Slashdot Mirror


A Google Blunder- the Sad Story of Urchin

Anenome writes "Google has a track record of buying startups and integrating them into its portfolio. But sometimes those acquisitions go terribly wrong, as Ars Technica argues has been the case with Google's 2005 purchase of web-analytics firm Urchin Software Corp. 'In the wake of Google's purchase of the company, inquiring customers (including Ars Technica) were told that support and updates would continue. Companies that had purchased support contracts were expecting version 6 any day, including Ars. What really happened is this: Google focused its attention on Google Analytics, put all updates to Urchin's other products on the back burner, and rolled out a skeleton support team. Everyone who forked over for upgrades via a support contract never got them, even though things weren't supposed to have changed. The support experience has been awful. Since the acquisition, we have had two major issues with Urchin, and neither issue was solved by Google's support team. In fact, with one issue, we were helped up until the point it got difficult, and then the help vanished. The support team literally just stopped responding.'"

46 of 164 comments (clear)

  1. Two sides to every story by d0rkb0y · · Score: 2, Insightful

    So a company made promises regarding a product right before they sold. Are the people who made those promises to you still in charge of the product? Did they cash out and move on to another venture? I'm sorry for your loss, but you should put some effort into learning what really happened. You have posted exactly what I am posted, which is opinion. I don't feel this is news worthy.

    1. Re:Two sides to every story by uglydog · · Score: 5, Funny
      I don't think the original company management ever planned on releasing an upgrade.

      Here's a news flash: when it takes 2.5 years to get an upgrade out that was due shortly after the Red Sox won the 2004 World Series, it's already effectively "discontinued."
      I think what happened is that Urchin promised to deliver the upgrade "when the Red Sox won the World Series". Who could have seen that coming?
    2. Re:Two sides to every story by pintpusher · · Score: 4, Interesting

      Are the people who made those promises to you still in charge of the product? In theory this is irrelevant. The other side of the "corporate" coin -- that is, the side that doesn't involved shielding everyone involved from being liable for being jerks -- is that it, the corporation, persists beyond the tenure of its employees, officers, etc. Promises made by people on behalf of the corporation (or other business structure) are still binding on that corporation after those people leave. At least that's the theory. Of course now-a-days corps can do whatever they "want" with little or no repercussion.
      --
      man, I feel like mold.
    3. Re:Two sides to every story by jZnat · · Score: 2, Funny

      They should have said the Cubs instead, then! :P

      --
      'Yes, firefox is indeed greater than women. Can women block pops up for you? No. Can Firefox show you naked women? Yes.'
    4. Re:Two sides to every story by pintpusher · · Score: 2, Informative

      Sure its a practical problem, especially with smaller organizations where your scenario is more likely. But that doesn't absolve an organization from its responsibilities. And its also the purpose of things like contracts.

      Regardless, if the organization fails to perform its contractual obligations, then there are methods for dealing with that. It is the responsibility of the organization to keep track of its obligations and it is the customer's responsibility to be prepared to deal with an organization that doesn't live up to its obligations. This can range from simply pointing out the problem to filing a lawsuit. A lot of contracts actually deal with this scenario specifically. For example, my two commercial leases have clauses that allow for transfer of the contract to other parties, but force the parties to maintain the terms of contract despite this transfer. But I'm wandering OT with that.

      --
      man, I feel like mold.
  2. Re:I blame Microsoft by BlowHole666 · · Score: 5, Interesting

    It is googles' own greed. They purchased this company in competition with M$ but it is Googles fuck up not M$. So by your Bad Analogy if Mandravia goes under it is some how M$ fault? Not that fact that Mandrake got bought out and the parent company fucked up? I think you need to pull your head out of the sand (or your ass) and realize that not everything is Microsofts fault.

    --
    I smoked pot once. But I DID NOT inhale. Will you hire me?
  3. Let's wait for Google Urchin 6, then ... by darthflo · · Score: 2, Informative

    ... and in the meantime I can really recommend Sawmill which I finde quite loveable as a log processor.

