Google Hopes to Disaggregate Carriers with gPhone
Hugh Pickens writes "The New York Times has a look at Google's plan to loosen the carriers' control over their mobile phone networks in an effort to bring the dynamics of the PC-oriented Internet to the mobile Internet hoping that it can beat competitors in an open environment. The Google Phone or gPhone which is expected to be unveiled later this year will not compete with the iPhone but will help Google distribute their online services. Google intends to provide software that will be built into phones sold by many manufacturers and, unlike Microsoft's Windows Mobile, Google is not expected to charge phone makers a licensing fee for their software. Google will make its money brokering ads on the mobile phones and even envisions a free phone service one day supported entirely through ad revenue."
In order to have any service, you have to be in a gSpot.
They like control because it provides them a way to sell additional software and services for the phones. They don't want companies like Google stepping in and selling ads. Even on smart phones, Windows Mobile is customized for that purpose. Will Google allow that level of control to the cell companies? I'm guessing no more than they allow other third parties to control their content on the Web.
My blog
FTFA: Industry analysts say that Google, which has little experience with complex hardware, faces significant challenges. I'd have to disagree. Now, I'm not saying that the two technologies have any overlap, but that the statement that Google "has little experience with complex hardware" seems a little disingenuous.
I stole this sig from a more creative user.
Ads, ads, ads, ads, ads, ads, ads, ads, ads, ads, ads, ads, ads, ads, ads, ads, ads, ads, ads, ads, ads, ads, and ads.
And then some ads, ads, ads, ads, ads, ads, ads, ads, ads, ads, ads, ads, and aslo ads and ads.
I think there is enough ads already, I'm starting to hate Google.
look an ad in my sig!
heurg!
Because I'm sure the manufacturers will pass the savings on directly to you and me.
What is the possibility that Google gets the 700MHz spectrum and then uses it for their own phone service? I have no idea if that's even feasible, but if so, it would bypass any problem they may have with the current carriers not using their software because they see them as competition for advertising dollars.
I stole this sig from a more creative user.
The New York Times has a look at Google's plan to loosen the carriers' control over their mobile phone networks
ph0wned!
The theory of relativity doesn't work right in Arkansas.
Wow, that gets funnier every time someone posts it.
My basic issue is this: How much cheaper is an ad-subsidized gPhone going to be in comparison to some relatively nice pre-paid phone? But if Google-powered phones prove to be a hit with consumers, other carriers may feel pressure to follow suit, said Richard Doherty, director for the Envisioneering Group, a consulting firm. Why? You could replace "Google-powered" with just about anything and the statement would hold true.
Other than a low(er) price... a Google Phone isn't magically going to bring the internet to the masses. Are Google ads going to subsidize a 3G network? Even the iPhone isn't anything special unless you're within range of a wifi network and/or are paying AT&T $2,000 for their service plan over the next two years.
As far as I noticed, TFA never comes out and says what a gPhone is going to bring to the market that will win over consumers. Brand name? Features? Function?
[Fuck Beta]
o0t!
Mnay people, like myself, don't want ad-supported cell service. I want my money to be what controls the services, no the advertisers' money.
LedgerSMB: Open source Accounting/ERP
> The Google Phone ... will not compete with the iPhone
I don't really think they expect me to carry a gPhone in one pocket and an iPhone in another.
How do they figure that?
its a phone, it has applications, it has internet access.. Of course its competition..
---- Booth was a patriot ----
From Article - "Running a Web site and a search engine is one thing," said Mr. Weide of IDC. "But developing a phone is a whole different game. It will not be easy for them."
They claim that Google will have hard time because it doesn't have the experience dealing with complex hardware. Sure, maintaining what is probably the world's largest search engine isn't complex. And as far as the handset hardware goes they won't be the first to port the kernel to a mobile platform, and someone else may have already done the work for them. Communication is Google's business, and they have spent a ton of R&D time and money to prepare and launch their product. I bet they are further along than IDC thinks.
"Where have all the good people gone?" - Jack Johnson
"Hey, let's have dinner tonight"
(Robotic Google voice) "May we suggest ... Chez Panisse ... which is 2.4 miles from your present location, Bill, and 1.3 miles from your present location, Karen. Reservations are available at 7:30 and 7:45 PM. A reservation has been made for you at 7:30. Bill, please turn right on Western. Karen, go 1 mile straight ahead to Central, then turn left on Western. Chez Panisse is at 1540 Western. Have a nice dinner, and thank you for choosing Google for your phone service."
