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Consumer Groups Advocate for 'Do Not Track' Registry

eldavojohn writes "Consumer groups are asking for a 'do not track' registry to be implemented, similar to the successful and popular 'do not call' registry. Tracking companies are asking for examples where tracking has caused harm, and would rather the industry stay self-regulated. 'In December, the FTC approved Google's purchase of advertising rival DoubleClick over the objections of some privacy groups. At the same time, the agency urged advertisers to let computer users bar advertisers from collecting information on them, to provide "reasonable security" for any data and to collect data on health conditions or other sensitive issues only with the consumer's express consent.'"

34 of 146 comments (clear)

  1. What's with all these registries? by Otis2222222 · · Score: 5, Interesting

    Do Not Call, Do Not E-mail, and now Do Not Track?

    Something I really don't understand here is why ANY reasonable person would not opt-out of any of these systems? (Granted, only the first one is actually coded into law) And how do you enforce them for companies based outside the USA? And for that matter, what's to stop companies from outsourcing their tracking offshore to skirt the laws?

    Where is the"your post advocates a..." for this?

    1. Re:What's with all these registries? by MarkGriz · · Score: 4, Funny

      "What's with all these registries?"

      Yeah. Why not just create a "leave me the fsck alone" registry and be done with it.

      --
      Beauty is in the eye of the beerholder.
    2. Re:What's with all these registries? by Blakey+Rat · · Score: 5, Insightful

      You're going to see the ads anyway, why not see ads targeted towards products you're interested in?

      I don't care if Google knows what websites I visit. Oooo! A single 29-year-old male goes to porn sites!! How EEEEEVIL of Google to know this!

    3. Re:What's with all these registries? by jonaskoelker · · Score: 2, Interesting

      Where is the "your post advocates a..." for this? Right here! Although I haven't worked hard on the s/spam/tracking/ bit. Off we go:

      Your article advocates a

      (X) technical ( ) legislative ( ) market-based ( ) vigilante

      approach to fighting tracking. Your idea will not work. Here is why it won't work.
      (One or more of the following may apply to your particular idea, and it may
      have other flaws which used to vary from state to state before a bad federal
      law was passed.)

      (X) Trackers can easily use it to harvest identities
      ( ) Mailing lists and other legitimate email uses would be affected
      ( ) No one will be able to find the guy or collect the money
      ( ) It is defenseless against brute force attacks
      ( ) It will stop spam for two weeks and then we'll be stuck with it
      ( ) Users of email will not put up with it
      ( ) Microsoft will not put up with it
      ( ) The police will not put up with it
      (X) Requires too much cooperation from trackers
      ( ) Requires immediate total cooperation from everybody at once
      ( ) Many email users cannot afford to lose business or alienate potential
      employers
      ( ) Spammers don't care about invalid addresses in their lists
      ( ) Anyone could anonymously destroy anyone else's career or business

      Specifically, your plan fails to account for

      ( ) Laws expressly prohibiting it
      (X) Lack of centrally controlling authority for web behaviour
      ( ) Open relays in foreign countries
      ( ) Ease of searching tiny alphanumeric address space of all email addresses
      ( ) Asshats
      (X) Jurisdictional problems
      ( ) Unpopularity of weird new taxes
      ( ) Public reluctance to accept weird new forms of money
      ( ) Huge existing software investment in SMTP
      ( ) Susceptibility of protocols other than SMTP to attack
      ( ) Willingness of users to install OS patches received by email
      ( ) Armies of worm riddled broadband-connected Windows boxes
      ( ) Eternal arms race involved in all filtering approaches
      ( ) Extreme profitability of spam
      ( ) Joe jobs and/or identity theft
      (X) Technically illiterate politicians
      (X) Extreme stupidity on the part of people who do business with trakers
      (X) Dishonesty on the part of trackers themselves
      ( ) Bandwidth costs that are unaffected by client filtering
      ( ) Outlook

      and the following philosophical objections may also apply:

