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Viacom Looks For Google Staff Uploads in YouTube Logs

Barence writes "Viacom wants to know which YouTube videos have been uploaded by members of Google's staff, in what could be a potentially explosive aspect of its copyright infringement claim against the search giant."

41 of 308 comments (clear)

  1. Pointless... by Darkness404 · · Score: 4, Insightful

    What Viacom is doing is absolutely pointless. Want to make money? Have free downloads of *all* your shows on your website. And upload a bunch on YouTube too, why? Because YouTube is an easy way to watch videos, and I believe that Google will pay you to have ads in your videos.

    --
    Taxation is legalized theft, no more, no less.
    1. Re:Pointless... by mark72005 · · Score: 5, Insightful

      Why would someone download video clips with embedded ads if there were another source for the same clips without the ads?

      There's going to be a showdown here, because i don't think the internet ads model generates a lot of revenue. Naturally Viacom wants people watching their programs on TV only so they can keep ratings up and TV ad revenues up.

      I'm not a fan of Viacom's behavior either, but it seems strange to suggest that they would make more money that way.

    2. Re:Pointless... by pieterh · · Score: 5, Informative

      Well, SouthParkStudios.com proves this. But Viacom is not interested in looking for new business models. They are looking to protect their existing business models, and YouTube hurts these.

      The thing is, it's not sharing clips that hurts Viacom's business. That probably helps, free publicity for programs.

      What hurts Viacom is user-generated content: eyeballs going to watch stuff that is produced totally outside the normal distribution model.

      So Viacom is not IMO trying to protect its copyrighted content. What it wants to do is scare people who use YouTube into thinking "my personal data ain't safe", to create a chilling effect that will stop user-created content.

      Imagine if Viacom had been infiltrated by Scientologists and they could now get access to logs of who uploaded, and who watched, videos by Anonymous. It's not likely but the mere idea this could happen will drive some people away, fracture the community, and make passive TV watching seem safer again.

      OTOH, Viacom, not being an Internet company, does not realize that this kind of attack on a community always has the exact opposite effect.

      So the result will be a hundred new video sharing sites, and a much more difficult situation for Viacom, both for copyright takedowns, and for competition to their programming.

    3. Re:Pointless... by Darkness404 · · Score: 4, Insightful

      Why would someone download video clips with embedded ads if there were another source for the same clips without the ads?

      Why would someone use an OS that is proprietary and expensive when there is a free OS that is open source and costs nothing? Convenience. Same idea here, people will go where it is convenient, be it Viacom's site, YouTube or TPB.

      --
      Taxation is legalized theft, no more, no less.
    4. Re:Pointless... by Reality+Master+101 · · Score: 4, Insightful

      What Viacom is doing is absolutely pointless. Want to make money? Have free downloads of *all* your shows on your website. And upload a bunch on YouTube too, why? Because YouTube is an easy way to watch videos, and I believe that Google will pay you to have ads in your videos.

      That's like a movie theater making an illegal print of a movie, showing it in their theaters, then sending a token $1 for each showing back to the theater. And when the studios complain, they say, "Shaddup. What are you complaining about? You're making money, aren't you?"

      Maybe Viacom (and anyone else) want to be able to decide where their work shows and how much money it makes.

      --
      Sometimes it's best to just let stupid people be stupid.
    5. Re:Pointless... by Jellybob · · Score: 3, Insightful

      What hurts Viacom is user-generated content: eyeballs going to watch stuff that is produced totally outside the normal distribution model.

      While it would be nice to think that was the case, I don't think it's really happening yet. Sure, people will go and watch a few user created videos when there's nothing new to read on Slashdot during their lunch break, but I can't see the family gathering round the computer to watch "Jim's Low Budget Talent Show" in the same way as they would for "The X-Factor".

      That might change at some point in the future, but from my highly unscientific surveys, most people browsing YouTube are doing it to watch clips from Top Gear and the like.

    6. Re:Pointless... by pieterh · · Score: 5, Interesting

      Totally unscientific survey: my 4-year old daughter prefers to browse YouTube than television. Admittedly she tends to follow pop videos. But she prefers the mouse to the TV remote.

      If it's true that people use YouTube to watch clips from TV programs, then Viacom are even stupider than I thought...

      But stupid or not, this seems to be the start of the TV industry joining the music and movie and telecoms businesses in attacking the open Internet.

      I wonder what kind of Internet my daughter will have when she grows up.

    7. Re:Pointless... by Captain+Hook · · Score: 4, Insightful

      I don't think the internet ads model generates a lot of revenue. Naturally Viacom wants people watching their programs on TV only so they can keep ratings up and TV ad revenues up.

