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Microsoft Causes Internal Family Strife
techmuse writes "Fresh from its ad featuring Bill Gates and Jerry Seinfeld eating churros and discussing shoes, Microsoft has introduced a new advertisement in which the aging former CEO and comedian take up residence with a family, causing infighting and malicious plots by the family members. Although the ad does not mention Microsoft's operating system directly, it does mirror the real world experience of the company's products — appearing where not wanted, hard to remove, causing administration headaches, and finally being forced out in hopes of getting one's living space back."
It's not flamebait if it's accurate.
Game! - Where the stick is mightier than the sword!
Dear Bill and Jerry: It's not enough to bumble around and admit you made mistakes, especially in such a high profile campaign. The *only* way that this ad series could turn things around is if they get to the end and reveal that MS has been working on a rock-solid replacement, and that it's available immediately. That, of course, is an impossibility. At best, we'll get vague promises that something better is coming soon (either that, or Seinfeld will sport a Tux t-shirt in the final sequence).
Microsoft is certainly spending a fortune in an attempt to reverse user opinion on Vista. I manage ad buys for a major tech site, and they dramatically outbid everyone - including Apple's back-to-school campaign - to make sure that their Mojave Project video ads anchored the site for almost a month. Interestingly, the campaign had a pretty strong response rate throughout its run - people really wanted to see what MS was up to. It surprised me that a bunch of hardcore geeks would care, actually.
Alright slashdot, I'm out.
As this month is your 11th anniversary, it's as good a time as any.
May your next 11 years be as technologically narrow-minded and dogmatic as your first.
The Online Slang Dictionary
The ad is being discussed positively in non-MS hating circles, and it's not about torturing kittens or any other such nonsense, so none of your points apply.
To quote LongNoi "QZTR was right and won't leave me alone because I called him a moron when I was wrong" FYS
These ads to me are very funny, and probably expensive.
I hope the 3rd or 4th ad has a good payoff though. I really don't know what exactly they could possibly do other than put lipstick on the Vista pig though. ;)