Wal-Mart Closes Online Movie Download Service
eldavojohn writes "A year after opening its movie download service, Wal-Mart has abandoned the endeavor. They claim this is a result of HP's decision to stop supporting its video download store software. The article also notes that, unlike iTunes, Wal-Mart offered variable pricing which attracted a lot of studios. 'The world's largest retailer instead turned its rental service over to Netflix Inc. Wal-Mart still operates a music download service and continues to sell CDs and DVDs at retail stores and over the Internet for shipping by mail.' Is this evidence of the strength of unified pricing in media downloads or just another company being squished by the giant Netflix & Apple?"
Wal-Mart "squished"? I'd like to see that honestly.
I never used the service myself, but apparently, the movies cost $20 each. For that price you could back up to DVD three times, but not to a format that played in a DVD player. Also, you didn't get the extras that typically come on a DVD. So you paid more money, for less content, that could be used in less places. And they wonder why it wasn't successful?
My sci-fi novel, Ghost Thief, is now available from Amazon.com.
Do they actually think Netflix squished something run by Walmart?
That's like saying the local burger joint is going to crush McDonalds! Sure, Netflix is a big company, but they're nothing compared to the Wally-world behemoth.
Wal-mart is successful because it has a very efficient method of physical distribution. This has no baring on their success in digital distribution.
You would think that business would learn from the mistakes of the dot-com stock crash.
When the download becomes the same cost as buying/shipping physical media I think most Wal*Marx shoppers would rather have the physical media. Knowing a lot of people who WILLFULLY shop at their "super centers" and also Not so willfully work there, they are generally not the most technically inclined.
HP Dropping support sounds like a cop out... but a believable one
Ask not what you can do for your country. Ask what your country did to you
I think this is evidence of businesses trying to be too many things to too many people and slowly discovering that no, you can't be everything to everyone. "Jack of all trades, master of none" indeed.
Focus on a specific market and DO THAT WELL.
You have to at least pretend to be on-topic.
Like this:
WALMART ONLINE MOVIES SUX0RZ
or if you liked the service
WALMART ONLINE MOVIES SHUTDOWN SUX0RS
See, that wasn't so hard, was it?
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While hindsight is 20/20... this is a classic example of an "Old media" company failing to adapt to the "New Media" because they didn't have any expertise in the current technology.
Wal-Mart's core competency is managing their supply chain. They make money by being the most efficient supplier of products that are in local demand. They operate their integrated technological systems marvelously. They don't know jack-shit about the internet and "download-able content". They should partner with Amazon to run their webpage... though that would probably start to enter into an anti-trust area.
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Wal-mart is successful because it has a very efficient method of physical distribution.
That is only half of what Wal-mart does, they are also very good at negotiating low prices from suppliers.
Seek and ye shall find.
They eventually realized that in the case of internet downloads, importing from China does not help them undercut their competitors.
... they are generally not the most technically inclined.
When digital has no significant price advantage over physical the technically inclined may also prefer physical. Rip the DVD or CD at the fidelity you choose, re-rip in the future as technology improves, consider the disc a backup as well.
I'm also hesitant to consider someone who buys digital to be technically inclined. Most kiddies can manage that.
As copyright owner of this comment, I authorize everyone to defeat any technological measure which limits access to it.
It's just a dumb business plan.
Trying to do a downloadable media store without taking the iPod into account is like trying to market an office productivity suite that doesn't read/write MS Office docs: You're doomed to failure from the start.
If (and this is a BIG if) the movie studios wake up to the benefits of DRM-free downloads like some record labels have, the big winner here could be Amazon.com. They're uniquely positioned to equal, if not better the success that Apple has had. They're platform agnostic (for music, at least), , are known and trusted brand, have a working system for movies in place already (I've found that downloading those free Bugs Bunny cartoons to my TiVo was VERY easy), and have as much juice with the studios as Wal-Mart does.
"Only two things are infinite, the universe and human stupidity, and I'm not sure about the former."
Why didn't Walmart, of all companies, get a contract that insured that HP couldn't bail on them?
My only political goal is to see to it that no political party achieves its goals.
Walmart fell victim to one of the classic blunders! The most famous is never get involved in a land war in Asia, but only slightly less well-known is this: never buy any kind of application software from Hewlett-Packard! Ha ha ha ha ha ha ha! Ha ha ha ha ha ha ha! Ha ha ha...
Seriously, HP has the worst cace of attention deficit disorder of any company I've ever seen. I've spent 25 years watching them announce "the next big thing" only to completely forget about it a year later after having sold it to three big customers (who are then completely screwed of course). Anyone who buys a proprietary solution from them at this point deserves what they get.
G.
you made me think of my favorite piece of HP software - New Wave. I was even a New Wave "evangelist" for a while, trying to sell it to corporate users. I even still use my New Wave mousepad.
I refuse to download anything that has DRM on it. Especially considering that right *now* I buy my DVD's through retail channels and rip them myself (my country doesn't have DMCA idiocy preventing that) to the format of my choice. And when I switch around operating systems I don't fall into the trap of "sorry you're unsupported". Buying retail and ripping myself is what suits me best right now. Maybe when online retailers realize that DRM actually does nothing to stop piracy and only pisses off the people who actually do buy the product they'll drop it. And when/if they do drop DRM then I'll buy online instead of retail.
Shh.
As interesting as these movie download services are, it seems as though most have had trouble picking up enough steam to stay around. I run a few swapping sites and one them is specially for DVDs. (swapadvd.com - Shamless plug) There are other sites that compete in this same space but with slightly different models, peerflix.com, titletrader.com and switchdiscs.com. I would love to hear what the Slashdot crowd thinks about the swapping of media, books, CDs and DVDs.