      I've always wondered about that. If internet advertising doesn't work, why does TV advertising? I suppose it could just be audience size, but if advertisers are so good at their job, why can't they produce more tailored ad campaigns for a more fractured audience given how much more (potentially at least) they know about the person seeing the ad.

      The one thing Internet advertising has given ad managers is more accurate information on response rates. How do you measure TV response rate, the number of people phoning a number asking for a product after a advert goes out? that would seem to give vague numbers at best.

      Perhaps it's just more honest response rate which are harder to hide that ad managers dislike about Internet advertising.

      --
      These comments are my personal opinions and do not necessarily reflect the opinions of the other voices in my head.
    8. Re:Pointless... by SanityInAnarchy · · Score: 3, Informative

      That's like a movie theater making an illegal print of a movie, showing it in their theaters, then sending a token $1 for each showing back to the theater. And when the studios complain, they say, "Shaddup. What are you complaining about? You're making money, aren't you?"

      Oddly enough, this is exactly how radio works. As I understand it, anyone is allowed to play any song on any radio, so long as they pay their royalties through a system which has been established for this purpose.

      I'm not going to say whether that's a good thing, just interesting.

      --
      Don't thank God, thank a doctor!
    9. Re:Pointless... by jwriney · · Score: 5, Funny

      I wonder what kind of Internet my daughter will have when she grows up.

      Don't worry, it'll still have porn on it.

      --riney

    10. Re:Pointless... by phoomp · · Score: 3, Insightful

      The OS is not the content. It is only the means of delivering the content. Slashdot looks exactly the same through Windows, Linux or MacOS.

    11. Re:Pointless... by Mordok-DestroyerOfWo · · Score: 4, Interesting

      I've been using hulu.com for a lot of stuff. I really don't mind the ads playing every 15 minutes or so. They're unobtrusive, no louder than the show, and they're not the same one every time. Plus the quality is substantially higher than youtube even if the selection isn't quite the same. It's how I get my Daily Show fix every day. The only trouble is the money goes to Mark Cuban but it's a small price to pay.

      --
      "Never let your sense of morals prevent you from doing what is right" - Salvor Hardin
    12. Re:Pointless... by jedidiah · · Score: 4, Insightful

      He is suggesting no such thing.

      Viacom bought the relevant law: the DMCA. Now they are mad because
      they have to use it in order to get stuff purged from YouTube.

      Viacom is upset because they have to use the law that they bought
      and paid for. Boo hoo.

      This is NOT about letting the shoplifters run amok in the candy store.

      This is about Cadbury going house to house with stormtroopers.

      --
      A Pirate and a Puritan look the same on a balance sheet.
    13. Re:Pointless... by dedazo · · Score: 3, Interesting

      I'm sorry, are you implying that because I say something positive (or even non-negative), or have a different opinion than you, that I must work for Microsoft or have some sort of financial stake in the company?

      Do you actually expect people to discuss topics like these with you with that sort of attitude?

      --
      Web2.0: I love when people Flickr my cuil and digg my boingboing until my google is reddit and I start to yahoo
  2. Good! by Just+Some+Guy · · Score: 5, Insightful

    While I dislike the action, it gives Google (and ever other major corporation) a reason to care about my privacy rights. Hate the means; love the ends.

    --
    Dewey, what part of this looks like authorities should be involved?
  3. common sense by caffeinemessiah · · Score: 4, Insightful
    Now I'm no expert, but it seems like if your company is involved in a lawsuit with Corporation X, you probably shouldn't patronize the services of Corporation X, or you might lose your job.

    Common sense aside, uploading copyrighted videos is clearly against any corporate internet use policy. Why should Google be held liable for the illegal actions of its employees? It's not like Google encouraged its employees to upload the Daily Show. If that doesn't hold up in court, you just got yourself a convenient way to screw your employer (convenient if, for example, you were planning on leaving the country).

    --
    An old-timer with old-timey ideas.
    1. Re:common sense by OscarBlock · · Score: 5, Interesting

      I think Google should check to see if any of Viacom's staff have been uploading videos while they are at it. Could be interesting...

  4. Why a potentially explosive aspect? by free+space · · Score: 4, Insightful

    If it was uploaded by Google's staff as part of their paid job, then yes, Google is intentionally infringing their copyright.
    But why would Google be blamed for an employee acting on his own to upload something?

    1. Re:Why a potentially explosive aspect? by Hatta · · Score: 5, Insightful

      What I want to know is how many Viacom owned clips were uploaded by Viacom employees. I bet there were more uploaded by Viacom employees than Google employees.

