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IE8 Will Contain an Accidental Ad Blocker

JagsLive sends in a Washington Post blog post reflecting on one privacy-enhancing feature of the upcoming Internet Explorer 8, the so-called "InPrivate Blocking" that has privacy advocates quietly cheering, and advertisers seriously worrying. Here is Microsoft's description of the feature. From the Post: "The advertising industry is bracing for trouble from the next version of Microsoft's Internet Explorer, details of which were announced today, because it will offer a feature that blocks some ads and other content from third-parties that shows up on Web pages. A Microsoft spokesman said that the feature, to be known as 'InPrivate Blocking,' was never designed to be an ad blocker, though 'there may be ads that get blocked.' Instead, it was designed to stop tracking 'pixels' or pieces of code that could allow third-party sites to track users as they move around the Web."

24 of 437 comments (clear)

  1. Firefox Anyone? by fishyfool · · Score: 5, Informative

    Install Firefox, whack in AdBlock , NoScript, and FlashBlock and you have more privacy and security than with IE.

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    1. Re:Firefox Anyone? by rm999 · · Score: 5, Informative

      I think you mean Adblock Plus... Adblock hasn't really been updated for about 4 years

      I've found all I need is Adblock Plus with a subscription to "EasyElement+EasyList"

  2. Re:Who the hell is drinking this cool-aid? by AuMatar · · Score: 5, Interesting

    Actually no. I know plenty of non-computer people who I off hand mentioned ad blocking to. Generally the reaction is a stunned look followed by "you can do that?" and begging me to set it up for them. Most people don't even know it exists.

    --
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  3. Re:Who the hell is drinking this cool-aid? by T3Tech · · Score: 5, Funny

    You can do that!?... with a browser?

    And all this time I've been blocking ads to all the machines on my network with a squid proxy... oh wait

    --
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  4. Really smart browser by suck_burners_rice · · Score: 5, Funny

    This program won't block all ads. It will just block those ads that are geared towards non-Microsoft products! Furthermore, this browser will be smart enough to actually rewrite ads on the fly. So an ad for a Linux cluster will appear as an ad for a cluster running 10,000 licensed copies of Windows Vista Enterprise. I think everyone will be happy about this.

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  5. I agree by commodoresloat · · Score: 5, Funny

    It's almost as bad as going to the bathroom during commercials when you're watching tv!

  6. I know! I know! by Tawnos · · Score: 5, Funny

    words?

    1. Re:I know! I know! by Negatyfus · · Score: 5, Funny

      redundant?

    2. Re:I know! I know! by goose-incarnated · · Score: 5, Funny

      redundant?

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    3. Re:I know! I know! by MrNaz · · Score: 5, Insightful

      I think it's more a case of your humor not having any sense of moderation.

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    4. Re:I know! I know! by DJProtoss · · Score: 5, Funny

      But his humour has clearly been moderated

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      "Success is based on knowing how far to go in going too far"
    5. Re:I know! I know! by goose-incarnated · · Score: 5, Funny

      Thankfully I see that the moderators have been sufficiently humoured

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    6. Re:I know! I know! by Kamokazi · · Score: 5, Funny

      I find the massive waste of mod points to be humorous.

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    7. Re:I know! I know! by op12 · · Score: 5, Funny

      Those responsible for moderating the moderators have been moderated.

  7. Re:Who the hell is drinking this cool-aid? by Alumoi · · Score: 5, Funny

    Firefox?

  8. Re:They just don't get it do they by SerpentMage · · Score: 5, Insightful

    I think the opposite... If IE8 had some really good anti-advertising stuff then I would be REALLY happy.

    I am not against advertising, but I am against adverts that:

    1) Suck up 50% of my CPU.
    2) Make noise even though I don't want them to.
    3) Decide to every now and then pop over my reading or viewing area.

    I do click on adverts, and still want adverts, but I want adverts to behave like newspaper adverts!

