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How 10 Iconic Tech Products Got Their Names

lgmac writes "Think Windows Azure is a stupid name? Ever wonder how iPod, BlackBerry and Twitter got their names? Author Tom Wailgum goes inside the process of creating tech product names that are cool but not exclusionary, marketable, and most of all, free of copyright and trademark gotchas. Here's the scoop on ten iconic tech products and how they got their monikers, plus a chat with the man responsible for naming Azure, BlackBerry, and more. (What's the one he wishes he'd named but didn't? Google.)"

66 of 247 comments (clear)

  1. I bet... by Anonymous Coward · · Score: 4, Funny

    ...it involved a lot of pot.

    1. Re:I bet... by JCSoRocks · · Score: 5, Interesting

      Not really. Naming is actually a really big business and is usually a pretty painful process. I know someone that was a professional namer that worked for a big branding house for a while. The time they spent coming up with names was pretty incredible.

      I never would have believed it if I hadn't seen him working on projects with my own eyes. I always figured a bunch of marketing hacks just got together in a room and tossed around names until one stuck. Maybe I was just biased because that's the way it worked where I was at.

      --
      You are using English. Please learn the difference between loose and lose; they're, there, and their; your and you're.
    2. Re:I bet... by mfh · · Score: 2, Informative

      ...it involved a lot of pot.

      According to the article, it has to do with a lot more than smoking pot. Lexicon Branding typically uses well known and loved words, phrases and syllables, in trendy-sounding configurations, and I would stress that smoking pot in doing so would only help you reach that type of audience, and in most cases Lexicon's audience is much broader than that.

      --
      The dangers of knowledge trigger emotional distress in human beings.
    3. Re:I bet... by Anonymous Coward · · Score: 5, Funny

      and then there is Apple

      it's a phone, what should we call it? iPhone

      it's a new Mac, what should we call it? iMac

      it handles all your tunes, what should we call it? iTunes

      great, boys, we're done here

    4. Re:I bet... by Anonymous Coward · · Score: 3, Funny

      iPot?

      How about the "iForOneWelcomeOur...".

      On second thought - nah...

    5. Re:I bet... by JCSoRocks · · Score: 5, Informative

      A team of namers is given the parameters of the project -
      product / company type
      target audience
      what sort of feeling the name should convey
      the regions that the name will be used in

      Namers then go off on their own and compose massive lists of names. I've seen the names run the gamut from simple mashups of common words to mashups of greek / latin roots to words based on etymological research of the original target "feeling" words. Then the namers get together and reduce the list down to a set of finalists before presenting them for client review.

      Sometimes it takes a few iterations... Particularly if the objective is to get a globally trademarkable word that won't be misinterpreted as meaning anything offensive in another country.

      --
      You are using English. Please learn the difference between loose and lose; they're, there, and their; your and you're.
    6. Re:I bet... by MikeDirnt69 · · Score: 2, Funny

      I'm still waiting for iPr0n.

      --
      Am I eval()? - http://www.monst3r.com.br
    7. Re:I bet... by paeanblack · · Score: 5, Insightful

      Naming is actually a really big business and is usually a pretty painful process. I know someone that was a professional namer that worked for a big branding house for a while. The time they spent coming up with names was pretty incredible.

      F/OSS, in general, fails miserably here. "Linpus Lite" on the EEE PCs? WTF?

      The name should not matter, but in reality, it does. Unfortunately, OSS projects seem to only accept a rebranding under threats of legal action.

    8. Re:I bet... by frission · · Score: 3, Interesting

      same goes for logos. I remember a friend of mine saying that he got to see the Nike sketchbook, he said the original brainstorm of "possible" logos was as thick as a bible (if the bible was printed on regular paper, not the thin paper).

      in the end, all the work for a swoosh :)

    9. Re:I bet... by Gilmoure · · Score: 2, Funny

      Hey maygn! Why you buy a car that no go?

      --
      I drank what? -- Socrates
    10. Re:I bet... by sorak · · Score: 4, Funny

      So, what kind of names do their children have? Did they spend months obsessively trying to determine a name that conveys "don't beat me up, now, please hire me later"?

    11. Re:I bet... by dubl-u · · Score: 4, Insightful

      And I'd add that some places actively test the names, as well. E.g., asking what people think in focus groups of different names. Or, more subtly, showing a new product to different people with different names on it, and getting stats about their reactions.

      Depending too much on what executives personally think of names is dangerous, because executives are very rarely representative of the target market. That lesson applies to lots of other things, too, like features and pricing.