      ( ) Ideas similar to yours are easy to come up with, yet none have ever
      been shown practical
      (X) Any scheme based on opt-out is unacceptable
      (X) HTTP headers should not be the subject of legislation
      ( ) Blacklists suck
      ( ) Whitelists suck
      ( ) We should be able to talk about Viagra without being censored
      ( ) Countermeasures should not involve wire fraud or credit card fraud
      ( ) Countermeasures should not involve sabotage of public networks
      ( ) Countermeasures must work if phased in gradually
      ( ) Sending email should be free
      ( ) Why should we have to trust you and your servers?
      ( ) Incompatiblity with open source or open source licenses
      ( ) Feel-good measures do nothing to solve the problem
      ( ) Temporary/one-time email addresses are cumbersome
      ( ) I don't want the government reading my email
      ( ) Killing them that way is not slow and painful enough

      Furthermore, this is what I think about you:

      ( ) Sorry dude, but I don't think it would work.
      ( ) This is a stupid idea, and you're a stupid person for suggesting it.
      ( ) Nice try, assh0le! I'm going to find out where you live and burn your
      house down!
    4. Re:What's with all these registries? by beckerist · · Score: 3, Insightful

      Just what I want. A database with my personal information that people can access to see if the personal information they already have should be used... How would this be policed world wide? What would stop someone who is already breaking 500 laws from ripping THAT info and using it? At the very least they would have to provide SOME sort of validation, and that alone scares me.

    5. Re:What's with all these registries? by Nefarious+Wheel · · Score: 2, Insightful
      The joke came originally from one of David Friedman's books on economics. It was there to illustrate the difference between people's stated desires, versus evidence of their desires as described by statistics covering what people actually bought. Economists are notorious for this narrow view. +1 to you for not getting the joke, -1 for me for explaining it.

      By "moving to Facebook" I was inferring that economists are better off polishing their social interaction skills by attending to that website rather than Slashdot.

      To this end I'm hoping also that you'll support my new group Society for Understanding Commercial Concepts, Economics, and Responsibility. It's dedicated toward replacing all incandescent bright ideas with low-impact flourescents. Free sarcasm filter with every new member.

      --
      Do not mock my vision of impractical footwear
  2. Nice Try by Anonymous Coward · · Score: 3, Insightful

    something like this would be impossible to enforce, and the data collection is almost always transparent to the user.

    but if you really dont want to be tracked, just turn off your cookies! (although there are ways to track without using them)

    1. Re:Nice Try by evanbd · · Score: 3, Interesting

      just turn off your cookies!

      Ignoring for a moment the other ways to track me, I rather like being semi-permanently logged in to /. and a host of other sites. When I'm buying something, I don't want to have to go manually unblock the site so it can store my shopping cart data.

      Does anyone know of a way to only block the "evil" cookies? I'd love something that blocked the tracking cookies, let the shopping cart ones through, and didn't require me to figure out which was which for each and every cookie.

  3. More Opt-Out Registries by rtobyr · · Score: 3, Funny

    Oh yeah... where do I sign up for the "Do Not Spam" registry?

  4. Individually register to stay anonymous... by the_other_chewey · · Score: 4, Funny

    What a great concept - for trackers: You individually register and have
    to stay identifiable during all your browsing so trackers know it is you.
    You allow them to track you so they stop tracking you.

    Soundy like a great idea?

    Yeah, to me neither.

    1. Re:Individually register to stay anonymous... by gfogus · · Score: 2, Funny

      Easy solution:

      1. All persons shall, by default, non-tracked persons.
      2. Any person may request to be on the "tracked" list.

      This goes for phone marketers and spammers.

      Would you like to sign up to be tracked or spammed? Be my guest.

      (This can be solved through technology. I'm working on it.)

