McDonald's UK CEO Blames Video Games for Childhood Obesity
BoingBoing is reporting that Steve Eaterbrook, McDonald's UK CEO, says that video games are leading the charge in obesity. He does have the decency to at least admit fatty foods are a part of the problem, but points the finger at interactive games for keeping kids indoors and not out burning off energy. "According to The Times, McDonalds UK is 'on the brink of its best year for two decades'. The firm has enjoyed six per cent like-for-like sales growth in the last year. More than 88 million visits were made to McDonald's restaurants last month, up 10 million on the previous year." Don't forget, we have known for ages that video games make us fat and mean.
We have a problem with obesity--increasingly with children.
Disappointment Level One: Someone, somewhere decided that it is one single factor contributing to this, not a combination. Blame is absolute and illogically must be placed on one thing.
Disappointment Level Two: The media reinforces Lvl 1 idea and is on a witch hunt.
Disappointment Level Three: Each alleged witch further exacerbates by shifting blame to another witch, none of them ever admitting to being part of the problem. Once a new target is acquired, they escape the public eye.
Disappointment Level Four: Lvls 1-3 act as a free pass to parents. There are so many witches to point at, surely nothing they have done resulted in this. Again, no responsibility is taken.
And all the while, we're setting ourselves up for a diabetes explosion. Although many have claimed it's been on the horizon for a long time, the numbers are starting to creep. Enjoy eating through all four layers of that cake!
My work here is dung.
does fast food cause violence?
As I said on this site:
There's a lot to be said for this, but I think the finger should be pointed past the video games and towards an overprotective and overly litigious society.
When I was growing up we had our Nintendos and Segas and Ataris and Intellivisions and Apple IIe computers, but we only played around with those for a few hours, and then we'd go outside and play baseball or football or street hockey, or merely ride our bikes around the neighborhood for a few more hours.
But nowadays it seems like everyone is scared to get up out of their chair. Are you going to ride a bike? Better wear a helmet, get some reflectors, ride with a friend, attach a siren, etc. Going to play street hockey? Better wear a helmet and a bunch of pads and secure the services of a lawyer so you can sue the first person who body checks you into a parked car. Going for a walk? Better rethink that - you might get abducted by a stranger. Gym class? Recess? Are you mad? You might fall and skin a knee.
We didn't take precautions when we played when I was growing up. And you know what? We survived. We did amazing crazy things. We played tackle football in the street. We threw rocks at each other. And no matter what we did we didn't wear helmets. And the worst that came from all of it is one of my friends got a broken arm once.
I think we need more Nietzsche and less nurture. "That which does not kill me makes me stronger." Because that which does not make me stronger is killing me.
He must not have heard of the Wii ;)
Just -1, Troll talking to another.
The tobacco industry claimed that great sex causes lung cancer.
So McDonald's emphasizes personal responsibility when it involves what people eat, but not when it involves their recreational activities?
1) Philip Morris say video games are promoting smoking among children.
2) KKK Grand Wizard says video games are making children racist.
3) Exxon-Mobil says video games make children averse to renewable energy.
4) McDonald's CEO is a peen.
I like basketball!!1!
In a statement made by the United Video Game Designers of the UK, stated ...
"Clearly our reliance on fast food, particularly McDonald's, has caused us to become unimaginative and lackluster in our new game designs. By buying initially from the value menu and then going to super sized items we have replicated this trained up-sell response in our own games. We haven't made an original game since Doom. We even tried watching Super Size Me 10 times, but that only made one designer go completely mad and make a copy of Burger Time. We can only hope that McDonald's changes the way they sell food items so that we can again create new and innovative games that people around the world will become lethargic blobs of goo playing. Thank you."
Soda companies blamed video games a bit back, and then back peddled on their statement.
http://kotaku.com/335546/soda-companies-blame-videogames-for-fat-kids
Reviewing just the first hour of video games.
There are lots of things causing the problem.
Blaming McDonald's is kind of silly. Don't raise your kids on a diet of McDonald's. It is supposed to be a treat and not a diet.