    12. Re:I bet... by hansamurai · · Score: 2, Insightful

      Depends on how set on a name their wife is, it could be over in a matter of seconds.

    13. Re:I bet... by ZarathustraDK · · Score: 2, Funny

      They did the iRack, when are they gonna do the iRan?

      --
      If you quote this signature there'll be 72 copies of Windows ME waiting for you in Heaven.
    14. Re:I bet... by b96miata · · Score: 2, Insightful

      And since they're apple, the fact that another company (some networking equipment firm no one's ever heard of) had already thought up and marketed an iPhone is no problem whatsoever.

    15. Re:I bet... by No-Cool-Nickname · · Score: 5, Funny

      it's a toilet, what should we call it? iShit

      it's an intravenous drug, what should we call it? iNject.

      it's an Apple fan boy, what should we call it? iDiot.

      (just a little joke, Macaniacs..)

    16. Re:I bet... by Anonymous Coward · · Score: 5, Funny

      "it's a toilet, what should we call it? iShit"

      In the Health care industy, a shit is callws a 'BM' (stands for bowel movement)

      So an Apple toilet would be called... oh wait, you think big blues lawyers would have an iSue with that?

    17. Re:I bet... by David+Gerard · · Score: 2, Informative

      Hence the recent court case with iBM.

      --
      http://rocknerd.co.uk
    18. Re:I bet... by quacking+duck · · Score: 2, Insightful

      Don't forget the GIMP. Or the Apache ("a patchy") HTTP server.

      Sure, they have clever origins, and that's fine for projects just getting off the ground, but it becomes a PR issue when it starts being used or heard by the mainstream.

    19. Re:I bet... by Logic+Bomb · · Score: 4, Funny

      Mitch Hedberg had a bit on one of his comedy CDs about product naming. Paraphrasing: take whatever the product does and add "er."

      "What's this thing do?"

      "It keeps things fresh."

      "Then that's a fresher. I'm goin' on break."

    20. Re:I bet... by cheater512 · · Score: 2, Informative

      Erm wasnt that Linksys?

      If I recall correctly they didnt actually make a product for sale.

      Feel free to correct me if I'm wrong.

    21. Re:I bet... by cheater512 · · Score: 3, Funny

      Hey if there was a patchy helicopter with me in its cross hairs I would be running pretty fast - not that running would do me much good. :P

    22. Re:I bet... by b96miata · · Score: 4, Informative

      it was InfoGear, who were later acquired by cisco, who later used the same trademark to launch another, unrelated product under the linksys brand. There's a whole blurb about it on the iPhone's wikipedia article. While I never bought any of the products in question, they all seem to have been available from the usual channels at their time of launch.

    23. Re:I bet... by ndixon · · Score: 2, Funny

      Years back, I and a few colleagues noticed you could take whatever the product does (or whatever you'd do with it) and add "-ex".

      E.g. Kleenex, Earex, Sinex.

      We jokingly proposed a new toilet paper: Wipex.
      Of course, that name was already taken.

      Funny thing is, someone actually wrote a paper on this very subject.

      --
      Oh, how convenient: a theory about God that doesn't involve looking through a telescope.
  2. MSFT by mfh · · Score: 2, Insightful

    While Microsoft's next OS is kind of a "Ho-hum" name, one has only to look at what happened with the most recent Windows release to understand why Microsoft might have gone back to a tried-and-true naming philosophy: Vista? Ouch. Windows 95 and XP? Those have done much better.

    Name it what you want, but the RESULT is what gives products their reputations, not the names of said products. The only saving grace of XP is how terrible Vista was received by the public, so in comparison, XP looked much better. And how interesting this is to me because I remember how terrible XP was in the beginning. Vista is like Windows ME -- everyone will be happier when it goes away, and we'll all love Windows 7, as long as it's different than Vista. Unbind our hands, and open up the possibilities and you'll win us over. Stop fixing things that we like just because some restrictive group wants you to (RIAA, MPAA, FBI, CIA, DOJ...etc), and start fixing things we hate -- like how restrictive everything is in Vista.

    Security has little to do with forcing us to click OK every ten seconds, because eventually that repetitive task will just happen without any consideration -- much like how EULA's are click-passed, and how nobody EVAR reads em. If you want to keep us secure, take a page from Linux and open up your OS to public scrutiny so that people can perfect it. What are you afraid of? Seriously. Who cares if we find out that you people at Microsoft haven't done any real work since 1990... we ALREADY KNOW THAT. You just keep repainting the same product and sending it out with a bunch of problems so we will all feel your pain and we will all buy into your anti-virus and special editions... your drive for future product updates. We know that you only borked Vista so that people would love XP... and it worked. We loved you again, but we loved the past MS. People aren't stupid... well at least not THAT stupid.