    2. Re:Individually register to stay anonymous... by groschke · · Score: 3, Informative

      Its poorly named. At least as proposed las year, it actually required the TRACKERS to register. So that you can easily opt out by downloading the list of trackers. See: http://infoadvocate.org/blog/2007/11/04/do-not-track-lists-and-registries/

  5. How do you "not track" by nine-times · · Score: 3, Insightful

    I'm probably not fully understanding, but how do you track people, but allow someone to "opt out". What I mean is, let's say you don't want DoubleClick to track you. So for them to abide by a "do not track" list, they need to set up some kind of identifier so that, when you visit a site where they would normally track you, they recognize it's you and stop tracking you. But that means you'd have to send them that identifier in every instance where they would track you, and they'd end up having to track you to make sure they don't track you.

    I suppose they could just not store the collecting information, though. And no, I didn't RTFA.

    1. Re:How do you "not track" by Hatta · · Score: 3, Insightful

      "I'm against picketing but I don't know how to show it" -Mitch Hedberg

      --
      Give me Classic Slashdot or give me death!
    2. Re:How do you "not track" by Blakey+Rat · · Score: 2, Informative

      They have a "opt-out" cookie value.

      http://www.doubleclick.com/privacy/dart_adserving.aspx

      The catch being that if you do clear your cookies, you'll have to re-set the opt out cookie as well.

      If you care, here's the URL to opt-out of the other big ad network:

      http://www.atlassolutions.com/optout.aspx

      I don't have all of them, but Doubleclick and Atlas cover something like 75-80% of the market.

  6. Easiest way to opt out by kickmyassman · · Score: 3, Informative

    Get firefox, Noscript, and adblock plus. Block all the tracking websites! I have "google-analitics.com" (it's frightening how many websites have this embedded, even those without ads) "googlesyndication" "doubleclick" and lots of other on my "untrusted" list. Makes me 20% less paranoid.

  7. Wouldn't it be smarter to just block the ads? by Antony-Kyre · · Score: 3, Insightful

    Wouldn't it be smarter to just block the ads instead? To prevent such cookies from touching one's computer?

  8. Cookies by Gat0r30y · · Score: 5, Funny

    When you outlaw cookies, only outlaws will have cookies..... yum delicious cookies

    --
    Prediction: The real iPhone killer is going to be sex robots from Japan. Think about it.
  9. No, I'm not going to see the ads. by spun · · Score: 2, Insightful

    I use adblock and filterset.g. Even when there are ads on the page, I tune them out. When I want to purchase something, I research it. I don't need to have it shoved in my face. Advertising and marketing are a complete waste of human energy at best, evil mind control black magic at worst. I don't want to watch chickens being sacrificed to dark gods, I don't inject raw sewage straight into my brain, and I don't look at advertising.

    --
    - None can love freedom heartily, but good men; the rest love not freedom, but license. -- John Milton
    1. Re:No, I'm not going to see the ads. by matang · · Score: 2, Interesting

      they're also the reason that most of the internet is free. have fun paying 50c per search to use google.

    2. Re:No, I'm not going to see the ads. by Blakey+Rat · · Score: 5, Insightful

      Gruh, I should have specifically said "no 'I use AdBlock' responses." Yes, we get it, a lot of Slashdot readers use AdBlock. I understand this. I've read the snarky "the web has ads? I use AdBlock so I don't see them" about 50,000 times this month alone! Yes, I know it exists. Yes, I know people use it. Yes, I choose not to as a way of supporting the sites I visit. No, you won't convince me to download it.

      Sorry, those posts are irritating as hell. Please try to respond with original thoughts. Thank you.

    3. Re:No, I'm not going to see the ads. by Original+Replica · · Score: 4, Informative
      Advertising and marketing are a complete waste of human energy at best, evil mind control black magic at worst.