You feed your kids the big breakfast at IHOP the same thing will happen. Again it is supposed to be a treat and not a diet.
Letting your kids play video games for hours on end. Also not a good plan.
Letting them sit in front of the TV is also not a good plan.
Frankly I am amazed at the amount of passive entertainment we have available to all of us. With NetFlix, PVP, PVRs, Cable, Video Games, and the Internet there is always something worth while to watch or read or play.
A kid today doesn't need to find something to entertain themselves with.
Combine that with traffic today and all the fears over safety, and both parents working kids are often raised on a diet of video and fast food. It isn't bread and circuses it is Burgers and Playstations.
I have noticed that McDonald's is offering some better choices on the menu as well.
So don't dismiss video games just because you like them.
BTW if you don't think the techie life style contributes to the problem take a look around your office.
See my blog http://ilovecookes.blogspot.com/ for light hearted technical information.
Ooops. Forgot the fact that the two most videogame obsessed countries don't have obesity problems.
Doh!
Being a larger guy myself I'd put it down to a number of factors including:
;-)
- Eating too fast
- Forgeting to enjoy food (fat people enjoy their food less than thin people while eating it)
- Very concentrated sugar / fat foods (e.g. Soft Drinks, Burgers)
- Society encourages us to stay home (Safer, Entertainment, and for Computer Geeks even work-useful activities like coding)
- Very little "good" help available (Doctors throwing pills, diets selling useless books, but nobody wants to give good advice except perhaps Paul Mckenna and a couple of others)
I wouldn't pin it down to Games or any other single form of entertainment. Well except perhaps World of Warcraft but that is a different kind of crack within its self.
While McDonald's blames video games on the obesity trend, let's not forget the millions of Americans who work in physically inactive jobs for many hours per week, come home to eat a full dinner (while skimping on more important meals, like Breakfast) and then finish it off by watching a good amount of TV. Never mind the lack of (or committment to) exercise, eating healthier (which isn't as important as exercise) or even trying to be active.
When one sees public service announcements telling people to play at least ONE HOUR a day, then I think we know where a lot of the blame can be shifted. Ironically enough, in my mind it wouldn't be fast food...
1. Fructose and corn syrup
2. Paranoid and over protective parents not letting their kids play outside
3. Lazy parents buying ready meals and junk food
4. Lack of room in the school timetable for PE (physical exercise)
5. Computer games (parents should limit this)
6. Film and TV programme tie-ins with McDonalds and sugary foods such as cereals
7. Kids being driven to school
Actually, seeing as AIDS (or rather HIV) is a sexually transmitted disease I'd say videogames are doing a great deal to fight AIDS.
Slashdot, of course, does far more.
You never really know how close to the edge you can go until you fall off.
It's the books! The books are making us fat. Damn those kids and their eight hour reading marathons! They need to go outside and get in trouble like normal kids! That'll get rid of the problem.
I don't know how he can say that video games leads to obesity. South Koreans probably play the most video games out of any nationality. A big portion of their economy is based on it. They have pro-gamers that practice 10+ hours a day and the last time I saw none of them were obese.
GL HF!
...long live the carbohydrates theory.
Keys lipid hypothesis is dead... scientist are fleeing it like rats from a sinking ship. The media just hasn't caught up yet.
The truly frightening thing is that the diet that US and Canadian governments have been recommending over that last 30 years is pretty much the same thing that we use to fatten cattle up for slaughter.
Guilty of what? If McDonalds sold nothing but "healthy" foods starting tomorrow, they would be out of business within a couple of months - if that long. Restaurants that sell what people aren't interested in eating don't stay around long. If people were truly interested in eating better, restaurants would notice this and change their menus. Society as a whole will have to change first.
All of these things are contributing factors. But it's not just as simple as "kids eat too much junk food" or "kids don't get enough exercise", as if the solution is to simply STOP these things, like flipping a switch.