    Although it looks like you think we are, especially because of those insane advertisements you have with Bill Gates and Jerry Seinfeld. Are you nuts???

    We also don't want to lose our life savings from lawsuits. Oh and while you're at it... take a close look at the stock market and remember that WE EMPLOY YOU, so you'd better do what we say MSFT or we'll employ someone else... it's only a matter of time, now that the incentive for free OS use is higher than ever!

    --
    The dangers of knowledge trigger emotional distress in human beings.
    1. Re:MSFT by Mateo_LeFou · · Score: 5, Funny

      "If you want to keep us secure, take a page from Linux and open up your OS to public scrutiny so that people can perfect it. What are you afraid of?"

      You must be new here

      >mfh (56)

      or not

      --
      My turnips listen for the soft cry of your love
    2. Re:MSFT by mfh · · Score: 2, Insightful

      Shut the fuck up, or I'll fucking throw a fucking chair at you.

      Oh I suppose I had that one coming. But just think about this for a second, Mr. Ballmer... would you like to be throwing a cardboard box (ie: your new office/home) -- or would you prefer to get your big fat fingers on a nice plush Italian leather chair? Your wealth is intimately linked with the act of listening to the public. We want change, now. Not spare change... we want a major course-correction, globally.

      --
      The dangers of knowledge trigger emotional distress in human beings.
    3. Re:MSFT by Moridineas · · Score: 3, Interesting

      Name it what you want, but the RESULT is what gives products their reputations, not the names of said products. The only saving grace of XP is how terrible Vista was received by the public, so in comparison, XP looked much better. And how interesting this is to me because I remember how terrible XP was in the beginning.

      I think that's BS. Other than a small subset of people who were upset about activation, XP was pretty good from the get go. SP1 made it good without reservations. (and I don't mean this is a big linux vs Windows vs Mac flamefest) Most people switching to XP had been using 95/98/ME. XP--without reservation--is better than all of them. If you were coming from 2K, it was less of a jump, but still an improvement for most users (imho, I know some people debate this last point).

    4. Re:MSFT by drachenstern · · Score: 2, Insightful

      Ballmer's net worth is 15 billion dollars on paper for the moment.

      Remind me how it's divested entirely from the Microsoft shares he holds?

      --
      2^3 * 31 * 647
    5. Re:MSFT by JaredOfEuropa · · Score: 5, Insightful

      Name it what you want, but the RESULT is what gives products their reputations, not the names of said products.

      Amen. And think about it... Micro-soft itself is a pretty ho-hum name, in fact it's downright lame. Today, if the company name would be still available, no one in their right mind would give their software firm a name like that, even freelancing consultants wouldn't be so silly as to pick that as their firm's name. But they rose to greatness (in influence and dollars if not reputation for quality), and thus the name lost its lameness and became associated with an extremely succesful tech company.

      --
      If construction was anything like programming, an incorrectly fitted lock would bring down the entire building...
    6. Re:MSFT by residieu · · Score: 2, Informative

      The security dialog problem is overrated. They only pop up when you'd expect them to pop up. When you're installing things or modifying system wide-settings. Mac OS and Gnome/KDE will do the same thing. The only difference is that Vista doesn't make you reenter your password, it just alerts you that something's up.

    7. Re:MSFT by nabsltd · · Score: 2, Insightful

      Ballmer's net worth is 15 billion dollars on paper for the moment.

      Remind me how it's divested entirely from the Microsoft shares he holds?

      Even if Microsoft stock collapsed to a relatively unthinkable low, Ballmer probably would end up with stock worth north of $100M.

      Remember that Microsoft has billions of cash in the bank, a large amount of real property, and no debt. So, unlike many other companies, their stock has a absolute bottom value (it could go lower, but then it would be pushed right back up as people bought it).

    8. Re:MSFT by Moridineas · · Score: 2, Interesting

      Yes, Blaster was a major PITA and a major worm. There have even been several since then that preyed on the same kind of vulnerabilities (Zotob and sasser spring to mind). Do you remember teardrop? That one even got linux. There were worms decades before XP, and I think it's hard to argue that the worm situation on Windows has gotten WORSE since pre-XP. Each release of windows (including Vista) has gotten better. Better is of course a relative term, but still.