  4. Buyouts by JCSoRocks · · Score: 5, Informative

    Isn't this just what happens about 50% of the time with company buyouts in tech? It seems like either you're buying them because you want their technology for yourself, or you're trying to eliminate a competitor. (Very rarely some holding company may actually just want to own a piece of the action and make a profit from your hard work). In either case though, the purchasing company doesn't give a crap about the viability of the company they're buying. I wouldn't say this is just google, I'd say this is the way most tech companies with money to spend handle buyouts.

    --
    You are using English. Please learn the difference between loose and lose; they're, there, and their; your and you're.
    1. Re:Buyouts by Larry+Lightbulb · · Score: 2, Insightful

      Another reason is that the buyer wants to get the customer base, so they can then slow down and phase out the earlier product and offer an 'upgrade' to their main product. Buying a company for this reason can be cheaper than advertising, etc, to get new customers.

  5. Breach. by iknownuttin · · Score: 3, Insightful
    So a company made promises regarding a product right before they sold.

    It looked to me that they signed a contract. Therefore, wouldn't it be breach of contract and be actionable in court?

    --
    I prefer Flambe as apposed flamebait.
  6. Uncertainty by beavis88 · · Score: 5, Insightful

    What companies like Google don't realize is that it's the uncertainty that kills customers. Most of us won't really care if you're going to buy Urchin, move all the best pieces to Google Analytics, and then kill it off - just tell us what the fuck you are doing so we can plan accordingly. Dicking people around by pretending to support what you know will be a dead product is a good way to get people to hold grudges against you.

    1. Re:Uncertainty by lymond01 · · Score: 2, Insightful

      What companies like Google don't realize is that it's the uncertainty that kills customers.

      This.

      Not that Google doesn't realize this, but they dropped the ball in this case. We have a few major systems being rolled out at the University, and the faculty web tools have sporadic uptimes. Fastest way to have faculty NOT use your tools? Have the system be down just ONCE when they want to use it. "It never works!" is what you'll get and they'll do it themselves from there on out.

    2. Re:Uncertainty by Typoboy · · Score: 2, Informative

      That is the bane of my web-app existence. It's to the point where I try to be careful who I ask to test what at what time, because if it is scary enough, they won't come back.

    3. Re:Uncertainty by Slashdot+Parent · · Score: 2, Interesting

      What you don't realize is that, from Google's perspective, you're not the customer Well, these Urchin users paid for support contracts and for upgrades. I think I'm willing to grant them "customer" status.

      The problem is, these customers did not get what they paid for, and that is why they are upset. I can't say that I blame them.

      Wouldn't you be mad if you paid for something and didn't get it, or if the company half-assed their commitments?
      --
      They don't grade fathers, but if your daughter's a stripper, you fucked up. --Chris Rock
  7. FOSS losers by Generic+Guy · · Score: 5, Insightful

    It makes one wonder how many of these companies eschewed open-source solutions, in favor of expensive "supported" software.

    Hopefully enough of these examples will eventually reach the tipping point where PHBs will finally begin to wonder what exactly they're getting for their money.

    --
    { - Generic Guy - }
  8. Here's the lowdown. by Fireye · · Score: 5, Informative

    Google purchased Urchin outright.

    Google/Urchin provided support for a short while, and all was good. Then, Google/Urchin decided to outsource ALL support requests except major bugs. They "trained" authorized support personel from various companies, which are now listed under their resellers page. But, a good percentage of those people know jack about the inner working of Urchin. I feel sorry for them, honestly, because I doubt they were trained properly and there's very little solid documentation.

    Urchin is EXTREMELY poorly documented. Want to know how to create your own report inside a profile? It's easy! Now, do you want to analyze some metric in a different way than Urchin does by default? Wow. Good luck. datamap.dm, I hardly knew thee. I still don't know it well, because there's very little documentation and zilch for examples about how the integral parts of the program work. Want to change how some .tpl (report templates) look or present information? Good luck, there is exactly zero documentation about it. Hell, the "support" personel I worked with didn't even know those files existed, or what they did.

    So yeah, Google is certainly at fault somewhat, but a lot of the issues people have could have been resolved even prior to the acquirement of Urchin! Documentation will save us, or in it's absence damn us.

    Another topic is that Urchin currently has two outstanding LARGE vulnerabilities, as published by US CERT. Google/Urchin was notified back in June or July about these security holes. They claimed a fix was in the works. It's now OCTOBER and they're totally silent on the issue. My support requests (directed directly at google, not at one of their support contractors) go unanswered. There hasn't been an update to the program in years. Google/Urchin is COMPLETELY silent about the Urchin standalone product.

