Windows 95. Nowadays, most computers work like Lisas... So, in a way, it was neither Woz nor Gates who actually influenced computers. It was Jobs, who was part of (or leading) both the Lisa and the Mac team at Apple.
Rolex is a true luxury, there are any number of devices that can provide exactly the same functionality, in a less impressive package. You are wholly paying for the "time casing" and the name.
In the case of the iPhone, there are no other phones that do what it does - period. Frankly I would have been happy to pay $1k for the phone, because I plan to use it for many many years and I like having a phone I don't hate. A phone is the one thing I have to carry every day. You wouldn't wear clothes you hate every day, that actually made you uncomfortable, so why should it be the same with a phone.
Other people can be happy wiht other phones and that is great, but realize there are those of us (and they are most of us) that use an iPhone because of what it can do, not what other people think about it.
"There is more worth loving than we have strength to love." - Brian Jay Stanley
He's a clever geek, no doubt but he owes everything to the good fortune of meeting Steve Jobs. Without him Woz would still be a calculator engineer at HP. And frankly I find it difficult to take him seriously when he calls his biography "iWoz" when he had nothing to do with the Mac let alone any of the "i" products. Publicity hungry empty vessel. Who cares what he thinks: he has no particular insight.
Without Woz, jobs would be a sleazy new age religious leader. Without Jobs, Woz would be somewhere in the upper echelon of HP, wasting away his genius on crappy main frames and calculators. without them both meeting Personal computing would be very different. Billy and his gang would have no one to steal ideas from. IBM wouldn't have been panicking and signed their john handcock on a really dumb licensing deal with Billy. Ubiquitous computing may never have happened. And We may all be marveling at how the IBMs new Big Blue 1.0 gzh main frame is just a paltry $500,000, 600 lbs, and comes with 10 gigs of hard drive space because computing never hit it's stride with efficiencies of scale.
don't' over estimate Jobs. He's done well because he's foudn the right people to do the right things and has both vision and business accumen but he didn't do it all alone. dont' under estimate WOZ, a hardware/software genius is hard to find. He wrot ehte OS and designed the hardware. Few can do both.
"There are more things in heaven and earth, Horatio, than are dreamt of in your philosophy."
Didn't Apple give everyone working for the company a free iPhone at launch?
This thread has a level of trolling rarely seen. Way beyond the normal fanboy vs anti-fanboy crap. The iPhone is at least "good." Admit that and then criticize and nitpick if you want. Starting arguments by calling it a worthless piece of crap just shows people that you're a very angry troll and that your post is safe to skip. I have an iPhone... my sister doesn't want an iPhone but wants (for some reason) a smart phone. She said it was too hard to use. I gave it to her last weekend to play with and she figured out *almost* everything on her own. She still doesn't want one, but since we need to get her a phone regardless, I did the math for her:
/yr
/yr
We're AT&T customers. She needs more text messages than 200 (around 400 would work). She also needs data.
Including AT&T new customer / upgrade discounts, mail-in rebates, etc, the prices for the phones are:
BlackBerry Pearl: $99.99
BlackBerry 8700: $200
Treo 750: $249
BlackBerry 8800: $300
iPhone 8GB: $399
iPhone is the most expensive choice, right? Not so fast. Add in the annual data and text message charges, you get:
All blackberry models:
Monthly:
BB Internet Service Plan: $29.99
200 text/unlim M2M: $9.99
Annually:
Text: $119.88 (200+unlim/mo)
Data: $359.88
TOTAL: $479.76/yr
Treo 750:
Monthly:
PDA Personal Plan MAX: $39.99 (inc 1500 text & web)
Annually:
Data/Text: $479.88
TOTAL: $479.88
iPhone 8GB
Monthly:
200 text: free
200 more texts: $4.99
Data: $20
Annually:
Text: $71.88
Data: $240
TOTAL: $299.88
Now multiply out the first year of costs, including phone purchase price, data and text:
BB Pearl: $579.75
BB 8700c: $679.76
iPhone: $698.88
Treo 750: $728.88
BB 8800: $779.76
Wow! Surprise, after the 1 year basic costs necessary to use the internet with your smart phone, iPhone is just average cost! But wait, contract length for some of these is 2 years. Even if it weren't, who spends $250 or $300 on a phone that they'll only use for a year? So lets add another year to the cost analysis:
Two-year cost of phones, including purchase price, monthly data, monthly text:
iPhone: $998.76
BB Pearl: $1059.51
BB 8700c: $1159.52
Treo 750: $1208.76
BB 8800: $1259.52
Oh wow! Looks like in the long run, the iPhone is cheaper than other popular comparable options! If you don't text at all, you can remove the text message options, but it doesn't make a difference in the ordering.
STOP THE BITCHING ABOUT HOW EXPENSIVE IT IS!!
iPhone has high UP-FRONT cost, but reasonable and sometimes even CHEAP long-term costs because of it's inclusive plan!
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