    9. Re:MSFT by wild_quinine · · Score: 2, Insightful

      Amen. And think about it... Micro-soft itself is a pretty ho-hum name, in fact it's downright lame. Today, if the company name would be still available, no one in their right mind would give their software firm a name like that, even freelancing consultants wouldn't be so silly as to pick that as their firm's name. But they rose to greatness (in influence and dollars if not reputation for quality), and thus the name lost its lameness and became associated with an extremely succesful tech company.

      Perfecty expressed. And the best example of this ever?

      Drum roll.... (pun intended)

      The Beatles.

      Awful name. And now forever the name of greatness.

    10. Re:MSFT by dlanod · · Score: 2, Insightful

      Considering that that was long enough ago that it's entired the collective repository of /. knowledge, I'd still go with "nah, not really".

  3. His explanation of Google's name is BS by Anonymous Coward · · Score: 5, Insightful

    He says before Google, all the search engines were engineering names like WebCrawler, Webfinder, Websearcher, etc.

    Apparently he never heard of search engines like AltaVista, Yahoo!, Lycos, etc. Seriously? Names are his business and he doesn't remember any of those?

    1. Re:His explanation of Google's name is BS by chibiace · · Score: 4, Funny

      man those last ones you said are really from the past, im having trouble remembering them too. when was the last time you heard of yahoo?

      --
      he who controls the spice controls the universe
    2. Re:His explanation of Google's name is BS by ajayrockrock · · Score: 2, Funny

      man those last ones you said are really from the past, im having trouble remembering them too. when was the last time you heard of yahoo?

      yeah, I've never heard of yahoo either. I'm going to jeeves it.

    3. Re:His explanation of Google's name is BS by machine321 · · Score: 2, Informative

      when was the last time you heard of yahoo?

      Every couple of weeks when Microsoft doesn't buy them.

  4. Quick, someone mail this article... by Fallingcow · · Score: 5, Funny

    ... to the GIMP devs.

    1. Re:Quick, someone mail this article... by jellomizer · · Score: 2, Insightful

      In general giving Open Source Apps horrible names, and odd Icons to go with it hurts the adoption of open source more then most anything else. First there is no real point except to feed RMS's ego to put G for GNU in its name. If you care what license it is then you read the license (at least the title), otherwise you will download and use it anyways. Next the name and/or the icon should help the person know what the app does. Next the name shouldn't sound like a 3rd party ripoff of a well known brand. No Sorney, Magnetbox, Peniphonics, OpenOffice. All it really does is advertise for your competitor and make you look like you are playing catchup with them, while you may actually be going in a different direction. Finally if you are going to use a name that is kinda unique and can be trademark like firefox you need to be smart like the Firefox team really spread the name out so everyone knows about it and what it does. No it is not easy, big companies make the same mistakes too like Vista. However you should put care in making your project name for your Open Source Project.

      --
      If something is so important that you feel the need to post it on the internet... It probably isn't that important.
  5. Depends on where you've been by OffTheLip · · Score: 2, Funny

    If the developers hail from a UNIX background there is no mystery. biff, awk, grep, sed. google and twitter seem tame by comparison.

    1. Re:Depends on where you've been by UnknowingFool · · Score: 2, Funny

      If the developers hail from a UNIX background there is no mystery. biff, awk, grep, sed. google and twitter seem tame by comparison.

      At least if you say twitter and google to a girl and they won't take it the wrong way.

      awk, biff, grep, sed, emacs, du, chmod:
      I definitely see a drink thrown in my face and a slap in the future. Even from imaginary ones.

      --
      Well, there's spam egg sausage and spam, that's not got much spam in it.
  6. No Copyright For Names by John+Hasler · · Score: 3, Informative

    > ...free of copyright ... gotchas.

    A name cannot have any "copyright gotchas" . Names cannot be protected by copyright.

    --
    Warning: this article may contain humor, sarcasm, parody, and perhaps even irony. Read at your own risk.
  7. Azure? by jejones · · Score: 2, Funny

    I figured that they were tired of hearing about the BSOD, and "Azure screen of death" would at least sound nicer.

  8. Re:what about the one that concerns us all... by Amazing+Quantum+Man · · Score: 4, Funny
    --
    Fascism starts when the efficiency of the government becomes more important than the rights of the people.
  9. Second? Try third. by jspenguin1 · · Score: 4, Informative

    Firefox was actually the third name. Its original name was Phoenix (it rose from the ashes of Netscape), but Phoenix Technologies raised a fuss. Then it became Firebird, and the Firebird database team raised a fuss. Then it became Firefox, and Debian didn't like that and called it IceWeasel. Anyone remember the FireSomething plugin that would randomly change the name.