Let's look at one. Why do kids eat too much bad food? Because:
1. processed crap is cheaper per calorie (and gram) than healthier foods
2. freshly made food takes more time and energy to prepare than crappy food
3. people typically have a poor understanding of what exactly is in their food
Why are these things true? Partly because we didn't evolve to eat what we eat, and our bodies sometimes have trouble coping; partly because our diet isn't varied enough, and there's been a fair amount of research showing that more varied diets improve health; allergies/reactions to foods are higher in populations that eat a lot of those foods; and, among other things, decades of giant agribusinesses lobbying the government for laws and subsidies that support their business model of mass-producing cheap junk, and (sometimes) trying to suppress research that shows that cheap junk is unhealthy. Take "enriched flour". This is wheat flour that has had the husk removed (the husk contains almost all the fiber and other good nutrients; the germ contains basically nothing but carbohydrates), and then had artificially-produced versions of the nutrients in the husk added back in. What the hell? How about we just eat the whole grain instead (or flour therefrom) and cut out the middleman?
#3 really vexes me. My son has reactions to milk protein (irritability, rash around his butt), wheat (skin rash), canola (screaming hyperactivity), and artificial food coloring (more irritability and hypersensitivity to things going wrong); since my wife is still nursing him, she has to avoid those things too. And she's discovered that she reacts to milk protein (rashiness) and soy (body temperature drops by 1-2 degrees, cold sores develop on lip every couple of weeks, versus virtually never when she's off soy).
We still like to go out to eat, but it's a chore because we have to grill our waiters about what exactly they use to prepare the food. The question "What kind of cooking oil do you use to prepare X?" is usually met with either a blank stare (why should we expect someone who works in a restaurant to be informed about what's in the food? madness!), or the answer "Vegetable oil." Uh, yeah, pretty much ALL cooking oil is vegetable oil (animal fats are solid at room temperature, and are not "oil", culinarily speaking). WHICH VEGETABLE DID IT COME FROM? It matters! We eventually started saying "What kind of vegetable oil do you use," which frequently gets the answer "Regular vegetable oil", which lead to much headdesking frustration. Now we actually cue them by saying, "What kind of vegetable oil do you use, like, canola, corn, safflower, olive oil?" and most of the time that seems to get them to provide us with an actual answer (but sometimes they still say "regular").
Hell, one time we went to a very nice restaurant, and my wife expained that she couldn't have dairy or wheat. The waiter dutifully returned later and told us that he'd checked on the desserts and found one that wasn't made with dairy or wheat flour, "just white flour." We stared at him for a second and asked what plant white flour comes from. It was priceless watching the expression on his face as it dawned on him that white flour is also made from wheat. And this guy was a waiter at a well-known upscale restaurant in Los Angeles. And we've had this experience repeated numerous times, at restaurants all along the scale.
Anyway, rant over, but if you don't already, do yourself a favor -- find out what the hell you're eating. Learn about food. Read ingredient labels. (Did you know that "rapeseed" is another name for "canola"? Did you know that "casein" is milk protein? Did you know that virtually all soy sauce contains wheat, which is a pain in the ass for us because we love sushi?) Avoid proc
"Destroy science and religion. Science would re-emerge exactly the same; but not religion." - Penn Jillette, paraphrased
I wonder how many calories video games have? Oh right, it's the McDonald's that people while playing the video games. Personally I play a lot of video games, watch a lot of TV, and go to work. I don't go out of my way to do physical activity but I don't inhibit it either, I just do what feels natural. I eat well though. Ever since I cut out McDonald's and drinking soda, I dropped 65 lbs over like 4 months. Now I'm not overweight in the least, and even then I wasn't really fat before, but bending over made me sweat, and I didn't like that. I still eat about a bag of cookies a day (a habit which I am cutting out now, I just can't quit all my bad habits all at once you know) and it's nowhere near as aweful as McDonald's, and I don't feel like vomiting after I eat either.
Twinstiq, game news
It's a health problem. Seriously.
Now, people who think fat people are *bad* or *amoral*, those people are assholes. But the fact remains that being fat will kill you early, and will impact the quality of your life for a long time before you die.