Someone else pointed out that part of the issue is that Walmart sells DVDs already, and thus they were competing with themselves. I suspect they started the digital distribution because they realized long-term DVDs are dead. Even if a winner is ever found for Blu-Ray or HD-DVD, it might be too late now. Not that people won't buy them, but for most movies digital distribution seems likely to become the preferred method.
.. it's certainly out of their area of expertise), or do they go ahead with their current sales with the knowledge that they'll lose out later on? One thing to consider, their primary market is not exactly tech-savvy, and therefore will likely continue with DVDs for the next 10-15 years.
However, short-term, DVD is still king. So do they cut into their current sales for an uncertain future (can they really win against the other big-players?
Another possible explanation, is perhaps they realized getting into variable-pricing was a mistake. If history gives us any lessons, the media companies are greedy bastards. They don't seem to give much thought into long-term planning. This is one case where the intelligence of Apple really comes through. They realized that unless they could control the prices, companies would try to charge more money than the physical media costs. I suspect after some grace period, in order to save face, NBC will come back to iTunes.
Yeah, I know, welcome to /. and all that.
The line in TFA about turning over the rental business to Netflix relates to something that happened in 2005. Nothing to do with a download service at all. No squishing involved, on anybody's part.
Slightly disreputable, albeit gregarious
Wal-Mart initially offered films from $12.88 to $19.88 and individual TV episodes for $1.96 -- 4 cents less than the iTunes store. Wal-Mart's online store sold older titles starting at $7.50, compared with the $9.99 charged by iTunes.
Many studios have resisted signing deals with iTunes in part because of Apple's desire to sell movies at one price. Studios prefer variable pricing such as Wal-Mart offered.
what's to note here is that films were offered between $13 and $20 a pop, with older titles at $7.50. When will it occur to studios, in regards to how variable pricing won't work, that if there is no demand for an "older title," then there will be no purchases, even if you sold them at a buck a pop.
the ones that are in demand, that people want to buy, are being sold at or above the price of a regular dvd! sounds more like the studios are trying to make a download service fail.
I can't speak for this service but it irks me to find stuff on iTunes (mostly classical, in my experience) that I can buy for cheaper at Borders on CD than I can from the iTunes store.
And I have a feeling with CD sales on the decline we're going to see more of the same. Especially compilations that will come in under the 10 USD watermark that will offer more than enough tracks to make it worth getting tracks you don't like for the ones that you do.
Dedicated Cthulhu Cultist since 4523 BC.
Wal-Mart: We Sell Out For Less!
512 MB RAM, 20 GB disk, 200 GB transfer, five datacenters. $19.95/month.
Walmart is large, but it is horribly inefficient
Wrong. Wrong. Wrong.
Walmart is one of the most efficient retail operators in the world. Bar none. Efficiency in the retail space equates to managing your inventory. And Walmart are MASTERS at that. Don't you read case studies on Walmart IT? While the company does have it's problems, IT, efficiency, and inventory management are not among them. Calling them inefficient is just....well....wrong.
You can't have a contract that compels another company to do something forever, that's just not practical.
I would bet they did have a code escrow agreement - in the event HP decided to back out of doing the software (which they did) WalMart gets access and use of all the HP source.
The fact that Wal-Mart is shutting down operations shows exactly what use code escrow is - jack and squat. What is WalMart going to do with a bunch of hacked together HP code, without any of the people who worked on it?
Plus in general a problem with code escrow is that you can't look at the source before you take it over to see how feasible that proposition really is.
"There is more worth loving than we have strength to love." - Brian Jay Stanley
I know there is a lot of hatred for Wal-Mart. I don't like them and I don't like going there either. But, let me tell you something... I will continue to shop there because their returns policy is crazy-in-my-favor. I have taken back things that were bought well over a year ago. I have taken things back with no receipt, no tags, and they still gave me back what I *said* I paid. I think I have even taken back things that I purchased at another store. As long as Wal-Mart carries it? I seem to get the money back.
Now try that with Office Max or Office Depot. I have purchased things that didn't work out and when I went to return them, found they only had a 30-day policy -- even with a receipt. WTF?
Until someone has returns policies like Wal-Mart... I'll keep going because I know I can take it back.
"They said I probly shouldn't fly with just one eye," "I am Bender. Please insert girder."
I tell you, some days it seems like the little guy just can't win.
SJW: Someone who has run out of real oppression, and has to fake it.
Microsoft seems to be able to eat its own tail & live.
"is like trying to market an office productivity suite that doesn't read/write MS Office docs: You're doomed to failure from the start."
As in "The file that your less informed coworker has a 4 character extension that no one has ever heard of, so you can't open it. However, you can try downloading a converter".
Wallmart's deadliest trick is Loss-Leading the undead blazes out of stuff. "Tell you what. Buy anything else in our store and we'll pay you a dollar to try our movie service! Look! We got market share!". If they went for some ridiculously high price, then that means some Suit got swindled.
Meanwhile, on the other side of the fence, AOL just caved Netscape. Maybe the code will go into a discount bin at Wallmart, who will make a killing on it at 25 cents a copy for developers looking for Zombie Code.
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Rather than a sign that Apple/Netflix rolled over Walmart, it may be a sign that online movies are simply not the hot item that online music is.
I'll tell you the reason at least one person (moi) didn't attempt Wal-Marts Movie Download Service beyond the first try . . . it didn't work with my non-IE browser (yes it's in the top three most popular). I expressed this concern to Wal-Mart through email, essentially stating that they should be producing web pages that adhere to W3C standards so that all browsers will work, and got back the standard auto-response. You know, the one that basically states, "We want it to work so we can take all your money and it doesn't, but we don't care if you know the reason it isn't, we'll keep doing it our way just the same." You know, that response.