    I'm extremely happy that this is getting some public attention, because it bugs the bejeezus out of serious Urchin users.

  9. Re:Just goes to show... by Starturtle · · Score: 3, Funny

    But at least Brin and co. have their private airstrip now I heard it was an 21-foot X-Wing model that actually flies.
  10. Re:If anyone would know about an Urchin by Princeofcups · · Score: 3, Informative

    >> It would be an Anenome (sic) ...

    A sea urchin is an Echinoderm, like starfish and sea cucumbers.
    An anemone is a Cnidaria, like coral and jelly fish.

    Imagine obligatory wiki links here.

    jfs

    --
    The only thing worse than a Democrat is a Republican.
  11. Re:I blame Microsoft by quanticle · · Score: 3, Insightful

    Ok, I'll bite...

    Price doesn't have to be the only basis for competition. You can compete on service, and quality of product as well. To make an analogy, look at the retail market. Walmart competes on price, and its pretty successful. Target, knowing that it can't beat Walmart on price, competes by having brighter stores, and higher quality goods. Recently, Target has had a higher growth rate than Walmart, indicating that atmosphere and quality are criteria used by consumers to evaluate stores.

    Similarly, you don't have to compete on price with Microsoft, and if you do, you'll probably lose. The trick is to go for quality and service - something that Google has been going for, except in this case. That's why the continued disregard of existing Urchin customers was a blunder - it put a black mark against Google's reputation for good customer service.

    --
    We all know what to do, but we don't know how to get re-elected once we have done it
  12. Re:Honestly, who cares? by Fireye · · Score: 3, Insightful

    Errr, the version of Urchin he's referring to postprocesses Apache/IIS/Websphere/etc log files. You don't have to use cookies to track users (though it helps). ... so, disregarding cookies, why is Urchin evil?

  13. Re:If anyone would know about an Urchin by threaded · · Score: 2, Informative

    I thought an Urchin was the old name for a Hedgehog, and that Sea Urchins are so named because they have lots of things sticking out of them, looking somewhat similar, if you sort of squint sideways with your head cocked to one side.

  14. Sue! by jbrandv · · Score: 2, Insightful

    I say go after the deep pockets of Google, demand a jury trial, profit! When they bought the company they also have to take on their customer support. I suspect that a jury would agree.

  15. Are they finally evil? by speaker+of+the+truth · · Score: 2, Insightful

    Come on, if Microsoft did this we'd be yelling loudly how bad they were.

    --
    Using openSUSE instead of Windows since 9th of October, 2007 and liking it.
  16. I blame Microsoft too, for setting the standard. by JoeCommodore · · Score: 2, Informative

    This has been the MOU for Microsoft for years buy a company, speak the 'we support our users' talk, take the staff and code, drop the non-MS users and then tout how they are innovating and are the best thing there is.

    Any of these ring a bell:
    - Fox Software
    - Bungie
    - SubLogic

    All of which made great programs that supported users of multiple platforms, MS bought them, said they were dedicated to enhacing the product across all platforms, made a half assed release or two and then dropped all other platforms due to 'lack of interest' (they claim it was customer lack of interest when it was more like Microsoft's). It's amazing MS Office for Mac has lasted as long as it has...

    I am curious on what similarity, does Google limit the user by switching to Analytics- or what is missed by Analytics that isn't by Urchin?

    --
    "Enjoy what you're doing! If it becomes drudgery, you're doing it wrong!" - Jim Butterfield
  17. Re:If anyone would know about an Urchin by Shadow+Wrought · · Score: 4, Funny

    So, in other words, I should clam up about what I don't fathom?

    --
    If brevity is the soul of wit, then how does one explain Twitter?
  18. What it really shows by porkThreeWays · · Score: 4, Interesting

    Is that choosing commercial or proprietary software based on the notion you get better support is a myth. I can't even tell you how many PHB's I know that are scared to do anything without a support contract. The moral of the story: Your people should be able to solve 99.9% of all software problems on their own and rely on support as little as possible. Most support contracts I've dealt with have been mostly useless and we've generally had to solve all the hard problems in house. I've pretty much lost faith in support contracts meaning anything other than "a company to sue when things go wrong". But suing a company doesn't bring back lost customers and it doesn't bring back a company that doesn't exist anymore. Blaming others is a great cop out, but I'd never base a business around the blame game.

