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Researchers Find Racial Bias In Virtual Worlds
schliz writes "Real-world behaviours and racial biases could carry forward into virtual worlds such as Second Life, social psychologists say. According to a study that was conducted in There.com, virtual world avatars respond to social cues in the same ways that people do in the real world. Users, who were unaware that they were part of a psychological study, were approached by a researcher's avatar for either a 'foot-in-the-door' (FITD) or 'door-in-the-face' (DITF) experiment. While results of the FITD experiment revealed no racial bias, the effect of the DITF technique was significantly reduced when the experimenter took the form of a dark-skinned avatar."
You're just saying that because I'm blue...
I had never heard of the Foot-In-The-Door experiment or Door-In-The-Face experiments before reading the article. Turns out they are actually very interesting and clever experiments which reveal behavioral tendencies the explanation of which is plausably related to how a person sees themselves (in the FITD case) or how they see others (in the DITF case).
In a nutshell, if someone makes a small request of you that you are likely to agree to, then you will be more likely to agree to a second, larger request, because you will have seen yourself as being helpful in complying with the first request and want to continue being helpful by complying with the second request.
And, if someone makes a large request of you, a request so onerous that most people would not accept it, then you will be more likely to agree to a smaller second request, to a greater extent than you would have had you not been asked the first, more onerous request. The explanation for this is that you are trying to reciprocate on the asker's reducing the size of their request by increasing your willingness to respond to a request beyond what your base level would otherwise be. It's a kind of a subconscious negotiation process that you are engaging in with someone else, basically meeting them halfway.
However, this second scenario is affected by how worthy you subconsciously believe that the other person is of this kind of negotiation (the first scenario is not because your response is affected by how you see yourself, not how you see the asker). And apparently, if you perceive the other person as being unworthy of this kind of negotiation, then you are less likely to meet them halfway and agree to the second request.
OK, so, this article basically says that darker-skinned avatars in virtual worlds essentially are less likely to be met halfway, ostensibly because, on average, they are perceived as being less important than lighter-skinned avatars.
I don't think it should come as a surprise to anyone that people's racial biases are carried through to a virtual world from the real world. So in a sense, this whole article, aside from being informative about some interesting psychological tests and their results, is kind of one big 'no duh'.
What would be really interesting to know is if, in these situations, there is a greater degree of this kind of bias in one race or socioeconomic class than another, or if it's universal.
Also, I would just like to point out that racial bias does not necessarily mean racism. I personally believe that racial bias is a natural part of the human psyche, and as long as it is recognized, and understood, and does not adversely disadvantage any particular group of people, should be accepted. But that's just me.
A relatively interesting experiment, no doubt, but the article didn't answer a lot of obvious and relevant questions.
First, how big was the sample size? Everything is given as percentages and we all know how meaningless they can be if the number of people tested is small.
Second, what is the racial demographic of the users on There.com? There are plenty of parts of the world, e.g. Russia, where racism (in particular against black people) would not come as a surprise to anyone. If the demographic is primarily American or European then it would be slightly more surprising.
Third, and this is just curiosity, how many people actually complied with the first (totally unreasonable) request in the DITF experiment?
apterous.org
Isn't that caused by the fact that those virtual world avatars are controlled by people in the real world?
I have both light-skinned and dark-skinned characters in Guild Wars. I'd say I regularly get called a noob regardless of skin color. )=
Instead of the Foot-In-The-Door experiment or Door-In-The-Face experiment, you have the Gank-the-N00b experiment and the Give-Gold-And-Items-to-Hot-Female-Night-Elves-Who-Are-Really-Men experiments.
Vincent J. Murphy
Spandex Justice