      Advertising in Most first world countries is anti-happiness. As explained by Professor Richard Layard:

      "once people's basic economic needs are met additional income and wealth contributes little to an individual's happiness. What's more a society which encourages a focus on the self and its wants, and heightened individualism, tends to undermine the very things which psychological research now shows are crucial to feelings of happiness: close personal relationships, trust, and security. On top of this consumerism, advertising and the effects of the mass media heightens human beings' natural interest in 'status' and social comparisions. This means that in contemporary society people's lives are overly concerned with work, money, and how they are doing in 'the rat race'. Such a life focus is not intrinsically satisfying and so we have the prosperity paradox that for all the increased wealth in modern society people do not feel happier.

      --
      We are all just people.
    4. Re:No, I'm not going to see the ads. by Anonymous Coward · · Score: 2, Insightful

      When I want to purchase something, I research it...Advertising and marketing are a complete waste of human energy at best... You're a fool if you think that in general, advertising is not valuable to both the buyer and the seller. That is how buyers find sellers. You couldn't even begin researching your purchase if there wasn't some form of advertising letting you know what options are out there.

      The problem isn't that ads exist, it's that they need to be more relevant when they're displayed. Google seems to be making this their mission and for that reason, and right now I'm happy to let them track what websites I look at and what ads I do or don't click on so that both the ads and the search results are more relevant.

      I run a small business and I am constantly looking for ways to advertise to a smaller group of people who are actually looking for my product. And guess what? Google's ads that are served up as a result of tracking search queries and trends are my best find right now. Even better than trade shows where people leave their homes and drive to a venue looking for my business.

      But, you can go back to your cave when there was no advertising and you only consumed what you could catch or trade with your neighbor, but only if you asked him what he had to trade since you wouldn't want him letting you know that by advertising in any way.
    5. Re:No, I'm not going to see the ads. by spun · · Score: 2, Insightful

      What utter bullshit. I read reviews, listen to friends, read, and research. I have never seen a ad and thought, "Wow, I NEED that even though I've never heard of it before."

      When I want something, I will seek it out. I'm not a sheep, I don't need to be led to pasture and shown where to graze. I don't need people telling me what I should want.

      When I want something, I'll ask, thanks, so shut the fuck up, I don't want to hear what you have for sale.

      --
      - None can love freedom heartily, but good men; the rest love not freedom, but license. -- John Milton
    6. Re:No, I'm not going to see the ads. by Kelbear · · Score: 2, Insightful

      Further to the above, I use a middle-road approach. I have AdBlock installed but I don't have any filters added. I'm fine with seeing ads, it's revenue for the sites I visit if they serve up something of interest to me. When an ad bugs me, I just selectively block it.

    7. Re:No, I'm not going to see the ads. by Fear+the+Clam · · Score: 3, Funny

      Sorry, those posts are irritating as hell. Please try to respond with original thoughts. Thank you.

      Were you saying something? I use DoucheBlock, so I don't see these things.

    8. Re:No, I'm not going to see the ads. by bishiraver · · Score: 2, Funny

      Mod parent up.

      If it weren't for interbutts advertising, all you'd find on the intertubes would be dry research material and 'HI THIS IS LARUENS [sic] HOMEPAGE AND HERE IS MY CAT PICTURES! HI THERE!@!! SIGN MAH GUEST BOOK~~~ MUAH~~~' type pages. Replete with spinning kitty paw gifs. And probably a few <marquee> tags.

      We would not have rich internet news. Social news (e.g. digg and slashdot) wouldn't be viable. And forget free porn (outside of irc chatrooms run out of a basement in bulgaria to find someone to webcam with over netmeeting).

    9. Re:No, I'm not going to see the ads. by schnikies79 · · Score: 2, Informative

      The research wouldn't be there in the first place if it wasn't for some type of marketing. Your friends will never have heard of it and no one will know it exist. I could make the greatest widget in the world and never sell a single one if I didn't let it be known that I am producing it. Marketing =/= ads, it includes ads.

