Xbox Arm of Microsoft Posts Profit
GameDailyBiz is reporting that Microsoft has posted a rare profit for their games business. As you might imagine, the good news is courtesy of high game and console sales thanks to Halo 3. "[Entertainment Division] revenue increased primarily due to increased Xbox 360 console and game sales. Xbox and PC game revenue increased $895 million or 148% as a result of increased Xbox 360 console sales, video game sales led by Halo 3, and Xbox 360 accessory sales. We shipped 1.8 million Xbox 360 consoles in the current quarter as compared to 0.9 million consoles in the first quarter of fiscal year 2007. Halo 3 was launched in September 2007 and generated approximately $330 million of revenue during the quarter."
Every Quarter Halo is released is profitable for that quarter. Still not profitable that year or over all yet. Maybe in 2008.
"There are more things in heaven and earth, Horatio, than are dreamt of in your philosophy."
Thank Halo
Now what?
That was MS's one big console seller. Sony has two big ones coming at some point (FF:XIII and MGS:4). Nintendo has a few (Mario Galaxy, Super Smash Brothers: Brawl, Mario Kart, and I'm sure others).
The 360 is a nice console (in fact, I'll probably buy one by the end of the year), but I don't think they sold enough consoles during the Halo 3 rush to be able to stay profitable (though XBox Live, fees on games sold to new customers, etc) in the future (such as next quarter). Unless some hit comes out of no where, what is left that might move consoles for them like this?
I guess I just feel like that was MS's one big chance at taking the lead or any kind of dramatic break from the pack.
Comment forecast: Bits of genius surrounded by a sea of mediocrity.
If one were to calculate the sharpe ratio of Microsoft's gaming division since the xbox 1, you would realize what a terrible investment the whole thing has been.
People tend to forget $1 billion spent is no long collecting interest. You have to account for that lost money.
I don't see anything even remotely flamebait in parent post. God forbid anybody should say anything less than stellar, or believe the console itself will be any less popular than Jesus himself. Sorry for the rant, but the famboy-ism has gotten old.
Ghost Recon Advanced Warfighter 2 came out for the PS3 on August 22. Is the Xbox still waiting for it?
"For the remainder of fiscal year 2008, we expect [EDD] revenue to increase due to the increased sales of Xbox 360 consoles and related games, accessories, and services, and sales of Zune products,"
Now I don't believe anything said in this story.
How many hundreds of millions of dollars does that put them behind the Wii at this point?
We willna be fooled again!
Consoles still matter?
I recall the first one (in combination with rolling out Live) sunk about $4 billion.
*sigh*
Given the popularity of WoW and Counterstrike type games, my thinking is that on-line games are the killer app. Human players are *so much more interesting* than AI. Halo just offers a taste of that. I believe Microsoft is well-positioned in this regard relative to Nintendo and Sony due to XBox Live. PS3 is pretty much tanking all around as far as I can tell. Also, isn't Grand Theft Auto one of the most serious console-movers in history? According to Wikipedia, M$ is a step ahead of sony there and there is not GTA planned for the Wii is there? "It has been confirmed that episodic content will be released on the Xbox 360 exclusively. Microsoft officially announced a strategic alliance with Rockstar Games over the rights to episodic content through their Xbox Live service at their X06 event. An announcement regarding the release of episodic content for the PS3, however, is still expected, whilst fans speculate that each console will receive its own exclusive episodic content via their respective download services (Xbox Live for the Xbox 360 and PlayStation Network for the PlayStation 3)."
Is being released for the Wii, and I'd expect at least Liberty City/Vice City/San Andreas Stories too. Although w/ scarface on the Wii, who needs Vice City.
XBox marketshare never really took off. The PS2 just killed the competition.. Now we've got three systems that do pretty well:Wee, XBox360 and PS3. Looks like Microsoft is doing something right for a change.
Here's to hoping they f*ck up ASAP!
Stop the brainwash