I really do not think their apps will be integrated into phones sold in the US for the major carriers. The manufacturers will have it in the original OS install of the phone probably, but let us not forget that when US carriers purchase the phones to sell for their network, they tend to heavily modify the phones OS. Generally all useful features installed on a phone that are free to use are disabled, or erased (Motorola phones, and Verizon policies come to mind). The US carriers want you to pay them more money, when it comes to having something useful (fully functional Bluetooth, easy transfer of files, ect). They like playing the "nickel and dime you to death" game. This is why phone modding is so popular. People want the functionality back in the phones, that the carriers removed.
In European markets, as well as others outside of North America, however, might see a great benefit here.
"This is America... where the will of the few outweigh the outrage of the many..." - Unknown
You keep using that word. I do not think it means what you think it means.
It occurs to me that it is not in the best interest of Google to tip its hand prematurely on this announcement, before the spectrum auction of 700 MHz, in which Google is a bidder, is complete. If this is true then Verizon, Sprint/Nextel, and AT&T will know that Google represents a serious competitive threat and must therefore be outbid in the spectrum auction at any price so that Google can be denied the spectrum that it needs to roll out the competing services. It should be abundantly clear to everyone that the type of services that Google wants to offer in the mobile space are anathema to the entrenched providers who are used to the revenue stream from nickle and dimming practices that are enabled by absolute control of their networks. The existing carriers will certainly not offer the Google mobile OS on terms that Google would accept (Google wants freedom whereas the telcos want lock-in). This upcoming spectrum auction may prove to be very interesting indeed.
Someday, when Google takes over the world, everything will be ad-supported, and everything will be free. My cell phone will be free and display ads to get a free ad-supported car. The car, in turn, will be painted with an ad for a free ad-supported house. The house will be totally free as well, but be plastered in advertising for free ad-supported cell phones.
What has *science* done?!? -- Dr. Weird (ATHF)
I will be driving in my Gmobile supported entirely by add revenue and the occasional mandatory detours to "suggested vendors" while en route to my destination, using of course, Gmaps. But on the way there, I need to fuel my Gmobile with some environmentally friendly and sustainable/renewable Gfuel, which is supported solely from advertising revenues which I'm forced to watch at the pump station. But before I leave the pump station, I plan to make a visit with my Gdoctor of course which the appointment has already been setup for me through Google calendar as Google knows my schedule by now anyway. I didn't need to confirm this, nor even ask for the appoint thanks to Gpsychic. The Gdoctor knows all my medical needs thanks to Grecords, all of which is sponsored by tailored advertising supported by the drug manufacturing consortium. I'm even planning on selling my Ghouse next week, to by a bigger house, for which G mortgage will help me out on the loan....
~ In Trust, We Trust ~
Considering I pay over $55/mo for my blackberry with an unlimited data connection, and I can't even tether to my laptop (use as a modem) via bluetooth or USB (at least in Linux), anything that allows more connectivity and openness is sure to be a hit with more technical users. I couldn't give half a hoot about being able to buy annoying ringtones, it's the connectivity that I want.
So, hurry up google, I need you.
Google and others like it should force open the airwaves for mobile telecom. Telcos like AT&T, Sprint and Verizon have fled to their mobile divisions because it's still much more regulated against competition, though without the "common carrier" regulations that forced competition in landlines, and cable, and carried over into Internet. Even though radio phones are the least reliable, and often the most urgently needed, the redundancy that any phone connecting to any network available at the time/place is still out of reach. Except at outrageous roaming rates. Including the charges for text and other async messaging.
Google tried to force the 700MHz band open to any terminal device, unbundling the network from the dialtone. It didn't work. But there are other ways, and Google is persistent. Google bought lots of fiber and built lots of datacenters, so it can mount its own competitive telco. But Google's model calls for everyone to have unfettered access to all content and people on all the networks, so Google can help everyone navigate everyone else's content (and each other). They'll get there. And the incumbent telcos (and cablecos which keep their own bundled monopolies, though they just got the cableboxes unbundled from them this year) can't compete with Google. It's too rich, too popular, too smart. Unfolding history is on Google's side. I just wish it would all happen a lot faster.
--
make install -not war
How exactly will this loosen carriers control? Carriers in the US already dictate the features for each phone it offers [which are the majority of cell phones sold in the US]. Just look on the latest KRAZR, it's advertised by MOTO has being this fabulous phone, but each of the 4 major carriers sell it with a significantly different feature set. And just offering the OS for free doesn't make a difference to manufacturers as some cell phones already run Linux...