    --
    If an officer ever threatens to taze you, say you have a pacemaker.
    1. Re:What it really shows by speaker+of+the+truth · · Score: 5, Insightful

      Is that choosing commercial or proprietary software based on the notion you get better support is a myth. Given that OSS can ONLY make money from offering support (or by being sponsored by a large company) with all other things equal the likelihood is that the OSS people will offer better support, because unlike closed source companies the support is their bread and butter.
      --
      Using openSUSE instead of Windows since 9th of October, 2007 and liking it.
  19. Why PHB's go with commercial services by SuperBanana · · Score: 2, Informative

    It makes one wonder how many of these companies eschewed open-source solutions, in favor of expensive "supported" software. Hopefully enough of these examples will eventually reach the tipping point where PHBs will finally begin to wonder what exactly they're getting for their money.

    You don't understand why companies prefer commercial solutions.

    If I buy services from a company and they fail to deliver, I have choices. Like suing them (example: breach of contract) and recovering damages. I can't do that if I install open-source software, unless I hire a firm to take care of the implementation, and *they* fuck up on what they promised they'd deliver.

    Just because you don't understand how something works, doesn't mean it's broken.

  20. Re:Just goes to show... by sYkSh0n3 · · Score: 3, Insightful

    I think a lot of it has to do with going public. Instead of worrying about making a good product and turning a profit, they have to worry about INCREASING profit. It can never be good enough. They have to constantly make more and more money to keep the stockholders happy. Eventually, they have to screw the customer for the sake of the stockholder.

  21. What did you expect by aggles · · Score: 2, Insightful
    It is sad that Urchin (the product) is all but dead, but what did you expect? Google bought a Web analytics product to help sell ad-words. Its hosted version is free, has been much updated and is well worth the price you pay. Google is not deeply in the product business, except for their search engine appliance. It takes a huge infrastructure to compete with the leaders of Web analytics products and services, such as Omniture, WebTrends, Coremetrics, Visual Sciences and Unica. Its not in Google's business model to do this. What is really sad is that there are so few good web analytic products left. WebTrends, Unica (the old Sane NetTracker) and ClickTracks is about it. If you have been paying yearly support on the Urchin product to Google, you seriously need a lesson in dealing with software vendors. Oh wait - you just got one.

    -aggles

  22. How to Fix Google Analytics by ajs318 · · Score: 3, Informative

    $ echo "127.0.0.1 googleanalytics.com" >> /etc/hosts
    $ echo "127.0.0.1 www.googleanalytics.com" >> /etc/hosts


    Does the trick every time .....

    --
    Je fume. Tu fumes. Nous fûmes!
  23. Not a new story by maggard · · Score: 4, Insightful

    Anyone remember Dodgeball.com? Google bought 'em when they were hot, everyone expected great things, check out their founder's resignation letter.

    Google is competitive, outside and inside. If a product doesn't have a strong voice, strong support, it'll get starved. There are lots of examples of this, where Google (or Yahoo or any other company) buys a smaller company and it's products just kinda evaporate.

    Sometimes it is truly a mismatch in cultures. Other times the folks coming in get sucked into 'more interesting' projects and their original ones languish. Once in a while the goal of buying the company was to shut it down, or at least to deny it's benefits to a competitor.

    Whatever the case whenever a buyout happens smart folks immediately put together transition plans, if only contingency ones.

    In my career I've had CA buy and rape/pillage/burn (not always in that order!) any number of products we've depended upon. Yahoo! also has a record of ingesting, partially digesting, then eventually burping up a barely recognizable (and rarely for the better) version of the original service. Same for Amazon - anyone else recall Firefly, PlanetAll, A9 with street-views, etc.?

    Urchin is just one more example of why committing to a product or service that isn't it's owner's primary interest is a risky gamble. Never assume the status quo; companies & priorities change and that's how inattentive customers get caught out.