      --
      Give me Classic Slashdot or give me death!
    2. Re:Why a potentially explosive aspect? by randalotto · · Score: 4, Informative

      Let me try that again: So long as what they were doing was connected to work, (which uploading videos on their own service likely is,) or was a mere "detour," as opposed to an independent "frolic," Google could easily be on the hook. It's called vicarious liability, or respondeat superior. http://en.wikipedia.org/wiki/Vicarious_liability

    3. Re:Why a potentially explosive aspect? by Anonymous Coward · · Score: 4, Funny

      In the Viacom board room:

      "One of our own employees is uploading to YouTube? I don't know who this Jon Stewart guy is, but I want his head on a silver platter!"

  5. Oh noes, the Janitor!! by JCSoRocks · · Score: 3, Insightful

    Hmm, just RTFA. With a company the size of google I don't see how just demonstrating that an employee is uploading copyrighted content is good enough. Just because the janitor / cafeteria lady / lead developer for Blogger is doing it doesn't mean that the people in the YouTube group knew they were. (I'm saying this knowing full well that Viacom is just trying to legally prove what everyone else already knows - of course the YouTube guys know people are putting copyrighted stuff on there.)

    --
    You are using English. Please learn the difference between loose and lose; they're, there, and their; your and you're.
  6. Staff posting? by Wowsers · · Score: 4, Insightful

    Would staff be posting Viacom material from their work place? More likely if any video was posted to Youtube, they would do it from their homes, which are NOT under googles (or any other employers) control. Viacom could therefore go jump at making tenuous connections between being employed by company x, and company x endorsing some behaviour.

    --
    Take Nobody's Word For It.
    1. Re:Staff posting? by atari2600 · · Score: 3, Interesting

      You'd be surprised what a night shift can do to people. That and the amenities Google provides to its employees, chances are you will find more than a few employees working late into the night and then taking a 30minute break *cough*. It's speculation but the point is it is quite possible for someone to upload copyrighted stuff using "employer resources".

  7. How about looking for Viacom employees? by atari2600 · · Score: 4, Interesting

    Surely there must be a few viacom employees (or employees of its partners) who have either watched or uploaded or both (and I am talking about copyrighted crap) videos to Youtube. How about looking for them?

    Hell how about looking for MS employees? or Boeing? Might as well look for everything..Good luck Viacom /spit.

    1. Re:How about looking for Viacom employees? by jdunlevy · · Score: 4, Insightful

      Contraire: if material that Viacom says infringes were shown to have been uploaded by Viacom, Google could argue that either it doesn't infringe, or that Viacom was, in essence, trying to entrap Google/YouTube...

    2. Re:How about looking for Viacom employees? by BoberFett · · Score: 3, Informative
  8. Hoist on own petard by autophile · · Score: 4, Funny

    I'll bet Google is thinking that maybe keeping identifiable logs isn't such a good idea now...

    --
    Towards the Singularity.
  9. why this is a good thing by circletimessquare · · Score: 3, Insightful

    what the internet has done to intellectual property is pit the little guys against entrenched dying large corporate machines. usually all the little guy can do is run and hide. but when its corporate machine versus corporate machine cast in the role usually occupied by the little guy, this is good because google can throw clout into a fight where the little guy can only hope to be popped like a zit. so precedents can fly out of this that can protect the little guy

    --
    intellectual property law is philosophically incoherent. it is your moral duty to ignore it or sabotage it
  10. Missing the point by Achromatic1978 · · Score: 4, Interesting
    So they're looking for Google employees doing the uploading, at Google (as determined by IP addresses).

    If someone's employee goes above and beyond the call of duty to help you, that reflects on them as a company.

    If the employee screws you over, that reflects on them as a company. Say a middle manager denies you your refund on a defective product. Now, to listen to several people above, "What problem is it of the store's that the manager ignored consumer protection laws?" - should the manager be sued or personally liable? Of course you'd go after the company.

    If you get screwed by an employee out of their mandate (say, copying your credit card number down, something clearly not in their job description), you still don't go after the person. You'd be suing their employer for the actions of their employee on the job. Vicarious liability. (Of course, the employee would also be guilty of criminal charges.) Any loss inflicted on the company would either be picked up by civil suit between employer and employee or professional insurance, etc.

    Why would this be any different?

    1. Re:Missing the point by danzona · · Score: 5, Informative

      I read TFA, and according to the article, the logic goes something like this:

      Viacom: YouTube shows our copyrighted material. Google, you own YouTube and a lot of money, give us some of your money or else.
      Google: Safe Harbor defense! Under the DMCA, we can't be held liable if somebody else posts copyrighted material on a site we host, if we don't know that these strangers are posting copyrighted material.

      So Viacom thinks that if they can show that Google employees knowing posted copyrighted materials to YouTube, then Google won't be covered by the Safe Harbor defense.

      This is what TFA says. I have no idea if that is what Viacom is actually doing, or if it would even work. But it is interesting.