I'm not judging you or other fat people. I'm just speaking the truth. It's bad for you. I used to be fat, and thanks to the laws of thermodynamics I'm not any more. I can ride my bike 50 miles and feel great the rest of the day. I can run, do pushups, etc. I couldn't do that way back when I was in high school spending my time in a basement playing Wolfenstein and watching horror movies, all the while stuffing my face and lamenting my lack of a girlfriend.
lorem ipsum, dolor sit amet
But, I have to admit, I sort of wanted some cake to go with it. The cake is a lie.
- None can love freedom heartily, but good men; the rest love not freedom, but license. -- John Milton
does fast food cause violence?
Though sugar- and caffeine-laden drinks can perhaps wind a person up, most of a typical fast-food menu would probably leave you feeling lethargic and feeling a bit calmer, due to the high-fat content and other chemicals such as the enzymes in the cheese on your burger. That's what's a bit perverse about a lot of restaurant meals--not only will they make you feel fat, they'll put you in a lazy mood so you are less motivated to be active. When those effects wear off you'll feel tired and grumpy, then you'll want to eat more bad food to get that mild euphoria again.
Anyways, this McDonalds bigwig is actually talking out of hid butt. Video games don't make people fat--the lack of physical activity is what partly contributes to weight gain. Some video games are GOOD for your health...how many morbidly obese people have YOU seen playing the advanced levels on DDR for example? And many Nintendo Wii titles certainly encourage people to get up and move. In any case, sedentary video-game playing is only partly the cause of weight gain. The other much bigger contributer to weight gain is excessive caloric intake. Kids who don't snack and skip meals because they are compulsively playing video games are SKINNY kids (still unhealthy, but skinny). Kids who snack on junk food and eat Big Macs between levels are FAT kids.
Research has now widely shown that thoguh exercise is essential to good health, by far the largest single contributer to obesity is DIET. It only takes moments longer to eat a supersized value meal than it does to eat a regular value meal, but it takes a half-hour of moderate activity to burn off the extra calories...worse yet, you can eat a fast food meal faster than you can eat a home-cooked meal, but it would take an extra hour of moderate activity to burn off the calories. As far as fixing obesity goes, priority one should be fixing people's over-processed, carb-loaded, calorie-dense diet.
That said, though, McDonald's is not the most evil of offenders in providing us with easy access to a nasty diet and it really does get far more flak than it deserves (perhaps because it is a big corporation that markets toward children which amplifies the focus on McDo). The baddest, most evil food-mongers are most of the "casual dining" restaurant franchises, primarily because of their insanely huge portions (especially in the United States). Appetiser platters at these eateries are actually large enough for 2 to 4 complete meals. "Meal sized" salads can approach 1500 Calories. Surveys have been done that show that "healthy choice" or "lighter fare" meals even have excessive portions...too much of even a good thing will make you fat.
Just a short time ago, Slashdot ran an article that talked about Gary Taubes latest book Good Calories Bad Calories: Challenging the Convention Wisdom on Diet, Weight Control, and Disease. How many Slashdot'ers actually examined what this article was all about? It appears that many posters have not given this topic the consideration it needs.
In short, Taubes argues very thoroughly and persuasively that there is much known about the cause of fat accumulation, and it goes very much against what the medical establishment claims. Anyone who has not closely looked at this matter is very likely in the dark about what is going on in our bodies, regardless of what they've heard or believe. Carbohydrates, specifically refined carbohydrates like white flour and sugar are the main culprits. Obesity is a disease that occurs because of poor nutrition, not because of poor willpower, gluttony, and sloth.
Here are the relevant links:
New York Times Magazine article from 2002: http://query.nytimes.com/gst/fullpage.html?res=9F04E2D61F3EF934A35754C0A9649C8B63
MIT interview about the above article: http://web.mit.edu/knight-science/fellows/interviews/taubes.html
Taubes' recent article about the role of exercise: http://nymag.com/news/sports/38001/
Happy reading! And good luck staying healthy!
I'll make you a deal.
Tell Ronald to pull his creepy pedophile advertising from all the children's shows. Tell him to quit bribing my school board for access to the classroom for his "special presentations." Tell him to keep his Richard-Simmons fat ass away from whispering in my children's ears 24/7 "McDonald's is cool and magical and if your Mommy and Daddy will take you there Grimace has a special present for you."