    --
    I don't read ACs: If a post isn't worth so much as a nom de plume to its author then I wont bother either.
  24. Re:ok by tehcyder · · Score: 2, Funny

    I'm trying to work up the passion to be outraged here, but it's kind of hard to care. This kind of thing happens all the time.
    Just pretend it's Microsoft instead of Google.
    --
    To have a right to do a thing is not at all the same as to be right in doing it
  25. Re:If anyone would know about an Urchin by griffjon · · Score: 4, Funny

    Just don't try to mussel into the joke just for the halibut, fishing for +1 Funny, or you'll end up get "dock"ed karma.

    --
    Returned Peace Corps IT Volunteer
  26. Superior free software support by Per+Abrahamsen · · Score: 2, Interesting

    Additionally, if the software is popular and the original vendor provides poor support, someone else will step in with a better offer. A market economy is always better for the customer than a state granted monopoly.

    [ BTW: I guess most people "make money" on free software not by support or sponsorship, by being paid in advance by the customer for the development. I know I do. ]

    1. Re:Superior free software support by Eivind+Eklund · · Score: 2, Insightful
      Most companies only need functionality from software, not rights - their strategic advantage. Contributing back to the core open source project will usually give tactical advantages, such as other people maintaining the code. The competitors usually don't even run the same software.

      This even goes for proprietary derivates of BSD licensed open codebases; FreeBSD has gotten a ton of stuff (e.g, the SCSI stack, the netgraph stack) from proprietary derivates.

      Eivind.

      --
      Doubting the existence of evolution is like doubting the existence of China: It just shows that you're uninformed.
  27. Re:I blame Microsoft by xtracto · · Score: 2, Funny

    Walmart competes on price, and its pretty successful. Target, knowing that it can't beat Walmart on price, competes by having brighter stores, and higher quality goods

    Yeah, I have heard that those rocks that Target sells are quite HiFi. However, I am not sure how "portable" they might be...

    --
    Ubuntu is an African word meaning 'I can't configure Debian'
  28. Security issue with Urchin!! by naasking · · Score: 3, Insightful

    For those companies that use Urchin, note that there is a potential security vulnerability that I came across on a copmany's ordering page just a few days ago. The company, who shall remain nameless, has since taken my suggestion and closed the security hole, but I don't know how many more ordering screens use Urchin in the same way.

    The problem is thus:

    1. The ordering screen where you enter your VISA card number is loaded over https
    2. The ordering screen includes the urchin.js script file, but this file is loaded over unsecured http
    3. This means that urchin.js could be replaced in transit with another script which could steal your personal info by, for instance, changing the form you are submitting to point to another server.

    In this case, the Firefox "lock" icon displays an error: "Warning: Contains unauthenticated content". Unfortunately, this is very easy to miss. I only spotted it because I use the Petname Toolbar, which prevents phishing and spoofing. The toolbar would not let me set a petname for this site, because the unsecured content could literally change anything on the page, so it wasn't safe. If you don't already have the Petname Toolbar installed, I highly recommend that you install it.

    Urchin could close this hole if they allowed urchin.js to be loaded over https, but the file isn't available over a secured link. To anyone using urchin.js, make sure you don't include that file on your secured pages.

    What's even more disheartening, is that this site was verified as "hacker safe" by ScanAlert; missing such an obvious hole really decreases my confidence in their testing methods.

    1. Re:Security issue with Urchin!! by Anonymous Coward · · Score: 3, Informative
  29. Standard Fare by KillerCow · · Score: 2, Informative

    The same thing happened to dodgeball when they were bought. Google buys companies for the people, not the product.

  30. Re:If anyone would know about an Urchin by jollyreaper · · Score: 3, Funny

    Look, if you're gonna make fish puns, just quote the whole song and be done with it.

    It was April the 41st, being a quadruple leap year
    I was driving in downtown Atlantis
    My Barracuda was in the shop, so I was in a rented Stingray, and it was overheating
    So I pulled into a Shell station They said I'd blown a seal
    I said, "Fix the damn thing and leave my private life out of it, okay pal?"

    While they were doing that I walked over to a place called the oyster bar -- a real dive
    But I knew the owner, he used to play for the Dolphins
    I said, "Hi, Gil!!!"
    You hafta yell, he's hard of herring

    CHORUS:
    Think I had a wet dream Cruisin' through the Gulf Stream Oooh-ooh-ooh-ooh Wet dream...