    --

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    "No," said Samuel, "but you can make very fast pig"
  9. That's not really a surprise is it? by uebernoob · · Score: 5, Funny

    A Microsoft Ad Blocker that only works by accident.

  10. Not Ad Blocking, Tracking Blocking... by TheNetAvenger · · Score: 5, Insightful

    There is difference between ad blocking and tracking blocking.

    This identifies 3rd party code that keeps track of users browsing habits, and allows the user to reject being tracked.

    Google would be hurt by this, as Google is NOT just about displaying ads, but displaying 'contextual' ads that it gets from not only the site content but the user viewing the site, based on the user's browsing history stored at Google.

    Check out the Channel9 interview for more information and the intent of this.
    http://channel9.msdn.com/posts/Charles/IE-8-Beta-2-Privacy-is-about-more-than-cookies/

    It would be 'easy' to paint MS as being evil, but in reality, this is a feature that 'exposes' the evil that exists all over the web, from pixel tracking systems to full ad user tracking systems like Google uses.

    If Google or other online advertisers wants to display Ads, and not be affected by this, then display Ads and STOP TRACKING USERS along with the Ads.

  11. Re:Google anylitics killer! by Gewalt · · Score: 5, Insightful

    I block google analytics because I see no difference between their spying on me and any other advertiser spying on me. Seriously, how did we get to the point where everyone thinks its A-OK for google to spy, but no other advertiser?

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  12. It doesn't block "ads." It blocks snooping. by dpbsmith · · Score: 5, Insightful

    Bravo for Microsoft! The feature doesn't affect honest advertising at all.

    Anyone who wants to put up a straightforward ad, presenting information about a product and letting me decide whether I'm interesting in learning more and buying it, can still do so.

    This only affects companies who are doing more than just advertising.

    The fact that this is being described as an "ad" blocker just shows that advertising practices on the Web have become so debased that writers about the Web simply take it for granted that anything under the guise of advertising is likely to be invested with snooper gadgets that gather information about us without our knowledge.

    That's not advertising. That's spying. "Advertising" is just the cover story.

  13. Re:They just don't get it do they by Lachlan+Hunt · · Score: 5, Informative

    If by header, you mean , it's probably because that's where Javascript should be kept. All my webpages validate as xhtml strict, and placing the tag in is the only way for it to validate.

    Wrong! The script element can be placed within either the head or body of a page, so placing it near the end is perfectly fine.

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  14. Re:They just don't get it do they by Anonymous Coward · · Score: 5, Informative

    All my webpages validate as xhtml strict, and placing the tag in is the only way for it to validate.

    Sorry, but you're incorrect. The applicable block of valid XHTML, with the Google Analytics code where Google advises to put it:

    <!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Strict//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-strict.dtd">

    [snip]

    <script type="text/javascript">
    //<![CDATA[
    var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www.");
    document.write("\<script src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'>\<\/script>" );
    //]]>
    </script>

    <script type="text/javascript">
    //<![CDATA[
    var pageTracker = _gat._getTracker("UA-3044339-1");
    pageTracker._initData();
    pageTracker._trackPageview();
    //]]>
    </script>
    </body>

    Posting anonymously, because I don't want to waste the moderation points that I've already applied to this thread.

  15. Re:Google anylitics killer! by Colonel+Korn · · Score: 5, Funny

    I block google analytics because I see no difference between their spying on me and any other advertiser spying on me. Seriously, how did we get to the point where everyone thinks its A-OK for google to spy, but no other advertiser?

    That point came the moment you joined Slashdot. Evil's motto is "Don't be Google," you know.

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  16. Re:They just don't get it do they by Bryansix · · Score: 5, Interesting

    I am not against advertising, but I am against adverts that:

    1) Suck up 50% of my CPU.

    You mean like those Dice ads that Slashdot was displaying forever even though I emailed them repeatedly and told them it was crashing my browser and slowing down my computer?