    1. Re:Second? Try third. by barzok · · Score: 4, Informative

      Then it became Firefox, and Debian didn't like that and called it IceWeasel.

      No, Debian was forced to rename it due to their stance on trademarks.

      The Firefox logo is trademarked, so Debian doesn't consider it to be Free and will not include it as part of its distribution. Mozilla claims that using the Firefox name without the official branding is a trademark violation.

      Furthermore, Mozilla claims that if Debian runs any patches to the version of Firefox included with Debian distros, it has to run them by Mozilla first for approval.

      http://www.internetnews.com/dev-news/article.php/3634591

    2. Re:Second? Try third. by SanityInAnarchy · · Score: 4, Insightful

      The second iteration was actually probably the better, branding-wise.

      They were all set -- Firebird for web, Thunderbird for email, Sunbird for calendar -- even things like Songbird for music. I think there were even logos.

      --
      Don't thank God, thank a doctor!
    3. Re:Second? Try third. by Hoi+Polloi · · Score: 2, Funny

      IceWeasel? No no, that is too close to sounding like a trademark law firm.

      --
      It is by the juice of the coffee bean that thoughts acquire speed, the teeth acquire stains. The stains become a warning
  10. Re:Windows 7 by Tadrith · · Score: 3, Informative

    I believe it's based on the official major releases of Windows NT, since the 9x kernel was abandoned.

    1. Windows NT 3.1
    2. Windows NT 3.5
    3. Windows NT 4.0
    4. Windows 2000
    5. Windows XP
    6. Windows Vista
    7. Windows 7

  11. Debian was ok with Firefox by John+Hasler · · Score: 5, Informative

    > Then it became Firefox, and Debian didn't like that and called it IceWeasel.

    Debian had no objection whatever to calling it Firefox. Mozilla objected to Debian doing so.

    --
    Warning: this article may contain humor, sarcasm, parody, and perhaps even irony. Read at your own risk.
  12. German naming process... by zappepcs · · Score: 5, Funny

    A couple decades back there was a German man with his own branding/naming company. A Japanese company, not satisfied with their experience for English speaking markets, called him up and asked him to help out with a new car. Naturally, he inquired as to the project timeline, due dates etc.

    Nervously, the Japanese marketer replied that they needed something for the following Monday.

    After a few moments pause, the German replied "Dat Soon? eh?"

    Later that same year he took a trip to London on business. While eating at a local steakhouse, he asked "what's dis here sauce?"

    1. Re:German naming process... by AdamWeeden · · Score: 4, Funny

      I have mod points, but I can't seem to find the "-1 Groan" or "-1 Throw a Tomato" mod options.

      --
      I was quoted out of context in my autobiography...
    2. Re:German naming process... by carou · · Score: 4, Informative

      Pun fail.

      It's pronounced like ""wuster"".

  13. Re:TWAIN by gnick · · Score: 2, Funny

    I'm still trying to find funding for my Tamper Indicative Toggle Switch. I even offered to change the name to Authenticated Smart Switch. For some reason, my boss objected to both names.

    --
    He's getting rather old, but he's a good mouse.
  14. TEN pages?! by NorQue · · Score: 2, Insightful

    WTF? No way I'm clicking through that. Not even a fig leaf "print this article"-link there. And for what? A huge picture and three lines of text? Abominable.

  15. Re:TWAIN by ozamosi · · Score: 2, Funny

    You should stop try to find funding, and just do it. Like liboobs.

  16. Gimp by mfh · · Score: 5, Interesting

    Quick, someone mail this article... (Score:4, Funny)

    Yes, what you said is funny, but seriously now I had to pitch using a free image suite to a customer who was kinda penny-pinching, and when I suggested that we "bring out the GIMP" the customer started laughing at me, and they became somewhat violent. I ducked the coffee she threw at me, but only after I explained (while dodging numerous other desk utensils) that GIMP stood for "GNU Image Manipulation Program" did the abuse dwindle.

    And then she said, "What the hell does a GNU have to do with anything? You people are all fucking crazy!! ARRRRRGHHHHH!!!!" And she had a coronary and passed out from too much bacon and eggs... cholesterol rich, fatty foods, apparently add up over the years.