    Gil was also down on his luck
    Fact is, he was barely keeping his head below water
    I gullied up to the sandbar He poured the usual
    Rusty snail, hold the grunion, shaken, not stirred
    With a peanut butter and jellyfish sandwich on the side -- heavy on the mako
    I slipped him a fin -- on porpoise I was feeling good
    I even dropped a sand dollar in the box for Jerry's Squids -- for the halibut

    Well, the place was crowded We were packed in like sardines
    They were all there to listen to the big band sounds of Tommy Dorsal -- what sole
    Tommy was rockin' the place with a very popular tuna -- "Salmon Chanted Evening"
    And the stage was surrounded by screaming groupers
    Probably there to see the bass player

    One of them was this cute little yellowtail
    And she's giving ME the eye
    So I figure, this is my chance for a little fun
    You know -- a piece of Pisces

    But she said things I just couldn't fathom
    She was too deep, and seemed to be under a lot of pressure
    Boy, could she drink
    She drank like a... she drank A LOT...
    I said, "What's your sign?" She said, "Aquarium" I said, "GREAT!!! Let's get tanked!"

    I invited her up to my place for a little midnight bait
    I said, "C'mon baby, it'll only take a few minnows"
    She threw me that same old line
    "Not tonight -- I got a haddock"

    And she wasn't kiddin' either, 'cuz in came the biggest, meanest looking haddock I'd ever seen come down the pike
    He was covered with mussels
    He came over to me, he said, "Listen shrimp -- don't you come trolling around here"
    What a crab This guy was steamed -- I could see the anchor in his eyes

    I turned to him, I said, "Abalone -- You're just being shellfish"
    Well, I knew it was going to be trouble, and so did Gil, 'cuz he was already on the phone to the cods
    The haddock hits me with a sucker punch
    I catch him with a left hook He eels over
    It was a fluke, but there he was, lying on the deck, flat as a mackerel
    Kelpless

    I said, "Forget the cods, Gil, this guy's gonna need a sturgeon"
    Well, the yellowtail was impressed with the way I landed her boyfriend
    She came over to me, she said, "Hey big boy, you're really a game fish"
    "What's your name?"
    I said, "Marlin"

    Well from then on, we had a whale of a time
    I took her to dinner
    I took her to dance
    I bought her a bouquet of flounders
    And then I went home with her
    And what did I get for my trouble?
    A case of the clams

    Your comment has too few characters per line (currently 29.1).Your comment has too few characters per line (currently 30.1)

    --
    Kwisatz Haderach
    Sell the spice to CHOAM
    This Mahdi took Shaddam's Throne
  31. Most online documentation vanished ... by allankim · · Score: 2, Interesting

    Urchin.com had at one time extensive online docs, including a very good searchable knowledge base. IIRC most of these docs vanished shortly after the acquisition.

    I too am happy this is getting some attention, as management needs to be reminded from time to time that no company is infallible. Even Google.

  32. Re:I blame Microsoft too, for setting the standard by weicco · · Score: 3, Funny

    Ah, yes. The first rule of Slashdot: if that I happen to like is critized, move focus to MS.

    --
    You don't know what you don't know.
  33. Re:If anyone would know about an Urchin by drivinghighway61 · · Score: 2, Funny

    Whale my parent's concern for GP is nice, eel probably be fin.

  34. Not Every Time by Slashdot+Parent · · Score: 2, Informative

    Many webmasters host urchin.js locally to speed up page load times. Google does not recommend this practice, but they also do not forbid it. I don't particularly feel like trawling through urchin.js, but a quick skim doesn't seem to have that file submitting to google-analytics.com. It seems to go, instead, to analytics.corp.google.com.

    At any rate, I think that you'll find that the google analytics hostname is www.google-analytics.com (with a hyphen). I also think that the NoScript firefox plugin will protect you well against googal-analytics as well as a host of other tracking mechanisms.

    Cheers!

    --
    They don't grade fathers, but if your daughter's a stripper, you fucked up. --Chris Rock
  35. Re:Just goes to show... by Vegeta99 · · Score: 3, Funny

    air /strip/, man, not air /ship/. You know, like lapdance at 30,000ft, not Hindinberg.