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Brawndo, It's Got Electrolytes. It's What Plants Crave

"This week's film blogs have been left aghast as Mike Judge's grotesque fictional energy drink Brawndo from the movie Idiocracy became a reality. To recap: Fox wouldn't support a film about Brawndo, the energy drink that destroys plants, debases the human race, and makes those who drink it 'win at yelling' but they are now putting wholehearted support behind the actual drink?" And if you haven't seen Idiocracy, you are missing out. It is the smartest stupid movie I've seen. Whoever did production design on that thing deserves an Oscar.

11 of 397 comments (clear)

  1. imdb link by Anonymous Coward · · Score: 3, Informative
    Idiocracy on IMDB, for those too lazy to have set up an imdb keyword search in Firefox.

  2. Hilarious movie. by DrEldarion · · Score: 4, Informative

    The intro of the movie can be found here: http://www.glumbert.com/media/idiocracy It'll give you a good sense of the tone and style of humor of the movie.

    It really is a must-see.

    1. Re:Hilarious movie. by wall0159 · · Score: 3, Informative

      Because people's brains are much more plastic (adaptable) than dogs'. People are born in a more underdeveloped state (eg. puppies walk within a short time of being born - babies take months) and our brains' development are much more environmentally influenced.

      Anyway, yes, some people are inherently smarter than others. It doesn't mean that their entire germ line is also smarter - there are many cases of smart parents having a stupid child - even one given every advantage.

  3. Comment removed by account_deleted · · Score: 3, Informative

    Comment removed based on user account deletion

  4. Comment removed by account_deleted · · Score: 2, Informative

    Comment removed based on user account deletion

  5. Re:Well shit. by GreenHead · · Score: 2, Informative

    It's time to take your tin foil hats off folks. This is product is made by Redux Beverages, aka the maker of the energy drink Cocaine. This isn't the first time the company has tried to push a product with a famous name. It's the same strategy the company used with Cocaine. Go back to bed folks, there's nothing new here to see.

    Company's website
    http://www.drinkredux.com/

    Press release
    http://drinkredux.com/downloads/Brawndo_Press_Release.pdf

  6. Watch that movie again! by StefanJ · · Score: 5, Informative

    Soylent Green came out in 1973.

    The lead character's room mate, "Sol," was played by Edward G. Robinson. The author of the book on which the movie was based, Harry Harrison, was on set during the filming. (Among other things, he suggested that a character visiting a butcher bring her own plastic bag with her.) Robinson, best known for his tough-guy gangster roles, asked Harrison what the hell his character was about. Harrison told him, (paraphrasing) "You're me, as a dying old man. You remember the world before everything went to shit."

    One of the things Sol rants about to Charton Heston? The greenhouse effect.

    Also, the big ugly secret of the movie -- Soylent Green is People -- is just a sympton. Soylent Green is supposed to be made of krill and plankton. Heston's character finds a secret research study commissioned by the Soylent Corporation revealing that humanity has managed to kill off the ocean ecosystem.

  7. The Irony by Anonymous Coward · · Score: 5, Informative

    Lamarckian evolution was proved false long ago; just because a group of people isn't educated and therefore doesn't make use of their intelligence does not mean that their children will be stupid.

    Individuals differ in intelligence. Intelligence is (partly) heritable. These points follow logically from a basic understanding of Darwinian evolution (not to mention being supported by reams of empirical evidence). Read this, to start (the focus here is on population differences, but heritable individual differences in IQ are even more strongly supported).

  8. Scientific American writeup on Brawndo by User+956 · · Score: 2, Informative

    The Scientific American weblog has the best writeup on Brawndo that I was able to find.

    --
    The theory of relativity doesn't work right in Arkansas.
  9. Is that for real ? by Yvanhoe · · Score: 2, Informative

    It looks like an hoax to me.
    First, is it too ironic to be moronic
    Second, I have already seen spoof ads like that on youtube that seems to be made by the same guy.
    Third, the video is hosted on youtube
    Fourth, the website works fine on Firefox in Linux. That's not something Fox would actually be able to do.

    --
    The Wise adapts himself to the world. The Fool adapts the world to himself. Therefore, all progress depends on the Fool.
    1. Re:Is that for real ? by Yvanhoe · · Score: 2, Informative

      Oh, and the video is from this user : http://www.youtube.com/user/pcloadletter42

      He doesn't put his name, his age is 27, he is from the United States and is the user number 15512 to prove that Slashdot doesn't do any kind of source checking.

      --
      The Wise adapts himself to the world. The Fool adapts the world to himself. Therefore, all progress depends on the Fool.