Pull his multi-billion dollar marketing machine away from my children's playground. Stop cramming preternatural amounts of fat, sugar and salt into their food so that my children's hindbrains don't scream "My God, we found the mother lode, we'll never need to eat again!" at the first whiff. Tell Ronald to quit fucking around with the peace in my home, and I'll lay off trying to shove him in jail with all the other fat, middle-aged men who wanna wear makeup and play with little kids.
Yes, I keep my kids away from that crap, but I'm sick of Ronald spending billions of dollars worming his way into my kids' dreams telling them that Mommy and Daddy are keeping them from something special.
Parental Responsibility?! How would you react if I followed your kid around all day telling them "I'll take you to McMagicFairyLand if your Mommy and Daddy will let me..."
He put his boots up on the table and made a face. "The sig," he smirked. "You can waste your life in search of the sig."
When I was a kid, video games were in their toddlership; the Apple ][ and the C64 were big when I was 'Stand By Me' age. --And I played a LOT of them. And I read tons of books. And watched too much TV, and was engaged in a bunch of other quiet desk-y activities which included things like dice and soldering irons. But I also liked to climb trees and ride my bike all over creation, and play the odd sports and even cross a suicidal train bridge with by friends now and again. --And in gym class, we had to run around the school yard perimeter three times every school day. That's about a mile! Every day. Running. What the heck? We were all in pretty great shape!
.
Life hasn't changed that much for kids except that the TV and video game quotient has crept up, (but not by so much), and McFries along with much of our food supply now uses GM vegetable oil. (McFries used to be cooked with animal fat back in the good old days when the oils wouldn't break down under heating into toxins; but that's another story. . ).
And yet there has been a distinct change, and I don't think it is linked to any one thing; not to video games or TV or our diets. I think it's a collective build-up of unhealthy and limiting forces, no one of which is going to tip the scales on its own. But it's there. People today are in general, less interesting. I'm sorry, you youngsters our there, but it's true. There's a curve of sorts going on. Want to test it? Do the following. .
Sit down with a sampling of regular burger-eating, TV-watching twenty-year-olds, (I should note that this does not apply to people who have disengaged from all the normal culprit lifestyles), and ask about their lives and their childhoods. Listen to their stories. Then do the same thing with a bunch of people in their late thirties and early forties. Move through the decades. --You'll begin to really notice the trend with people who were born in the fifties and sixties.
I did that for a while without particularly planning to measure anything; I was just in a phase where I was meeting lots of people, and was stunned by just how much more alive people seemed who had been born in the earlier decades. --I knew this one girl who must be in her late forties by now, who when she was a kid burned down a garage in the middle of one of her adventures. She and her gang also used to hike through the city ravine system which back then could take you from one end of the city to the other without needing to abandon the tree line, and they knew when all their various abusive parents would be away so that they could raid their separate kitchens en masse for lunch without being spotted. They'd take in fifty-cent films down at the Kingsway with the gang sitting along the entire front row passing roaches made from wild marijuana they'd picked in the forest and rolled into joints the size of 12 gage cigars. --One time they went to their favorite baseball field only to find that the Toronto chapter of the Hell's Angels had settled in for the day. --So they challenged them to a baseball game, and everybody ended up having one of the most exciting days of their lives.
Shit. I was born in the early Seventies, and my stories weren't nearly so bloody or amazing. --I did a few cool things; I burned down a fence one time trying to reverse-engineer fireworks, and I stole a shipment of wonderbread from a grocery store with my friends one night on a whim.
But I know a guy who was born in the fifties who has stories like Indiana Jones. And a thirteen year-old today whose big adventure was that she lost her cell phone and had to go looking for it in the woods.
--Now, I know this is not the norm. There are placid people in all times. --And adventurous ones, too. But it's the style and depth of adventure which I notice seems to have diminished over the decades. George Lucas used to be into street racing and hot rods; American Graffiti was drawn from his own teen years. Most of the young wannabe directors I meet today just watch movies. And