    Why couldn't they call it something like "Expensive Looking Free Graphics Suite" so like people could present it and be cheered for mentioning the product? The customer might have invited me to join her for a cup of coffee instead of hurl the damn thing at me. Although that tends to be reduced to "ELFGS" which sounds equally as annoying.

    Let's have a name-fork of the project! I vote for the name "Rez". That way, I could say, "MRS. Customer, we have just what you need in the Rez project, a free graphics utility. I'm not sure what this GIMP project is you keep balking at, but the last guy who brought up that project is a fool. Go with our project instead and we'll use Rez. It sounds cooler."

    Of course I'm joking around a little but apart from my exaggeration, this was the level of irritation expressed by said customer in regards to the GIMP moniker.

    --
    The dangers of knowledge trigger emotional distress in human beings.
  17. Microsoft "Innovates" a lot by jonaskoelker · · Score: 3, Funny

    Who cares if we find out that you people at Microsoft haven't done any real work since 1990... we ALREADY KNOW THAT.

    Nah, their consumer OSes have seen the addition of memory protection. Beore then, Microsoft did some real doesn't-work.

  18. Re:the new way: by Lars+T. · · Score: 5, Funny

    Hint: it'll probably be spelt strangely.

    What do you know? http://www.speltstrangely.com/ is available!

    Finally a name for my OSS speech recognition project!

    --

    Lars T.

    To the guy who modded me down from perfect to terrible Karma - Apple haters still suck

  19. A pretty poorly researched article by SageinaRage · · Score: 2, Insightful

    even considering the subject matter. It covers that wikipedia is wiki + encyclopedia, but offers nothing on how wikis got their name (a hawaiian bus system), it just says that android was made by a company named Android, and says that OSX is the 10th mac os, without even bothering to look into the cat names at all. The only one with an actual interesting answer was Red Hat.

  20. Re:the new way: by dubl-u · · Score: 5, Funny

    Yes, by all means someone should start selling a Skami Computer, hopefully via infomercial! I'd recommend filling out the product line with a "Do!Be!Us!" smartphone, a "Krapee" monitor line, the "De-Funk(t)" music player, the "Borkt" series of printers, and the "InnerFierce" wireless networking gear.

    But please, if you do this, make sure you set up your "world headquarters" in a semi-abandoned strip mall, and move it every time the landlord kicks you out for non-payment. (And no, you can't ever pay rent when running a scam. A penny stolen is a penny earned.)

    The good news is you'll be able to sell Vista on this stuff without increasing your complaint load. Heck, given the target audience, you could probably charge them for two copies and call it Double Vista.

  21. Now if we can just by The+Cisco+Kid · · Score: 2, Funny

    get online news websites to understand how the scrollbars work in a web browser, instead of breaking one 'page' into a dozen small ones that, instead of the whole article loading at once, and then being able to scroll smoothly, instead of having to click next, next, next, and have frustrating pauses while trying to read.

    After I read the first 'bit' and realized Id have to click, wait, click, wait to read the rest, I just closed the tab instead of bothering.

    Occasionally on sites like that there is a 'printable version' that gives the whole article as one, but lately it seems to just give a 'printable version' of that one bit of the story. /. editors - lets not encourage these sites by linking to them and giving them the ad traffic.

  22. Third time's a charm by Lord+Byron+II · · Score: 2, Interesting

    The article says that Firefox was the browser's second name, but during development Firebird was known as Phoenix. I forget what the reason for the first change was, but they're definitely on their third name.

  23. Naming of Panasonic and Epson by jasmak · · Score: 3, Interesting
    My grandfather was involved in the naming of both of these rather large Japanese companies as a VP when they were trying to cross over to the U.S. and I have heard the stories hundreds of times so I figured this is a good venue to share them.

    Panasonic (Originally Matsushita) actually got the name of their company from a review of one of their speaker systems. The article said that they had great "all around sound." All around translates to pana and sound translates to sound.

    Epson (Originally Seiko) made a small printer named the EP-101 which was the worlds first compact, lightweight digital printer. My grandfather found large demand in it in the U.S. so they needed to create a new name to use(Seiko is a watch corp in the US). He told them the story about how Panasonic came about the name and left on a flight back stateside.

    When he got back, he had a message waiting already and they told him that they were naming it Epson. He told them that is a horrible idea because people would confuse it with epsom salt. They told him it was his fault because it was his idea and explained that they were naming it based on their first product sale like panasonic did. So the name comes from "son of EP" to the more consumer friendly Epson.

    --
    It is the mark of an educated mind to be able to entertain a thought without accepting it.