And it's a non-starter for Canada, given the outrageous data fees...
Sleep your way to a whiter smile...date a dentist!
and how many /.ers will be able to find these gSpots?
Use a third party reseller. They will have many more phones for free than the mobile provider will, and on some models they will even pay you to take them. I used letstalk.com and and got two motorola phones from T-mobile and they actually paid me $200! $100 came from letstalk, and the other $100 was the mail-in rebate from t-mobile itself. The price of the plans is the same, so there was no downside in my experience. I was actually even past the deadline on sending in some of the rebates and they still paid me. I know there are other companies that basically do the same thing as letstalk.com but they're the ones I used and can recommend. They also resell for all the major US carriers (verizon, sprint, cingular/AT&T, t-mobile). Good luck.
I can't draw a map, but that's fine. All the fun is in the search anyway.
Uh...you pay to see ads every time you watch cable or satellite television...maybe you never thought about that.
I can't believe how out of whack the telco and data services industries are in the United States (I don't know how they fare elsewhere). Its seriously about time we have a big push for fiber-to-the-premises, and extended WIFI coverage for rural areas. You would think that the U.S. would be able to get something like this going by now. Yes I know that Verizon and ATT have their limited coverage fiber services out now, but there is still a loooong way to go. Once we have a large-scale broadband network in place, we can do ALL of our communicating over it...VOIP, videoconferencing, VR marketplaces, whatever...If we actually spent time putting together a solid digital communications backbone, I believe customers would be much happier with their service and the possibilities it offers. Of course someone better pinch me, I'm probably dreaming.
Get a used Treo 650 that works with Sprint. .... It doesn't run Linux,
As an owner of a Treo 650 and a tester for Linux4palm, it is my duty to direct you to hackndev where they have been successful in running Linux on a Treo 650 and I have tested it myself.
It will help loosen carriers' control by forcing them to accept Google's software in its entirety.
I mean, one can only assume that Google would require the carriers to offer either all of the features of their application suite, or none at all. And once one or two national carriers (or a handful of regional ones) start adopting this software, the rest will be compelled to make a decision:
Play ball with Google and adjust business models accordingly. This is obviously a somewhat frightening concept for companies like Verizon which are deeply entrenched in selling individual services for exorbitant sums, and it will likely be an expensive task to perform.
or...
Distance themselves from the household name of Google, stubbornly maintain the status quo, and fade into obscurity as an increasingly-clued consumer populace flocks toward their Google-embracing competition. And where the former choice was merely frightening and expensive, this one will be downright terrifying and death-bringing.
Kid-proof tablet..
I don't see how this strategy will work for Google in Europe. You see here each country has a handful of operators (2-4) and a part of their revenue is bastardising the mobile phones they offer in as many ways as possible. I am afraid it will be all too easy for the handful of operators operating in a country to choose not to allow Google in and be certain that the other operator(s) will do the same.
Exactly. I did a lot of searching, and it seems that OpenMmoko is the only current significant effort at open-phone development. Apple and the rest run on *nix, but close up the phone so you can't do dick with it. Openmoko has some promise, but without wireless or a cell carrier in the US on-board, I'm not read to start hacking it. Ubuntu Mobile has potential, but the screen size currently has to be 4.8", and it looks more like a tablet PC OS at the moment than smartphone software.
There's some ultra-smart dudes at Google, at this point. The next major shift in computing will be smartphones. Only an open system with an excellent SDK for 3rd party applications has much chance of dominating, so the current players seem to be Google and Microsoft. I personally have disliked every version of Windows CE I've ever seen, though I hear good things about the latest version. Based on open-source GNU/Linux, Google's got a real shot at the largest new market on the horizon, IMO.
Beer is proof that God loves us, and wants us to be happy.
Well played, sir. . .well played.
Hey, can I bum a sig?
The carriers don't need to be on-board with OpenMoko. It's just an unlocked GSM phone, which you can put a carrier's SIM card in. The only limitation in terms of carrier compatibiliy is the dialing software (gsmd), which doesn't cover enough to work automatically with all of the GSM carriers yet. But that's being worked on.
DNA just wants to be free...
Yes, I take it back. In fact, I've just purchased the OpenMoko Neo1973, and hope to be of some assistance in the open-source development community, which so far seems vibrant and friendlier than most :-)
Beer is proof that God loves us, and wants us to be happy.
and how many /.ers will have the chance to try to find these gSpots?
I didn't found something funny to put here.