  11. Re:Right... by pin0chet · · Score: 5, Interesting

    I agree that YouTube is an excellent way to popularize Viacom's content, but that's not the only business concern of relevance here.

    Viacom wants to use YouTube-esque short clips of its videos as a revenue source. And, if Google's employees are uploading infringing content, then YouTube may be actively hampering Viacom's ability to earn ad revenue from its original works. Comedy Central, for example, offers years of Daily Show, Colbert Report, and South Park clips that are supported by ads. YouTube is likely limiting Viacom's ability to capitalize on its intellectual property by substituting for Viacom's in-house video service. That is textbook copyright infringement.

  12. Which is just more evidence... by Der+Huhn+Teufel · · Score: 3, Insightful

    ...that they really don't care about their copyrights, they just want the cash. After all, why else would you go after the people with more money rather than the people with the most infringements.

  13. Employees != Google by clone53421 · · Score: 3, Insightful

    ...they're individuals. Doesn't this go against Viacom's original claim that they weren't trying to identify particular individuals?

    --
    Alexander Peter Kristopeit bought his basement from his mommy for one dollar.
  14. Re:Google should comply with reciprocal clause. by Todd+Knarr · · Score: 3, Insightful

    But that's a good reason for Google to look for Viacom employees uploading infringing content. One defense Google can raise is "Plaintiff can't keep it's own employees from doing X. How can they then in all fairness expect us to do what they can't or won't?". And yes, judges do listen to arguments like that. It can leave a plaintiff having to walk a very fine line or risk having their demand thrown out as unreasonable (by their own admission) or barred.

  15. WTF by Anonymous Coward · · Score: 3, Interesting

    Google should just buy Viacom

  16. Re:Seriously, what?! by sm62704 · · Score: 3, Informative

    Are you saying that Viacom is a bunch of whores? Dude, I like whores! The difference between Viacom and a whore is, whores are less dishonest.

    --
    mcgrew's razor: Never attribute to stupidity that which can be explained by greedy self-interest
  17. information you don't have by Presto+Vivace · · Score: 4, Insightful

    is information you don't have to protect.

  18. Change Your Model by kellyb9 · · Score: 3, Insightful

    If I were Viacom, I'd certainly be upset about Google making money off of my property (which is what's happening in reality), but instead of getting into a legal battle with them, why not work with them? Lets face it, Viacom is part of a dying distribution model. I think part of the frustration stems from the fact that regardless of how you provide your content, it will ultimately be uploaded to YouTube. But if that's the case, why not provide ad-based content through YouTube? Ideally, a situation like this makes everyone happy, and I'm sure Google would be happy to work with you. Eh, just a thought, I'm not economist or anything.

  19. They'll see my uploads... by Wee · · Score: 3, Insightful
    Viacom can take a look at all four of my uploads as a Google employee. I'm sure they'll love the vacation movies the in-laws wanted to see...

    Though I don't understand why it matters if I uploaded something on my own time or not. I was allowed to do all sorts of things on my own time. Sure, I probably couldn't start another search engine, but if I wanted to upload a couple short clips from Comedy Central or whatever, who cares? If it's 10pm at night and I'm at home using my own hardware, what the hell does it matter that I work for Google? I mean, sure, if it's not Fair Use, they could come after me personally, whatever. But I fail to see the connection to my workplace.

    -B

    --

    Ash and Hickory, straight-grained and true, make excellent bludgeons, dandy for the cudgeling of vegetarians.

  20. Should have been court ordered compromise by Mizchief · · Score: 3, Insightful

    Even if Google purposefully used Viacom's content that is no reason Google should have to give away it's property, the log files for usage statistics. If a walmart employ steals a CD from Target, that doesn't give Target the right to start stealing Plasmas from Wal-mart. This is a wide-net search for illegal activities of private citizens as well as international viewers. To me that is a clear violation of the 4th amendment. The judge should have ruled that it is the burden of Viacom to find the specific videos that violate their IP rights and notify YouTube of infringement. At that point either the video is taken down or they pay off Viacom to use the video on a case-by-case basis. If I were the Viacom CEO I would work out a deal where Viacom would either sell high-quality clips or better yet offer them in exchange for the user statistics inorder to better judge who likes certian shows so they can use more targeted ads during their TV and full-length web showings. It seems to me that many big Corps care more about using their power to bully people around than they do about actually making money, or to increase profits in other related markets. Ex. A Record label that owns CD producing factories have more incentive to kill mp3's since 10 CD sales gives them a higher net profit than 100 iTunes downloads. Personally I like watching HDTV better than crappy web videos for full-length TV shows, but in case I miss the broadcast of "The Office" it's nice to watch it on the web the next day at work so that i'm not out of the loop for the next broadcast.