      If a company doesn't tell what they produce, the public doesn't know it's there.

      --
      Gone!
    10. Re:No, I'm not going to see the ads. by The+End+Of+Days · · Score: 2, Funny

      Don't go bringing logic and reason into these emotional debates. You ruin my good time.

    11. Re:No, I'm not going to see the ads. by willfe · · Score: 2, Insightful

      Heh, so if advertising were eliminated, the Internet would contain only research, reference materials, and personal/individual home pages? Like it was intended to be in the first place?

      I fail to see the problem...

      --
      Read my stuff.
  10. Better than CAN-SPAM? by Doc+Ruby · · Score: 4, Interesting

    Judging from how much more spam I get since the CAN-SPAM law supposedly outlawed it, I don't think these online registries do anything but register a high-value contact address. The Do-Not-Call list is different, because the telcos control the calls, and there's a lot more legal precedent (teeth) in counterattacking harassing phonecalls.

    It's interesting how despite telcos like AT&T declaring they're going to police the Internet for copyright violation, and otherwise snoop content and traffic as they please, they don't seem to be implementing network spam filters, like with do-not-spam registries. Even though that would be very popular with users, and give the telcos each an excuse to get our contact lists, "to use as whitelists" (or whatever else they want).

    There really should be a major push to enforce protecting our privacy. Every email system should operate with a whitelist by default, so only people you add (and maybe people on their whitelist) can get through to you. What would work even better would be micropayments to the recipient for each email they receive, with payments waived (or charged back in bulk or net) for those on the whitelist. Make the micropayments settable by the user (and variable even in the whitelist). Then spammers could pay me to spam me, if they can afford it, and I can make money off being spammed if I set the micropayments low enough. My associates will get to me for free, and new associates can pay to get my attention, then get it refunded if I accept their new contact (and then put them on the whitelist).

    Otherwise the noise in our messaging systems really degrade their high value, and inhibit our making using them second nature. Just like what would have happened to the telephone if it were as cheap for telemarketers to annoy us as it is for them to spam us.

    --

    --
    make install -not war

  11. oxymoron? by Bob-taro · · Score: 2, Insightful

    A "do not track" ... registry? Is this a late April fool's day joke? It sounds like it could backfire. Wouldn't it mean that websites that track at all would be LEGALLY REQUIRED to obtain some piece of identifying information about you to check against the registry? And how could you prove a violation? Wouldn't it still pretty much rely on "self-regulation"?

    As an aside, I used to work in a marketing department that had separate "do not call", "do not mail", and "do not email" flags for all their customers. Our group's policy (I can't speak for the whole company) was that if any of those flags were set, we wouldn't put them on any kind of contact list. I think the decision was still based on economics -- they figured the benefit of marketing to a few more people was outweighed by the risk of angering those people: "I'm sorry, sir, I see that you asked not to be mailed or emailed any more offers, but you didn't say we couldn't CALL you!"

    --
    Prov 9:8 Do not rebuke mockers or they will hate you; rebuke the wise and they will love you.
  12. Re:First things first by Shadow-isoHunt · · Score: 2, Informative

    An exit node can MITM your cookies, posts, and other shit. Tor is not meant to be used 24/7 and it's not meant to be used to submit data(like form information) without encryption(HTTPS in this case) end to end. Exit nodes can see every packet going over the wire, even changing packets to include malware(to own you IE users), replace google ads, or just build a profile on you via the passive monitoring of the communications. If tor comes into widespread use, it's going to come into widespread abuse, and you're going to look like an asshat when grandma uses an exit node with dsniff running.

    --
    www.isoHunt.com
  13. A better idea... by Fuji+Kitakyusho · · Score: 2, Insightful

    How about making tracking, bulk email, internet marketing, telemarketing calls, junk mail, surveys, political and non-profit canvassing, RFID, automatic software updates, census polls and the phone book all "opt-in" under penalty of death?